SPARK YOUR PASSION FUEL YOUR PURPOSE · register early! Space is limited and this event sells out....

http://www.ideafit.com/fitness-conferences/idea-personal-trainer-institute-west

register early!

Space is limited and this event

sells out.

SPARK YOUR PASSION FUEL YOUR PURPOSE

Over 100 sessions—Up to 12 sessions in every time block Choose from an array of insightful lectures, hands-on workshops and challenging workouts.

Earn up to 21 CECsObtain all the CECs you need to recertify in one weekend.

Small session sizes = higher-level learningReceive more individualized attention from session presenters.

2-3 hour sessions for more robust guidanceGet deeper, more meaningful education with longer sessions.

3 preconference workshops give you the extra edgeArrive early and take advantage of more in-depth learning opportunities. Plus, earn 4–8 extra CECs.

The Networking Happy Hour is the place to build new relationshipsMix and mingle with peers, share stories and make lifelong connections.

Opening General Session: How to Transform Your Passion Into Financial FreedomRick Mayo will share the systems and best practices he employed that led to the licensing of his successful business model to hundreds of health clubs worldwide.

The Sponsor Marketplace keeps you current and relevantCheck out the latest and greatest in gear, equipment and services.

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Choose your location

West > Seattle, WaMarch 30–April 2

East > Bethesda , MDFebruary 23–26

EXERCISE SCIENCE AND RESEARCH Explore the latest research on fascia, mobility, restoration, strength development, nutrition and more.

NICHE POPULATIONSDiscover new ways to achieve the success potential of your older-adult, female, child and overweight clients.

PROGRAM DESIGNLearn the most progressive strategies for developing programs to meet the needs of an increasingly varied clientele.

BEST OF BUSINESSGain insider knowledge on how to reach new clients via social media, and develop services that sell and boost monthly revenue.

CLIENT SUCCESS Develop the skills to help your clients reach their potential, inside the gym and out.

Power up your potential with more than 100 of the most innovative sessions on a variety of topics, including:

Master Your Craft

Unrivaled Career-Boosting Opportunities AwaitWhether you’re a personal trainer, manage a training studio or own multiple locations, there’s something for everyone at the IDEA Personal Trainer Institute. Learn from over 50 of the industry’s best and brightest about what it takes to edge ahead of the competition and build a financially rewarding and personally fulfilling world-class business.

Are you ready to discover the tools and strategies that today’s top leaders use to rise to the top of the industry? From the latest insights on fascia and mobility to nutrition strategies and technology, the IDEA Personal Trainer Institute will provide you with everything you need to become a more effective trainer and build a healthier bottom line.


register early!

Space is limited and this event

sells out.

SPARK YOUR PASSION FUEL YOUR PURPOSE

Over 100 sessions—Up to 12 sessions in every time block Choose from an array of insightful lectures, hands-on workshops and challenging workouts.

Earn up to 21 CECsObtain all the CECs you need to recertify in one weekend.

Small session sizes = higher-level learningReceive more individualized attention from session presenters.

2-3 hour sessions for more robust guidanceGet deeper, more meaningful education with longer sessions.

3 preconference workshops give you the extra edgeArrive early and take advantage of more in-depth learning opportunities. Plus, earn 4–8 extra CECs.

The Networking Happy Hour is the place to build new relationshipsMix and mingle with peers, share stories and make lifelong connections.

Opening General Session: How to Transform Your Passion Into Financial FreedomRick Mayo will share the systems and best practices he employed that led to the licensing of his successful business model to hundreds of health clubs worldwide.

The Sponsor Marketplace keeps you current and relevantCheck out the latest and greatest in gear, equipment and services.

>>

>>>>

>>

>>

>>

>>

>>

Choose your location

West > Seattle, WaMarch 30–April 2

East > Bethesda , MDFebruary 23–26

EXERCISE SCIENCE AND RESEARCH Explore the latest research on fascia, mobility, restoration, strength development, nutrition and more.

NICHE POPULATIONSDiscover new ways to achieve the success potential of your older-adult, female, child and overweight clients.

PROGRAM DESIGNLearn the most progressive strategies for developing programs to meet the needs of an increasingly varied clientele.

BEST OF BUSINESSGain insider knowledge on how to reach new clients via social media, and develop services that sell and boost monthly revenue.

CLIENT SUCCESS Develop the skills to help your clients reach their potential, inside the gym and out.

Power up your potential with more than 100 of the most innovative sessions on a variety of topics, including:

Master Your Craft

Unrivaled Career-Boosting Opportunities AwaitWhether you’re a personal trainer, manage a training studio or own multiple locations, there’s something for everyone at the IDEA Personal Trainer Institute. Learn from over 50 of the industry’s best and brightest about what it takes to edge ahead of the competition and build a financially rewarding and personally fulfilling world-class business.

Are you ready to discover the tools and strategies that today’s top leaders use to rise to the top of the industry? From the latest insights on fascia and mobility to nutrition strategies and technology, the IDEA Personal Trainer Institute will provide you with everything you need to become a more effective trainer and build a healthier bottom line.

REGISTER TODAY! www.ideafit.com/ptrainer 1


Expand Your Know-HowInvest in Education and Watch Your Career EXPLODENo matter where you are in your career, there are a multitude of options to help you improve your growth potential. With more than 100 sessions on a host of topics, you are sure to find exactly what you need to get ahead.

>> Beyond Training: Coach Clients for Better Success• Precision Nutrition Coaching Revealed

• Smart and Sustainable Meal Planning for All Clients

• The Other 165—Habit-Based Coaching for Long-Term Success

• The Cost of Getting Lean—Is It Really Worth The Trade-Off?

• Get the Most Out of Your 60 Minutes—Nutrition Strategies for Before, During and After Exercise

• Expand and Retain Clients With Health Coaching

>> Maximize Revenue and Profits • Selling Without “Selling”

• Social Media Content Made Easy

• How to Use Technology to Change Your Client’s Behavior

• Smart Money Tips for Smart Business Owners

• NPE: How to Double Your Sales in 6 Months (or Less)!

• The Productivity Plan—Align Purpose With Passion to Create Profit

• How I Opened My Fitness Studio (Panel)

2 IDEA® Personal Trainer Institute


>> Power-Up Your Programs• Coaching Versus Training—How to Design and

Coach Athletic-Based Circuits, by Power Systems®

• TRX®: High-Intensity Interval Training Evolved

• Renegade—Athletic Circuits Reinvented, Powered by Hedstrom Fitness

• A New Spin on Small-Group Training, Powered by Stroops

• NASM®: Boot Camps and Group Training: How to Organize the Madness

• Small-Group Training—Building Mastery!

>> Target Niche Markets• Posture and Core for Aging Successfully—

Basics and Beyond

• Bridge the Gap Between “Female” and “Athlete,” by FMS

• Complete Program Design for the Obese/Overweight Client, Updated for 2017

• Osteoporosis, It’s NOT Just an Old-Lady Disease!

• Smarter Exercise for Smarter, Fitter Kids!

• Beyond the Bump: Postnatal Exercise Ideas for New Moms

• Fat-Loss Programming for Your Female Clients, by Perform Better®

“I went to IDEA Personal Trainer Institute in the hopes of figuring out my next step in personal training. I came home with the knowledge, tools and reignited passion to enhance my career and move it in a new, exciting direction!” —LISA MOELLERING, 2016 ATTENDEE

>> Smart Program Design• Quick and Easy Program Design

for Awesome Results!

• Complete Strength Development

• Your Guide to Stronger Legs and Great Glutes!

• Solving the Mobility–Stability–Strength Puzzle

• The Role of Variability in Program Design, by ActivMotion Bar™

>> Mobility and Movement• The 3-D Fascial Core—Movement

Redefined!

• Reversing Pain Caused by Upper Crossed Syndrome

• Self-Care Strategies for Ankle Mobility

• Pelvic Bias—What Is It and How Does It Relate to Lower-Back Pain?

• Rehabilitation Strategies for Lower-Extremity Injuries, by Gray Institute®

• Restorative Poses for Recovery

• Functional Breathing = Functional Movement, by FMS



PRECONFERENCE SESSIONS 100E 500W NASM®: Corrective Exercise Model—Essentials and Beyond WORKSHOP

10:30am–4:00pm (30-minute lunch is on your own)RICK RICHEY, MSAs a trainer, you know that muscle imbalances lead to poor movement, and that poor movement leads to injury. Rather than simply working around client dysfunction, it might be time to start identifying, addressing and implementing a course of intervention to correct the issues that plague your clients.

By applying the concepts and practices introduced in this preconference workshop (all within the trainer’s scope of practice), you’ll walk away with programs and tools that will get your clients moving, functioning and feeling better.

In this preconference workshop, you will learn how to:

• Apply the NASM corrective exercise (CEx) model• Conduct multiple movement assessments (e.g., overhead squat, single-leg squat, pushup, shoulder rotation)• Identify imbalances that lead to altered movement patterns and implement various movement interventions• Create peer programs for each major area of movement dysfunction• Implement the NASM CEx program for your clients

This preconference workshop has been approved for 0.5 NASM CECs. CECs from other agencies are pending. This is not a certification. Participants will receive a Certificate of Completion.

101E 501W Precision Nutrition Coaching Revealed LECTURE

10:00am–5:00pm (1-hour lunch is on your own)BRIAN ST. PIERRE, MS, RD, (EAST) AND ADAM FEIT, MS (WEST)For over a decade, people have wondered exactly how Precision Nutrition gets such remarkable—and sustainable—results with clients. Today, the step-by-step formula is revealed. Want to change your life? Try the ideas yourself. Want to improve as a coach? Try them with your clients.

The presenter will cover the fundamentals of nutrition science and dive deep into the process of nutrition coaching. He will teach you how to properly assess your clients, and build an appropriate habit-based nutrition plan. He will also give you Precision Nutrition’s proven practice-based formula for helping clients change their lives, forever.

This preconference lecture qualifies for CECs from several certification agencies. Exact CEC hours and approvals are pending. This is not a certification. Participants will receive a Certificate of Completion.

102E 502W Functional Aging Specialist Certification Course WORKSHOP

8:30am–5:30pm (1-hour lunch is on your own)CODY SIPE, PhDThe rapid growth of the aging population (age 50+) presents unprecedented opportunity for the fitness professional who understands how to train these clients effectively. This comprehensive and innovative certification program is just what you need to become an expert in functional fitness for mature adults.

Boomers and aging adults come to you for your expertise. This interactive workshop will give you the tools and teach you the skills necessary to implement functional training techniques, strategies and movements that are important to your aging clientele. Also, learn to conduct meaningful functional assessments and develop effective exercise programs. Whether you conduct private trainings, small-group trainings or group fitness classes, the techniques learned in this valuable certification will serve you and your clients for years to come.

Participants will get full access to all of the online education modules (6+ hours of video, manuals, audio files), several of which will need to be completed prior to the workshop. This certification also requires participants to complete an online exam.

This preconference workshop has been approved for 0.8 ACE, 8.0 ACSM, 0.8 NASM and 0.75 NFPT CECs. CEC approvals from other agencies are pending. Participants will receive a Certificate of Completion.

PRICING IDEA Member Nonmember

EARLY-BIRD REG. $149 $169

REGULAR REG. $169 $189









PRESENTED BY RICK MAYOIs it possible to follow your dream and your passion for changing lives as a personal trainer? Can you also realize financial freedom in the process? The answer is “Yes!” After years of trial and error, Rick Mayo, owner of one of America’s most profitable training gyms, has done just that.

In this high-octane session, Rick will share the systems and best practices he employed that led to the licensing of his successful business model to hundreds of health clubs worldwide. He will convince you that personal training is not only a fulfilling, noble profession, but it can also be wildly lucrative and help you achieve the prosperous life you deserve.

OPENING GENERAL SESSION

THURSDAY • 6:15–7:15PM

How to TransformYour Passion

Into Financial Freedom

OPEN TO ALL ATTENDEES!



FRIDAY • 6:15–7:30PMNetwork with fitness professionals from around

the country and our conference sponsors.

The first drink is on us!

Networking

happy hour

FRIDAYREGISTRATION HOURS: 7:00am–6:30pmIDEA SPONSORS HOURS: 7:30–9:00am; 11:00am–2:30pm; 5:30–7:30pm8:00–10:50am Sessions (Up to 3 CECs)11:10am–12:40pm Sessions (Up to 1 CEC)2:15–4:05pm Sessions (Up to 2 CECs)4:25–6:15pm Sessions (Up to 2 CECs)6:15–7:30pm Networking Happy Hour

SATURDAYREGISTRATION HOURS: 7:00am–6:30pmIDEA SPONSORS HOURS: 7:30–9:00am; 11:00am–3:00pm8:00–10:50am Sessions (Up to 3 CECs)11:10am–12:40pm Sessions (Up to 1 CEC)2:15–4:05pm Sessions (Up to 2 CECs)4:25-6:15pm Sessions (Up to 2 CECs)

SUNDAYREGISTRATION HOURS: 7:30am–12:45pmIDEA SPONSORS HOURS: 7:30–10:30am8:00–10:50am Sessions (Up to 3 CECs)11:10am–12:40pm Sessions (Up to 1 CEC)

ThursdayREGISTRATION HOURS: 7:30am–7:30pmPRECONFERENCE SESSIONS

8:30am–5:30pm Functional Aging Specialist Certification Course10:00am–5:00pm Precision Nutrition Coaching Revealed10:30am–4:00pm NASM®: Corrective Exercise Model- Essentials and Beyond6:15–7:15pm Opening General Session: How to Transform Your Passion Into Financial Freedom, Presented by Rick Mayo (Open to All Attendees)

Schedule at a glance



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Use promo code “IDEAPT2017”for 20% off registration.

