South Korea B2C E-Commerce Report 2010 by yStats
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yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg Germany Phone: +49 (0)40 - 39 90 68 50 Fax: +49 (0)40 - 39 90 68 51 E-Mail: [email protected] www.ystats.com Publication Date April 2010 Language English Format PDF & PowerPoint Number of Pages/Charts 35 Covered Countries South Korea Price €1,450 (excl. VAT) South Korea B2C E-Commerce Report 2010 April 2010 RESEARCH ON INTERNATIONAL MARKETS Provided by We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS April 2010
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About our Reports- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
Transcript of South Korea B2C E-Commerce Report 2010 by yStats
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Publication Date April 2010
Language English
Format PDF & PowerPoint
Number of Pages/Charts 35
Covered Countries South Korea
Price €1,450(excl.VAT)
South Korea B2C E-Commerce Report 2010 April 2010
RESEARCH ON INTERNATIONAL MARKETS
Provided by
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
April 2010
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
South Korea B2C E-Commerce Report 2010
Key Findings
Company and Product Information
Covering Trends, Sales, Shares, Products, Users/Shoppers and Players
• ThenumberofSouthKoreanInternetusersgrew(+10%)from27millioninSeptember2008to29million in September 2009.
• E-Commerce growth in South Korea is higher than expected - projected to reach approximately USD 17 billion in 2009.
• “Clothes/FashionProducts”accountedfor17%oftotalB2CE-Commercesalesin2008,followedby“Travel Arrangements”(16%).
• ThenumberofInternetusersinSouthKoreareached36millionin2009,accountingfor74%ofthe total population.
• ThemajorE-CommerceplayersinSouthKoreaareGSHomeshopping,CJHomeshoppingandHyundai Homeshopping.
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
A list of advantages• yStats.comprovidessecondarymarketresearch:Byusingvarioussourcesofinformationweensure maximumobjectivityforallobtaineddata.Asaresultcompaniesgetapreciseandunbiasedimpressionof themarketsituation.• Theanalyses,statisticalreportsandforecastsareonlybasedonreliablesourcesincludingnationaland internationalstatisticaloffices,industryandtradeassociations,businessreports,businessandcompany databases, journals, company registries and news portals.• OurinternationalemployeesresearchandfilterallsourcesandtranslaterelevantinformationintoEnglish. Thisensuresthatthecontentoftheoriginalstudiesiscorrectlyinterpreted.• yStats.comdeliversallresearchresultsasPowerPointfiles.Alldatacanthereforebeuseddirectlyforboard presentationsorbeindividuallyadapted.• Ifrequired,yStats.comprovidesin-depthanalysisforallresearchprojects.Simplysendusarequest.
About yStats.com
• Foundedin2005,yStats.comiscommittedtoresearchofobjective,demand-basedandup-to-datedataon marketsandcompetitorsfortopmanagersfromvariousindustriesincludingretail,homeshopping, e-commerce, telecommunications, logistics and energy. • HeadquarteredinHamburg,Germany,thefirmisaspecialistforsecondaryresearchwithastrong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
South Korea B2C E-Commerce Report 2010
Table of Contents
4. Products
• B2C E-Commerce in South Korea by Products, in KRWbillionandin%,2007-2008andQ42008-Q2 2009
5. Users / Shoppers
• DevelopmentofInternetUsersanditsPercentage of Country Population in South Korea, 2008-2013f• TotalBroadbandSubscribersinSouthKorea,com- paredtoGermany,USAandtheOECD,2003-June 2008• TotalBroadbandSubscribersper100Inhabitants in South Korea, compared to Germany, USA and theOECDAverage,2003-June2008• Broadband Subscribers in South Korea by Access Technology,comparedtotheOECDAverage,in%, June2008• InternetShoppersinSouthKoreaandselected Asian-PacificCountries,in%ofInternetUsers, Q22008vs.Q22009
6. Players
• Leading B2C E-Commerce Players in South Korea; by Assortments• Leading B2C E-Commerce Players in South Korea; byUniqueVisitorsandAudienceReach,February 2010• Leading B2C E-Commerce Players in South Korea; basedongrossSales(excl.VAT),inKRWbillion, 2008• FactsaboutInterpark.co.kr• Facts about GSShop.com• FactsaboutCJMall.com• NewsaboutGMarket.co.kr
1. Trends
• AsiaPacificRegionandIndividualCountryGrowth byuniqueVisitorsincludingSouthKorea,Sept 2008-Sept 2009 • TopSearchandInternetPropertiesinSouthKorea, April 2009• CurrentTrendsinSouthKoreanOnlineShopping• InfluenceofCustomers’ReviewsonOnlineShop- ping in South Korea• M-CommerceTrendsinSouthKorea
2. Sales
• South Korean Retail Sales, in KRW trillion, 2008 & 2012f• South Korean Home-Shopping Sales by Category, includes B2C E-Commerce Sales, 2008-2012f
3. Shares
• B2CE-CommerceShareofTotalRetailSalesand Home-Shopping Sales in South Korea, 2008
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
South Korea B2C E-Commerce Report 2010
Samples
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Trends Sales Users / ShoppersProductsShares Players
The number of South Korean Internet users grew (+10%) from 27 million in September 2008 to 29 million in September 2009.
