Use your VOICE for positive change!

Improving support for campaigning

in the South East

Welcome to

Carol McKinley

Chief Executive

Regional Action & Involvement South East

Fiona Mactaggart MP for Slough Home

Why Campaign?Campaign effectiveness in the

community and voluntary sectors

Titus AlexanderHead of Campaigning NSG

Who is here?

Other

Activist / campaigner

Statutory body / public service

Community / Voluntary organisation

Voluntary / community support provider

Second tier VCS support provider

1. What is campaigning?

2. Why campaign?

3. How to campaign

4. Building campaign effectiveness

campaign support needs

What is campaigning?Organising

to influence others to get

what you want

What is campaigning?

Name a campaigner

What is campaigning?

Behaviour change campaigns

What is campaigning?

lobbyingAwareness

raising

Behaviour change Institutional change

advocacyGovernance /

politics

Public affairs

Empowerment Participation

Learning active citizenship& practical politics

Policy

Why campaign?

Community problems …

• debt / credit• unemployment • childcare • support for carers• transport• unemployment• play space • youth facilities• litter

• migration • racism• social cohesion• public services• planning issues • benefits system

• poverty

• inequality

Crises face humanity …

• climate change • loss of biodiversity • fresh water • fish stocks • food security • population growth • aids and disease • resource

distribution• poverty

• inequality• unemployment, • migration, • refugees • racism &

xenophobia • arms proliferation• conflict • crime • terrorism

Why campaign?

One way to achieve your aims

Why campaign?

Collective problem solving

Why campaign?

1. World is not perfect

2. Achieve your aims

3. Collective problem solving

Why campaign?

Charity CommissionEmpowermentActive citizenship / Take PartDuty to promote democracyExperts by experienceImproving public servicesPublic participation

Public agenda

How to campaign

How to campaignWhat is most important for success?

Listen&

learn

1

2

How to campaignLearn: know your stuff

issues

MethodsPeople &

structures

How to campaignWhat is most important for success?

Mobilise your

Power3

Forms of power

confidence, intergrity and self belief

knowledge and expertise

resources – money, tools and other assets

position - control over decisions

collective action

networks

celebrity

self-knowledge

NCVO/CapacityBuilders campaiging effectiveness

1. Conferences

2. Publications

3. Courses / workshops

4. Case studies

5. LOUDER websitewww.ncvo-vol.org.uk/campaigning

Campaign Support Issues Mapping

Campaigning in

the South East

1. What are you campaigning about?

2. What support is there?

3. What support is needed?

During the coffee break

put dots on support for campaigning

you want more of in the South East

put all dots on one point

or spread them around

Thank you

Eleanor Cryer

Chief Executive Officer

Slough Mencap