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POWER THROUGH PTI WITH

CATCH NUTRITION EXPERT CHRIS MOHR SHARING CLIENT-FRIENDLY TIPS TO “GET THE MOST OUT OF YOUR 60 MINUTES: NUTRITION

STRATEGIES FOR BEFORE, DURING & AFTER EXERCISE”

FUEL AND RECOVER WITH GATORADE BEFORE AND AFTER SESSIONS

LOOK FOR PROPEL ELECTROLYTE WATER IN YOUR SWEAT SESSIONS TO HELP YOU PUT BACK WHAT YOU LOSE IN SWEAT

Programming scheduleWest > Seattle, Washington


KEY L LECTURE

WS WORKSHOP40% Lecture/60% MovementP PANELDISCUSSION

Business & Professional Development

Includes: Management, Marketing, Revenue, Technology,

Social Media, Career Path

Training TechniquesIncludes: Core, Functional Training,

Program Design, Strength, Specialized Equipment, Coaching

Training Groups/Athletes

Includes: Boot Camp, Circuits, Small-Group Training, Athletic Training, Sport Conditioning

Training ScienceIncludes: Exercise Science,

Anatomy/Fascia, Assessment, Corrective Exercise, Injury Prevention

Specific PopulationsIncludes: Youth, Older Adults, Women,

Overweight Clients, Baby Boomers

Nutrition and Behavior Change

Includes: Nutrition, Weight Management, Metabolism, Behavior, Health Coaching

THURSDAY, MARCH 30

TIME BLOCK A Preconference Sessions See session for exact time; Up to 8 CEC hours

500 NASM® Corrective Exercise Model—Essentials and Beyond WS R. RICHEY Special time: 10:30am–4:00pm

502 Functional Aging Specialist Certification Course WS SIPE Special time: 8:30am–5:30pm

501 Precision Nutrition Coaching Revealed L FEIT Special time: 10:00am–5:00pm

TIME BLOCK B 6:15–7:15pmUp to 1 CEC hour

550 Opening General Session: How to Transform Your Passion Into Financial Freedom L MAYO

FRIDAY, MARCH 31

TIME BLOCK C 8:00–10:50am Up to 3 CEC hours

608 NPE: How to Double Your Sales in 6 Months (or Less)! L GREELEY

600 BOSU®: Triplanar Core Training WS VANDERBURG

601 TRX®: Coaching Redefined WS CORONEL

602 Design Client Programs With Skill and Confidence, Powered by Stroops L/WS YEARBY

604 NASM®: Strength Training for Optimal Results WS R. RICHEY

605 TriggerPoint™ for Movement: Hip and Shoulder Mobility WS STULL

607 Metabolic Threshold Testing: The Ultimate Assessment and Design for Endurance Performance L KRAVITZ/MCCORMICK

609 Reversing Pain Caused by Upper Crossed Syndrome L B. RICHEY

603 Functional Power Training for Older Clients L/WS SIPE 606a Going Keto: Understanding the Science and Applications of the Ketogenic Diet, by EAS® L HERTZLER/ NISEVICH BEDE Special time 8:00–9:20am

606b Hit the Beet: Health and Performance Benefits of Beets and Other Nitrate-Rich Vegetables, by EAS® L HERTZLER/ NISEVICH BEDE Special time: 9:30–10:50am

607 Metabolic Threshold Testing: The Ultimate Assessment and Design for Endurance Performance L KRAVITZ/MCCORMICK

TIME BLOCK D 11:10am–12:40pm Up to 1 CEC hour

626 How to Attract More Clients and Make More Money, by Perform Better® L COSGROVE

628 How to Use Technology to Change Your Clients’ Behavior L Harski

621 TRX®: Strength WS MOORE

622 Your Guide to Stronger Legs and Great Glutes! WS CLAYTON

623 Speed Camp, Powered by SKLZ® WS CUMMINGS

625 Skill or Conditioning—Programming for Success, by ActivMotion Bar™ WS MCCALL

629 If We Are Going to Call It “Functional”… L MCGRATH

620 Renegade—Athletic Circuits Reinvented Powered by Hedstrom Fitness® WS STUTZMAN/VANDERBERG

624 Seattle’s Best—Small-Group Training at ITS Best! WS BARTEE/KREIDER/MACK/MURPHY-MADDEN/PEDERSEN/TOLLIVER

627 The Cost of Getting Lean—Is It Really Worth the Trade-Off? L FEIT

TIME BLOCK E 2:15–4:05pm Up to 2 CEC hours

646 How I Opened My Fitness Studio P GALLAGHER/GREELEY/HERINGER/SELMAN

644 NASM®: Power Training—What Goes Up Must Come Down! Are You Prepared? WS MILLER

640 No Athlete Left Behind! Training Tools for Top-Level Performance WS DIETRICK

641 TRX®: High-Intensity Interval Training Evolved WS MCCLOUD

643 Coaching Versus Training—How to Design and Coach Athletic-Based Circuits, by Power Systems® WS WYLIE

645 Global Assessment Versus Local Assessments, by Gray Institute® WS HOPSON

649 Altitude Training: Facts, Myths and Misconceptions L KRAVITZ/MCCORMICK

642 Bridge the Gap Between “Female” and “Athlete,” by FMS WS VIVES

647 Get the Most Out of Your 60 Minutes—Nutrition Strategies for Before, During and After Exercise L MOHR

648 Use Advanced Interviewing Strategies for Targeted Results L BEAUCHEMIN/MCGRATH

TIME BLOCK F 4:25–6:15pm Up to 2 CEC hours

666 Get Financially Fit in Three Easy Steps! L GALLAGHER

660 Surge®: Pyramid Power WS STUTZMAN

661 TRX®: Rotation Matters WS CORONEL

662 Quick and Easy Program Design for Awesome Results! WS KLIKA

663 A New Spin on Small-Group Training, Powered by Stroops WS YEARBY

664 Mobility and Injury Prevention for Lifelong Health, Powered by SKLZ® WS CUMMINGS

665 TriggerPoint™: Piecing the Puzzle Together—Life After Foam Rolling WS STULL

667 Communicating With Your Female Clients for Breakthrough Results, by Perform Better® L COSGROVE

669 Beyond the Bump: Postnatal Exercise Ideas for New Moms L POPOWYCH

668 Smart and Sustainable Meal Planning for All Clients L FEIT


Programming scheduleWest > Seattle, Washington


KEY L LECTURE

WS WORKSHOP40% Lecture/60% MovementP PANELDISCUSSION

Business & Professional Development

Includes: Management, Marketing, Revenue, Technology,

Social Media, Career Path

Training TechniquesIncludes: Core, Functional Training,

Program Design, Strength, Specialized Equipment, Coaching

Training Groups/Athletes

Includes: Boot Camp, Circuits, Small-Group Training, Athletic Training, Sport Conditioning

Training ScienceIncludes: Exercise Science,

Anatomy/Fascia, Assessment, Corrective Exercise, Injury Prevention

Specific PopulationsIncludes: Youth, Older Adults, Women,

Overweight Clients, Baby Boomers

Nutrition and Behavior Change

Includes: Nutrition, Weight Management, Metabolism, Behavior, Health Coaching

SATURDAY, APRIL 1

TIME BLOCK G 8:00–10:50am Up to 3 CEC hours

706 The Productivity Plan—Align Purpose With Passion to Create Profit L FABLE

701 TRX®: Programming—Putting It All Together WS ANDREWS

704 Complete Strength Development WS PRICE

703 NASM®: Boot Camps and Group Training—How to Organize the Madness WS MILLER

702 Insights Into Functional Training and Corrective Movement WS WOLF

705 Rehabilitation Strategies for Lower-Extremity Injuries, by Gray Institute® WS HOPSON

700 BOSU®: Sport Kids—Circuits for Youth Fitness, Physical Literacy, and FUN! WS KLIKA

708 Complete Program Design for the Obese/Overweight Client, Updated for 2017 L B. RICHEY

707 Expand and Retain Clients With Health Coaching L BEAUCHEMIN/MCGRATH

709 The Power of Eating Right! L JOSEPHSON

TIME BLOCK H 11:10am–12:40pmUp to 1 CEC hour

729 The Online Fitness Frontier L LA FATA 720 The Role of Variability in Program Design, by ActivMotion Bar™ WS MCCALL

723 Building a Base: Prepare Clients for Success WS VALENCY

724 Shut the Back Door! Back-of-the-Body Workouts WS POPOWYCH

722 Solving the Mobility–Stability–Strength Puzzle WS STUTZMAN

725 Functional Breathing = Functional Movement, by FMS WS VIVES

727 The Science of Functional Longevity L SIPE 726 The Diet Fix—Why Diets Fail L FREEDHOFF

728 The Other 165—Habit-Based Coaching for Long-Term Success L PRICE

TIME BLOCK I 2:15–4:05pm Up to 2 CEC hours

748 Top Sales and Marketing Tips to Grow Your Training Business Now! L HERINGER

740 101 BOSU® Drills for Personal Trainers WS FABLE

741 Training the Transverse Plane, by Gray Institute® WS HOPSON

744 Assist—Resist—React, Powered by Stroops WS MCGRATH

747 Delivering the Ultimate Client Experience! L CLAYTON

743 Small-Group Training—Building Mastery! WS POPOWYCH

745 NASM®: Championship Core—Core Training for Athletes and Weekend Warriors WS MILLER

742 Fat-Loss Programming for Your Female Clients, by Perform Better® WS COSGROVE

746 Osteoporosis, It’s NOT Just an Old-Lady Disease! L KALKSTEIN

749 Rebranding Exercise—It’s Not About Weight! L FREEDHOFF

TIME BLOCK J 4:25–6:15pm Up to 2 CEC hours

766 New Revenue Streams and Strategies to Grow Your PT Business L SELMAN

768 Social Media Content Made Easy L LA FATA

760 Kamagon®: Total-Body Conditioning, by Hedstrom Fitness® WS VANDERBURG

761 Fascial Tensioning and the Body-Weight Athlete WS SPLICHAL

763 Band Camp—Portable Strength and Power Training, Powered by SKLZ® WS CUMMINGS

761 Fascial Tensioning and the Body-Weight Athlete WS SPLICHAL

762 Resilience of the Big Movement Rocks WS WOLF

765 TriggerPoint™: Myofascial Compression™ Techniques for Injury Prevention and Better Movement WS STULL

767 Pelvic Bias—What Is It and How Does It Relate to Lower-Back Pain? L B. RICHEY

764 Smarter Exercise for Smarter, Fitter Kids! WS KLIKA 769 Seven Key Trends in Food and Nutrition in 2017, Fueled by the Bell Institute of Health and Nutrition at General Mills L MOHR

SUNDAY, APRIL 2

TIME BLOCK K 8:00–10:50am Up to 3 CEC hours

805 Selling Without “Selling” L MCGRATH 800 Yoga for Optimal Client Performance WS VANDERBURG

801 Functional Training: Triple-Training Circuit, by Keiser® WS POPOWYCH Special time: 8:00–9:50am

802 Posture and Core for Aging Successfully—Basics and Beyond WS KALKSTEIN

804 Your Female Client—Understanding the Role of Nutrition, Strength Training and Hormones L JOSEPHSON

804 Your Female Client—Understanding the Role of Nutrition, Strength Training and Hormones L JOSEPHSON

TIME BLOCK L 11:10am-12:40pm Up to 1 CEC hour

823 Your Career Roadmap: Where Are You Now? L KLIKA

821 The Functional Training Facelift, by Keiser® WS POPOWYCH

822 Build Variety Into Your Functional Training Programs WS VALENCY

820 Self-Care Strategies for Ankle Mobility WS PRICE

824 The Future of Proprioception Training: Small Nerve Stimulation L SPLICHAL



Sessions by Presenter EAST COAST SESSION WEST COAST SESSION

JAMES BEAUCHEMIN, PhD, is a senior staff therapist at the Ohio State University where he specializes in performance enhancement, lifestyle change and working with student athletes. He also serves as adjunct faculty for the colleges of social work, counselor education and kinesiology at OSU. James has contributed to multiple publications and

national presentations, and has provided training for organizations including the National Aeronautics and Space Administration (NASA). He is also a subject matter expert for the American Council on Exercise®.

270E 648W Use Advanced Interviewing Strategies for Targeted Results L

Co-presented by Christopher McGrath, MSOur clientele range from advanced fitness levels to obese clients who struggle to get started and maintain healthy habits. So why would we ask everyone the same questions and provide the same questionnaires? It is almost impos-sible to provide comprehensive, individualized solutions to such a wide array of clients using generic questions. This session will help you uncover the most important pieces of information when interviewing clients, thus establishing client trust, motivation and goal attainment, all while expanding your client base.

308E 707W Expand and Retain Clients With Health Coaching L

Co-presented by Christopher McGrath, MSGrow your personal training business and increase retention rates by implementing proven screening and health coaching techniques. Learn strategies designed to attract clients who struggle with consistency and/or are often intimidated by the traditional fitness approach. We will delve into interviewing approaches, the four strategies for implementing coaching principles, and how to create a systematic and client-focused onboarding process that is designed to remove obstacles and motivate clients. The end result will be higher volume, greater consistency and better results for the client.

LESLEE BENDER, creator of the Bender Ball™ and co-creator of Barre Above™, has over 25 years of experience in the fitness industry and has presented in more than 20 countries. She is a graduate of the Gray Institute of Applied Functional Science® and is a Nike Golf 360° certified movement specialist. Leslee was a finalist for the 2010 IDEA Instructor of the Year

award and her infomercial was voted the 2007 Best Fitness Short Form infomercial. Certifications: ACE, ACSM, AFAA, NASM, PMA

244E The 3-D Fascial Core—Movement Redefined! WS

Discover the important role fascia plays in all human movement. The fascial core is a complex system matrix that influences the stability and mobility of the skeletal system. You will learn the necessary strategies and techniques to authentically train the core as a vital support system in all activities with the use of the ActivMotion Bar™, foam rollers and small fitness balls. Your clients will gain strength and stability through the science of fascial movement.

305E Training Active Boomers—From Prehab to Rehab WS

If you have baby boomer clients who have dedicated them-selves to staying active, chances are a few of them have experienced overuse injuries and pain. Learn how to assess and get to the root cause of overuse injuries, and walk away with strategies and techniques for individual programming, as well as exercises that are based on correcting dysfunc-tional movement pathways. Don’t miss this session if you have active boomer clients who still want to play!

ANTHONY CAREY, MA, is the owner of Function First and creator of the Pain-Free Movement Specialist. He holds a master’s degree in biomechanics and athletic training, and was named PFP magazine’s 2009 Personal Trainer of the Year. He is an international presenter on biomechanics, corrective exercise, functional anatomy and motor

control and their relationships to pain and function. Anthony is also the author of The Pain-Free Program: A Proven Method to Relieve Back, Neck, Shoulder and Joint Pain and the inventor of the Core-Tex®.

220E Current Evidence and Concepts on Myofascia WS

Fascia is a hot topic in the training world. But what do you really know about it? This presentation will put to rest all of the myths, misconceptions and fallacies around the myofascial system and myofascial release. We’ll appraise the research evidence on the effectiveness of common myofascial treatment techniques and discuss common corrective strategies to enhance myofascial mobility. Don’t miss this chance to take a look at the what, who and why of the myofascial system.

311E Corrective Exercise and Chronic Pain L

Every year more and more people in pain are turning to personal trainers for help. Current research points to the profound role the brain plays in chronic pain. Understanding how the right exercise can make a difference to quality of life is essential to working with this growing population. In this session, we will dive into the latest research and learn how the brain affects pain and function. In addition, partici-pants will walk away with specific guidelines and strategies that can be put to use right away.

NICK CLAYTON, MS, MBA, is the personal training program manager for the National Strength and Conditioning Association®. With more than 16 years’ experience in the fitness industry, he started the sport performance program at TMI Sports Medicine (home to the Texas Rangers), managed the fitness programs at the University of Florida, and

owned/operated a small corporate fitness business. Nick earned his master’s degree in exercise science and his MBA from the University of Florida. Certifications: NSCA-CPT, CSCS

223E 622W Your Guide to Stronger Legs and Great Glutes! WS

What’s the best way to get better legs…squats, deadlifts? What about variety? Exercise selection isn’t always “one size fits all” and successful trainers know they need a number of exercise variations to match the different ability levels of clients. Attend this hands-on session and you’ll leave with dozens of exercise variations, including metabolic “finishers” that will improve the strength and work capacity, as well as tighten and tone the lower body!

351E 747W Delivering the Ultimate Client Experience! L

Your clients want more than just weight lifting and weight loss. They want to be inspired! As a trainer, you have the power to motivate clients by creating engaging workouts that will help them to achieve their goals and keep them coming back for more. This illuminating session will not only help you to identify the many strengths YOU bring to the table as a trainer, but will propose several concepts that are sure to positively impact the client experience every time!

