Space Management Overview Exceeding customer expectations through merchandising excellence.
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Transcript of Space Management Overview Exceeding customer expectations through merchandising excellence.
Space Management
Overview
Exceeding customer expectations
through merchandising
excellence
Training Objectives
• Understand why Space Management is important
• Identify the key responsibilities of Space Management
• Describe the primary tools used by Space Management
• Explain the goals of Space Management
At the end of this session you should be able to:
So, exactly what “Space” are we talking about?
Space is the medium that we use to:
• Display and promote our products
Racks and Shelves
Gondolas and Endcaps
Space is the medium that we use to:
• Communicate the Best Buy brand
Interactive Displays
Creative Signage
The Best Buy Experience
A multitude of inputsMany departments have input on how the
store should look & shop
Strategic Marketing•Brand management
Buying•Buys product
Inventory•Manages inventory stock levels
Store Planning
•Implementation of prototype
standards
Communication•Internal communication, public and community relations
Visual Merchandising•Develops fixtures, graphics, interactives
Retail Operation
•Efficient processes and
programs for the company
Space Planning
•Space allocation and evaluation
So, who develops and communicates the
merchandise plan for this valuable space?
Space Management
MissionTo provide product placement that
compels our customers to purchase complete solutions.
Space Management Goals
• Enhance the Best Buy brand by improving our customer’s shopping experience.
• Provide Retail with easy-to-execute Maps and Planograms
• Analyze category and item effectiveness to determine the optimal use of space
• Provide customized maps and planograms to support market specific assortments
Key Responsibilities
• Where do the categories go?
• Where do the products go?
Key Responsibilities• What is the best use of the space?
Hmm… Not a lot of free space here!
Space ManagementOrganizational Structure
Director of Space Management - Heather
Elliott-Kirsch
Director of Space Management - Heather
Elliott-Kirsch
Merchandise Layout Team
Merchandise Layout Team
Planogram Team
Planogram Team
Space Planning Team
Space Planning Team
SR. VP John
Thompson
SR. VP John
Thompson
Merchandise Layout
Each small block is an individual “section”
Store maps are created using AutoCAD
“Educated” Layout
• Financial Objectives– Revenues, Turns, Margins, etc.
• Operational Objectives– Aisle Width, # of Registers, LP Desks, Stock Capacity, etc.
• Aesthetic Objectives– Best Buy Branding, Clear Sight Lines, Fun Interactives, etc.
Each and every store needs to be designed with the following criteria in mind:
What is a Planogram?Planograms are created using Intercept
How to read a Planogram
Displays
Boxstock
Product Listing
Fixture Placement
Signage
Space Planning
• Square Foot Analysis (Store, Dept, Class, Subclass)
• Store Capacity and Cubic Space
• Store Overstock and Closeout Analysis
• Adjacency Recommendations
• Marginal Return on Space Analysis
• Ad Hoc Retail Space Related Investigations
Mission:
Providing Best Buy with Space Allocation and Evaluation Recommendations which Enable the most Effective use of Retail Space.
Space PlanningAll the “Right” stuff
Space Allocation
Positioning
Adjacency & Attachment
The Right Place
The Right Neighbors
The Right Space
PositioningThe Right Place
AdjacencyThe Right Neighbors
Q & A