Spain-Local Market Survey
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Transcript of Spain-Local Market Survey
![Page 1: Spain-Local Market Survey](https://reader033.fdocuments.net/reader033/viewer/2022052905/5587a5cfd8b42afe678b45d9/html5/thumbnails/1.jpg)
Research zone (region /district).
Available regional resources (material and human resources).
Research area: Media
Transportation Tourism
Guiding criteria: types of activities, efficiency, originality.
Defining concepts: small and medium business firms within your economic system.
Personal conclusions.
ONIL, Marzo 2011
Web-quest Local Market Survey
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La Hoya or Foia de Castalla is a natural depression surrounded by mountains with an average altitude of 650 meters above sea level. The municipalities that compose it are four: Ibi, Tibi, Castalla and Onil, totaling 41,729 people according to INE data for 2006.
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From mid-twentieth century the main economic activity became the industry, especially the manufacture of toys.
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Traditional industries that have been and are the basis of industrial development are the dolls, toys
and industries asociated.
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In our region predominates small and medium enterprises (SMEs). Slow enterprises Medium enterprises.
The most important factories undertaking are FAMOSONA, ACTIU, and PUERTAS CASTALLA.
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- Culture and folklore
- Natural resources (landscape)
- Agriculture (olive,almonds and meditarrean vegetables)
- Real state
- etc…
Other resources
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1) Media: TV Chanel (“Intercomarcal”), Magazines(“Escaparate”),
Radio station (“La Fresca FM”), Websides, low development…
2) Transport: Good infrastructures of roads, Harbour of Alicante, airport of Alicante.
Train weakness point.
Research area
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3) Tourism: Good perspectives for the future (environmental, sunny weather, festivals, active, senior, educational, gastronomic).
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S: Tradition of industry (toys, etc.), consolidated companies (Famosa, Actiu…), international projection and contacts (ferias).
Atractive resources (gastronomy, folklore, environment).
W: International crisis, foreign competition (China, Brazil…), bad oriented real state business (unsustainable development).
O: Toys and asociated businesses, + 65 services, tourism sustainable (education, environment, active), european visitors
and residents, real state well oriented. Culture and tradition, ecological agriculture.
T: Real state as a menace for the landscape, lack of formation-rigid educational system (Vocational Training), labour
market reforms needed (unemployment).
SWOT ANALYSIS
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THANKS FOR YOUR ATENCION!!!
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