FABIO COMANA, MA, MS, is a faculty instructor for the National Academy of Sports Medicine®, San Diego State University and UC San Diego. Previously, Fabio was an exercise physiologist and certification manager for the American Council on Exercise® where he was the original creator of ACE’s Integrated Fitness Training Model™ and the

primary developer of all live personal training educational workshops. As a national and international presenter, he is frequently featured on television and radio, and in print publications. Certifications: ACE, NASM, NSCA

231E NASM®: New Ideas for Training Generation X Clients L

Many fitness and nutrition trends focus on Millennials (early 20s to mid-30s) and baby boomers (early 50s to late 60s), but what about Generation X, the forgotten group in between? Many of your clients are in this group—they work hard and although they want to play hard, their bodies just don’t recover like they used to. Discover new and innovative strategies tailored specifically for this group and discover how to develop programs that meet their expectations and match their lifestyle.

348E NASM®: Metabolism and Fat Update—Science to Application L

As a population obsessed with weight loss, the mere mention of “metabolism” or “fat” grabs attention. Unfortunately, much confusion surrounding the research and methodology for programming in this area still exists. Come to this session to gain a better understanding of the complexities of each, gather updates in recent research, and learn how to effectively design, develop and deliver strategies to achieve those much-desired results.

RACHEL COSGROVE co-owns and operates Results Fitness, a training company located in Southern California. She has authored two best-selling books, The Female Body Breakthrough and Drop Two Sizes, and created the Drop Two Sizes DVD set. She lectures nationally and internationally on topics such as strength training, fat loss, business

and nutrition. A consultant for Nike, Rachel is also on the advisory board for Women’s Health, and is the recipient of the 2012 IDEA Personal Trainer of the Year award.

227E 626W How to Attract More Clients and Make More Money, by Perform Better® L

Want more clients and more money? Rachel will share powerful, yet easy-to-implement, world-class marketing and money-making strategies to turbo-charge your client base. You’ll leave with simple tools to instantly achieve incredible success while boosting client results. Fitness professionals who are new to the industry are encouraged to attend, as well as veteran trainers who wish to fine-tune their marketing efforts.

250E 667W Communicating With Your Female Clients for Breakthrough Results, by Perform Better® L

There is an art to communicating with your female clients. Rachel will reveal strategies to help them “breakthrough” and achieve the body they have always dreamed of. You will learn exact scripts and dialogue to help your clients overcome the psychological barriers that have been holding them back. See how you can create an environment that is supportive to their success. Walk away with world-class coaching tools that are proven to work, and get ready to put to them to use on Monday morning.

L LECTUREWS WORKSHOP 40% Lecture/60% MovementP PANEL DISCUSSIONKE

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Sessions by Presenter


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RACHEL COSGROVE SESSIONS CONTINUED

343E 742W Fat-Loss Programming for Your Female Clients, by Perform Better® WS

Let’s face it, most of our clients want to shed unwanted pounds and look good in their “skinny jeans.” Now you can guarantee they’ll drop two jean sizes in 8 weeks! This work-shop addresses how you can get more compliance and real, measurable results for your clients. Walk away with specific program design strategies, how to build in progressions, and much more. It’s time to take out the guesswork when it comes to designing fat-loss programs for your female clients.

MICHAEL CUMMINGS, PT, is the sports performance and fitness category manager for SKLZ® in Carlsbad, California. He is a physical therapist with more than 18 years’ experience as a personal trainer and performance coach specializing in injury prevention. A former gym and yoga studio owner, Michael consults with, and has developed educational

content for numerous fitness clubs. He has also been a featured writer for ISSA, Iron Man, Golf Digest, Greatist and others. Certifications: ACE-CPT, NSCA-CSCS

222E 623W Speed Camp, Powered by SKLZ® WS

Everyone wants to be fast! Whether your clients need first-step quickness for team sports or MOB™, or they want to turn in a personal best at their next distance race, this course will help you train them for better running efficiency. We’ll explore and define the three phases of running: accel-eration, transition and absolute speed. In addition, you’ll experience a new method of speed coaching and walk away with techniques you can apply right away.

262E 664W Mobility and Injury Prevention for Lifelong Health, Powered by SKLZ® WS

Whether you train competitive athletes or weekend warriors, you need to keep them healthy and injury free. Dis-cover global approaches to warm-up and recovery protocols and how to apply these principles in group settings or as homework for your clients. This course reviews the basics of the fascial system, and provides hands-on methods you can use tomorrow for overall muscle maintenance and trigger-point release.

362E 763W Band Camp—Portable Strength and Power Training, Powered by SKLZ® WS

Rubber bands are a known source of resistance used by rehabilitation specialists and power lifters alike. Why? They’re effective! In this session, we’ll explore “time under tension” principles and why elastic resistance training is thought to be more effective than free-weight training for strength and power gains. Now you can learn how to use bands to maximize the mechanical advantages of eccentric and concentric strength phases for better range of motion, strength gains and more complete stimulation.

MICHOL DALCOURT is an educator, author, inventor and industry leader in the areas of human movement and performance training. He has served as an instructor at the NAIT College School of Health Sciences, and as an adjunct faculty member at the University of San Francisco in the sports science department. Currently the director of the Institute of

Motion, Michol is also the creator of ViPR™ and the co-founder of PTA Global.

303E Complete Strength Development WS

It’s a well-known fact that resistance training improves strength. Little known, however, is that there are different types of strength, like agile strength, maximal strength, relative strength, starting strength, and others. In addition, the development of each type requires a specific exercise training approach. In this interactive session, we will cover the physiology of each, as well as define how each type is distinctly different from the other, and how to best train each type for maximum effect.

340E Restorative Poses for Recovery WS

Restorative poses are positions or postures that help regulate the autonomic nervous system, foster shape change in the body’s structure and create mindfulness. They are prescribed as very specific health and performance in-terventions that will accelerate recovery, normalize system function and balance allostatic load. Come to this session to learn about the balance of homeostasis and allostasis, why “structure regeneration” is critical to health and per-formance outcomes, and how to integrate restorative poses into program design using case-based learning.

JOE DEANTONIS, MS, has been teaching biomechanics and cadaver anatomy courses to fitness professionals since 2003. In addition to his engineering coursework, Joe holds a master’s degree in exercise science and has taken supplementary graduate courses in sports medicine. He is a Resistance Training Specialist® and has conducted

numerous certification and training courses. Joe lectures on exercise mechanics at several universities, including Emory University, Northwestern University, National University of Health Sciences, Slippery Rock, the University of Pittsburgh and others. Certifications: NASM-PES, RTS

251E Anatomy and Architecture: Understanding Adaptation L

Jump into the architecture of the human body and see how it adapts to force. In this illuminating session, we’ll investi-gate how bony protuberances can affect muscle mechanics, how fascia plays a role in joint stability, why understanding joint shape is imperative to understanding joint function, and how joints can be “loaded” safely and effectively. Trainers will leave with an appreciation for the importance of the intrinsic aspects of your clients’ structure.

306E Anatomy in Motion—What Muscles Really Do! L

Find out why half of what you learned in kinesiology class may be wrong! We will explore the common misinterpreta-tions conveyed in kinesiology textbooks and the numerous concepts currently used by trainers today. Dive into muscle mechanics and joint motion from an engineering perspective and gain a greater understanding of the muscular system’s role in motion and stability. Once you grasp muscle function on a higher level, your clients will reap the rewards!

350E Fascial Stretching—The Inside View! L

What is fascia, and what is its role in joint stability and con-trol? In this session, we’ll uncover the newest research on fascia and provide greater clarity on the elastic properties, contractile ability and rigidity/density of different types of fascial tissue. In addition, we’ll evaluate stretching, self-my-ofascial release and massage for their effects on fascia, and discuss when one should strengthen it, stretch it, roll it, release it or just let it rest. Walk away with more information about the hottest topic in the fitness industry: FASCIA!

JESSE DIETRICK is a strength and conditioning coach at Fitness Quest 10 in San Diego, and works with clients of all ages and abilities. He graduated with an exercise science degree from John Carroll University in Cleveland, where he was the captain of the ice hockey team. Jesse is dedicated to motivating others to achieve their personal goals,

live a healthy lifestyle and recognize all of the rewards that health brings. Certifications: NSCA-CSCS

327E Couples Who Train Together… L

Many couples either work out alone, or don’t work out at all. Rarely do you find them working out together. However, by training with your significant other, you are not only becom-ing more fit, you are also developing a better relationship. In addition to the fitness benefits that can be derived, you’ll get some valuable pointers on how you can encourage couples to exercise together on a regular basis. Not only will this be great for your clients’ relationships, it will be great for your business.

423E 640W No Athlete Left Behind! Training Tools for Top-Level Performance WS

Do you view your athletes’ training experience as a window of opportunity to achieve their athletic dreams? This workshop introduces unique concepts on how to effectively and efficiently assess and train athletes in any setting. Whether you train entire teams, mixed groups of multisport athletes, young athletes, the pros, or even one-on-one, this session will illustrate key concepts that need to be in every coach’s program to help their clients become the best athletes they can be.

“The IDEA Personal Trainer Institute was a great experience. I enjoyed seeing all the different levels of professionals in the industry come together to learn from some of the best leaders. Plus I got 2 years’ worth of CECs! I highly recommend attending.”—CARLA KILIAN, 2016 ATTENDEE




SHANNON FABLE, 2013 IDEA and 2006 ACE Instructor of the Year, is a fitness business and programming consultant who has helped brands such as Anytime Fitness, Schwinn®, Power Systems, and BOSU® over the last 20 years. As an experienced educator and certified Book Yourself Solid® business coach, she helps fitness entrepreneurs navigate the

industry and make more money. Fable, a member of the ACE board of directors, is the owner of GroupEx PRO®, a cloud-based group fitness management tool, and Balletone®. Certifications: ACE, AFAA

309E 706W The Productivity Plan—Align Purpose With Passion to Create Profit L

What happens when you try (and fail) to do everything on your list? The answer lies in aligning your purpose with your passion while employing productivity hacks where it counts. Instead of creating countless to-do lists, learn how to take a realistic inventory of everything you have on your plate, and implement a filtration system that will help you prioritize projects. Walk away with tactical tips and the ONLY formula you will ever need to be more productive than you have ever been.

344E 740W 101 BOSU® Drills for Personal Trainers WS How many ways can you BOSU? We promise 101 drills that can morph into double that with very little effort. Explore ideas for using the BOSU Balance Trainer for cardio, strength, core and flexibility drills that are easily scaled down for beginners, or enhanced to challenge veteran clients. Learn building blocks to restructure drills for unlimited BOSU workout options. Whether you’re new to BOSU, or a seasoned trainer begging for more, this workshop will fill your toolbox with more than enough to get you through the next year!

ADAM FEIT, MS, is the assistant director of performance nutrition at Precision Nutrition. As part of the Precision Nutrition team, Adam helps to deliver life-changing, research-driven nutrition coaching for everyone, including professional athletes and fitness professionals alike. He has worked as a strength and conditioning coach and nutrition coordinator for the

NFL’s Carolina Panthers, Eastern Michigan University, University of Louisville and The Citadel. Adam holds a master’s degree in exercise science and health promotion. Certifications: NASM-PES, NSCA-CSCS, Precision Nutrition-Level 2

501W Precision Nutrition Coaching Revealed (Preconference Session) L

PLEASE SEE PAGE 4 FOR FULL DESCRIPTION.

627W The Cost of Getting Lean—Is It Really Worth the Trade-Off? L

Six-pack abs. Tight butts. Lean, vibrant, flawless health. That’s what the fitness industry is selling. Ever wondered what that costs? What you have to do more of? And what you have to give up? Make no mistake, there are trade-offs as you lose fat and improve your health. Adam takes you through each one so you can help clients balance getting the body they really want with living the life they really enjoy.

668W Smart and Sustainable Meal Planning for All Clients L Many clients want trainers to provide them with a meal plan. Unfortunately, meal plans don’t work for most clients. But this doesn’t mean you can’t coach them on how to think differently about their own meal planning. In this session, Brian will show you how to help clients transform their meals in a successful, sustainable way. He’ll provide real-life examples of the strategies needed to do this for all clients, and give you the framework and tools to do the same for yours.

YONI FREEDHOFF, MD, is the medical director of the Bariatric Medical Institute, and was the third physician in Canada to receive board certification in bariatric medicine from the American Board of Obesity Medicine (ABOM). He is an assistant professor of family medicine at the University of Ottawa and he writes an award-winning blog. His first

book for the public, The Diet Fix: Why Diets Fail and How to Make Yours Work, is a #1 National Canadian bestseller.

726W The Diet Fix—Why Diets Fail L

Despite big headlines regularly touting the success of new fad diets, 90% of all diets fail miserably. The majority of dieting and weight-loss programs demand unreasonable sacrifice: give up a whole food group, fight hunger pangs around the clock, or undertake grueling and exhausting ex-ercise regimes. These approaches are unrealistic, unhealthy and are incongruous with more sustainable behavior change practices. Come to this enlightening session and learn how we can fix the way we lose weight while maintain-ing a healthy, enjoyable lifestyle.

749W Rebranding Exercise—It’s Not About Weight! L

This enlightening session will take you on a sobering trip through the medical literature surrounding exercise and weight loss. From objectively measured metabolism studies, to kids with accelerometers, to carefully controlled and supervised year-long physical activity programs, the data is clear, “energy balance” is a misnomer and it may be time to uncouple exercise from weight. Instead, we should focus on the incredible benefits of exercise to health, and on mitigating the direct risks attributable to weight.

BRENT GALLAGHER, MSS, is the owner of AVENU Fitness & Lifestyle, a brand that measures the quality of the life one can live, not just biceps and waistlines. He has created a one-of-a-kind, unorthodox, 30-minute approach to training, nutrition and life that’s an unexpected experience from the typical workout. Brent invests his time

coaching high-performing leaders and challenging fitness businesses to come to blows with the status quo by redefining what’s possible for the communities they serve.

646W How I Opened My Fitness Facility P

Co-presented by Sean Greeley, John Heringer and Ashley SelmanThinking about opening your own brick and mortar fitness facility? Don’t miss this exciting panel discussion led by successful facility owners and industry experts who are ready to share their top tips and lessons learned. Discover essential strategies on how to finance your fitness facility, establish a simple, yet realistic business plan, market your new business to get clients in the door, and grow and develop a strong team. Get the knowledge you need to execute your plan and achieve your dreams.

666W Get Financially Fit in Three Easy Steps! L

What would it feel like to finally be debt free? Would you sleep better at night knowing you owe nothing? This illuminating session offers solutions for building a financially fit business in three easy steps. Just think about it…you could reward your team with higher pay, paid CECs and travel, and even paid vacations. How would you serve your clients differently knowing you and your team are taken care of financially? Regardless of the amount, you CAN get out of debt and WIN with money!

DOUG GRAY is an accomplished professional with a deep understanding of and experience in Applied Functional Science®. He has worked extensively with coaches, trainers, therapists, professional athletes, children and parents. Doug serves the Gray Institute® as a director and faculty member of GIFT (Gray Institute for Functional

Transformation). He is the co-producer of 3DMAPS (3D Movement Analysis & Performance System), a co-lecturer for Chain Reaction® (seminar series), a director of Free2Play Academy, Inc., and an adjunct professor at Siena Heights University.

240E Global Assessment Versus Local Assessments, by Gray Institute® WS When it comes to function, we already know that we need to look at the body as a fully integrated unit, yet traditional assessment techniques tend to focus on local or isolated joints and movements. Although vital to understanding function, local assessments need to be performed and incorporated into a global analysis to properly assess the true global functional abilities and needs of the individual. Join us for this unique look at true functional analysis.

