Spark Summit EU talk by Johnathan Mercer

Solving the app market with only grit, hustle, and a Spark cluster

Johnathan MercerVP of Analytics

[email protected]

@Apptopia

30 minutes is a lot to ask

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I want to fill your pockets

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Who are we?

Apptopia is a mobile app intelligence company

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Company Overview

>$4m raised from major investors like:

~40 employees

~6 years in business

Trusted by > 35,000 publishers worldwide.

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Standing “on the shoulders of giants”

Eli SapirCo-Founder & CEO

Jonathan KayCo-Founder & COO

Serge BalyukVP of Engineering

apptopia.com 9

We power mobile intel data for the best

Apptopia empowers mobile stakeholders

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apptopia.com 11

There is so much more to mobile than games

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User demographics and behavior

3%97% 40% 60%

GoToWebinarWealthfront

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Connecting the dots

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Competitive intelligence

5M

10M

15M

20M

25MWorldwide Downloads

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Investment decisions

2M

4M

6M

8M

10M

12MMonthly Active Users

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Advertising optimization

Apptopia is on a mission to solve the app market

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has empowered us.

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We combine public and proprietary data

Public DataRanks

Ratings

Reviews

Price

Publisher

Descriptions

Screenshots

Versions

Historical Performance of

>200K Apps

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Public data is predictive of performance

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Rank is the most predictive feature

Instagram

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Rank is also the most complex (i.e., fun) feature

App

. . .. . .

Downloads Revenue

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There are many categories and sub-categories

https://developer.apple.com/app-store/categories/

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The constellation of ranks is complex and constantly evolving

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We build models with data from connected apps

Connected Apps

All Apps

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For any app, day, country

How

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transformed us

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First generation training and scoring

Rserve

Slow scoring (~2 months)

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This was not a viable path forward

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Project Khaleesi

Dev

2 months to 2 days

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Systematically compare hundreds of models using

20x more data

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Spark and other open source tools have transformed us

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Where do we go from here?

The global app market is a complex dynamical system

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AppSimilarityBundled’nessCompetitiveness

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Focus as we scale

Here’s 4 things we learned

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First solve for the human side of the equation

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Avoidance should precede optimization

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Make big data small data

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Edges are more important than nodes

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Thank You

Solving the app market with only grit, hustle, and a Spark cluster

Johnathan MercerVP of Analytics

[email protected]

Spark Summit EU talk by Johnathan Mercer

Data & Analytics

Transcript of Spark Summit EU talk by Johnathan Mercer