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Spanning Hot and Cold Data: Enabling Key Storage Technologies for the Data Center
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Transcript of Spanning Hot and Cold Data: Enabling Key Storage Technologies for the Data Center
1© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
Spanning Hot and Cold Data: Enabling Key Storage Technologies for the Data Center
Dr. Vijay Karamcheti - CTO, SSD, Software and Solutions
2© 2014 HGST, INC. ALL RIGHTS RESERVED.2© Copyright 2014 EMC Corporation. All rights reserved.
Forward Looking StatementThis presentation contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the development
and adoption of a new storage architecture and the potential introduction of products based on this architecture. Forward-looking
statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the
times at, or by, which such performance or results will be achieved, if at all. Forward-looking statements are subject to risks and
uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-
looking statements.
Additional key risks and uncertainties include the impact of continued uncertainty and volatility in global economic conditions; actions by
competitors, business conditions and growth in the various hard drive segments. More information about the other risks and uncertainties
that could affect our business are listed in our filings with the Securities and Exchange Commission (the “SEC”) and available on the
SEC’s website at www.sec.gov, including our Quarterly Report on Form 10-Q filed with the SEC on May 5, 2014, to which your attention is
directed. We do not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new
information, future developments or otherwise, except as otherwise required by law.
This presentation contains financial measures defined as non-GAAP by the SEC. We believe that certain non-GAAP financial measures,
when presented in conjunction with comparable GAAP (Generally Accepted Accounting Principles) measures, are useful because that
information is an appropriate measure for evaluating our operating performance. Non-GAAP information is used to evaluate business
performance and management's effectiveness. These measures should be considered in addition to, not as a substitute for, or superior
to, measures of financial performance prepared in accordance with GAAP. Non-GAAP financial measures may not be calculated in the
same manner by all companies and therefore may not be comparable.
3© 2014 HGST, INC. ALL RIGHTS RESERVED.3© Copyright 2014 EMC Corporation. All rights reserved.
Agenda
• Meet HGST
• Aligned With EMC’s Vision
• HGST Product Families
• Continuing The Innovation
• Why Choose HGST
4© 2014 HGST, INC. ALL RIGHTS RESERVED.4© Copyright 2014 EMC Corporation. All rights reserved.
HGST Subsidiary Profile
Founded in 2003 through the combination of the hard drive businesses of IBM, the inventor of the hard drive, and Hitachi, Ltd (“Hitachi”)
More than 4,200 active worldwide patents
Acquired by Western Digital in 2012
Headquartered in San Jose, California
HGST develops, manufactures and markets hard drives, SSDs and storage sub-systems for consumers, OEMs and datacenters
Over $1B in acquisitions in 2013 addressing HOT data
5© 2014 HGST, INC. ALL RIGHTS RESERVED.5© Copyright 2014 EMC Corporation. All rights reserved.
Lincoln, MassachusettsSSD Product Development
Rochester, MinnesotaHDD & SSD Product Development;System Integration Test
Boulder, ColoradoHDD Product & New Business Development
San Jose, California Yerba Buena: Branded Product Development
Great Oaks: HDD & SSD Product Development; Head & Media Development; Quality & Reliability
Technology Drive:SSDs and Software
Irvine, California HDD & SSD Product Development
Shenzhen, China Media / HGA / HDD
Odawara, Japan Research & HDD, Head & Media Development;
Fujisawa, Japan HDD Development;,Engineering Support
Sales & Marketing Offices throughout the world
Santa Ana, CaliforniaSSD Research & Development
San Diego, CaliforniaSSD Research & Development
Austin, TexasSSD Research & Development
Penang, MalaysiaSSD Research & Development
Pune IndiaISSD Research & Development
Designates recent addition from sTec & Virident acquisitions
Berkshire, United KingdomSSD Research & Development
Hsinchu City, Taiwan SSD Research & Development
Laguna, PhilippinesSlider
Sarawak, MalaysiaSubstrate
SingaporeHDD
Prachinburi, ThailandHDD
HGST Global Locations
Bangalore, IndiaISSD SW Development
6© 2014 HGST, INC. ALL RIGHTS RESERVED.6© Copyright 2014 EMC Corporation. All rights reserved.
Capacity Enterprise
Performance Enterprise
Market Leadership
Cloud & Datacenter Mobile External Storage
Enterprise SSDPCIe & SAS
Computing Creative Professional
Consumer
Touro™
G-Technology®
7200 RPM &CoolSpin
HDDs
Consumer Electronics
5400 & 7200 RPM HDDs
9.5mm
7mm
9.5mm 7mm
5400 & 7200 RPM HDDs
Automotive & Industrial4200 RPM
HDDs
9.5mm
Ultrastar®
Ultrastar® & MegaScale DC® Endurastar®
CinemaStar®
Travelstar®10K & 15K
HDDsFlashMAX®
7© 2014 HGST, INC. ALL RIGHTS RESERVED.7© Copyright 2014 EMC Corporation. All rights reserved.