300E Rehabilitation Strategies for Lower-Extremity Injuries, by Gray Institute® WS In this presentation, we’ll discuss strategies for working with the weekend warrior and postrehabilitation training programs for common injuries of the lower extremities. Learn the principle–strategy–technique process and how to apply it to your clients and patients who are bouncing back from injury.

341E Training the Transverse Plane, by Gray Institute® WS The transverse plane of motion is vital to our daily function, and even more vital in sports and performance training, yet this is the plane of motion that is most often overlooked during our training programs. Unsurprisingly, this is also the plane of motion that injury is most likely to occur. In this powerful presentation, learn how to incorporate rotational movement into your existing training programs and exercises to create more stability and mobility while reducing injuries.

“One of the most well-organized and thoughtful personal trainer conferences that I have attended. It’s well worth it!” —MAURICE WILLIAMS, 2016 ATTENDEE





SEAN GREELEY has an unrelenting passion for helping people grow. Over the last 10 years, he’s developed Net Profit Explosion into the only global fitness community that empowers entrepreneurs at every stage of business growth and development. NPE now serves over 21,500 fitness business owners in 95 countries. With offices in the U.S., U.K. and Australia,

the company has been listed six times on the Inc. 500/5000 list of fastest-growing, privately-owned U.S. corporations.

209E 608W NPE: How to Double Your Sales in 6 Months (or Less)! L

If you’re like most fitness professionals, you probably don’t like selling. Fortunately, there’s a better way to sell (and serve) your prospective clients while directing them toward a successful and happy future through working with you. When you get this right, you will see your close rate increase 80%+ on premium-priced packages of long-term programs. In this session, you’ll learn the exact system we’ve introduced to over 24,000 fitness business owners worldwide that have helped them to double their sales in 6 months or less.

248E 646W How I Opened My Fitness Studio P

Co-presented by John Heringer, Frank Pucher and Ashley Selman (EAST); Co-presented by Brent Gallagher, MSS, John Heringer and Ashley Selman (WEST)Thinking about opening your own brick and mortar studio? Don’t miss this exciting panel discussion led by successful studio owners and industry experts who are ready to share their top tips and lessons learned. Discover essential strategies on how to finance your studio, establish a simple, yet realistic business plan, market your new business to get clients in the door, and grow and develop a strong team. Get the knowledge you need to execute your plan and achieve your dreams.

CLIFTON HARSKI is the director of training and global head coach for Fitwall. He has traveled the United States, instructed over 3,000 people, and conducted more than 200 workshops and certifications for numerous companies, including Fitwall. In addition, he has contributed articles to Men’s Fitness, Men’s Health, Women’s Health and Dr.

Oz The Good Life. Clifton holds a bachelor’s degree in kinesiology from San Diego State University, and teaches for KB Athletics, Animal Flow and Spartan Group Training. Certification: ACE-CPT

230E 628W How to Use Technology to Change Your Clients’ Behavior L

Are you interested in utilizing technology to improve your clients’ results and your efficiency as a trainer but you aren’t sure where to start? In this workshop, we will discuss important aspects of behavior change and how the booming fitness tracking and technology field can support those changes. We’ll cover what you can use in the gym and what your clients can use at home, so you can leave confident that you have new ways to create exciting changes in their behaviors.

JOHN HERINGER is the founder and chief motivator for Fast Action Training, a thriving fitness studio in San Jose, California. Prior to owning his own business, John worked as a trainer and fitness manager in the trenches, helping trainers increase their clientele and build prosperous careers with his specific sales and marketing techniques.


Co-presented by Sean Greeley, Frank Pucher and Ashley Selman (EAST); Co-presented by Brent Gallagher, MSS, Sean Greeley and Ashley Selman (WEST)Thinking about opening your own brick and mortar studio? Don’t miss this exciting panel discussion led by successful studio owners and industry experts who are ready to share their top tips and lessons learned. Discover essential strategies on how to finance your studio, establish a simple, yet realistic business plan, market your new business to get clients in the door, and grow and develop a strong team. Get the knowledge you need to execute your plan and achieve your dreams.

349E 748W Top Sales and Marketing Tips to Grow Your Training Business Now! L

If you are frustrated by a lack of sales and committed clients, you won’t want to miss this session. No fluff. No theory. Just real-world, actionable advice with specific sales and marketing strategies you can implement immediately. Discover how to obtain new clients, improve your retention and results, and build a pipeline of referrals that creates a waiting list for your expertise.

STEVE HERTZLER, PhD, RD, LD, is a senior research scientist for Abbott Nutrition with expertise in sports nutrition and carbohydrate metabolism. Steve holds a doctorate degree in human nutrition and has been a registered dietitian since 1988. He is an author on 20 peer-reviewed research articles, was on the nutrition faculty at the Ohio State

University for 7 years, and has 3 years of experience as a clinical dietitian.

208a-E 606a-W Going Keto: Understanding the Science and Applications of the Ketogenic Diet, by EAS® L

Co-presented by Pamela Nisevich Bede, MS, RD, CSSD, LDSpecial time: 8:00–9:20amKetogenic diets are growing in popularity in the fitness community. However, both the science and the application of ketogenic diets are complex. Although recommending ketogenic diets is generally not within the scope of practice for personal trainers, clients may still have general questions about them. This presentation will cover the basics of what ketogenic diets are, what the current research says about them, and key considerations regarding how they are applied.

208b-E 606b-W Hit the Beet: Health and Performance Benefits of Beets and Other Nitrate-Rich Vegetables, by EAS® L

Co-presented by Pamela Nisevich Bede, MS, RD, CSSD, LDSpecial time: 9:30–10:50amResearch on the lowly beet has exploded in the last 10 years, turning it into what some would call a superfood. This new research has also turned the previous nutritional perception of nitrates as a “bad guy” on its head. In this session, you will learn amounts and types of vegetables to be consumed each day to derive the potential health and performance benefits of beets. Questions regarding the safety of nitrates will also be addressed. Finally, related nitric-oxide–boosting supplements will be reviewed as well.

ASHLEE HOFFMAN, MA, MS, is the assistant director of fitness and wellness at Northwestern University. She has special expertise in working with clients who have physical limitations and chronic illnesses. Ashlee is a certified health education specialist who is currently working on her doctoral degree in health education at the University

of Cincinnati. She has written articles on a range of topics, including health psychology, chronic illness and quality of life. Certifications: ACSM, AFAA

371E From Exhausted to Energized L

Exercise can be one of the best treatments for those man-aging chronic fatigue and joint discomfort. Unfortunately, exercise may be intimidating when one is exhausted. Join us as we uncover the latest research and the various symp-toms, manifestations and complications associated with fibromyalgia, chronic fatigue syndrome and other health issues that may plague your clients. We’ll also review equip-ment and exercises that are most appropriate for these clients, as well as how to offer support and understanding.

SEE SCOTT HOPSON’S SESSIONS ON PAGE 24.

SCOTT JOSEPHSON, MS, RD, is an international speaker, specializing in fitness and nutrition. He is the recipient of canfitpro’s 2010 Specialty Presenter of the Year award and ECA’s 2011 Citizen of the Year award. Scott is also on the advisory boards for American Fitness Professionals and Associates and Canadian Fitness Professionals. Scott earned his

degrees at the University of Miami, and his clients include Wimbledon champions and athletes who play for the New York Giants and the New York Mets.

310E 709W The Power of Eating Right! L

Sometimes the more you try to find the right foods, the more confused you get! Should I food-combine? What about cooked or uncooked? Eat organic or vegan? What about alkaline foods? It’s time to get the facts! Obtain solid information about enzymes, living foods, antioxidants, disease prevention and what really strengthens your immune system. Learn how to increase energy, strength, endurance, emotional bal-ance and mental clarity. It’s time to eat right and see power in the choices we make about what to put on our plates.

406E 804W Your Female Client—Understanding the Role of Nutrition, Strength Training and Hormones L

Learn how nutrient timing and specific quantities of protein, fat and carbohydrate intake, in conjunction with various exercise protocols, will make a tremendous difference in your female client’s physique! In addition, find out the spe-cific role hormones play in fat storage, substrate utilization and metabolism. We’ll also explore other special concerns of women, including perimenopausal challenges, muscle strength, body composition and other physiological factors to create a superb training program that gets results.




SHARI KALKSTEIN is a licensed physical therapy assistant, certified strength and conditioning specialist and certified personal trainer. As the owner/president of Fortify Your Frame, Inc., Shari specializes in balance and fall prevention and recovery, as well as improving strength and endurance in aging adults. She holds a bachelor’s

degree in exercise and sports science from the University of Texas at Arlington and an associate degree of applied science in physical therapy assisting. Certifications: ACE, ACSM, NSCA

329E Budget-Friendly Tips for Creative Trainers L

Come to this engaging session and get wowed by how you can turn everyday items into unique and cost-effective exercise tools. Talk about thinking outside the box…this session is all about creativity and imagination as you create exercise programs for the average Joe while spending very little money!

347E 746W Osteoporosis, It’s NOT Just an Old-Lady Disease! L

Osteoporosis is referred to as an old-lady disease, when in fact everyone, regardless of age or gender, is at risk. This enlightening session will provide up-to-date information on the risk factors associated with osteoporosis, as well as treatment options. We’ll also discuss what type of resistive exercise and weight-bearing activities are appropriate. Gain greater insight on why EVERYONE is at risk and learn some of the nutritional components involved in the prevention of osteoporosis.

403E 802W Posture and Core for Aging Successfully—Basics and Beyond WS

If you work with older adults, you have probably come across at least one of these three common degenerative spine conditions: stenosis, spondylosis and spondylolisthe-sis. In this session, we’ll review the pathology of these con-ditions and introduce postural re-education exercises that also include work for the core. Learn to implement exercises that are flexion free, as well as how to safely add slight rotation for higher level nonathletic older adults. While this workshop covers basics, it also offers safe progression tips for your more advanced older adult clients.

BRETT KLIKA, CEO of SPIDERfit Kids and the 2013 IDEA Personal Trainer of the Year, is a personal trainer, author and international motivational speaker. He inspires men, women and children around the world to create a culture of wellness in their home and live the best version of their life. Certification: NSCA-CSCS

263E 662W Quick and Easy Program Design for Awesome Results! WS Come to this practical workshop and discover the time-tested, “secret” strategies elite fitness professionals use to quickly and easily create programs that deliver awesome results. Brett will uncover three programming mistakes fitness pros make that result in wasted time AND programs that don’t work! Experience this simplified programming and discover how fast, uncomplicated programs can be more effective! Leave with a template you can use right away, and spend less time writing programs and more time creating success for your clients!

BRETT KLIKA SESSIONS CONTINUED

304E 700W BOSU®: Sport Kids—Circuits for Youth Fitness, Physical Literacy and FUN! WS

As the childhood inactivity and obesity epidemic continues to spread worldwide, we have a unique opportunity to offer children of ALL fitness levels the opportunity to fall in love with movement for a lifetime. Experience the BOSU Balance Trainer as a powerful tool to help kids develop fitness and coordination while having a blast! Discover the essentials every youth program needs to be successful while combin-ing balance, coordination, strength, power and imagination in five simple, developmentally appropriate circuits that will get kids excited about exercise!

365E 764W Smarter Exercise for Smarter, Fitter Kids! WS

While improved fitness is the expected outcome of most youth exercise programs, it can also have a profound effect on learning and behavior. In this dynamic, highly interactive workshop, discover the research and application behind strategic activities and exercises that “prime” children’s brains and bodies for better fitness, learning and behavior! Leave with 20 games, activities and other strategies you can use immediately to help develop smarter, fitter kids!

427E 823W Your Career Roadmap: Where Are You Now? L

Do you want to ensure that fitness is your career and not just a job? In this interactive and introspective lecture, Brett Klika helps you create a roadmap to achieve everything you want to in your fitness career. Do you want to open a gym? Speak in the industry? Write books? Discover how the “secret of small” can help ANYONE create a day-by-day and year-by-year plan to live an extraordinary life while helping others to do the same.

ASHLEY KOFF, RD, is an internationally renowned registered dietitian who knows the key to resolving our national health crisis is to empower individuals to achieve better health from better nutrition. She is the creator of the Better Nutrition Simplified Program, she helps lead the national conversation on better nutrition as a speaker, author,

media and industry expert, and she was selected as one of CNN’s top 100 health makers. She lives in Washington, DC, with her dog Rerun, plays the trumpet, is an obsessed basketball fan and loves to fly fish.

346E Better Nutrition Simplified 4 Better Results L

What trainer doesn’t know that better nutrition is critical to overall client success? Today we don’t need more nutrition information. Instead, we need strategies for making it simple and doable for everyone. In this enlightening session, we’ll address the “infobesity” and nutrition whiplash that keeps your clients from implementing better nutrition in their lives. Ashley will identify five proven strategies you can employ right away to get your clients the results they seek.

366E Better Digestion: The Key to Better Results L

We know that better nutrition fuels better results, but what happens when that’s not happening? We’ve all had clients who still struggle despite “eating right.” Ashley debunks “you are what you eat” and explains why optimizing diges-tion and detoxification are essential for getting results. Discover her proven successful digestive assessment, tune-up and true detoxification tips to add to your arsenal for enabling better results.

LEN KRAVITZ, PhD, is the program coordinator of exercise science and a researcher at the University of New Mexico where he received the Outstanding Teacher of the Year award. In addition to being a 2016 inductee into the National Fitness Hall of Fame, Len was awarded the 2006 Fitness Educator of the Year by the American Council on Exercise®, and

has received the prestigious Canadian Fitness Professional Lifetime Achievement Award. Len holds a doctorate degree in exercise science and health promotion. Certifications: ACSM, NSCA

206E 607W Metabolic Threshold Testing: The Ultimate Assessment and Design for Endurance Performance L

Co-presented by James J. McCormick, MSWhile a high VO2max is a prerequisite for success in endur-ance events, the ability to sustain a high percent of VO2max, without accumulating fatigue, is of greater importance. The lactate threshold test (which involves taking a finger prick of blood) helps to precisely determine a client’s maximal sustained running velocity and heart rate. Fortunately, accurate lactate threshold analyzers are NOW very cost effective. And, for the first time, IDEA brings this incredible technology to you via interactive video laboratory.

226E Supramaximal Eccentric Training L

Supramaximal eccentric training is a powerful training tool for serious resistance training enthusiasts. In this session, we’ll cover all the newest research on delayed onset muscle soreness (DOMS), the repeated bout effect with eccentric exercise, the mystery of eccentric exercise and metabolism, as well as the unique new research on the use of eccentric training in rehabilitation settings. Len will showcase 30 great eccentric exercises using multimedia technology and four great eccentric training techniques. A must attend for all personal trainers.

247E 649W Altitude Training: Facts, Myths and Misconceptions L

Co-presented by James J. McCormick, MSMany of the best athletes and recreational exercisers utilize altitude training to attain a competitive edge. This first-time-ever lecture at IDEA will explain the current facts and research on cardiopulmonary physiology, and the physiological benefits of this type of training. Next, we’ll discuss the three most common ways to use altitude training for improved performance. Finally, learn about the efficacy of altitude masks, the use of simulated altitude chambers, and proposed altitude exposure strategies for improved performance.



