Soy Nutrition Institute Research Plan In Defense of Soy · 2019-05-24 · Concept: Research in...
Transcript of Soy Nutrition Institute Research Plan In Defense of Soy · 2019-05-24 · Concept: Research in...
Soy Nutrition Institute Research Plan In
Defense of SoyProposal by Soy Nutrition Institute
Spring, 2019
Concept: Research in strategic areas of consumer interest will provide substantiation of the health benefits and defense of soy to consumers. This is a multi-year, staggered plan for a research strategy that enables a
healthy pipeline of research generating publications and positive news about soy and health, and evidence-based information that can be helpful in the defense of soy.
The Soy Nutrition Institute, under the leadership of executive director Mark Messina, PhD, MS, proposes a robust pipeline of research on consumer-relevant health outcomes that will promote the benefits of consuming soy and provide defense against unfounded claims about adverse health effects.
The proposed prioritized health outcomes include skin health, microbiome, heart health, metabolic syndrome or prediabetes, muscle health for aging/sarcopenia, and concerns that soy adversely affects breast cancer patients and causes male feminization.
Mission Alignment The Soy Nutrition Institute
identifies soy and health research priorities
provides evidence-based information on the impact of soybeans and soy components on human health
through a variety of education and outreach efforts which must be fueled and substantiated by research findings.
Desired project outcomes The impact of soy on human health is constantly under attack, through
misinformation and disinformation fueled by old or flawed studies using inappropriate methods and/or designed to demonstrate soy’s inferiority.
This proposed research will fuel positive discussions of research related to health effects of soy and provide evidence-based ammunition that can be used to defend soy.
Lasting Impact
Research published in peer reviewed journalsThrough this initiative, the Soy Nutrition Institute will be able to provide value to the soy industry as it: Provides a robust pipeline of research
findings that add to the understanding of the role of soy for health.
Provides a process for the review and discussion of emerging soy research.
Provides a forum for discussion within the industry and academia.
Provides evidenced-based messaging through blogs, social media and other outreach platforms.
Serves as a credible resource for information on soy nutrition.
Marketing and/or information dissemination plan Findings from studies will be
published in peer-reviewed journals, translated for practical recommendations to practitioner audiences and be utilized in resources provided to both practitioners and media influencers to share the latest research on soy with consumers.
Thank you
Context: Global consumer survey fielded in the following countries:
Age:Under 21 years old and over 70
years old were screened outIncome:
Low income respondents were screened out in developing countries
Grocery Shopping:Female: Had to do at least half of
the grocery shopping for their household
Male: Had to do at least half of the grocery shopping or have “a lot of influence” on the grocery shopping decisions
Global Respondents were sampled based on screening criteria:
US sample included 34% Millennials, 29% Gen X and 37% Boomers
Millennials (21 to 36) represent nearly half of the global sample.
Respondents in developing countries are more likely to be “actively trying to consume more protein.”
Which of the following statements best describes your current protein consumption habits?
28%20%
35% 35%
18%
16%
20% 15%6%
5%
6%3%
48%59%
39%47%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Global Avg. Developed Countries Developing Countries US ConsumersTrying to consume more protein Aware that I should consume more proteinTrying to consume less protein Happy with protein consumption
46%36%
55% 50%
Why are you actively trying to consume more protein in your diet?
USTop 3 reasons for consuming more protein include: Support Healthy Lifestyle, Lose Weight, Manage Hunger
Europe – fairly consistent by countryAll three EUR countries had Support Healthy Lifestyle in their top three reasons for consuming more protein.
Other reasons for consuming more protein include:Build Muscle Mass (France, Germany)Improve Metabolism (France)Lose Weight (UK, Germany)Manage Hunger (UK)
Asia-Pacific – fairly consistent by country
All four APR countries had Support Healthy Lifestyle in their top three reasons for consuming more protein.
