South by Southwest (SxSw) 2013 por Patrícia Marinho
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Transcript of South by Southwest (SxSw) 2013 por Patrícia Marinho
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ABRIL 2013
SXSW 2013
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PONTO DE ENCONTRO
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FUTURO
DIGITALCRESCIMENTO EXPONENCIAL
“RADICAL OPENNESS”SINGULARIDADE
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GOOGLE GLASS
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LAYAR
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NUKOTOYS
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A nova revolução industrial?
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ROBOHAND
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CITY x PROJECT
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O CHOQUE DO PRESENTE
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“PRESENTISM”
We’re living in the now, we no longer
have a sense of future direction, and we have a completely new relationship to
time.
FONTE: Present Shock: When everything happens now.
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COLAPSO DA NARRATIVA
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DIGIPHRENIA
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OVERWINDING
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FRACTALNOIA
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APOCALIPTO
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“NOSSO AMOR PELAS INTERFACES DIGITAIS
ESTÁ FORA DE CONTROLE”Golden Krishna
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1. A motorista se aproxima do carro2. Tira o smartphone da bolsa3. Liga o Smartphone4. Desbloqueia o Smartphone5. Digita a senha6. Navega pelos ícones para achar o app7. Clica no app8. Espera o app carregar9. Olha para o app e tentar lembrar como funciona10. Tenta achar em que lugar deve clicar para abrir a porta11. Aperta o botão que abre a porta12. Abre a porta13. Entra no carro
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APP x SENSORES
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NEST
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ANYTOUCH
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GRAB MAGIC
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Digital Backlash
IMPLICAÇÕESValorização do Analógico
Desafio do Big DataCuradoria
Capitalismo Consciente
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Fonte: Embrancing Analog: Why Physical is Hot - JWT
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Fonte: Embrancing Analog: Why Physical is Hot - JWT
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Fonte: Embrancing Analog: Why Physical is Hot - JWT
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Fonte: Embrancing Analog: Why Physical is Hot - JWT
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BIG
DATA
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"By simply adding more data we're actually adding more noise to the system, not more signal"
Nate Silver
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"One of the problems is that we still have this same monkey brain - adapted for quick decisions based on very little data"
Nate Silver
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“Kids always know what is going on, but never
know where they got it.”David Carr
CURADORIA
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CEOs JÁ SÃO CONSIDERADOS MAIS CONFIÁVEIS QUE LÍDERES DE GOVERNO.“Business: from license to
operate to license to lead”.
RESPONSABILIDADE
Edelman Trust Barometer
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MICHAEL PORTER | SHARED VALUECRIAR AO MESMO TEMPO VALOR
ECONÔMICO E VALOR PARA A SOCIEDADE. RECONECTAR O NEGÓCIO COM O
PROGRESSO SOCIAL.
NÃO É FILANTROPIA, MAS UMA FORMA DE ATINGIR SUCESSO ECONÔMICO.
"The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy. It will also reshape
capitalism and its relationship to society. Perhaps most important of all, learning how to create shared value is
our best chance to legitimize business again" {
{
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CAPITALISMO CONSCIENTE
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ZAPPOSZAPPOS
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SWISS MISS
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PARA SABER MAISNOVAS TEORIAS SOBRE COMO AS IDEIAS SE ESPALHAM,
COMO MEDIR SOCIAL MEDIA E A IMPORTÂNCIA DA AUTENTICIDADENA CONSTRUÇÃO DO RELACIONAMENTO
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NATURAL, def.:Algo que é inerente à pessoa; talento ou valores que fazem parte de
sua essência;
autenticidade,
espontaneidade;
o que é verdadeiro.
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Cada um no seu quadrado.
O QUE CABE A VOCÊ?
A perfeição não cria vínculos.
TRABALHE SUAS VULNERABILIDADES.
Não idealize o seu consumidor.
LEIA O QUE NÃO É DITO.
Diálogo é responder perguntas difíceis.
DEIXE SUA MARCA PRONTA PARA
O MUNDO.
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#catvidfest
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OBRIGADA@patriciamarinho