SOUTH LINCOLN COUNTYFEBRUARY - MAY 2012

WELCOME!!!!

10%+

How does this translate in Oregon?

Oregon 2009 Visitor Report, Longwoods InternationalAvailable at: www.TravelOregon.com/Industry

Why Tourism Matters To Oregon

2010• $8.5 billion in direct travel spending (+5%)• $2.0 billion in travel generated earnings (0%)• $313 million in state and local taxes (+3.3%)• GDP of the travel industry = $3.1 billion• Tourism = still one of Oregon’s top export-

oriented industries

Oregon Travel Impacts 1991-2010, Dean Runyan AssociatesAvailable at: www.TravelOregon.com/Industry

How does this translate in Oregon?

• 88,000 Oregonians directly employed (2010)

• Direct: restaurants, hotels, attractions, guide & outfitter businesses, tour operators, visitor information centers, convention and visitor bureaus

• 39,600 jobs supported indirectly (2010)

• Indirect: gas stations, charter boats, wineries, taxis, shopping centers, printers, art galleries and more…

Urban vs. Rural Impact

Oregon Travel Impacts 1991-2009, Dean Runyan AssociatesAvailable at: www.TravelOregon.com/Industry

Top 5 Urban Zip Codes of Coast Visitors

Oregon 2009, Regional Visitor Research – the Coast, Longwoods International

1.Portland (54%)2.Eugene (9%)3.Medford/Klamath Falls (6%)4.Seattle‐Tacoma (6%)5.Bend (3%)6.Chico/Redding, CA (3%)

Oregon Coast Visitors –Top Five Urban Zip Codes

Main Purpose of Marketable Trip –Coast vs. State Norm

Clackamas Co. and Mt. Hood Area

Spending Gap