SPA+CLINIC - Naturally Good...influential, mastheads (SPA+CLINIC, InStyle, Professional Beauty),...
Transcript of SPA+CLINIC - Naturally Good...influential, mastheads (SPA+CLINIC, InStyle, Professional Beauty),...
Australia’s leading B2B publication for the aesthetics, medi and wellness industry.
SPA+CLINIC
Media Kit 2020
CONTENTS2 Proven Audience4 Quality Content5 Print Packages7 Digital Packages
2MEDIA K IT 2020
OUR PREMIUM AUDIENCE✓ SPA+CLINIC is Australia’s leading B2B title for the aesthetics and wellness
market communicating directly to industry professionals. ✓ Our readers are specialised, highly educated decision-makers and trailblazers,
always looking out for the latest and greatest the industry has to offer.✓ Our audience is comprised of doctors, plastic surgeons, practice and spa
managers, cosmetic nurses, beauty and dermal therapists, skin and laser specialists and day spa operators across Australia, New Zealand and Asia-Pacific.
✓ Our focused, quality readership means advertisers will reach the right audience for their products and services, talking directly to industry professionals with spending power. SPA+CLINIC’s established database is indispensable for industry brands’ marketing needs.
HIGHLY RELEVANTAUDIENCE INCLUDES
Spa Manager – InterContinentalSpa Manager – Crown SpaProprietor – Endota Spas
Proprietor – Miss FoxProprietor – All Saints Skin Clinic
Proprietor – Melanie GrantProprietor – Dr Saras & Co
1 Print magazine and e-magazine. Each print copy of SPA+CLINIC is read by an average of 5.8 relevant professionals. 2 Website monthly unique visitors, average between January and August 2019.
3 Total social following as at October 22, 2019 4 Beauty & Spa Insiders 2019 attendees.
5 Reader Survey 2019, October 1. 43% owners, 8.7% managers.
PROVEN AUDIENCE
QUARTERLY MAGAZINE READERSHIP1
25.2K MONTHLY WEBSITE2
10K+ Unique Users
ENEWSLETTER
4.9K+ Weekly Unique Users
SOCIAL3
9K (50% GROWTH YOY)
SUMMIT4
198TOTAL AUDIENCE:
48.9K+
aesthetics • medi • wellnessSPA+CLINIC Online Editorial: MALA MCALPIN
p: 02 8586 6138 m: 0432 647 718e: [email protected]
Print Editorial: NADINE DILONGp: 02 8586 6189 m: 0421 100 474e: [email protected]
Advertising: KYM COWPERp: 02 8586 6184 m: 0410 570 467e: [email protected]
Over half our readers are business owners
or managers5
aesthetics • medi • wellnessSPA+CLINIC Online Editorial: MALA MCALPIN
p: 02 8586 6138 m: 0432 647 718e: [email protected]
Print Editorial: NADINE DILONGp: 02 8586 6189 m: 0421 100 474e: [email protected]
Advertising: KYM COWPERp: 02 8586 6184 m: 0410 570 467e: [email protected]
MEDIA K IT 2020 3
✓ The leading source of information for aesthetics industry professionals.
✓ Trusted for over 20 years.
✓ Present everywhere your target audience consumes their content – across print, digital, social and live events.
✓ Impeccable reputation for quality editorial, analysis and insight from Australia’s leading journalists, photographers and designers.
✓ Part of BHA Media, Australia’s leading B2B media group including a trio of distinct, yet influential, mastheads (SPA+CLINIC, InStyle, Professional Beauty), which constitute the leading business media titles across beauty, hair, and aesthetics.
✓ First-to-market with breaking news, industry trends and insightful features.
✓ SPA+CLINIC communicates directly to industry professionals and decision-makers.
✓ Provides cutting-edge thought leadership on the trends and tools shaping the industry.
QUALITY ENVIRONMENT, PROVEN AUDIENCE
DON’T JUST TAKE OUR WORD FOR IT
Dr Jayson Oates, FRACS of Academy Face & Body"Even after 20 years in the industry there is always so much going on. I really enjoy reading SPA+CLINIC magazine. It keeps me up to date and has plenty of information about how to best run your business as well
as new technology and treatments. Now that we have opened our new day spa it has become even more important to us."
Sarah Hudson, Founder/Aesthetic Practitioner of Skin By Sarah Hudson "I love receiving the SPA+CLINIC newsletter every week. I feel very informed about business education and industry updates, and look forward to hearing the latest developments. As a business owner,
business tips and education can be easily implemented in developing business growth."
