SP2013 WCM Bootcamp - ARC04 Building intelligent websites
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Presentation from the SP2013 WCM Bootcamp on building intelligent websites
Transcript of SP2013 WCM Bootcamp - ARC04 Building intelligent websites
Building intelligent websites
Waldek MastykarzSharePoint MVPMavention
ARC04
Demo
Intelligent website
Intelligent website
User Scenario Device
Business benefits
Cut costs ShortenTime to market
Increase conversion Expand
reach
Ingredients
of intelligent websites
Ingredients
Responsiveuser
experience
Responsive media
Responsive content
Expand your reach by supporting more devices
• Which devices are you focusing on?• Define breakpoints• Consider capabilities
Responsive user experience
Improve user experience by improving performance
• Build upon responsive user experience• Sized on the server to save bandwidth and
time
Responsive media
Expand reach and increase conversion
Responsive content
Recommended content
Relevant content
Assistive content
Increase conversion by displaying relevant content
• Who are your users?• Which audiences do you target?• Which properties make up those audiences?
• When does a visitor get a property?• When does she lose it?
Content targeting
Building intelligent websiteswith SharePoint 2013
• Device Channels• Responsive web design• Nothing to do with SharePoint• CSS media queries and JavaScript
Responsive user experience
Demo
Building responsive web design in SharePoint 2013
• Image Renditions are a good start• Mavention Responsive Image Renditions
Responsive media
Demo
Building responsive images in SharePoint 2013
• ‘Just work’ out of the box (Recommended Items Web Part)
• Usage Cookie (per Web App setting)• UsageAnalyticsId Managed Property• recommendedfor property• Logging Events (/_api/events/log)• View: EventId 2• Click: EventId 3
Recommendations
Demo
Building recommendations in SharePoint 2013
• Define properties (Terms)• Define user segments (Query Rule)• Assign and revoke properties to visitors
(custom development)• Target content (extended Content Search
Web Part)
Content targeting
Demo
Building content targeting in SharePoint 2013
• Intelligent websites are a great way to provide added value to the business with WCM
• SharePoint 2013 provides capabilities that support building intelligent websites
• Business considerations more challenging than technology
Summary
Intelligent websites with SharePoint 2013
• Responsive web design• Responsive images• Content recommendations• User segments• Query rules• Query suggestions• Query spelling suggestions• Page not found widget
Capabilities overview
• Overview of analytics processing• Plan usage analytics, usage events and rec
ommendations for cross-site publishing• Configure recommendations and usage eve
nt types• Configure query rules for web content man
agement• Manage query suggestions• Manage query spelling corrections
Available documentation
• Mavention Case Studyhttp://blog.mastykarz.nl/go/mavention-case/
• SharePoint 2013 Query Spelling Inclusions for the masseshttp://blog.mastykarz.nl/go/evo13-4/
• Mavention Responsive Image Renditionshttp://blog.mastykarz.nl/go/evo13-5/
• SharePoint 2013 @ Maventionhttp://www.mavention.com/sharepoint-2013
• Maventionhttp://mavention.com
More information
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