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VITO LA FATA is the founder of Fitness Profit Systems, the creator of the Fitnesspreneur’s Life Podcast, a high-performance business and marketing coach and a fitness coach. Vito helps fitness professionals launch their business, income and lifestyle so they can create a brand that matches their dreams. As an internationally recognized

speaker, he has presented at numerous industry events, including IDEA World Convention, IHRSA, Fitness Business Summit and Club Industry. Certification: NASM

330E 729W The Online Fitness Frontier L

More than 3 billion people are already online and 3 billion more are coming in the next 5 years. The business of fitness is evolving and the fastest growing media today is online and mobile. Come and learn how to put your expertise on the World Wide Web so you can reach thousands more with your products and services, and create an online business from scratch. Vito will teach you how you can deliver value, grow your leads and make money online and offline.

370E 768W Social Media Content Made Easy L

If you want to expand your reach, it might be time to build your audience with meaningful and substantial content! In this hands-on session, you will be introduced to a step-by-step system that will help you plan engaging content so every post will boost your brand, build your tribe and entice clients to buy your unique products, programs and services. Break through the clutter and be seen and heard online without having to post a single selfie.

MARIA LUQUE, PhD, is a health educator and fitness expert with more than 15 years’ experience. During her service in the U.S. Air Force she served as a fitness program manager, which encouraged her to pursue her passion for health and education. She currently holds both graduate and post-graduate degrees in health sciences. Maria

teaches workshops, leads group and personal trainings, is a freelance writer and teaches at the College of Health and Human Services at Trident University International.

211E Training the Female Client—How Hormonal Changes Influence Program Design L

There are significant hormonal changes that occur throughout a woman’s life that can drastically influence her physical and psychological well-being. Physically, she may have excess belly fat or not lose the desired weight after pregnancy or during menopause. Psychologically, hormones can influence her motivation, desires and everyday reality. In this session, we’ll look at program design based on hor-monal influences rather than just gender alone. In addition, learn the best exercise modalities and intensity levels for each stage of menopause so you can optimize the results for your female clients.

RICK MAYO is the founder and CEO of Alloy® Personal Training Center and Alloy Personal Training Solutions. Alloy services clubs worldwide in markets as remote as Tasmania and Poland. Rick is an industry board advisor for ACE®, a think tank advisor for Gold’s Gym®, and an advisor for the Association of Fitness Studios, the Atlanta School of Massage—Personal

Trainer Program, Georgia State University and Kennesaw State University. He also contributes to national publications such as Men’s Health.

150E 550W How to Transform Your Passion Into Financial Freedom L

Is it possible to follow your dream and your passion for changing lives as a personal trainer? Can you also realize financial freedom in the process? The answer is “Yes!” After years of trial and error, Rick Mayo, owner of one of America’s most profitable training gyms, has done just that. In this high-octane session, Rick will share the systems and best practices he employed that led to the licensing of his successful business model to hundreds of health clubs worldwide. He will convince you that personal training is not only a fulfilling, noble profession, but it can also be wildly lucrative and help you achieve the prosperous life you deserve.

PETE MCCALL, MA, is a personal trainer and fitness educator in San Diego. He has authored numerous articles, online blogs and textbook chapters. Currently, Pete is the science officer for the Institute of Motion and a freelance consultant working with certification organizations, apparel manufacturers and health insurance companies. He

holds a master’s degree in exercise science, is a fellow of Applied Functional Science®, and is certified as a personal trainer and strength and conditioning specialist. Certifications: ACE, NSCA-CSCS

225E 625W Skill or Conditioning—Programming for Success, by ActivMotion Bar™ WS

Exercise programs that focus FIRST on teaching movement, mobility and strength skills, and dynamic balance provide the foundation for client success. These skills are necessary before your client can progress to higher intensity, metabolic workouts that enhance aerobic conditioning. In this informative session, trainers will learn how to classify and match the different outcomes clients want with how to program workouts that deliver results, all while paying attention to foundational skill development. Walk away with specific strategies and techniques for designing programs with appropriate and challenging progressions.

324E 720W The Role of Variability in Program Design, by ActivMotion Bar™ WS

There are two types of tissue in the human myofascial sys-tem, skeletal muscle and elastic connective tissue. People who perform repetitive movements over a long period of time run the risk of injuring these tissues. By applying a concept known as movement variability, trainers can help their clients to increase the strength of both tissues while reducing the risk of repetitive injury. In this session, we’ll explore the research and introduce tools and program design options that can be successfully integrated into any client’s program.

JAMES J. MCCORMICK, MS, is completing his doctoral degree in exercise science at the University of New Mexico, Albuquerque. His research interests include human performance, molecular and cellular adaptations of exercise in clinical and aging populations, as well as therapeutic interventions in diabetic and HIV+ patients.

206E 607W Metabolic Threshold Testing: The Ultimate Assessment and Design for Endurance Performance L

Co-presented by Len Kravitz, PhDWhile a high VO2max is a prerequisite for success in endur-ance events, the ability to sustain a high percent of VO2max, without accumulating fatigue, is of greater importance. The lactate threshold test (which involves taking a finger prick of blood) helps to precisely determine a client’s maximal sustained running velocity and heart rate. Fortunately, accurate lactate threshold analyzers are NOW very cost effective. And, for the first time, IDEA brings this incredible technology to you via interactive video laboratory.

247E 649W Altitude Training: Facts, Myths and Misconceptions L

Co-presented by Len Kravitz, PhDMany of the best athletes and recreational exercisers utilize altitude training to attain a competitive edge. This first-time-ever lecture at IDEA will explain the current facts and research on cardiopulmonary physiology, and the physiological benefits of this type of training. Next, we’ll discuss the three most common ways to use altitude training for improved performance. Finally, learn about the efficacy of altitude masks, the use of simulated altitude chambers, and proposed altitude exposure strategies for improved performance.

“Awesome conference! Workout sessions were both informative and well designed, and the lectures, or “business” side, were extremely beneficial. I will definitely return next year and I will be a better trainer all around when I incorporate the techniques and ideas I learned this year.”—FRANK MCKENNA, 2016 ATTENDEE





CHRISTOPHER MCGRATH, MS, is the founder of Movement First, LLC, a New York City-based education and consulting organization. He is an internationally recognized educator and has taught and consulted with the American Council on Exercise®, TRX®, Functional Movement Systems, Town Sports International and others. Chris is also an

assistant professor in the division of athletic training, health and exercise science at Long Island University, and holds a master’s degree in sports performance and injury prevention.

228E 629W If We Are Going to Call It “Functional”… L

Functional training has been one of the top trends and pre-ferred ways to train for over a decade. As with many things popular, variations can stray from purpose and original intentions get lost. Thus leading to arbitrary application of exercises rather than linking back to what “functional train-ing” was originally designed to accomplish… functionality! This session explores a new definition of functionality and re-examines our approach to functional training so we can build better programs for our clients.

270E 648W Use Advanced Interviewing Strategies for Targeted Results L

Co-presented by James Beauchemin, PhDOur clientele range from advanced fitness levels to obese clients who struggle to get started and maintain healthy habits. So why would we ask everyone the same questions and provide the same questionnaires? It is almost impos-sible to provide comprehensive, individualized solutions to such a wide array of clients using generic questions. This session will help you uncover the most important pieces of information when interviewing clients, thus establishing client trust, motivation and goal attainment, all while expanding your client base.

308E 707W Expand and Retain Clients With Health Coaching L

Co-presented by James Beauchemin, PhDGrow your personal training business and increase retention rates by implementing proven screening and health coaching techniques. Learn strategies designed to attract clients who struggle with consistency and/or are often intimidated by the traditional fitness approach. We will delve into interviewing approaches, the four strategies for implementing coaching principles, and how to create a systematic and client-focused onboarding process that is designed to remove obstacles and motivate clients. The end result will be higher volume, greater consistency and better results for the client.

345E 744W Assist—Resist—React, Powered by Stroops WS

Progression strategies are a common topic in training, but very few programs exist that help simplify our approach, yet remain comprehensive. Even fewer incorporate coordinated approaches to regression strategies. In this workshop, we’ll use elastic resistance to address a universally applicable approach to training that will satisfy the needs of clients of all fitness and learning levels. We’ll address assisted con-cepts for proper pattern development, resisted principles for building strength and stability, and reactive techniques to improve control in unpredictable environments.

408E 805W Selling Without “Selling” L

Build clientele YOUR way…and sell your services without feeling like a salesperson. We’ll explore genuine approaches that consider your prospective client’s needs (and comfort) ahead of your desire to make a sale or meet a predeter-mined quota. Also, gain an understanding of who you are and who you are not, and get on the road to creating your own unique approach to the sales process. You’ll get more clients and earn a reputation as a caring, courteous and approachable professional.

MARTY MILLER, DHSc, is a National Academy of Sports Medicine® health and fitness educator with more than 20 years’ experience in sports medicine, performance enhancement and injury prevention. Marty holds a master’s degree in exercise science and injury prevention, and a doctorate in health sciences. His advanced research

project studied exercise causality orientations to determine if individuals had different beliefs and attitudes toward exercise. He was able to research how to motivate nonexercisers to become exercisers, and motivate traditional exercisers to maintain this healthy behavior. Certifications: NATA, NASM

245E 644W NASM®: Power Training—What Goes Up Must Come Down! Are You Prepared? WS

Training for power is becoming more mainstream and more popular with clients. Clients want to do explosive exercises that they enjoy and feel will get them in better shape. As a trainer, you have to ask yourself, “Are they ready for this type of intense training?” This workshop will address proper progression, as well as foundational program design elements that will ensure safe and effective power workouts for your clients.

302E 703W NASM®: Boot Camps and Group Training— How to Organize the Madness WS

Group training has been one of the fastest growing trends in the fitness industry and it’s not showing any signs of slowing down. Sometimes, program design and exercise technique suffer as the class grows in size. But this doesn’t have to happen. Learn how to properly organize, sequence and teach the concepts taught in this session. Your small- and large-group training sessions will benefit…along with your business.

745W NASM®: Championship Core—Core Training for Athletes and Weekend Warriors WS

The core is responsible for reducing, stabilizing and producing force, and in today’s high-intensity fitness environment, the ability for a fitness professional to design and implement proper core training techniques has never been more important. Whether you are training the weekend warrior or competitive athletes, this workshop will teach you how to train the core in all three planes of motion while giving you the opportunity to experience exercises designed to increase stability, strength and power for clients of all levels!

CHRISTOPHER MOHR, PhD, RD, is the co-owner of Mohr Results, Inc., in Louisville, Kentucky. He is a nutrition spokesperson and consultant to a variety of companies; some current and recent partners include General Mills Bell Institute of Health, Nestlé, Clif Bar®, the Almond Board of California, the National Cattleman’s Beef Association, Reebok, Nordic

Naturals® and the Cincinnati Bengals. Chris is a registered dietitian and holds a master’s degree in nutrition and a doctoral degree in exercise physiology.

246E 647W Get the Most Out of Your 60 Minutes—Nutrition Strategies for Before, During and After Exercise L

Most individuals have only a limited amount of time to devote to their fitness and they want to maximize their ef-forts to get the best results. Proper nutrition and hydration before, during and after exercise are key in capitalizing on the rewards of exercise. Learn the latest nutrition research—including recommendations for optimal recovery—and gain practical nutrition tips for you and your clients to ensure maximum benefits from workouts.

328E 769W Seven Key Trends in Food and Nutrition in 2017, Fueled by the Bell Institute of Health and Nutrition at General Mills L

Nutrition seems to change by the day. From the “snackification” of this culture to superfoods, functional foods and “free from” foods, this session will highlight the leading food and nutrition trends of 2017 and cut through the confusing to share what the latest nutrition science says about each trend.

TRICIA MURPHY-MADDEN is the fitness director for two health clubs in Seattle and a program creator for Savvier. In addition to co-creating Barre Above™, she has developed many highly acclaimed programs for the industry, including Urban Striptease Aerobics, My Best Friends Workout, a fitness program designed for pet owners to get in shape while walking

their pet, and now the ABC’s of Exercise, a children’s book that provides 10–20 minutes of exercise for kids ages 3–6 years old.

624W Seattle’s Best—Small-Group Training at ITS Best! WS

With featured presenters: Traci Bartee, owner of Fly Fitness in Kirkland, WA Dillon Kreider, owner of The Fitness Lab in Seattle, WAWhitney Mack, owner of Macks Mo in Seattle, WAMindy Pedersen, owner and founder of Game On Fitness in Seattle, WATim Tolliver, personal trainer at Denali Fitness in Seattle, WAThe Pacific Northwest is definitely a HOT market when it comes to personal and small-group training. We’ve gathered together five of Seattle’s finest trainers to lead a workshop that is chock-full of information for trainers eager to expand their small-group client base and boost retention. Just as “one size does not fit all,” not all business models and small-group training structures work for every trainer. Come to this session and gain insight and ideas from trainers who have realized success in their own markets!




PAMELA NISEVICH BEDE, MS, RD, CSSD, LD, is a sports dietitian with EAS® Sports Nutrition, and a former pediatric clinical dietitian, adjunct college instructor, and nutrition spokesperson. She currently writes for multiple publications, including Runner’s World where you can follow her nutrition advice in the Fuel School column.

Pamela earned a bachelor’s degree in dietetics from Miami University and a master’s of science in medical dietetics from the Ohio State University.

208a-E 606a-W Going Keto: Understanding the Science and Applications of the Ketogenic Diet, by EAS®

Co-presented by Steven Hertzler, PhD, RD, LDSpecial time: 8:00–9:20amKetogenic diets are growing in popularity in the fitness community. However, both the science and the application of ketogenic diets are complex. Although recommending ketogenic diets is generally not within the scope of practice for personal trainers, clients may still have general questions about them. This presentation will cover the basics of what ketogenic diets are, what the current research says about them, and key considerations regarding how they are applied.

208b-E 606b-W Hit the Beet: Health and Performance Benefits of Beets and Other Nitrate-Rich Vegetables, by EAS®

Co-presented by Steven Hertzler, PhD, RD, LDSpecial time: 9:30–10:50amResearch on the lowly beet has exploded in the last 10 years, turning it into what some would call a superfood. This new research has also turned the previous nutritional perception of nitrates as a “bad guy” on its head. In this session, you will learn amounts and types of vegetables to be consumed each day to derive the potential health and performance benefits of beets. Questions regarding the safety of nitrates will also be addressed. Finally, related nitric-oxide–boosting supplements will be reviewed as well.

TONY NUÑEZ, MS, is a doctoral student in exercise science at the University of New Mexico, Albuquerque. His specific interests include metabolic conditioning and disease prevention, sports performance, and exercise nutrition for the general population. Tony holds a bachelor’s degree in kinesiology and a master’s degree in exercise science.

He also holds an Exercise Is Medicine certificate from the American College of Sports Medicine®. Tony enjoys surfing, golfing, team sports and resistance training. Certifications: ACSM, NSCA

269E Designing the Perfect Circuit Workout L

Circuit training is a preferred format for resistance training in the general population as well as clinical populations. This evidence-based presentation will discuss and show (via multimedia technology) how to best design training circuits that maximize client goals. Ten different circuits will be showcased, each with six exercises that are based on specific physiological themes such as muscular strength, power, endurance and overall health.

SCOTT HOPSON is the national education director for Midtown Athletic Clubs, the co-founder of PTA Global, and an educator for EXOS® and Gray Institute®. He specializes in the areas of athletic performance and youth conditioning. His work has been accepted and integrated into leading universities, high schools, professional and Olympic

performance organizations such as the U.S. and Chinese Olympic Associations, the NFL, the Tennis Corporation of America, national rugby, and global health and athletic clubs. Certifications: ACSM, NASM, NSCA, PTA Global

645W Global Assessment Versus Local Assessments, by Gray Institute® WS When it comes to function, we already know that we need to look at the body as a fully integrated unit, yet traditional assessment techniques tend to focus on local or isolated joints and movements. Although vital to understanding function, local assessments need to be performed and incorporated into a global analysis to properly assess the true global functional abilities and needs of the individual. Join us for this unique look at true functional analysis.