Dr Kate Jameson, Founder/Aesthetic Medical Practitioner of Youth Lab "I always look forward to the arrival of the latest SPA+CLINIC Magazine. It is my go-to for industry news and revelations, sound business advice from industry leaders as well as an honest take on what is trending
in both the beauty and aesthetics space. The magazine (and online platform) never disappoints."
“Trade mags are an important vehicle to send your
message to the therapist and SPA+CLINIC is a Mercedes.”
Clive Smith, Payot
aesthetics • medi • wellnessSPA+CLINIC Online Editorial: MALA MCALPIN
p: 02 8586 6138 m: 0432 647 718e: [email protected]
Print Editorial: NADINE DILONGp: 02 8586 6189 m: 0421 100 474e: [email protected]
Advertising: KYM COWPERp: 02 8586 6184 m: 0410 570 467e: [email protected]
MEDIA K IT 2020 4
If it’s happening in the industry, it’s happening in SPA+CLINIC. With comprehensive news across our platforms and over 93 expansive features in print and over 335 online articles each year, we bring spa and clinic owners, operators, clinicians and therapists the timely news and expert analysis they need to run their businesses effectively, across print, digital, social and experiential.
From cosmeceutical skincare, injectables, latest devices, surgical and non-surgical, to wellness, high-end spas, and business advice, our features make compulsory reading for our proven, highly-engaged audience of thought leaders and decision-makers.
In addition to the must-read quarterly print issue, compelling new content publishes online every weekday and is optimised across devices, while our audience connect and share our content across our owned social channels.
Meanwhile our weekly e-mail newsletter completes the mix, driving significant traffic to our sponsors, advertisers and website.
But we’re more than just a superbly well-respected title, we also host a key annual conference, BEAUTY & SPA Insiders and are significantly expanding our investment, geographical reach and subject matter.
Reach the right audience at the right time in the right environment – discover our flexible, competitively-priced packages.
QUALITY CONTENT, MULTI-CHANNEL REACH
42% of readers are business owners
11% are business managers
Which means over half of our readers are decision makers
34% are very likely to stock or implement
a product/service/technology featured in SPA+CLINIC
61% might consider it
72% find features about new
products or services most useful
ADVERTISE WITH IMPACT
WEBSITE
PRINT & DIGITAL MAGAZINE
CONFERENCE
100%9:41 AM
SOCIAL MEDIA
NEWSLETTER
65%want to focus more on skincare
over the next 12 months
20%on aesthetic devices
36%on wellness treatments
Source: Reader Survey 2019, October 1.
aesthetics • medi • wellnessSPA+CLINIC Online Editorial: MALA MCALPIN
p: 02 8586 6138 m: 0432 647 718e: [email protected]
Print Editorial: NADINE DILONGp: 02 8586 6189 m: 0421 100 474e: [email protected]
Advertising: KYM COWPERp: 02 8586 6184 m: 0410 570 467e: [email protected]
MEDIA K IT 2020
SPA+CLINICaesthetics • medi • wellnessVolume 75 2018
Scalp Facials EXPLAINED
Youth Lab
DR KATE SETTING NEW STANDARDS
Expensive Treatments
WORLD’S MOST
ChristmasGIFT GUIDE
STAFF AND CLIENT
5
PRINT PACKAGESOWN A FRONT COVERJust four available per year.
Each front cover also secures a double-page spread. Once you own a cover, you have first right of renewal each year.
PREMIUMBRANDED CONTENTIcons of Industry
To celebrate the best in the aesthetics industry, SPA+CLINIC introduced ‘Icons of Industry’ in 2017 giving brands a chance to showcase an outstanding KOL or brand partner on a double-page spread dedicated to that person.
The profile-style piece includes an interview, written by Editor Nadine Dilong, brand portfolio information as well as contact details and a logo. Each Icon receives the silver SPA+CLINIC Icons of Industry dinkus, free to use on the sponsoring brand’s assets and collateral for the duration of one year.
Besides print and digital magazine inclusion, the Icons of Industry feature gets syndicated online where it is permanently archived on our homepage. Each Icon is furthermore featured in our weekly newsletter for the minimum duration of three months.
