SOUTHmed Information Network

An Outreach Program of the University of South Alabama

Biomedical Library

Judy Burnham

Marketing PlanMission StatementTarget MarketMarket SegmentsGoals and ObjectivesFee ChartPromotion Activities

Promotion Activitiespress release to media in target areasmailing list developed form letter to all hospitals brochureweb page

SOUTHmed benefits forms for ILL and search requests

newsletter

letter to hospitals based on JCAHO datesletter with articles on importance of medical informationexhibited at USA Biomedical Library InfoFairpresentations at professional meetingsinvited area hospital librarians to attend classes/teleconferences at USAexhibited at professional meetings

Contract SOUTHmed circulation card

Lessons LearnedImportant to have a contact person at each site Don’t try to replace existing librarians, just supplement their collectionRenewal time frameILL requests are a good source of potential membersLicense agreementsFollow-up is importantIf funding is available, provide computer equipment

Future PlansEvaluationSuccess storiesConsumer health resources???

Measuring the DifferenceConduct community assessmentDevelop goals and objectivesPlan activities and strategiesPlan evaluationGather data and assessing resultsUtilize and report results