705W Rehabilitation Strategies for Lower-Extremity Injuries, by Gray Institute® WS In this presentation, we’ll discuss strategies for working with the weekend warrior and postrehabilitation training programs for common injuries of the lower extremities. Learn the prin-ciple–strategy–technique process and how to apply it to your clients and patients who are bouncing back from injury.

741W Training the Transverse Plane, by Gray Institute® WS The transverse plane of motion is vital to our daily function, and even more vital in sports and performance training, yet this is the plane of motion that is most often overlooked during our training programs. Unsurprisingly, this is also the plane of motion that injury is most likely to occur. In this powerful presentation, learn how to incorporate rotational movement into your existing training programs and exercises to create more stability and mobility while reducing injuries.

MICHAEL PIERCY, MS, is the owner of The LAB in West Caldwell, New Jersey. A former professional baseball player with the Pittsburgh Pirates, New York Mets and Montreal Expos, he brings his unique perspective to his work with athletes and active adults. Mike is a TRX® master course instructor and was the recipient of the 2013 TRX Instructor of

the Year award. He holds a master’s degree in exercise science and performance enhancement from the California University of Pennsylvania. Certifications: NASM-CPT, CES, PES, NSCA-CSCS

331E Discover Your Inner Coach L

From the Super Bowl to the World Series, champion athletes are saluted and admired. And behind every great athlete there is a great coach. Our clients strive to achieve success and create athletic greatness in their workouts every day. As trainers, it is important to be able to implement coaching techniques into our training sessions. Discover the secrets behind world-class coaching techniques from a former professional athlete. Gain knowledge about the skills and techniques necessary to become the great coach your clients deserve.

422E Short Circuits—Master the 30-Minute Training Model! WS Want to add some juice to your offerings for time-crunched clients? In this session, we’ll uncover some truths about what clients want from their workouts, and learn how to create an amazing client experience in just 30 minutes. Leave with a workable system and templates so you can successfully integrate and coach 30-minute circuits. Also, get information on how to program for measureable results, price your services, and market the 30-minute model in your facility or business.

KRISTA POPOWYCH has been inspiring fitness leaders, trainers and managers for over two decades with her motivating, creative and practical sessions. As the 2014 IDEA Fitness Instructor of the Year and 2016 canfitpro Canadian Fitness Presenter of the Year, Krista is a highly sought after educator and speaker. As a TV personality, education director and

international trainer for Keiser® and JumpSport®, and an Adidas-sponsored 3-stripe team member, Krista’s goal has always been to inspire others through movement and education.

266E 669W Beyond the Bump: Postnatal Exercise Ideas for New Moms L

Getting your body back post-baby is an important goal for many postnatal women. Before embarking on this journey with your new mom, it’s important to have an understand-ing of the pre- and postnatal body, plus the physiological and psychological path that you will be traveling together. Armed with an exercise grab bag full of ideas and a game plan (think shorter sessions for the time-challenged mom), this session will get her far beyond the bump and on to a future that is happy and healthy!

325E 724W Shut the Back Door! Back-of-the-Body Workouts WS Let’s tuck away those front-of-the-body moves and take time to pay attention to the back of the body. We’ll discuss the imbalances that occur between back and front, and how certain exercises can help to correct these imbalances. Next, we will focus on the anatomy of movements, and choose and experience the best exercises to strengthen the lower and upper back, glut complex and legs. Get ready to stand taller and get noticed as you walk out the door!

342E 743W Small-Group Training—Building Mastery! WS

You’ve mastered the art of program design and your small-group training clients are seeing results. Have you ever thought, however, that your group sessions could use a little extra something? In this unique workshop, we’ll introduce some subtle and not-so-subtle elements that are critical to creating great group experiences. We’ll discuss the use of music, vocal coaching and cuing, multitasking tips, and how to manage groups with finesse and ease. Walk away with new tricks and exercises that will give you a leg up on your competition.

401E 801W Functional Training: Triple-Training Circuit, by Keiser® WS You’ve heard it’s important to double the fun, but what about tripling the results? Progressive resistance training can improve the functional movement patterning for many clients, regardless of ability or starting fitness level. Discov-er a three-step approach that is sure to generate improved strength, power and speed for all your clients. Life doesn’t work in two-count reps, and for that reason it is important to train in a manner that generates speed and strength for critical power and powerful results.

421E 821W The Functional Training Facelift, by Keiser® WS Functional training continues to be a training buzzword and for good reason. Functional movement patterning is critical to keeping clients fit, healthy and injury free. The ideal training ground starts with a systematic approach and con-tinues with an effective training paradigm. Take away lots of ideas that can be done on a Triple Trainer (you’ve got to try it!), assorted small equipment and the most functional piece of all, your body. Challenge your clients with a functional facelift that will enhance performance and results.



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DERRICK PRICE, MS, has over 13 years of experience in the fitness industry. He currently is the programming officer at the Institute of Motion and the chief science officer at Project Resistance. In addition to personal training at the acclaimed Function First Exercise Studio in San Diego, Derrick is adjunct faculty at Point Loma Nazarene University

where he teaches the very first course on loaded movement training. Derrick holds a master’s degree in exercise science and health promotion. Certifications: NASM-CES, NASM-PES, PTA Global

704W Complete Strength Development WS

It’s a well-known fact that resistance training improves strength. Little known, however, is that there are different types of strength, like agile strength, maximal strength, relative strength, starting strength and others. In addition, the development of each type requires a specific exercise training approach. In this interactive session, we will cover the physiology of each, as well as define how each type is distinctly different from the other, and how to best train each type for maximum effect.

728W The Other 165—Habit-Based Coaching for Long-Term Success L

Most trainers agree that client success doesn’t necessarily hinge on the 3 hours a week they spend with their coach. Rather, it’s most likely due to the decisions and habits they establish the other 165 hours each week. In this partic-ipatory lecture session, trainers will be introduced to a systematic approach for providing “habit-based” coaching. We’ll examine specific case studies, and how this approach can be used to help clients with their goals such as weight loss, improving health, and event athletic performance.

820W Self-Care Strategies for Ankle Mobility WS

Lack of multiplanar ankle mobility can wreak havoc on the kinetic chain, leading to an increased risk of injury through the knees and lower back. Instead of trying to “fix” our clients’ ankle mobility, imagine a scenario where we empow-er our clients with the knowledge and solutions to easily self-assess and address their ankle function. This interactive session introduces a systematic approach to assessing and improving ankle mobility, ultimately allowing clients to enhance ankle function on their own.

FRANK PUCHER is the owner of Fitness 121 Personal Training, a 5,000-square-foot facility, where he leads a team of eight full-time personal trainers providing personal training and Pilates services to over 200 clients weekly. As a full-time fitness professional since 1992, Frank continues to work with a diverse clientele of first-time exercisers and

competitive athletes. He also serves as a coach for Todd Durkin’s Mastermind, a high-level coaching program promoting personal and professional success. Certifications: ACE, NESTA, CI-CPT

248E How I Opened My Fitness Studio P

Co-presented by Sean Greeley, John Heringer and Ashley Selman (EAST)Thinking about opening your own brick and mortar studio? Don’t miss this exciting panel discussion led by successful studio owners and industry experts who are ready to share their top tips and lessons learned. Discover essential strategies on how to finance your studio, establish a simple, yet realistic business plan, market your new business to get clients in the door, and grow and develop a strong team. Get the knowledge you need to execute your plan and achieve your dreams.

FRANK PUCHER SESSIONS CONTINUED

271E Smart Money Tips for Smart Business Owners L

You own your own business. Whether small or large, all business owners need to take the time to strengthen their financial IQ! In this session, we’ll discuss practical strategies for growing revenue and more importantly, managing your assets. This isn’t a marketing program…it’s a coaching program designed to get people comfortable talking about money. Come prepared to interact with your colleagues and get smarter about growing revenue and wealth.

BRIAN RICHEY is the owner operator of Fit 4 Life DC and he holds a bachelor’s degree in exercise science and kinesiology. A personal trainer for over 25 years, Brian instructs for Balanced Body® and the American Academy of Health, Fitness and Rehabilitation Professionals, conducting workshops internationally. He is known for his work in the

medical exercise, corrective exercise and postrehabilitation field. Certifications: AAHFRP-MES, MEPD/PRCS

210E Anterior Cruciate Ligament (ACL)—Prevention, Repair and Rehabilitation L

ACL injuries are pretty common these days. Can they be prevented, and how do you go about doing so? Also, what can you do with a client who’s ACL has already been repaired? Come to this in-depth session and get answers to these questions and more. We’ll examine knee structure, the pathology of ACL injuries, and how to progress clients safely post-surgery to get them back to their preferred activities. Walk away with vital information on the entire rehabilita-tion–corrective–performance continuum.

307E 708W Complete Program Design for the Obese/Overweight Client, Updated for 2017 L

With 68.5% of the population being obese or overweight, there is an ever-growing need for fitness professionals to be knowledgeable about the conditions that are associated with this epidemic. We’ll take a look at the newest research and at the common issues and specific challenges these clients face. From mobility concerns to chronic disease, this session covers it all. Gain an insider’s look into the psychological and physical characteristics of this demographic and get your obese and overweight clients on a path to lasting change.

369E 767W Pelvic Bias—What Is It and How Does It Relate to Lower-Back Pain? L

All too often we hear about neutral spine without being told what it really is. With any one of the most common lower-back injuries—herniations, spondylolisthesis, steno-sis— “neutral” changes depending on what the condition is. In this session, we’ll cover the anatomy and pathology inherent in these conditions and how pelvic positioning, or pelvic bias exercises, can be used to alleviate lower-back pain. Walk away with assessments and strategies/protocols for each condition, and discover what neutral spine really means for clients with lumbar maladies.

407E 609W Reversing Pain Caused by Upper Crossed Syndrome L

Neck pain, cervical strain, rotator impingement, tennis elbow and carpal tunnel can all be aggravated by poor posture. Posture is a constant complaint and contributing factor in many medical conditions of the upper body. Upper crossed syndrome is the most common (and correctable) postural condition personal trainers will run across. Learn what it is and how to assess it, and take home exercise strategies for correcting the muscular imbalances that contribute to this condition.

RICK RICHEY, MS, is an international speaker who provides solid evidence-based education for personal fitness trainers, sports medicine practitioners, and strength and conditioning coaches in the areas of client assessment, injury prevention and performance enhancement. He is the senior faculty instructor for NASM®, adjunct faculty at the

California University of Pennsylvania, and the owner of a personal training studio called Independent Training Spot in New York City. He holds a master’s degree in exercise science. Certifications: NASM, NSCA

100E 500W NASM®: Corrective Exercise Model—Essentials and Beyond (Preconference Session) WS


202E 604W NASM®: Strength Training for Optimal Results WS “Strength” can mean different things to different people. As trainers, you need to know how to tailor a strength training program that will resonate with clients. The information introduced in this evidence-based session will define the different types of strength and explain how to design a program that is outcome focused. We’ll also expose the fundamental flaws of “bro science”—you know, that gym guru who advises folks on how to get bigger and stronger, faster—that often leads clients and trainers down a false path to success.

MICHAEL RIZK is the founder of Condition for Life, a lifestyle management company in New Jersey. As a lifestyle and performance catalyst, Michael helps his clients take a Mind-First Approach® toward overcoming the mental, emotional, physical and/or spiritual obstacles that limit them from realizing their fullest potential and living life in a thriving

state. Michael is the creator of Condition for Life Online Revolution, a fellow of Applied Functional Science® with the Gray Institute® and a corrective movement soft-tissue therapist. Certification: ACE-CPT

428E Evolving Threshold—Position Your Clients for Sustainable Success L

As movement professionals serving our industry, it is our responsibility to keep our clients strategically working at their threshold. Training below threshold leads to boredom and a lack of results, while training above threshold creates fear and feelings of inferiority. The moment our clients’ threshold has been crossed, we jeopardize their trust and, in turn, reduce the value of our service. Learn the art and skill of threshold training, where your clients will experience, lasting transformation and a deep level of satisfaction and fulfillment.

“I am 100% satisfied. IDEA provides great conferences, outstanding education, top-notch presenters and stellar customer service. Thank you for an amazing conference weekend. I look forward to the next one!” —DENA RAPTIS, 2016 ATTENDEE





ASHLEY SELMAN, MA, is the founder of Evolution Trainers, a 14,000-square-foot elite personal training and small-group training studio. She has assembled a world-class team of over 40 top health and fitness professionals and is generating over $4,000,000 in revenue per year within her facility alone! She is now expanding her reach outside of

Evolution Trainers as a national presenter and studio start-up coach to help fitness entrepreneurs around the country achieve the business of their dreams. Ashley holds a master’s degree in sports psychology. Certification: NSCA-CSCS


Co-presented by Sean Greeley, John Heringer and Frank Pucher (EAST)Co-presented by Brent Gallagher, MSS, Sean Greeley and John Heringer (WEST)Thinking about opening your own brick and mortar studio? Don’t miss this exciting panel discussion led by successful studio owners and industry experts who are ready to share their top tips and lessons learned. Discover essential strategies on how to finance your studio, establish a simple, yet realistic business plan, market your new business to get clients in the door, and grow and develop a strong team. Get the knowledge you need to execute your plan and achieve your dreams.

367E 766W New Revenue Streams and Strategies to Grow Your PT Business L

What savvy business owner is not looking for new revenue streams? Ashley will share her two-step process and get you on the path to increased profits. First, she’ll provide insight and step-by-step instructions on how to maximize your ex-isting revenue streams. Next, get some new and innovative ideas you can layer on to your core offerings. By adding strategic products and services, not only will you help your clients optimize their health, but your business will thrive!

CODY SIPE, PhD, is a co-founder of the Functional Aging Institute. His mission is to teach fitness professionals how to train older clients through innovative, evidence-based education programs such as the Functional Aging Specialist Certification, as well as how to grow their business with the largely underserved population of mature

adults. Regarded as one of the industry’s foremost authorities on fitness and aging, Cody has over 20 years of experience as a researcher, educator, trainer and business owner.

102E 502W Functional Aging Specialist Certification Course (Preconference Session) WS

PLEASE SEE PAGE 4 FOR SESSION DESCRIPTION.

205E 603W Functional Power Training for Older Clients L / WS 60% LECTURE/40% MOVEMENT

As we age, muscle power is critical to maintaining optimal function for normal daily activities and assorted recreation-al and occupational pursuits. Traditional resistance pro-grams that focus on slow, controlled movement that have little impact on muscle power, and traditional power-lifting programs are just too risky. This workshop will introduce the essential elements for developing a safe and effective functional power program, including equipment, techniques and contraindications, as well as demonstrate a variety of exercise movements for the older adult population.

249E Neuroplasticity Is As Easy As Child’s Play L

Advances in neuroscience have proven that the brain can continue to grow and get better as we get older. We are not destined to become senile or suffer from dementia if we take care of our bodies and our minds through good nutrition and regular exercise. This session will explore how to activate and engage the five primary functions of the brain. Learn how to stimulate both body and mind of mature adults of all ability levels in as little as 10 minutes a day.