BRANDED CONTENT
DPS
$6,800 ex GST
FRONT COVER & DPS
$8,000 ex GST
“For the past 10 years that I have been advertising with SPA & CLINIC
Magazine I have had consistently positive experiences with promoting
my brand to my target audience.”Leanne Spring, Spring Spa Wear
aesthetics • medi • wellnessSPA+CLINIC Online Editorial: MALA MCALPIN
p: 02 8586 6138 m: 0432 647 718e: [email protected]
Print Editorial: NADINE DILONGp: 02 8586 6189 m: 0421 100 474e: [email protected]
Advertising: KYM COWPERp: 02 8586 6184 m: 0410 570 467e: [email protected]
MEDIA K IT 2020 6
PRINT OPPORTUNITIES
Volume 80: February 2020Advertising Booking Deadline: January 13, 2020Creative Deadline: January 20, 2020Copies available: Mid-February 2020Beauty Melbourne, Cosmetex, Wellness Tourism Summit
Volume 81: May 2020Advertising Booking Deadline: April 14, 2020Creative Deadline: April 21, 2020Copies available: Mid-May 2020BEAUTY & SPA Insiders, Non-Surgical Symposium
Volume 82: August 2020Advertising Booking Deadline: July 14, 2020Creative Deadline: July 21, 2020Copies available: Mid-August 2020Beauty Expo Australia, ASCD, ACAM Laser & Cosmetic Medicine Conference
Volume 83: November 2020Advertising Booking Deadline: October 13, 2020Creative Deadline: October 20, 2020Copies available: Mid-November 2020Cosmoprof Asia
DEADLINES & ADDITIONAL DISTRIBUTIONCALENDAR 2020
MATERIAL SPECIFICATIONSPDF - Adobe Portable Document Format – Please prepare all PDFs as specified by the 3DAP guideline. Visit www.3dap.com.au for instructions.
Other formats - InDesign, PhotoShop and Illustrator are accepted as long as all fonts are included and all images are in CMYK mode. Illustrator files must have all images embedded and all fonts converted to outlines. We do not accept ads in QuarkXPress, Word, PowerPoint, Publisher or any Microsoft software. Maximum Ink weight to be no more than 300%
Images - Minimum of 300dpi at 100% scaling. Line Art images minimum of 1200dpi at 100% scaling. All Images must be in CMYK mode and should not be compressed. Maximum Ink weight to be no more than 300%.
Proofs - A colour proof should be supplied with all ads. No responsibility will be accepted for reproduction of the advertisement unless a colour printout is sent with the file as a frame of reference for the printer and all files saved as specified above.
Loose inserts - Must not exceed the trimmed dimensions of the magazine (A4). If they do, they will be folded and a charge levied.
Artwork is accepted on CD, DVD, USB Flash Drive or by email (up to 10mb). We also accept Quickcut files. For further information please contact The Intermedia Group or go to the Quickcut website www.quickcut.com.au
Email: Accepted up to 10MB [email protected]
Post: 41 Bridge Road, Glebe NSW 2037
RATES & SPECSADVERTISEMENT SIZESA4 magazine trim size: 297mm (d) x 210mm (w)
ALL ADS BLEED (add 5mm bleed to all sides)
DPS full bleed 297 x 420Full page bleed 297 x 2102/3 page vertical 297 x 1341/2 page vertical 297 x 1021/3 page vertical 297 x 701/2 page horizontal 152 x 2101/3 page horizontal 107 x 210
Text MUST BE a minimum of 8mm from edge of page. All marks to be offset by a minimum of 5mm
1/2 H152d x 210w
+ 5 mm bleed all sides
1/3 H107d x 210w
+ 5 mm bleed
Single A4 page 297d x 210w
+ 5 mm bleed all sides
Double page spread297d x 420w
+ 5 mm bleed all sides
1/2 V297d x 102w
+ 5 mm bleed all
sides
2/3 V297d x134w
+ 5 mm bleed all
sides
1/3 V297d x 70w
+ 5 mm
bleed all
sides
Branded Content and Bespoke Packages available, contact us to discuss your needs.Art costs at standard display art production rates plus photography etc to quote.DISPLAY ART: Email all material High Resolution PDFs to [email protected] marked for SPA+CLINIC.
Key Positions Casual
Front Cover Package: Includes double page display ad or advertorial $8,000
Inside Front Cover DPS $6,500
Branded Content DPS: Icons of Industry: $6,800
Outside Back Cover $3,900
Inside Back Cover $3,700
Double Page Spread $5,900
Full A4 Page $3,000
Two-thirds Page $2,200
Half Page $1,800
One-third Page $1,100
Discounts are available for multiple bookings. All rates quoted are exclusive of GST.