Other reasons for consuming more protein include:Build Muscle Mass (Australia, Thailand & India)Improve Metabolism (China)Lose Weight (Australia)Improve Immunity (Thailand, China & India)
Latin America – very consistent by country
Top 3 reasons were the same for all countries: Build Muscle Mass, Improve Metabolism,Support Healthy Lifestyle
Most global respondents (who are “trying to consume more protein”) believe protein consumption supports a healthy lifestyle
Consumers associate “plant-based proteins” with heart health, weight management and energy maintenance.
63% - Tastes Good48% - Muscle Building
51% - Healthy Growth/Development for Kids38% - Maintain Energy & Tastes Good
30% - Muscle Building27% - I don’t know
24% - Maintain Energy
36% - Heart Healthy29% - Manage Weight 18% - I don’t know*
27% - Maintain Energy26% - Heart Healthy25% - I don’t know*
42% - Heart Healthy36% - Manage Weight
Milk or DairyMeat, Poultry, Seafood Whey Protein
Pea ProteinSoy Protein Plant Protein
*Note: ”I don’t know” generally higher in developed countries than in developing countries
What benefits do you associate with protein sources?
What benefits do YOU associate with protein sources?FoodFluencer input
High Quality ProteinProvides Vitamins
Vitamins & MineralsSupports Bone Health
Muscle BuildingLeucine/Fast Digestion
I don’t know
High qualityPlant-based
Plant-basedAllergen-friendly
too vague for me to have an opinion. Is often
think it's "healthier."
Milk or DairyMeat, Poultry, Seafood Whey Protein
Pea ProteinSoy Protein Plant Protein
DuPont Nutrition & Health Proprietary Global Research Study Examining Protein Perception and Messaging; N=522 (Online survey)
43% 43%41%
37%35% 34%
27% 27% 26%
21%
Brown RiceProtein
Oat Protein Soy Protein Rice Protein Lentil Protein ChickpeaProtein
Pea Protein Hemp Protein EdamameProtein
CanolaProtein
Agreement across surveys that Canola, Algal, Insect sources are of least interest
Brown Rice, Oat, and Soy Protein score highest in consumer interest among plant proteins
How interested are you in trying foods or beverages that contain the following proteins?
Developing countries have a more positive perception of every protein queried than developed countries.
93%
68%
80% 80%
90%86%88%
58%
69% 67%
83%76%
96%
77%
88% 90% 95% 94%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Milk Protein Caseinate/Casein Whey Protein Pea Protein Plant Protein Soy ProteinGlobal Developed Developing
Please indicate your perception of this protein ingredient, with one meaning “I have an extremely negative perception” and seven meaning “I have an extremely positive perception.”Percentages = Neutral + Positive ratings (excludes ‘1’ or ‘2’ ratings and “Don’t know”)
8% ∆
19% ∆
19% ∆ 23% ∆12% ∆ 18% ∆
Protein benefit messaging/education positively impacts perception.
86%97%
76%
95%94% 99%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Soy Protein (pre-messaging) Soy Protein (post-messaging)Global Developed Developing
Please indicate your perception of this protein ingredient, with one meaning “I have an extremely negative perception” and seven meaning “I have an extremely positive perception.”Percentages = Neutral + Positive ratings (excludes ‘1’ or ‘2’ ratings and “Don’t know”)
18% ∆
4% ∆
How can information/education help to fill the knowledge gap?
How does clean eating/clean label impact choices? Are there proteins/plant sources that are avoided because of this concern?
2017 Ipsos Survey - Consumer perceptions of natural vs. artificial ingredients
Tailoring the message to the audienceMeeting people where they are…
Health Helpers
Weight Strugglers
HealthWise
TasteDriven
GoodLife
Just Food
Managing health issues
Wrestling with weight control
All about health and wellness
Food must taste good or why eat it
Good health is a means to
achieving a good life
Eat to satisfy hunger
Nutrition is Primary Nutrition is Secondary
“The sauce has tomatoes and onions. The crust is basically a big crouton. Technically, pizza is a
salad!”