CODY SIPE, Phd, SESSIONS CONTINUED

326E 727W The Science of Functional Longevity L

Now more than ever, middle-aged and older clients need credible information on how to live a long, healthy, functional and fulfilling life. Cut through the hype and establish yourself as an authority on healthy aging with credible, evidence-based information that attracts new clients and helps your current clients maximize their results. This session will review the latest scientific evidence on strategies to extend the human lifespan, with special emphasis on exercise and nutrition.

EMILY SPLICHAL, DPM, MS, is the founder of the Evidence Based Fitness Academy® and creator of the Barefoot Training Specialist®, BarefootRx® and BARE Workout® certifications for health and wellness professionals. As a podiatrist and human movement specialist with over 15 years in the fitness industry, Dr. Splichal has dedicated her

medical career to studying postural alignment and human movement as it relates to foot function and barefoot training.

363E 761W Fascial Tensioning and the Body-Weight Athlete WS

Fascia and tensegrity take on whole new meanings for body-weight athletes. From faster joint stability to more efficient transfer of forces, tapping into the fascial system is the linchpin to optimizing performance. Come to this enlight-ening session and explore concepts in fascial tensioning and fascial elasticity as it relates to both foot and hand strength. After this workshop, you’ll be both barefoot strong and grip strong!

426E 824W The Future of Proprioception Training: Small Nerve Stimulation L

Join us as we explore the latest research on how our feet, fascia and functional movement are even more integrated than we realize. Say goodbye to unstable surfaces, and hello to barefoot fascial training and small nerve stimulation as the most effective means for improving joint proprioceptive awareness. This workshop will prepare you to train your cli-ents and athletes with the latest evidence-based concepts.

BRIAN ST. PIERRE, MS, RD, is the director of performance nutrition at Precision Nutrition. He coaches dozens of elite athletes, and works with professional sports teams including the San Antonio Spurs, Brooklyn Nets and Cleveland Browns. Brian has authored several books, including High Performance Handbook Nutrition Guide, The

Show and Go Nutrition Guide, and Ultimate Hockey Nutrition. He holds a master’s degree in food science and human nutrition and is a registered dieti-cian. Certifications: NSCA-CSCS, CISSN, PN2

101E Precision Nutrition Coaching Revealed (Preconference Session) L


229E The Cost of Getting Lean—Is It Really Worth the Trade-Off? L

Six-pack abs. Tight butts. Lean, vibrant, flawless health. That’s what the fitness industry is selling. Ever wondered what that costs? What you have to do more of? And what you have to give up? Make no mistake, there are trade-offs as you lose fat and improve your health. Brian takes you through each one so you can help clients balance getting the body they really want with living the life they really enjoy.

BRIAN ST. PIERRE, MS, RD, SESSIONS CONTINUED

268E Smart and Sustainable Meal Planning for All Clients L

Many clients want trainers to provide them with a meal plan. Unfortunately, meal plans don’t work for most clients. But this doesn’t mean you can’t coach them on how to think differently about their own meal planning. In this session, Brian will show you how to help clients transform their meals in a successful, sustainable way. He’ll provide real-life examples of the strategies needed to do this for all clients, and give you the framework and tools to do the same for yours.

KYLE STULL, DHSc, is the senior master trainer for TriggerPoint™, where he collaborates with universities and professionals to develop evidence-based programming. Kyle is also an instructor for NASM’s fitness and corrective exercise workshops. He holds a master’s degree in rehabilitation, a doctoral degree in health sciences,

and is a licensed massage therapist with more than 12 years of experience. Kyle is a member of the Fascia Research Society and the International Academy of Orthopedic Medicine.

200E 605W TriggerPoint™ for Movement: Hip and Shoulder Mobility WS

The hips and shoulders are designed to be some of the most mobile areas of the human movement system, but they can often lock up. Normal activities, such as walking, require extension, flexion, and rotation of the hips and shoulders. If this doesn’t occur, compensations arise. Come to this workshop and learn an advanced self-myofascial release approach that is focused on identifying these patterns and creating myofascial relationships that will optimize movement and prevent injury.

260E 665W TriggerPoint™: Piecing the Puzzle Together—Life After Foam Rolling WS The body functions as a kinetic chain. If one joint can’t move, others are forced to move more, thus causing pain and injury. Learn how to use TriggerPoint’s Myofascial Compression™ Techniques and dynamic stretching, along with core, balance and reactive training for better nervous system integration, and walk away with a fresh approach to assessments. Not only will this workshop introduce intelligent and efficient soft-tissue work, it will also cover the steps needed after foam rolling for optimal control.

360E 765W TriggerPoint™: Myofascial Compression™ Techniques for Injury Prevention and Better Movement WS

Injuries occur due to the muscles’ inability to tolerate the demands placed upon them. See how you can make an impact on your clients’ biomechanical function and injury profile with Myofascial Compression™ Techniques (MCT). This method was created to provide an advanced approach to myofascial release. MCT improves the body’s ability to move efficiently as an integrated unit, thus preventing injury and preparing the body to perform at its best. Unlock your body and release with the MCT step-by-step program.




CASEY STUTZMAN is the owner of The Performance Locker in Alpena, Michigan, where he shares his passion and knowledge for functional and movement-based training with the community. He is a master trainer for TRX®, BOSU®, Surge™ and RealRyder®, and conducts seminars and workshops to help other fitness professionals expand their

knowledge base and skill set. Certifications: ACE, AFAA

224E 620W Renegade—Athletic Circuits Reinvented, Powered by Hedstrom Fitness® WS

Co-presented by Helen VanderburgThis fast-paced athletic training circuit will push you out of your comfort zone and beyond your expectations! Using a variety of functional training equipment, this high-energy workout encourages you to meet challenge and unpredict-ability head on. Leave with a unique circuit format that will train your body from head to toe. Train the rebel in you and push the boundaries!

264E 660W Surge®: Pyramid Power WS

Using Hydro-Inertia® properties to test all aspects of functional fitness, learn how water can be the new steel. This scalable session for personal, small group and large group training applies unique reactive resistance programming designed in a classic pyramid protocol. Metabolic, strength endurance and cardio peaks challenge clients in a mix of timed intervals and team pursuits. Experi-ence the benefits of working with water as your unpredict-able resistance, and realize what a unique tool the Surge can be for your training toolkit. The power is in your hands!

323E 722W Solving the Mobility–Stability–Strength Puzzle WS Blending mobility, stability and strength exercises into a smooth training program isn’t as easy as it seems. Come to this hands-on session and discover how to teach a variety of mobility, stability and strength exercises. In addition, learn how to blend these elements together to create a balanced and seamless training session for your clients. You’ll be sur-prised at how the practical skills learned in this interactive workshop will enhance your clients’ training program.

TRX® FACULTY 201E 601W TRX®: Coaching Redefined WS

Kari Woodall (East); Marc Coronel (West)This practical session builds on some of the fundamental TRX Training concepts and focuses on getting better results in the shortest amount of time. Learn several innovative methods to quickly evaluate movement and identify key movement faults to ultimately coach better. Integrating key concepts from the newly launched TRX course curriculum, this session will deepen your understanding of human movement and provide a highly effective method of commu-nication that will redefine your coaching standard.

221E 621W TRX®: Strength WS

Justin Russ (East); Susan Moore (West)Mobility plus force production is a great recipe for functional strength, lean muscle and performance gains for your clients. Experience how to bring functional strength to the next level with these principles and sequences of practical TRX strength-training tactics. This session utilizes the new TRX Duo Trainer and other TRX training modalities to demonstrate the next wave of advanced training concepts and strategies. You may be strong, but are you TRX STRONG?

241E 641W TRX®: High-Intensity Interval Training Evolved WS

Michelle Felzman (East); Renae McCloud (West)High-intensity intervals based on strong, focused movements! Experience this high-intensity multimodality workout that employs the most advanced, effective and safest programming approach this genre has ever seen. This advanced session will illustrate innovative TRX coaching practices and emerging new programming in a high-energy, multimodality setting. Bring your programming, mindset and training to the next level with a practical experience you won’t soon forget!

261E 661W TRX®: Rotation Matters WS

Kari Woodall (East); Marc Coronel (West)This session utilizes the TRX Rip™ Trainer to delve into what is perhaps the most important yet under-trained of all of the foundational movements. Learn why and how to inte-grate rotation into your training regimen. This eye-opening session will take you through a rotational journey from how to coach the basic mechanics of rotation, all the way up to producing rotational power in high-speed movements to benefit functional strength and high-intensity training.

301E 701W TRX®: Advanced Programming—Putting It All Together WS

Shana Verstegen (East); Elizabeth Andrews (West)This mind-blowing session integrates some of the most exciting thinking and evolving concepts from the world of high-level strength and conditioning with evidence-based research to redefine the way you program. Get a taste of this simple yet powerful and compelling model that will enable you to cut through the complexity of high-level programming to create world-class sessions that accelerate you and your clients toward their goals.

321E TRX®: Power and Explosiveness WS

Shana VerstegenIf you work with athletes, you know that training power and explosiveness is an essential part of any sports condition-ing program. The concepts introduced in this workshop address the nuances of athletic training and how these two training elements are best integrated into a foundational movement paradigm. Come to this session and walk away with standout methods and key strategies to train power and explosiveness in all clients and athletes.

CRAIG VALENCY, MA, president and co-founder of SPIDERfit Kids, has been a personal trainer for 11 years. Currently working at Fitness Quest 10 in San Diego, Craig specializes in youth strength and conditioning programs that promote physical literacy, injury prevention and optimal performance. In addition to his work with elite young

athletes, Craig implemented the SPIDERfit program and taught physical education for underprivileged schools in South San Diego. Craig holds a master’s degree in kinesiology from San Diego State University. Certification: NSCA-CSCS

207E The Missing Link to Movement Mastery L

Movement training for kids has typically focused on sports, games or fundamental movement skills. The result: less physically active kids who grow into sedentary adults with poor perceptual-motor skills. This session will discuss the nine sensory awareness abilities that are prerequisites to coordinated, fluid movement, and are considered the “learn-ing readiness” skills that improve behavior and academic success in childhood and into adulthood. Participants will learn theory and practical drills, games and activities. If developed early on, these skills serve as a foundation for movement that reaps benefits into adulthood.

322E 723W Building a Base: Prepare Clients for Success WS

Practically every trainer has served a client who has poor body awareness, balance, reactive movement and locomotor skills. In these cases, a “pre-training” program that introduces trainers to a base-building phase prior to functional and standard strength training protocols may be the link to success for these clients. This session highlights the basic big-four movement patterns and offers a specific methodology that is used to teach movement patterns while assessing a client’s deficiencies and strengths.

822W Build Variety Into Your Functional Training Programs WS

Functional training is still a hugely popular topic. This workshop will break down the elements of functional training, beyond just strength and performance, to include information that supports a complete lifestyle, including off-day recreational and cardio plans, flexibility, recovery and sleep. Participants will learn and practice the concept of movement variability to develop functionally strong clients. Specific functional exercises for warm-ups and workouts will be introduced, along with ways to vary a movement to create a wide array of functional patterns.

“I learned more in one weekend than I have in a long time! I am going back to my clients invigorated and full of knowledge! This conference was truly an invaluable experience that no individual in the fitness profession should be without!”—KIM KLEIMAN, 2016 ATTENDEE



© 2016 Keiser. All Rights Reserved keiser.com

TRAIN FASTBE FAST

Only Keiser Strength Equipment offers the versatility that allows you

to train with any resistance, safely, at any speed. Because real life is

not slow and steady.

SPEED CHANGES THE GAME



HELEN VANDERBURG is the owner of Heavens Elevated Fitness and Fusion Fitness Training™. She is the recipient of many industry awards, including the 2005 IDEA Instructor of the Year and the 2015 Canadian Presenter of the Year. An elite athlete, Helen is a former World Champion synchronized swimmer and member of the Sports Hall

of Fame. She is the author of Fusion Workouts, and an education developer and master trainer for Schwinn® Cycling, BOSU® and Total Gym®. Certifications: ACE, E-RYT

204E 600W BOSU®: Triplanar Core Training WS

Take core training to the next level with unique triplanar techniques that enhance movement performance and effec-tively challenge every muscle in your “power center.” Using the BOSU Balance Trainer and Ballast® Ball, you’ll experience challenging core exercises that utilize multiple planes of motion and link the core to efficient whole-body movement. Improve your overall movement capabilities and learn new exercises that are designed to deliver results!

224E 620W Renegade—Athletic Circuits Reinvented, Powered by Hedstrom Fitness® WS

Co-presented by Casey StutzmanThis fast-paced athletic training circuit will push you out of your comfort zone and beyond your expectations! Using a variety of functional training equipment, this high-energy workout encourages you to meet challenge and unpredict-ability head on. Leave with a unique circuit format that will train your body from head to toe. Train the rebel in you and push the boundaries!

267E Get Personal With Small-Group Training L

Small-group training is an incredible opportunity to build your personal training business, but moving from personal training to small-group training isn’t as easy as adding more clients to your schedule. In this interactive session, learn the unique skills required to successfully deliver small-group training sessions that feel like a personal training session. Get personal with small-group training and see your personal training business soar.

364E 760W Kamagon®: Total-Body Conditioning, by Hedstrom Fitness® WS

Not your mama’s body sculpt! Total-Body Conditioning with the Kamagon Ball offers a fresh approach to training with this highly effective and fun workout. Learn unique sequences that utilize multijoint, triplanar functional move-ment patterns. Experience how flowing movement progres-sions, combined with the Hydro-Inertia™ of the water-filled Kamagon Ball, demand input from the nervous system for motor learning, coordination and equilibrium with a perfect balance between stability and mobility.

404E 800W Yoga for Optimal Client Performance WS

This workshop offers personal trainers a quick and simple way to obtain the benefits of yoga for all clients. By integrating yoga and fascial line movement, your client will experience enhanced mobility, performance and overall wellness. Learn easy-to-teach yoga postures, dynamic stretches and sequences to target trouble areas and release tension, restore mobility and rebalance the body. See how yoga is an incredible tool that can easily be integrated into your client’s training routine.

DIANE VIVES, MS, is the owner and director of Vives Training Systems and Fit4Austin in Austin, Texas. She is an internationally recognized presenter who focuses on creating a progressive approach to both fitness and sports performance. Diane also serves as the director of education for Functional Movement Systems and has served on the NSCA board

of directors and the Under Armour® performance training council. Diane holds a master’s degree in exercise science. Certifications: NSCA-CPT, CSCS

320E 725W Functional Breathing = Functional Movement, by FMS WS

Functional breathing is grounded in the ability to respond to the needs and demands of the body. It has a powerful connection to how clients move, and how they handle higher loads and re-cover. In this session, we’ll discuss the impact breathing has on the body’s biomechanical, biochemical and psychophysiological states. Come to this session and learn the Functional Breathing Screen to help you identify breathing dysfunction, and apply corrective exercises and strategies that can be integrated into your training sessions.

243E 642W Bridge the Gap Between “Female” and “Athlete,” by FMS WS

Some female clients feel they could never be both female and an athlete. By addressing some common movement faults and exploring a better mindset, we can close the gap. This pro-gram uses FMS to identify gaps in the movement foundation and addresses limitations common to women. We’ll provide exercises and strategies to help trainers rebuild this founda-tion, allowing your female clients to move with confidence, achieve better recovery and reach personal goals.

