SOUTH AFRICAN SPORTS NUTRITION INDUSTRY LANDSCAPE … · o These products could provide a potential...

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PUBLISHED: JULY 2020 SOUTH AFRICAN SPORTS NUTRITION INDUSTRY LANDSCAPE REPORT

Transcript of SOUTH AFRICAN SPORTS NUTRITION INDUSTRY LANDSCAPE … · o These products could provide a potential...

Page 1: SOUTH AFRICAN SPORTS NUTRITION INDUSTRY LANDSCAPE … · o These products could provide a potential alternative to traditional protein shakes due to the fact that they contain a lower

PUBLISHED: JULY 2020

SOUTH AFRICAN SPORTS NUTRITION INDUSTRY LANDSCAPE REPORT

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COMPANY OVERVIEW

We offer B2B market research solutions to help you to

successfully improve or expand your business, enter new

markets, launch new products or better understand your

internal and external environment.

We believe in the advantage market research gives business leaders to fully understand their industry,

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Insight Survey is a boutique South African market

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specialising in Business-to-Business (B2B) and Industry

research to ensure smarter, more-profitable business

decisions are made with reduced investment risk.

COMPANY OVERVIEW

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Our bespoke Industry and Market Intelligence can help give the edge in a global marketplace, empowering your

business to overcome industry challenges quickly and effectively, and enabling you to realise your potential

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CONTACT INSIGHT SURVEY

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HEALTHCARE INDUSTRY REPORT CLIENTS

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SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:

For the Global Sports Nutrition Industry Section:

o What are the current market dynamics of the Global Sports Nutrition industry?

o What are the key markets within the Global Sports Nutrition industry?

o What are the Global Sports Nutrition industry trends, drivers, and challenges?

For the South African Sports Nutrition Industry Section:

o What are the current market dynamics (market size, market value, market volumes): 2014-2019 Actual, 2020-2024 Forecasts (including the impact of COVID-19)?

o What are the South African Sports Nutrition industry trends, drivers and challenges?

For the South African Sports Nutrition Manufacturer & Distributor Section:

o Who are the key manufacturing players and distributors in the South African Sports Nutrition industry?

o Which popular Sports Nutrition brands and products do the respective companies manufacture/distribute?

For the South African Sports Nutrition Retail and Pricing Analysis Section:

o Who are the key retail players (retail stores, independent retailers, and online stores) in the South African Sports Nutrition industry?

o What are the prices of popular Sports Nutrition brands across South African retail outlets?

The South African Sports Nutrition Industry Landscape Report (167 pages) provides a dynamic synthesis of industry research, examining

the local and global Sports Nutrition industry (including the impact of COVID-19) from a uniquely holistic perspective, with detailed insights

into the entire value chain – from manufacturing to retailing, market size trends, industry trends, industry drivers and challenges, and pricing

analysis.

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REPORT OVERVIEW

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167-page report filled with detailed charts, graphs, and insights

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SCREENSHOTS FROM REPORT

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The global Sports Nutrition market held a total value of

US$21.7 billion in 2019 and is predicted to reach a total value

of US$42.7 billion in 2027*, as illustrated in the adjacent

graph. The market is expected to increase at a compound

annual growth rate (CAGR) of 7.8% (previously 8.9%) for the

period 2020 to 2027*, which includes a decline of -5.2% in

2020, due to the impact of the COVID-19 pandemic.

o More specifically, the global Sports Protein Product market reached

US$18.5 billion in 2019, dominating the market with 85.3% of the global

Sports Nutrition market.

o Growth of the market is being driven by increases in disposable income

as well as fast-moving urbanisation amongst consumers. Additionally, the

growing number of gyms as well as health and fitness centres that are

endorsing the use of Sports Nutrition products are contributing to growth.

o Furthermore, the increasing trend amongst consumers to adopt more

active lifestyles is stimulating the uptake of Sports Nutrition products,

whist increased awareness regarding the intake of sufficient nutrients

amongst consumers is also contributing positively to the market.

