Spanish biscuits are popular in Algeria -...
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Spanish biscuits are popular in Algeria EU trade deals lower customs duties helping European companies grow • The EU-Algeria trade agreement eliminated trade tariffs, helping European companies grow. • Galletas Gullón’s exports keep the biscuit tradition of the Palencian town of Aguilar de Campoo alive. Galletas Gullón is one of Europe’s leading biscuit manufacturers and among the leading food groups in Spain. Founded in 1892, the company now exports its biscuits to more than 100 countries around the world. North African countries are a very attractive market for manufacturers of food products because over the last few years the region has experienced a sharp increase in consumption thanks to a young population which contrasts with Europe’s ageing population. As a result of this demand, companies like Galletas Gullón are increasingly keen to establish business there. The EU-Algeria trade agreement entered into force in 2005. It lowered tariff barriers, which had previously been as high as 30%, to make it easier for European companies to export their goods there. Over the last five years, Galletas Gullón recorded an annual increase of 36% in sales there, reaching €2.2 million in 2015. Continued demand has ensured Galletas Gullón has now become the largest biscuit exporter in Algeria, an achievement the company believes would not have been possible without the trade agreement’s entry into force. Exports are increasingly important to Galletas Gullón. In 2015 the company generated some €312 million in turnover, 37% of which came from exports. Galletas Gullón’s international success has had positive consequences for the surrounding region, maintaining a 1100 strong workforce in Palencia. Did you know? § The European Union is Algeria's largest trading partner and absorbs half of Algerian international trade (54.1%). Total trade between the EU and Algeria amounted to €52.76 billion in 2014.
Transcript of Spanish biscuits are popular in Algeria -...
Spanish biscuits are popular in Algeria
EU trade deals lower customs duties helping European companies grow
• The EU-Algeria trade agreement eliminated trade tariffs, helping European companies grow.
• Galletas Gullón’s exports keep the biscuit tradition of the Palencian town of Aguilar de Campoo alive.
Galletas Gullón is one of Europe’s leading biscuit manufacturers and among the leading food groups in Spain. Founded in 1892, the company now exports its biscuits to more than 100 countries around the world. North African countries are a very attractive market for manufacturers of food products because over the last few years the region has experienced a sharp increase in consumption thanks to a young population which contrasts with Europe’s ageing population. As a result of this demand, companies like Galletas Gullón are increasingly keen to establish business there. The EU-Algeria trade agreement entered into force in 2005. It lowered tariff barriers, which had previously been as high as 30%, to make it easier for European companies to export their goods there.
Over the last five years, Galletas Gullón recorded an annual increase of 36% in sales there, reaching €2.2 million in 2015. Continued demand has ensured Galletas Gullón has now become the largest biscuit exporter in Algeria, an achievement the company believes would not have been possible without the trade agreement’s entry into force. Exports are increasingly important to Galletas Gullón. In 2015 the company generated some €312 million in turnover, 37% of which came from exports. Galletas Gullón’s international success has had positive consequences for the surrounding region, maintaining a 1100 strong workforce in Palencia.
Did you know? § The European Union is Algeria's largest
trading partner and absorbs half of Algerian international trade (54.1%). Total trade between the EU and Algeria amounted to €52.76 billion in 2014.
Gullón generated a turnover of €2.2 million in Algeria in 2015.
“Exports to countries outside the EU are essential to our business which since 1896 has been characterized by constant investment in research, the development of new products, and the modernization of our facilities.”
The Trade Agreement between the EU and Algeria – a boost for European food products The EU-Algeria Association Agreement was signed in April 2002 and entered into force in September 2005. This agreement sets out a framework for the EU-Algeria relationship in all areas including trade. Find out more about the trade relations between the EU and Algeria: http://ec.europa.eu/trade/policy/countries-and-regions/countries/algeria/ For more examples of the benefits of free trade: http://ec.europa.eu/trade/exporter-stories
Gullón exports over a third of its total production.
María Teresa Rodríguez Sainz-Rozas President and CEO, Galletas Gullón
Did you know? • In 2015, 37% of Galletas Gullón’s turnover
was generated from exports. • Galletas Gullón generated a profit of €2.2
million in Algeria in 2015, double the figure from 2011.