Heritage of Innovation and Industry Firsts
1950 2000 Today
1979 Thin Film Heads
1991MR Heads
1997 GMR Heads
2000 National Medal of Technology
2001AFC Media
2007First 1TBHDD
2013 10-nanometerPatterned-BitMilestone
1973Winchester DiskIBM 3340 – fatherof the modern HDD
1978First disk array subsystem patent
1962 Hydrodynamic
Air Bearing Sliders
1990 PRML
Channel
1997Ramp Load/Unload
1994First 3.5”
Enterprise HDD with
1M hr MTBF
19991” Microdrive
20062.5” PMR HDDfor high-volumeOEMs
2004First 5-platter 3.5”design
2011 First 7200 RPM Enterprise HDD with 2M hr MTBF
2010First 7200 RPM7mm 2.5” HDD
1956 – RAMACInvented First Hard Drive
1956 – RAMACInvented First Hard Drive
1979 Thin Film Heads
1991MR Heads
1997 GMR Heads
2012 Helium
Technology
1994First 3.5”
Enterprise HDD with
1M hr MTBF
2008 Intel SATA
SSD JV
8© 2014 HGST, INC. ALL RIGHTS RESERVED.8© Copyright 2014 EMC Corporation. All rights reserved.
5,344+ active in the U.S.
6,000+ active worldwide
400+ U.S. patents received annually
WDC HOLDS MORE U.S. PATENTS FOR HDD TECHNOLOGY THAN ANY OTHER COMPANY AND A BROAD BASE OF SSD PATENTS
2003 2004 2005 2006 2007 2008 2009 2010 2011 20120
1000
2000
3000
4000
5000
6000 WDC5344
Active U.S. Patentsby year
HGST
9© 2014 HGST, INC. ALL RIGHTS RESERVED.9© Copyright 2014 EMC Corporation. All rights reserved.
Deep Technology IntegrationSOLID STATE DRIVE
• Close NAND Vendor relationships
• Proprietary “CellCare” ECC
• Custom Controllers
• In-house manufacturing
• Device ‘intimate’ software
Legendary HGST Quality & Reliability
HARD DISK DRIVE
• Vertical Integration of R&D
• Vertical Integration of Manufacturing
• Patented heads, assemblies, enclosures
• Helium devices, Cool Spin technology
• Range of products from hot to cold
10© 2014 HGST, INC. ALL RIGHTS RESERVED.10© Copyright 2014 EMC Corporation. All rights reserved.
Next Generation Data Center Pain Points
• Equipment Acquisition Costs
• Server and Storage Density
• Power Consumption
• Cooling Costs
• Cost Efficient Bulk Storage Solutions
• Efficient cooling for ultra-high density server racks and modular datacenters
• Drives need for intelligent data placement
HOT WARM COLD
11© 2014 HGST, INC. ALL RIGHTS RESERVED.11© Copyright 2014 EMC Corporation. All rights reserved.
SAS SSDsPCIe SSDs
My SQL, NoSQL
Oracle RAC
Performance
Content Serving
Cloud Gaming
Capacity
Cloud Storage
Long-Tail Content
Capacity Scale
Video on Demand
Surveillance
Cold Storage
Archives
Medical Records
HOT WARM COLD
Enabling The Next Generation Data Center
Big Data Analytics
VMware & VSAN
Innovative Storage Solutions That Span the Spectrum From Hot to Cold
12© 2014 HGST, INC. ALL RIGHTS RESERVED.12© Copyright 2014 EMC Corporation. All rights reserved.
SAS SSDsPCIe SSDs
My SQL, NoSQL
Oracle RAC
Performance
Content Serving
Cloud Gaming
Capacity
Cloud Storage
Long-Tail Content
Capacity Scale
Video on Demand
Surveillance
Cold Storage
Archives
Medical Records
HOT WARM COLD
Proud Partner of EMC
Big Data Analytics
VMware & VSAN
VMAX VNX IsilonXIO Atmos DataDomain
XtremSW
XtremSF
13© 2014 HGST, INC. ALL RIGHTS RESERVED.13© Copyright 2014 EMC Corporation. All rights reserved.