368E Rebuilding the Hip Hinge, by FMS L

The foundation of strength and power for strength and con-ditioning goals is often in fundamental movements such as the hip hinge. In this session, we will discuss key concepts and show exercise examples of mobility, motor control, transitional postures and functional loading movements to rebuild the hip hinge. By focusing on fundamental move-ment training for the hip-hinge pattern, we can express higher levels of strength, power and performance in key training and skill movements.

CHUCK WOLF, MS, is the director of Human Motion Associates and the biomechanics director of the Gait and Motion Analysis Lab at the Neurospine Institute in Orlando, Florida. He is known for his expertise in functional anatomy, movement analysis, and advanced program design. Chuck holds a master’s degree in exercise physiology and is a fellow of

Applied Functional Science® with the Gray Institute®.

361E 762W Resilience of the Big Movement Rocks WS

Dive into the mind-body connection through the latest fascial research and its application through breathing techniques, stretching and slowing down movements to explore how they really work. Trainers will learn how the limitations of the big movement rocks of the foot and ankle, hips and thoracic spine can create damaging compensations in other structures of the body. In addition, discover strategies to mobilize the big movement rocks in three planes of motion to allow optimal movement, enhanced performance and reduced risk of injury.

400E 702W Insights Into Functional Training and Corrective Movement WS

The “functional revolution” has expanded the mindset of the personal training world, but has also caused considerable con-troversy as to the what, when, how and why to use functional training. In this session, you’ll learn cutting-edge assessment techniques to screen clients and create strategies for a truly personalized program. Discover a regressive approach to common movements and learn how to safely progress clients. Special criteria will also be introduced so trainers are able to determine when a client is ready to return to competition.

BENNIE WYLIE is a seasoned strength and conditioning coach and the first-season winner of the NBC television series competition, STRONG Bennie has served on the coaching staff for the Dallas Cowboys, Texas Tech and the University of Tennessee, and as head strength and conditioning coach for the University of Texas. He currently trains everyday

athletes at his fitness and performance facility, The Performance Lab, in Abilene, Texas. Bennie holds a bachelor’s degree in kinesiology and certifications with CSCC, TPI and USAW.

242E 643W Coaching Versus Training—How to Design and Coach Athletic-Based Circuits, by Power Systems® WS

Athletes train differently throughout the year to ensure they are in the best shape to perform. Why not use these same high-level coaching and programming techniques with all clients? In this workshop, you’ll experience sports-based circuits that identify different training focuses and goals. You’ll also gain insight on how specific top-level coaching principles can be utilized to enhance the client experience. Walk away with tips on how you can create athletic-based circuits that are tailored to your individual and small-group clients.

TYLER YEARBY, MEd, is the owner of Inspire Movement in Minneapolis. He is a master instructor and international representative for KettleBell Concepts, and a master instructor and international presenter for Evidence Based Fitness Academy and Stroops. With more than 11 years’ experience, Tyler has taught more than 40 training

courses in multiple countries. He is also the former strength and conditioning coach for University of Minnesota football. Tyler also holds a master’s degree in kinesiology. Certifications: ACE-HFS; NASM-CPT, PES, CES; NSCA-CSCS

203E 602W Design Client Programs With Skill and Confidence, Powered by Stroops L / WS 60% LECTURE/40% MOVEMENT

Are you confident in your ability to design programs that guarantee client results? In this hands-on workshop, we’ll explore an easy-to-apply periodization structure that is creative and effective. In addition, you’ll experience move-ment in multiple planes and variable ranges of motion, and utilization of different energy systems. Whether you employ elastic resistance, barbells, kettlebells or some other modality, the emphasis will be placed on quality program principles to help your body adapt to new stressors. Take out the guesswork and design programs with confidence!

265E 663W A New Spin on Small-Group Training, Powered by Stroops WS As a trainer, you’ve probably seen and tried a variety of small-group training approaches. So how do you choose one that makes sense for your clients? In this session, we’ll take a look at how “tensegrity,” or tension integrity, can be employed to design powerful small-group training sessions. This approach reinforces the importance of stability and mobility, which can be overlooked in the group training environment. Come to this session and experience closed-chain dynamic movement that emphasizes quality over quantity.



Let It Move You.

®

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Feel it. Hear it. Dyanmic Active Resistance That

Ignites the Mind and Body.

800-556-7464 www.performbetter.com

The experts in functional training,rehabilitation and

sports performance.


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TOP FITNESS PROFESSIONALSTRUST THEFMS SYSTEM

Make sure you stop by our table to learn more about the FMS System.

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The Functional Movement System is the secret weapon for some of the top fitness professionals and training facilities in the world. You, too, can unlock those secrets with one of our online or live courses.

Go to FunctionalMovement.com and use the exclusive IDEA Conference discount code IDEAPT17 to save $50 on any course!


Early-Bird Pricing Expires:EAST > JANUARY 20, 2017

WEST > FEBRUARY 24, 2017Register and select your sessions today at

www.ideafit.com/ptrainerYou may also register via phone

(800) 999-4332, ext. 7Outside the U.S. and Canada: (858) 535-8979, ext. 7.

If you don’t want to pay for the conference in full, you can sign up for one of our budget-friendly payment plans.

You’ll get instant access to select your sessions!

BUDGET-FRIENDLY PAYMENT PLANS*

For more information, or to sign up for one of these plans, visit www.ideafit.com/ptrainer.

*You must register for the full conference. All payments are automatically withdrawn from your account on your payment due dates.

3-Payment PlanEAST: Valid thru 12/13/16 WEST: Valid thru 1/20/17

IDEA MEMBERS 3 payments of $123

NONMEMBERS 1st payment: $147; 2nd: $146; 3rd: $146

2-Payment PlanEAST: Valid thru 1/13/17 WEST: Valid thru 2/20/17

IDEA MEMBERS 1st payment: $185; 2nd: $184

NONMEMBERS 1st payment: $220; 2nd: $219

EVENT PRICINGFULL EVENT

Early-Bird Pricing$369IDEA Member

$439 Nonmember

Regular Registration$419 IDEA Member

$489 Nonmember

1-DAY PACKAGE Friday or Saturday Only IDEA MEMBER NONMEMBER EARLY-BIRD REG. $199 $249 REGULAR REG. $249 $299

PRECONFERENCE SESSIONS 100E 500W NASM®: Corrective Exercise Model—Essentials and Beyond

IDEA MEMBER NONMEMBEREARLY-BIRD REG. $149 $169 REGULAR REG. $169 $189

101E 501W Precision Nutrition Coaching Revealed EARLY-BIRD REG. $169 $189 REGULAR REG. $189 $209

102E 502W Functional Aging Specialist Certification Course EARLY-BIRD REG. $249 $269 REGULAR REG. $269 $289

Nonmembers Receive a 1-Year Membership!Your full IDEA Personal Trainer Institute nonmember registration includes a 1-year IDEA Personal Trainer Membership**—a $129 value!**This offer cannot be combined with any other offer or special pricing, has no cash value and cannot be used for refunds or credits. Offer is valid only to IDEA nonmembers who are registering for the 2017 IDEA Personal Trainer Institute at the full nonmember rate.

IDEA Cancellation PolicyIf we receive your cancellation notice 30 days prior to an event, the administrative processing fee is $100. There will be no refunds allowed after that date or for no-shows. You can cancel anytime prior to the event and a credit will be issued that can be used toward a future IDEA event. Credits issued will expire on December 31 of the following calendar year.

We’ve made it easier to switch names on event registrations at no charge. If you can’t make it, you may send a colleague in your place by contacting Inspired Service at least 7 days prior to the event (switches are subject to a fee increase based on member status). Contact Inspired Service for further assistance at 858.535.8979, ext. 7, or email at [email protected].

IDEA Health & Fitness Association is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. IDEA shall assume no liability whatsoever in the event this conference is canceled, rescheduled or postponed due to a fortuitous event, act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labor strike, extreme weather or other emergency.

REGISTRATION INFORMATION



HEADQUARTER HOTELBethesda North Marriott and Conference Center 5701 Marinelli Rd., North Bethesda, MD 20852 (301) 822-9200 www.marriott.com

SPECIAL IDEA ROOM RATESingle/Double Rate: $144Additional rates may apply for more than 2 people per room. Plus applicable state and local taxes; currently 11.5%. Subject to change.

This rate is based on availability and is valid until February 1, 2017 (cutoff date). This rate can also include up to 3 days prior and 3 days after the event, depending on availability. Be sure to mention IDEA PERSONAL TRAINER to get the special rate.Check-in time is 3:00pm. Check-out time is 12 Noon.

HOTEL RESERVATIONSReservations received after the cutoff date of February 1, 2017 will be at the prevailing rack rate and based on availability. A cancellation fee of one night’s room revenue will be charged by the hotel for failure to cancel a guaranteed reservation at least 2 weeks prior to the guest’s arrival date.

PARKINGParking for overnight guests is $15 for self-parking. For day guests the cost is $5 per hour (or fraction thereof) with a maximum of $15 per day. Plus applicable state and local taxes; currently 11.5%. Subject to change.

TRANSPORTATIONThe closest bus and subway station (red line) is the White Flint Metro Station (.3 miles). The closest train station is Union Station (20 miles). There is a Hertz Rental Car located within 2 miles of the host hotel.

AIRLINE TRAVEL INFORMATIONReagan Washington National Airport (DCA) Located roughly 22 miles from the host hotel. Estimated subway fare is $7 and estimated taxi fare is $55.Dulles International Airport (IAD) Located roughly 25 miles from the host hotel. Estimated bus fare is $14 and estimated taxi fare is $60.Baltimore/Washington Thurgood Marshall International Airport (BWI) Located roughly 35 miles from the host hotel. Estimated bus fare is $12 and estimated taxi fare is $70.

AGE REQUIREMENTIn response to attendee requests and to preserve the educational atmosphere of the convention, children under the age of 18 are not allowed in sessions.

EVENT INFORMATIONEVENT: IDEA® Personal Trainer Institute—EastDATES: February 23–26, 2017PRECONFERENCE SESSIONS: February 23, 2017LOCATION: Bethesda, MarylandHEADQUARTER HOTEL: Bethesda North Marriott and Conference Center

EARLY-BIRD REGISTRATION DEADLINEJanuary 20, 2017—SAVE $50!

REGISTRATION DISCOUNTS!IDEA Member Discount. Become an IDEA Member and save on conference and preconference session registration. You’ll enjoy all the privileges of membership, including special savings on future IDEA events. Business/Program Director Member Discount. IDEA Business/Program Director Members receive the discounted member price on unlimited registrations for the conference and preconference sessions. Call Inspired Service at (800) 999-4332, ext. 7, for assistance. Not valid with any other discounts.

INTERNATIONAL REGISTRATION/WIRE PAYMENT INFORMATIONInternational attendees can submit event registration fees via wire transfer. Complete the registration form, fax it to IDEA and wire transfer your payment. Please contact Inspired Service at (858) 535-8979, ext. 7, or by email at [email protected] for IDEA’s wire transfer bank account information.

HOTEL & TRAVEL INFORMATION

Event & Travel Information > East



HEADQUARTER HOTELDoubletree by Hilton Hotel Seattle Airport 18740 International Boulevard, Seattle, WA 98188 (206) 246-8600 • (800) HILTONS www.hilton.com

SPECIAL IDEA ROOM RATESingle/Double Rate: $119Additional rates may apply for more than 2 people per room. Plus applicable state and local taxes; currently 11.5%. Subject to change.

This rate is based on availability and is valid until March 7, 2017 (cutoff date). This rate can also include up to 3 days prior and 3 days after the event, depending on availability. Be sure to mention IDEA PERSONAL TRAINER to get the special rate.Check-in time is 3:00pm. Check-out time is 12 Noon.

HOTEL RESERVATIONSReservations received after the cutoff date of March 7, 2017 will be at the prevailing rack rate and based on availability. A cancellation fee of one night’s room revenue will be charged by the hotel for failure to cancel a guaranteed reservation at least 2 weeks prior to the guest’s arrival date.

PARKINGThere is a special reduced rate for IDEA attendees of $10 per day. Visit IDEA Registration for discounted parking vouchers.Plus applicable state and local taxes; currently 11.5%. Subject to change.

TRANSPORTATIONThere is a light-rail station (Sea-Tac/Airport) approximately 1 mile from the hotel. The light-rail travels between downtown Seattle and the Seattle/Tacoma International Airport with standard fares ranging between $2-$3, per ride, depending on distance. A light-rail schedule can found at www.soundtransit.org/schedules/central-link-light-rail.xml.

AIRLINE TRAVEL INFORMATIONThe Seattle/Tacoma International Airport is less than 1 mile from the hotel with a complimentary shuttle running every 30 minutes, 24 hours per day. The price for a taxi is a flat fee of $15.

AGE REQUIREMENTIn response to attendee requests and to preserve the educational atmosphere of the convention, children under the age of 18 are not allowed in sessions.

EVENT INFORMATIONEVENT: IDEA® Personal Trainer Institute—WestDATES: March 30–April 2, 2017PRECONFERENCE SESSIONS: March 30, 2017LOCATION: Seattle, WashingtonHEADQUARTER HOTEL: Doubletree by Hilton Hotel Seattle Airport

EARLY-BIRD REGISTRATION DEADLINEFebruary 24, 2017—SAVE $50!

REGISTRATION DISCOUNTS!IDEA Member Discount. Become an IDEA Member and save on conference and preconference session registration. You’ll enjoy all the privileges of membership, including special savings on future IDEA events. Business/Program Director Member Discount. IDEA Business/Program Director Members receive the discounted member price on unlimited registrations for the conference and preconference sessions. Call Inspired Service at (800) 999-4332, ext. 7, for assistance. Not valid with any other discounts.

INTERNATIONAL REGISTRATION/WIRE PAYMENT INFORMATIONInternational attendees can submit event registration fees via wire transfer. Complete the registration form, fax it to IDEA and wire transfer your payment. Please contact Inspired Service at (858) 535-8979, ext. 7, or by email at [email protected] for IDEA’s wire transfer bank account information.

HOTEL & TRAVEL INFORMATION

Event & Travel Information > West


IDEA Personal Trainer Institute > EastFebruary 23–26, 2017 • Bethesda, Maryland

IDEA Personal Trainer Institute > WestMarch 30–April 2, 2017 • Seattle, Washington

10190 Telesis Court • San Diego, CA 92121

IDEA PERSONAL TRAINER INSTITUTE:

Greatness Grows Here!Every year, forward-thinking fitness professionals attend the IDEA Personal Trainer Institute to learn what it takes to build a world-class business from 45 of the smartest industry innovators. Here’s what last year’s attendees had to say:

“I was really at a crossroads, trying to decide whether to pursue opening my own studio, or creating a process that can be replicated. The professionalism, coaching and motivation from this conference made my choice clear. This was a real life-changing event for me. Thank you, IDEA!” —JILL MCKAY

“I love the smaller venue, the more personal attention and the extended length of the sessions. The session content was well thought out and presented with respect to the audience. The whole experience was positive. I look forward to returning next year.” —DANA DONATELLI

“IDEA conferences are full of energy, enthusiasm, education, community, fun and so much more. Excellent, every year!” —KEVIN BRETTING

“As a first time attendee, I appreciated the diversity of topics. The business topics and contacts helped me see what I’m doing correctly and what I need to change/add to make my business more profitable.”—JENNIFER MERCER


SPARK YOUR PASSION FUEL YOUR PURPOSE · register early! Space is limited and this event sells out....

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