SOWETO YOUTH EXPOSURE 2014

SOWETO YOUTH EXPOSURE

201413 September 2014

SOWETO YOUTH EXPOSURE 2014

OVERVIEW OF THE EVENTSoweto Youth Exposure It is an event that is focusing

on bringing the strong networking and promotion channel to the youth of Soweto as to come together to

showcase their individual talents in a form of music (disc jockey (DJS), singers (Hip Hop artists) and

comedians) to those that are already popular in related industries

SOWETO YOUTH EXPOSURE 2014OBJECTIVE

To unite the youth of Soweto .

To introduce the basics of networking more especially in the entertainment and music.

Mission

To host an entertainment exposure event that will attracts large numbers of people from Soweto and beyond,

To be a well established as the major contributor of unknown artists and networking for them lastly to host and event that will make difference in the community.

Our vision

It is to contribute to the long term relationship with Soweto youth in an entertainment industry in a form a bringing a continuous annual exposure and networking for them and

in so doing achieve both local and international recognition from recording labels and sponsors to come and spot the talent in action.

SOWETO YOUTH EXPOSURE 2014ORGANISERS OF THE EVENT

The event will organised by Siyabangena Media, Josi-Du Entertainment, Coolafeela Events also partnering with few companies in conjunction with media partners, endorsers

and major sponsors.

Soweto Youth Exposure (SYE) is going to be held on the 13 September 2014 at Imbizo (Arena) at UJ Soweto campus.

It is estimated to attract 3,500 - 4000 people(youth).

Time 18:00 pm - 2:00 am.

SOWETO YOUTH EXPOSURE 2014 TARGET MARKET

UJ students(all campuses)

Youth from Soweto

Working Class

Young Local achievers

and

People from all over Johannesburg and surrounding areas


UNIQUENESS OF THE EVENTWe are the first to host this event

We use introducing learning and networking through entertainment

We bringing spotlight to local unknown artists to popular artists

Record label form part of the event

We make fun to be educative to artists


THE MAIN ACTIVITIESMain performance stage

This is where we will feature a wide variety of performance from hip hop and Kwaito artists (local artists and popular artists) and comedians later on will have a Djing session where of the local Djs invited will be given enough time to

do their thing as to entertain the crowd, indirectly marketing and promoting themselves

SOWETO YOUTH EXPOSURE 2014 THE MAIN ACTIVITIES

Food and Drinks AreaA large area will be demarcated for the selling, serving and consumption of food and drink (alcoholic and non-alcoholic)

With Beer garden included

Sponsor Stalls

This where the participating sponsor of the event will be given a space to show case their products/service or their

brands to the target market.

SOWETO YOUTH EXPOSURE 2014 THE MAIN ACTIVITIES

VIP hospitalityThis is where you will have a clear view of the entire event

and all happenings in an exclusive place with first class facilities (bar service and catering) as well as comfortable

seating and standing space for up to 120 people,

This area will be used as the VIP hospitality room for the Soweto Youth Exposure.

SOWETO YOUTH EXPOSURE 2014 MARKETING & COMMUNICATIONS

Our strategy will be to engage with the large TV, radio and print media owners and appoint one in each media

category as a media partner on a trade exchange basis. This means the media partners will give the Soweto Youth

Exposure air time and column for free, in return for the Soweto Youth Exposure will be giving them exclusive

branding and other rights in the event.

In this way the Soweto Youth exposure does not incur large advertising costs.


TARGETED MARKETING CAMPAIGNThe target audience is young people, artists and upwardly mobile

residents of the locality where the Soweto Youth Exposure is staged, but also the wider community of Soweto and students from University of

Johannesburg.

To ensure the Soweto Youth Exposure receives the publicity necessary, a marketing and communications campaign covering the entire media

spectrum will be implemented to meet the targeted objectives.

Poster Campaign: Design, print, board-mounting and erection, selection of prime poster sites

Leaflets/Flyers: Design, production and creative distribution campaign

Newspapers: placement of advertising in the local newspaper

Internet –social networks, sms advertising

SOWETO YOUTH EXPOSURE 2014 TARGETED MARKETING CAMPAIGN

All the marketing material will be distributed by 20 agents in targeted areas in Soweto and all over

Johannesburg.We will also be promoting the event on local radio stations(Jozi fm), television advertising(Soweto TV)

and print media(All Soweto local newspapers)We will have some pre-event media release were all

the sponsors will be announced.Some radio and/or television promotions will include

ticket giveaways which will consist of a sponsor giving 100 tickets/prizes to listeners and fans.