aesthetics • medi • wellnessSPA+CLINIC Online Editorial: MALA MCALPIN
p: 02 8586 6138 m: 0432 647 718e: [email protected]
Print Editorial: NADINE DILONGp: 02 8586 6189 m: 0421 100 474e: [email protected]
Advertising: KYM COWPERp: 02 8586 6184 m: 0410 570 467e: [email protected]
MEDIA K IT 2020 7
Sponsored content
Leaderboard728 x 90px
Parallax scrolling background image
1440 x 1440px
MRec300 x 250px
Billboard970 x 250px
Sponsored content
Sponsored content
DIGITAL PACKAGES
Key Positions Description Rate
1. COMPLETE SITE TAKEOVER
100% ad takeover, 25% share of voice, to run for 2 x weeks. All ad units – Billboard, Parallax, including sponsored content $2,500
2. SOLUS EDM Electronic Direct Mail with 100% share of voice sent to our whole database. Designed in-house. $1,750
3. NEWSLETTER TAKEOVER Leaderboard and Mrec takeover of weekly e-newsletter to editorial subscribers $950
4. SPONSORED CONTENT
Promoted in newsletter & on the home page for 2 x week period, permanently archived on spaandclinic.com.au, Mrec and leaderboard included $950
5. TRENDING PRODUCT
Promote and highlight your new product launches, homepage image, newsletter promotion $450
6. EVENT CAROUSEL CALENDAR Promote your event, Summit, conference, roadshow on our home page $500
7. VIDEO PROMOTION
Permanently archived on spaandclinic.com.au TV and featured in our weekly newsletter $450
All rates quoted are exclusive of GST.
DIGITAL OPPORTUNITIES
AdsParallax: 1440x1440pxBillboard: 970x250pxHalf page: 300x600pxMedium Rectangle: 300x250pxLeaderboard: 728x90px Maximum file size: 50kb File formats: jpg, gif or swfeNewsletter placements: jpg or gif(please note some email clients will display only the first frame of an animated gif)
eDMHTML file: Max of 20kbsImages: Recommended total less than 100kb. max of 200kb accepted Maximum of 600px (w) to fit into our template
All html should be table-based, with no <div> tags, no floating or absolute positioningAll styling should be inline, with no external style sheets, classes or styles at the top of the htmlNo background imagesNo bookmark or anchor tagsNo social media linksAvoid having a heavily image based eDM – try to keep majority of text within the HTML as opposed to within graphicsAdditional text-only version is advisedPlease specify a subject line when sending through your material, of maximum 80 characters length (including spaces). Less than 50 characters is recommended.Please send HTML file to:
[email protected], a minimum of 3 business days’ prior to send date. A test will be sent for your approval, please be on standby.
Trending & Sponsored content Copy supplied as a word doc - Catchy headline up to 5 words - Summary text up to 30 words - Main body text up to 300 words - Your company contact details Sponsored content: also supply Mrec and Leaderboard adsFeature image: 200x200px, max 50kb, jpg or gif1-2 images for article body (max of 600px wide, max 50kb) and company logo as jpg or gif attachments
DIGITAL SPECS
spaandclinic.com.au
MRec300 x 250px
8MEDIA K IT 2020
ChannelSingle image
Multiple images (max. 4)
Video (max. 60 secs)
10,000 audience reach — single channel * $150 $400 $700
20,000 audience reach — double channel ** $300 $600 $800
25,000 audience reach — single channel $400 $700 $1,000
50,000 audience reach — double channel $800 $1,600 $2,000
All rates quoted are exclusive of GST.
* Single channel = Facebook OR Instagram** Double channel = Facebook AND Instagram: $450 to our audience, recommend boosting with additional investment POA according to audience size and behaviour you are trying to target. Minimum exposure is seven days but can be extended.
SOCIAL MEDIA
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WONDERLANDA COLLECTIVE OF COLOUR
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OUT OF THE BOX MEN’S GROOMINGUNDEFINABLE
BHA MEDIA is responsible for publishing Australia’s leading business media titles across the Beauty, Hair and Aesthetics industry. Each masthead delivers premium business information to qualified audiences across a multichannel platform comprised of a print magazine, digital magazine, email newsletter, industry website and social media channels.
ABOUT BHA MEDIA
aesthetics • medi • wellnessSPA+CLINIC Online Editorial: MALA MCALPIN
p: 02 8586 6138 m: 0432 647 718e: [email protected]
Print Editorial: NADINE DILONGp: 02 8586 6189 m: 0421 100 474e: [email protected]
Advertising: KYM COWPERp: 02 8586 6184 m: 0410 570 467e: [email protected]
Partner with SPA+CLINIC to optimise and extend your campaign reach, guarantee additional distribution to audiences and pursue leads through the funnel by retargeting. Talk to us about tailoring flexible, bespoke packages at competitive rates.
OPTIMISE, EXTEND AND RETARGET
CONTACT KYM COWPER TODAY. CALL 0410 570 467