Sales Cloud Demostración

 Jakob Lemvigh Muller  Account Executive

Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Safe Harbor

¿Que es esto?

37 43 44 48 37

¿La combinación ganadora de ?

No exactamente, lo veremos durante la presentación…

La Nube es el Camino Más Rápido al Éxito

Multi-tenant Cloud Computing

Rápido Innovador Abierto Fácil Fiable

Sin Hardware

Sin Software

Mayor ROI

Flexible

Upgrades Automáticos

Mejora Continua

Cualquier Dispositivo

Orientado a API

Portabilidad de Datos

Seguridad

Transparencia

Rendimiento

Modelo de Suscripción

Personalizaciones en

Tiempo Real

App Marketplace

Varias aplicaciones, una única plataforma Customer Success Platform

APIs

2,700+ Partner Apps

Open Ecosystem

Workflow Data & Objects Identity

Fast App Dev & Customization

Analytics Collaboration Mobile UI

Scalable Metadata Platform

Complete CRM

Trusted Multitenant Cloud

Analytics Community Marketing Service Sales Apps

Es Difícil Crecer si el Proceso de Ventas no es Eficaz

Procesos Manuales

Dificultades para encontrar la información y

la persona adecuada

Pérdida de tiempo con emails y aprobaciones

Dificultad para colaborar (coaching, feedback)

Sin gestión integrada de leads / oportunidades

Sin visión del pipeline

Calidad de datos deficiente

Ciclos de Venta Lentos

Objetivos NO Cumplidos

Sin Acceso en Movilidad

Dificultad para acceder a información en movilidad

Sin forma de acceder a las aplicaciones críticas

Difícil gestionar la agenda en movilidad

Sales Cloud: Aplicación de Ventas #1 a Nivel Mundial

Sell Smarter

Sell Faster

Sell from Anywhere

Liderazgo del Mercado Liderazgo como Producto Éxito de Clientes

Aplicación de Ventas Líder del Mercado

100,000+ Companies Across Every Market

Winner – Enterprise Suite CRM 2014 Winner – CRM Excellence Award

Winner – Business Choice for CRM

Magic Quadrant Leader

Forrester Wave Leader

#1 SFA Market Share

Highest ROI

Líder en el Gartner Magic Quadrant for SFA

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Magic Quadrant for Sales Force Automation July, 2015

Nuestros Clientes son Nuestros Mejores Comerciales

85% recomiendan Salesforce a otros

98%

seguirán usando Salesforce en el futuro

Source: Salesforce Global Customer Relationship Surveys conducted biannually, by an independent third-party, Confirmit Inc., on several thousand customers randomly selected.

Demostración Sales Cloud

Lo que vamos a ver Protagonistas

Luisa García Supermercados García

“Quiero ser tratada y asesorada de manera individual. Espero ofertas proactivas que se adecúen a mis necesidades”

Javier Ruiz Director Ventas

“Necesito una visión global del negocio y trazabilidad de todas la actividad comercial. Quero colaborar con mis comerciales de manera rápida y conocer cuanto antes cualquier problema”

Adolfo Lozano Comercial

“Necesito una herramienta potente y fácil de usar que me facilite las cosas. Quiero poder trabajar en movilidad, disponer de herramientas de colaboración…”

Lo Que Vamos a Ver Escenario de Demo

Adolfo Lozano Comercial Zumosol

•  Accede al Lead •  Deduplicación •  Cualificación •  Conversión

•  Impresionada por el descuento adicional

•  Acepta adelantar la operación

Luisa García Empresas García

Adolfo Lozano Comercial Zumosol

•  Añadir productos •  Planificar visita •  Ejecutar visita •  Notificar jefe

Adolfo Lozano Comercial Zumosol

•  Intenta adelantar el cierre

•  Ofrece descuento adicional

Adolfo Lozano Comercial Zumosol

•  Actualización de la oportunidad

•  Creación y envío de la oferta

Javier Ruiz Director Zumosol

•  Consulta dashboard •  Colaboración Chatter •  Petición de adelanto

del cierre con descuento

Luisa García Empresas García

•  Registra su interés en Zumosol a través del portal

Javier Ruiz Director Zumosol

•  Notificación de la actualización

•  Éxito – todos salen ganando

Lo Que Hemos Visto Puntos Clave: Todos Salen Ganando

Luisa García Empresas García

•  Autoregistro en el portal Salesforce de Zumosol •  Respuesta proactiva de Zumosol •  Trato personalizado, visión 360º •  Satisfacción: conseguirá lo mismo antes y más

barato. Volverá a trabajar con Zumosol!

Javier Ruiz Director Ventas

•  Trazabilidad completa de la actividad comercial •  Visión analítica •  Herramienta de colaboración embebida •  Suscripción a registros, notificaciones automáticas •  Agilidad en la gestión de oportunidades

Adolfo Lozano Comercial

•  Acceso inmediato al lead, calidad de datos •  Cualificación y conversión automática •  Planificación de visitas totalmente integrada •  Toda la funcionalidad e información disponible en

la aplicación móvil con funcionalidades nativas •  Venta colaborativa más rápida y eficaz

Sales Cloud: Aplicación de Ventas #1 a Nivel Mundial

Sell Smarter

Sell Faster

Sell from Anywhere

¿Porqué Salesforce? El Valor de Salesforce

¿Que era esto?

37 43 44 48 37

No es la combinación ganadora de …..

…. son medidas del éxito de nuestros clientes

Lead Conversion

Sales Productivity

Forecast Accuracy

43 % + 48 %

+

37 % +

Win Rate 44 %

+

Sales

37 % +

Source: Salesforce Customer Relationship Survey conducted March 2014 - May 2014, by an independent third-party, Confirmit Inc., on 4,100+ customers randomly selected. Response sizes per question vary.

Porcentaje Medio de Mejora Reportado por Clientes de Salesforce

Estimando el Retorno de Inversión (ROI) Valor vs Precio

Varias aplicaciones, una única plataforma La Plataforma de Salesforce

APIs

2,700+ Partner Apps

Open Ecosystem

Workflow Data & Objects Identity

Fast App Dev & Customization

Analytics Collaboration Mobile UI

Scalable Metadata Platform

Complete CRM

Trusted Multitenant Cloud

Analytics Community Marketing Service Sales Apps

Ayudamos a Nuestros Clientes a Transformar sus Procesos de Ventas, Servicio y Marketing….

Sales Service

Marketing

Community

Analytics

Apps

37% Increase in sales

40% Customer satisfaction

40% Marketing ROI

+ +

+

39% Customer retention

+

Source: Salesforce Customer Relationship Survey conducted March 2014 - May 2014, by an independent third-party, Confirmit Inc., on 4,100+ customers randomly selected. Response sizes per question vary.

Porcentaje Medio de Mejora Reportado por Clientes de Salesforce

…Con Resultados Espectaculares!

Trust: Security At Every Level

* Applicable to the Sales Cloud, Service Cloud, Communities, Chatter, database.com, site.com and Force.com. For audits, certification and security information or other services, please see the Trust & Compliance section of help.salesforce.com.

Unmatched Infrastructure-level Security Unmatched Application-level Security

Firewall SSL Accelerators

Web/App Servers

Load Balancers

Database Servers

Trusted Networks

Authentication Options

Field Level Security

Object Level Security (CRUD)

Audit Trail Object History

Tracking

Trust.salesforce.com Transactions per quarter Average Page Time

Trust: Our Highest Value  trust.salesforce.com

159B Transactions in Q1FY15 51% YOY Growth

207ms Latency in Q1FY15 12% YOY Improvement