Which consumer segments are most interested in plant?DuPont Health & Wellness Segments
Q5a. Which of the following describes your use of plant products or plant ingredients in foods? (Check all that apply)
About half the consumers in all segments cite that eating plant foods makes them feel healthier whereas Health Wise consumers are more likely to have experienced a positive health impact
… what about beverages?
Increasing Use Total HealthHelpers
WeightStrugglers
HealthWise
TasteDriven
GoodLife
Just Food
Including more plant foods in my diet makes me feel
healthier.54% 56% 53% 58% 54% 43% 51%
I have experienced a positive health impact from using
plant or plant-based ingredients in foods.
31% 31% 28% 39% 25% 21% 31%
Q14. Which of the following are the main things that keep you from using plant-based foods/beverages more often (Check all that apply)
Taste, Convenience, and Cost are the most cited barriers holding back consumers use of plant-based foods and beverages
Total HealthHelpers
WeightStrugglers
HealthWise
TasteDriven
GoodLife
Just Food
Taste and enjoyment 48% 48% 52% 34% 61% 44% 57%Convenience 38% 36% 41% 36% 38% 33% 42%
Maintaining that diet would be too expensive 34% 32% 39% 28% 41% 26% 35%
Availability or variety of products where I shop eat 28% 38% 32% 26% 25% 22% 31%
Need to change eating habits 25% 23% 38% 19% 23% 20% 32%Concerns about nutritional
sufficiency 17% 24% 22% 23% 11% 9% 11%
Not sure how to cook plant-based meals 16% 19% 22% 8% 19% 14% 18%
Allergies 6% 11% 7% 6% 8% 2% 7%I always follow a plant-based diet 3% 3% 1% 5% - 3% 1%
Where are consumers learning about eating plant sources?
Q22. From which of the following do you receive the most useful information about plant-based diets?
All consumers cite the internet as their #1 information source for plant-based diets followed by food labels and friends/relatives
Total HealthHelpers
WeightStrugglers
HealthWise
TasteDriven
GoodLife
Just Food
Internet 45% 52% 42% 48% 47% 36% 45%Food labels 33% 36% 35% 36% 32% 20% 32%
Friends/relatives 21% 22% 20% 21% 21% 23% 21%Health magazines 16% 22% 16% 18% 16% 11% 11%
Grocery stores 15% 12% 15% 15% 13% 17% 17%TV 13% 14% 17% 11% 16% 10% 12%
Physicians/doctors 13% 11% 15% 15% 12% 10% 11%Advertisements 8% 7% 11% 5% 10% 9% 9%
Mobile smartphone or tablet apps 7% 5% 6% 6% 7% 8% 7%Dietitian or nutritionist somewhere
other than my grocery store 6% 5% 10% 6% 5% 3% 6%
Women's/general interest magazines 6% 10% 6% 7% 3% 4% 4%
Dietitians and other practitioners are a resource to those who consider Nutrition as primary driver
Q22. From which of the following do you receive the most useful information about plant-based diets?
Total HealthHelpers
WeightStrugglers
HealthWise
TasteDriven
GoodLife
Just Food
Other 5% 8% 7% 2% 4% 9% 5%Food companies 4% 8% 6% 4% 3% 2% 3%
Physician’s assistant or nurse 4% 5% 4% 4% 5% 2% 3%Fitness club or fitness club trainer 4% 1% 3% 6% 3% 3% 1%
Dietitian or nutritionist at my grocery store 3% 3% 4% 3% 2% 3% 1%
Other health practitioner 3% 3% 3% 3% 1% 3% 3%Radio 3% 1% 3% 3% 3% 3% 1%
Vegetarian magazines 2% 2% 4% 2% 1% 2% 3%Retailers 2% 1% 3% 2% 2% 2% 3%
Celebrities 1% - 1% - 2% 1% 2%
Nutrition is Primary