ONBOARD MEDIA CACHEHIGH SEQ PERFORMANCE
FASTEST PERFORMANCE
HIGHEST RELIABILITY
2M MTBF5 YEAR WARRANTY
SECURITY &ENCRYPTION
ISETCG-SEDFIPS TCG-SED
TECHNOLOGYINNOVATION
MEDIA CACHINGADVANCED FORMAT12 Gb/s SAS
600GB, 450GB, 300GB HIGHEST CAPACITY IN A 15K RPM 2.5-IN HDD
Ultrastar C15K600INTRODUCING
WORLD’S FASTEST HARD DRIVE
14© 2014 HGST, INC. ALL RIGHTS RESERVED.14© Copyright 2014 EMC Corporation. All rights reserved.
Ultrastar C10K1800
FASTPERFORMANCE
HIGHEST RELIABILITY
SECURITY & ENCRYPTION
TECHNOLOGY INNOVATION
1.8TB,1.2TB,900GB,600GB, 450GB, 300GB HIGHEST CAPACITY FOR A 10K RPM 2.5-INCH HDD
INTRODUCING
HGST’S HIGHEST CAPACITY 10K HARD DRIVE
15© 2014 HGST, INC. ALL RIGHTS RESERVED.15© Copyright 2014 EMC Corporation. All rights reserved.
Ultrastar C7K4000
GOOD PERFORMANCE
RELIABILITY 2M HOURS MTBF
5-YEAR WARRANTY
SAS OR SATA TECHNOLOGY
4.0TB, 3.0TB, 2.0TB HIGHEST CAPACITY FOR A 7200K RPM 2.5-INCH HDD
INTRODUCING
HGST’S HIGHEST DENSITY 7200 HARD DRIVE
7.2K
16© 2014 HGST, INC. ALL RIGHTS RESERVED.16© Copyright 2014 EMC Corporation. All rights reserved.
MegaScale
MAXIMUM DENSITY
LOW APPLICATION WORKLOADS
DEVICE RELIABILITY
4.0TB HIGH CAPACITY “COOL SPIN” 3.5-INCH HDD
INTRODUCING
HGST’S HYPERSCALE HARD DRIVE
ENERGY EFFICIENCY
17© 2014 HGST, INC. ALL RIGHTS RESERVED.17© Copyright 2014 EMC Corporation. All rights reserved.
HIGHEST CAPACITY
BEST TOTAL COST OF OWNERSHIP
LIGHTEST WEIGHT
6.0TB HIGH CAPACITY , 6GB/SEC SATA LOW POWER 3.5-INCH HDD
INTRODUCING
THE INDUSTRY’S 1ST HELIUM HARD DRIVE
LOWEST POWER CONSUMPTION
Ultrastar® He6
$$
18© 2014 HGST, INC. ALL RIGHTS RESERVED.18© Copyright 2014 EMC Corporation. All rights reserved.
~23% Mechanical
PowerSavings
Air – 5 Disk
AirO
NON
Disk Rotation Helium Reduced
Flutter
Thinner Platters
Less MotorDrag
Disk Flutter&
Vibration
Disk Rotation
O
N Nitrogen
Oxygen
Helium
4◦C cooler operation49% reduction in watts/TB
Helium – 7 Disk
HelioSeal Addresses:Track Mis-RegistrationUltrastar® He6
19© 2014 HGST, INC. ALL RIGHTS RESERVED.19© Copyright 2014 EMC Corporation. All rights reserved.
Enterprise SSDs
FROM 100GB SATA TO 4.8TB PCIE 1.8” SATA, 2.5” SAS, HHXHL PCIE
INTRODUCING
HGST’S SATA, SAS & PCIE FAMILY
HIGHEST DENSITY
GREATEST ENDURANCE
HIGHEST PERFORMANCE
DEVICE ‘INTIMATE’ SOFTWARE
20© 2014 HGST, INC. ALL RIGHTS RESERVED.20© Copyright 2014 EMC Corporation. All rights reserved.
Continuing The Innovation
HOT WARM COLD
Software for the HOT data
On Ramp
Deep understanding
of next generation workloads
Cold storage research &
development
21© 2014 HGST, INC. ALL RIGHTS RESERVED.21© Copyright 2014 EMC Corporation. All rights reserved.
cDa
ta A
cce
ss
Age of Data
Typically for large datastores where access patterns change
over time
HDDs spun-down opportunistically
“Cooling” / Long Tail
cDa
ta A
cce
ss
Age of Data
Typically for analytics, compliance and audit
“When data is more readily accessible, it’s value increases”
HDDs rarely spun-down
High Value Historical Data
cDa
ta A
cce
ss
Age of Data
Typically for Write-once, Read occasional data
HDDs mostly spun-down
Access time is “minutes”
“Last Resort” Copies
Cold Storage Has Many Use Cases & Access Patterns
22© 2014 HGST, INC. ALL RIGHTS RESERVED.22© Copyright 2014 EMC Corporation. All rights reserved. 22HGST Confidential
2012
Q312
2013
Q313
2014
Q314
2015
Q315
New Innovation & Solutions Required to Further Narrow the Gap
Standard HDD are Reaching Scaling Limits
Rel
ativ
e $/
TB
HDD Evolution Alone Can’t Provide a Sustainable Solution
Cost Extraction Alone is Insufficient
The Cold Storage Gap
Time
23© 2014 HGST, INC. ALL RIGHTS RESERVED.23© Copyright 2014 EMC Corporation. All rights reserved.