o The adoption of healthier and more active lifestyles by consumers has

resulted in a change in terms of the demographic characteristics of

consumers typically purchasing Sports Nutrition products. This consists of

a shifting market demographic from core athletes to lifestyle and

recreational users. This is providing extended opportunities in the market,

with these consumers typically consisting of affluent consumers who can

invest heavily in Sports Nutrition products.

o Increasingly easy access to Sports Nutrition products is also serving to

drive growth in the Sports Nutrition market. In particular, the E-Commerce

channel has led to an increased demand for these products in developing

countries.

o However, strict regulations regarding the usage of particular ingredients in

Sports Nutrition products is predicted to restrain growth, providing a

barrier to the launch of new products into competitive markets.

o Segmented by type, the global Sports Nutrition market can be divided into

Sports Foods, Sports Drinks, and Sports Supplements. The Sports

Supplements category held the largest market share within the segment,

with over 80% in 2019, due to growing health and fitness awareness.

o However, the Sports Drinks category is expected to grow at the fastest

rate to account for the highest revenue share by 2024, driven by a

growing generalised interest in fitness amongst global consumers.

2020 | 7Source: GlobeNewsWire; MordorIntelligence; MarketWatch; GrandViewResearch; Euromonitor; FlatIcon

21.7

42.7

0

10

20

30

40

50

2019 2027*

GLOBAL SPORTS NUTRITION MARKET SIZE: 2019 VS 2027* (IN US$ BILLION)

* Forecast

SAMPLE FROM REPORTGLOBAL INDUSTRY OVERVIEW

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Ready-to-Drink Protein Water

o Protein water has emerged as one of the most popular health trends

recently, being positioned as a product suitable for consumers seeking

quick and convenient hydration and protein boosts following intense

workouts. These products have started to become increasingly available

in the South African market.

o These products typically contain a form of protein known as whey protein

isolate and have the benefit of contributing to growth as well as lean

muscle mass for consumers.

o These products could provide a potential alternative to traditional protein

shakes due to the fact that they contain a lower amount of sugar and

calories when compared to normal protein. In order to increase their

health benefits, some brands also add additional nutrients to these

products such as vitamins B6, B12, C, and D.

o An example of these products in South Africa includes Protein2Go, a

locally produced protein water drink containing 13g of protein per serving

with no added sugar. The protein contained in these products includes a

blend of both whey protein isolate as well as collagen.

o Additionally, Vievé Protein Water is an international brand of this product

which can be shipped to South Africa, while Whey Protein Water is

another protein water product that is distributed locally in South Africa.

The Whey Protein Water ranges consists of a 4g Refresh lemon flavour,

11g Recover appleberry flavour, an 18g Replenish cappuccino flavour,

and a 25g Rebuild raspberry flavour.

o Although still an emerging trend, demand from consumers for easy and

convenient Sports Nutrition products that provide a protein and hydration

boost is likely to increase. This is likely to occur particularly as these

products typically contain less sugar and calories when compared to

traditional whey protein shakes, further increasing their appeal.

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SAMPLE FROM REPORTSA INDUSTRY TRENDS

Source: MSN; Protein2Go; FB; WB; Image

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E-Commerce Retailing Drives Growth

o The rising e-commerce distribution space within the South African retail

market is expected to be a significant driver of growth of many market

categories, including the local Sports Nutrition market.

o Although South Africa’s e-commerce space remains relatively small in

comparison to the global e-commerce space, the market holds significant

potential for growth. E-commerce in South Africa has also made

significant progress within the local retail environment, especially in more

rural areas where the traditional distribution channels are too expensive.

o In addition, traditional retailers have almost all taken on a web-presence to

compete with mail-order companies, with many outsourcing their delivery

to another service provider.

o South African online spend is currently forecast to grow at an annual

growth rate of 15% through to 2021, to represent 1% of the local retailer

sector as a whole. Furthermore, internet user penetration is currently at

47% and is anticipated to grow to 60% by 2021, while mobile penetration

is at 65% and rising.