Trends Sales Users / ShoppersProductsShares Players
Asia Pacific Region and Individual Country Growth by unique Visitors incl. South Korea, Sept 2008-Sept 2009
Total Unique Visitors (000)
Sep-2008 Sep-2009 % Change
Asia Pacific 396,000 484,245 22
China 168 258 220 834 31
In September 2009, the Internet population in theAsia-Pacific region reached 484 million visitors age15+ that accessed the Internet from a home or worklocation, an increase of 22 percent from the previousChina 168,258 220,834 31
Japan 57,933 68,319 18
India 30,719 35,810 17
South Korea 26,656 29,197 10
p pyear. With nearly half a billion people online, theregion now accounts for 41 percent of the total 1.2billion person global Internet audience.
China, home to the largest Internet population in theSouth Korea 26,656 29,197 10
Australia 11,369 12,746 12
Taiwan 10,619 12,060 14
Malaysia 8,680 9,401 8
China, home to the largest Internet population in theworld, experienced a 31-percent increase to 220.8million, making it the fastest-growing Internet countryin the region.
Japan saw its online population surge 18 percent toy , ,
Hong Kong 3,762 3,939 5
Singapore 2,388 2,725 14
New Zealand 2,277 2,618 15
Japan saw its online population surge 18 percent to68.3 million, while India climbed 17 percent to 35.8million users.
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Note: Total Asia Pacific Internet Audience (Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs), Age 15+ - Home & Work Locations
Source: comScore World Metrix, September 2009
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Trends Sales Users / ShoppersProductsShares Players
CJO Shopping, formerly CJ Homeshopping, is a multi-channel retailer with Internet sales of KRW 18 billion in the third quarter of 2009.
Trends Sales Users / ShoppersProductsShares Players
Facts about CJmall.comName of Company CJO Shopping / CJ Homeshopping
Homepage www.cjmall.com
Shareholder/Owner Mirae Asset Investment Management Co., Ltd. (more than 12% of shares)
Vertical Integration Retailer
Business Model Multi-Category Retailer
Clothing apparel cosmetics sporting goods furniture householdProduct Range Clothing, apparel, cosmetics, sporting goods, furniture, householdproducts and various other products
Revenue/Financials Internet sales of KRW 17.8 billion in Q3 2009
• CJ O SHOPPING Co.,Ltd, formerly CJ Home Shopping, is a Korea-based company engaged in the television (TV) home shopping, catalog
Others
sales and Internet shopping mall businesses.
• The Company provides approximately 300 thousand types of products, which include men's and women's apparel, shoes, cosmetics, sport products, furniture, household products and food products through a cable television home shopping network, mail orders and Internet ( j ll )(www.cjmall.com).
• The Company also operates Dongbang CJ in Shanghai, China. On June 25, 2009, the Company liquidated its subsidiary, Broadband Solutions, Inc.
• CJO’s T-Commerce offers a variety of services, for example Digital TV
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Source: Trade Press, Company Research
y , p gand CJ tMall.
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: [email protected] Internet: www.ystats.com
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