Filling the Gap
Primary Storage Deep ArchiveActive Archive
Capacity 100’s PB100’s TB – 10’s PB 1,000’s PB
Storage Device HDDSSD / HDD Tape / Optical
Typical Workload Random + SequentialRandom Sequential
Access Pattern Write Once, Read ?Create, Modify Write Once, Read Seldom
Access Time seconds-minutes msecs minutes
Value Prop $/GB, Density$/IOPS $/GB, Power
24© 2014 HGST, INC. ALL RIGHTS RESERVED.24© Copyright 2014 EMC Corporation. All rights reserved.
SSD-Optimized Performance SoftwareSoftware fully unlocks the performance potential of solid-state storage at the system and application level
SAN/NAS-AttachedHybrid Storage System
ApplicationServers
SSDs
All-Flash Array
HDDs
SSDs
ApplicationServers
SAN/NAS-AttachedStorage System
HDDs
AcceleratedApplication Servers(SSD Cache / Tier)
SSDs
SSDs
Application Servers w/ Direct-Attached Performance Storage
SSDs
SSDs
SSDs
SSDs
SW
SW
SW
SW
SW
SW
SW
SW
OEMsISVs
OEMsISVs
25© 2014 HGST, INC. ALL RIGHTS RESERVED.25© Copyright 2014 EMC Corporation. All rights reserved.
‘Device-Intimate’ SSD Software
HGST’s approach includes ‘device-intimate’ SSD software
Proprietary interface today,standard interface with proprietary
extensions in the future
HGST ‘Device-Intimate’ SSD Software
Applications
HGST SSD Device
HGST’s ‘device-intimate’ solution delivers:
• Sharing
• Replication
• Caching
• Better performance
• Higher endurance
Proprietary/ Standard Drivers
26© 2014 HGST, INC. ALL RIGHTS RESERVED.26© Copyright 2014 EMC Corporation. All rights reserved.
Device Manager
ServerCache
Application Acceleration
Single Sever
vHA
Synchronous Replication
Fail-Over
vShare
Shared Flash
Oracle RAC
Profiler
Capacity Planning
Optimize Flash Usage
ClusterCache
Firmware Update
Monitor
Manage
Clustered Server Caching
Oracle RAC
SAN Enhancement
vHA
ShareCache
Software Innovation for Hot Data On-Ramps
Our software addresses the creation of “Server-SANs” for scale-out and scale up
27© 2014 HGST, INC. ALL RIGHTS RESERVED.27© Copyright 2014 EMC Corporation. All rights reserved.
“6x server consolidation on MySQL”
“10x latency reduction on Oracle Single Instance”
“46X faster report generation on MS SQL”
“10X Latency Reduction for Exchange”
“7X Increase in VDI Instances”
Deep understanding of next generation workloads HOT WARM COLD
28© 2014 HGST, INC. ALL RIGHTS RESERVED.28© Copyright 2014 EMC Corporation. All rights reserved.
Why Choose HGST?
Heritage of innovation
Spectrum of technology
Broad portfolio
Quality/reliability
Global presence
Vertical integration
Proud EMC Partner
To learn more, visit us at Booth 218
HOT WARM COLD
29© 2014 HGST, INC. ALL RIGHTS RESERVED.29© Copyright 2014 EMC Corporation. All rights reserved.
Capacity & Trademark Statements
One gigabyte (GB) is equal to one billion bytes, one terabyte (TB) equals 1,000GB (one trillion bytes), and one petabyte
(PB) equals 1,000TB (one quadrillion bytes) when referring to hard drive or solid state drive capacity. Accessible capacity
will vary from the stated capacity due to formatting and partitioning of the drive, the computer’s operating system, and
other factors.
Ultrastar, MegaScale, HelioSeal, 7Stac, Virident, and FlashMAX are trademarks or registered trademarks of HGST, Inc.
HGST trademarks are intended and authorized for use only in countries and jurisdictions in which HGST has obtained the
rights to use, market and advertise the brand. HGST shall not be liable to third parties for unauthorized use of this
document or unauthorized use of its trademarks.
All other company names, products or trademarks used in this presentation are the marks of their respective owners, and
not HGST.
This information is presented as of May 7, 2014, and HGST does not undertake any obligation to update any of the
information provided.