SOWETO YOUTH EXPOSURE 2014 BENEFITS OF SUPPORTING

Your Company logo will be on any advertising materials such as: fliers, posters, billboards, magazines, Newspapers etc.

You will get marketing benefits via television and radio promotions

Multiple Mentioning of all sponsors, endorsers and media partners by the MC

Based on the research we have conducted on social media that is twitter and Facebook, with the artists who are going to perform we got more than 332222 people on social media.

.

SOWETO YOUTH EXPOSURE 2014BENEFITS OF SUPPORTING

Some of the dj’s who will be at the event are on Metro fm, Jozi fm and Soweto tv.

All these artists will be marketing the event on their slots on radio and their social networks.

Creating awareness by branding in all the strategic areas including having outdoor banners placed on the road,

parking lots leading towards the venue so as to maximize visibility


Maintaining Higher visibility by having banners across all the entrance gates at UJ and on lanyards/name tags being

worn by the security guards, marshals, ticket booth personnel and organizers of the event.

Your logo will on the tickets that we will be selling through our agents and an advertisement on computicket website

and even on advertisements in local magazines.

One huge advertisement in our national newspapers with your logo being on the advert


The sponsors will feature on the editorial advertisement as an endorser on the computicket website

Website link to our event and will be on organizers website.

Will create Facebook page, twitter to mention a few because almost majority of the youth people are exposed

to the sites.

Creating PR and awareness in the marketplace that is all the regions in Soweto and surrounding areas.


OTHER POSSIBLE SPONSORS NEBANK

MTN

STANDARD BANK

VODACOME

MILLER SA

CELL C

RGBC

ABI


RETURN OF INVESTMENTAll sponsors will be provided stand at UJ to sell their

products, market your services, recruit members and carry out promotions to more than 3,500+ patrons attending the

event

Companies involved has designed a marketing and promotional program that is worth your investing from

printing and distribution of marketing material and advertisements on billboards, television and radio

SOWETO YOUTH EXPOSURE 2014SPONSORSHIP CATEGORIES

Platinum sponsorship

Naming right of the event.

Branding will be done on stage, outside the venue.

The name and the logo of the company will be on the ticket and all marketing materials.

Your brand will be announced in all the interviews either on radio or newspapers and TV.

Certain numbers of your staff will issued with VIP tickets to the venue.

Dominant branding on stage, on the day of the event.

Value R60 000


Gold sponsorshipCertain members of your staff will be give VIP treatment

at the event.

The name of the company will be on the ticket

Limited number of your company branding will be on stage and outside the venue.

Your logo and company name will be on some of marketing materials.

You will be announced in limited number of interviews on radio, TV and local magazines

Value R50 000


Silver sponsorship

Few marketing spots on our marketing strategy.


Number of your staff will be given VIP treatment at the venue

Value R40 000

SOWETO YOUTH EXPOSURE 2014Bronze sponsorship




Value R30 000

SOWETO YOUTH EXPOSURE 2014Product sponsorship



Value R20 000


MEDIA PARTNERS FOR SYE 2014

SABC through advertising on SABC 1

Channel o through advertising on their channel

Sowetan national newspaper through advertising on their newspaper.

Jozi fm through advertising on their local station

Soweto TV through advertising on the local station

All 5x local Newspaper through advertising in their newspapers

SOWETO YOUTH EXPOSURE 2014 COSTINGVenue R23 000Artists R65 000Marketing(print, tv,radio) R44 800Technical(sound, lighting) R20 000Security R 5 000Logistics(administration) R35 200

TOTAL R192 200 00

SUCCESSFUL EVENTS THAT WE HAVE HELD BEFORE: WINDBLOW PARTY, SOWETO & MISS RATANDA FASHION SHOW EVENT

THANK YOU!SIYABANGENA MEDIA

SOWETO YOUTH EXPOSURE 2014

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