SouthernFabric.com

Background

• Founded in 2005

• Aubrey Marshall

• Hired first worker in 2009• Duties included: packaging product and unpacking boxes.

Currently

• Currently: • Manager (customer service / shipping)• Assistant Shipper• Full time photographer (also social networking / hootsuite)• Product Manager / Manufacturer• Product Lister• Collage Builder• Search Engine Optimization• Owner / Buyer / Visionary• CIO / CFO / CEO• One Computer Programmer• One Video Production Guy

Revenue and Inventory

• Varies • Highest Month $90,000• Lowest Month $35,000• Average $55,000

• This Year $650,000• Next Year Forecast $736,000• Last Year Inventory was $90-$100K• Currently Inventory $195-200K

Product Lines (4000 different product lines)

Current• Precuts• Yardage• Bundles• SF • Notions• Patterns

Strategies• Daily Deal• Subscriptions• Bundles• Staggered Sales• Newsletters

Sales Channels• Ebay (2006)• Amazon (2009)• 3dcart (2009)• Sears (future)• Buy.com

(future)

Functional Area Breakdown

• Accounting / Finance• Marketing• Sales• Customer Service• Shipping• Inventory / Product Management• Manufacturing

Marketing: Social Networking Strategy• Currently we are on:• Facebook• Instagram• Pinterest• Twitter• YouTube• Blog• Google+• Google Trusted Store

Manufacturing

Shipping

• We use USPS

• Shipping income $85,000• Shipping Expense $85,000

Our Focus

• Good work flows (efficiency and effectiveness)• Watching margins• Increasing sales• SEO• CONTENT CONTENT CONTENT