o In addition, a recent study by Ipsos has suggested that the number of

online buyers in the local market has increased significantly. According to

the study, 22% of internet users in South Africa currently shop online and

48% have shown potential of shopping online in the future. PayPal’s

regional director for South Africa and Israel has also stated that online

shopping in South Africa is likely to triple in the near future.

o The positive impact that the growth of the e-commerce channel is having

on the local Sports Nutrition market is evidenced by the growing number

of online retailers within the category. Some of the major online retailers

include Chrome Supplements and Accessories, Xtreme Nutrition,

What’Supp, and Bodybuilding SA, amongst others.

o In terms of the local Sports Nutrition market, e-commerce retailing has

more than doubled over the 2014-2019 period, from R13.7 million in 2014

to R28.3 million in 2019.

o As such, the growth and growth potential of overall e-commerce in South

Africa, and of this specific distribution channel within the Sports Nutrition

market, is thus expected to be a significant driver of growth within the

local Sports Nutrition market in the near future.

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SAMPLE FROM REPORTSA INDUSTRY DRIVERS

Source: Shopli; Euromonitor; Chrome; XN; WU; BBSA; Image

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2020 | 10Source: CreatineHCI; CreatineOverL; UltraPure; OverhaulR; PreLit; PreSurge

CATEGORY IMAGE PRODUCTS AND DESCRIPTION

Creatine

o Alpha Creatine HCI

An ultra-soluble, pure creatine hydrochloride supplement aimed at enhancing stamina, endurance, and strength.

The product is available in pack sizes of 90 capsules.

o Alpha Creatine Overload

A creatine supplement which contains 6,180mg Creatine Amino Matrix, including taurine and glutamine, per

serving. There are two flavours variants available, namely, mixed berry and sour grape. The product is available in

pack sizes of 650g containers.

o Fitness Lifestyle Ultra-Pure Creatine Monohydrate

A 100% pharmaceutical grade creatine monohydrate supplement which contributes to strength and lean muscle

gains. The product is available in pack sizes of 2 x 100g containers.

Endurance

o Alpha Overhaul Recover

A post-workout recovery supplement which is a blend of whey protein and casein with tribulus terrestis, GABA, and

aspartic acid. There are two flavour variants available, namely, chocolate and raspberry ripple. The product is

available in pack sizes of 908g containers.

o Alpha Pre-Lit Extreme

A sugar-free pre-workout containing a blend of arginine AKG and HCI, betaine HCI, creatine HCI and monohydrate,

as well as beta-alanine. There are two flavour variants available, namely atomic orange and berry blast. The

product is available in pack sizes of 220g containers.

o Alpha Pre-Surge Extreme

A pre-workout consisting of L-Arginine, creatine, and highly branched cyclic dextrin to increase energy,

performance, and muscle strength. There are two flavour variants available, namely, cherry sourz and orange

sourz. The product is available in pack sizes of 400g containers.

SAMPLE FROM REPORTSA MANUFACTURER & DISTRIBUTOR OVERVIEW: EVOX BRANDS

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This pricing analysis was conducted at retail stores and supermarkets during w/c 24 February 2020.

BRAND AND SIZE

NUTRITECH L-

Glutamine300g R130.00 N/A N/A R99.00 N/A

Optimum Nutrition

BCAA 1000200 capsules N/A R479.95 N/A N/A N/A

SSN Origin Series

BCAA 10:1:1300g N/A R299.95 N/A N/A N/A

USN Pure Glutamine 150g X2 R239.00 R239.95 N/A R179.00 (Special) N/A

USN All9 Amino 330g R335.00 R319.00 R329.00 R329.00 N/A

USN BCAA Amino+ 160g R223.00 R208.95 R189.00 R185.00 R210.00

2020 | 11

SAMPLE FROM REPORTSA SPORTS NUTRITION PRICING ANALYSIS: AMINO ACIDS

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TABLE OF CONTENTS

EXECUTIVE SUMMARY (3 Pages)

Global Industry Snapshot

South African Industry Snapshot

South African Industry Drivers and Challenges

1. GLOBAL SPORTS NUTRITION INDUSTRY (16 Pages)

1.1 Global Industry Overview: GLOBAL SPORTS NUTRITION MARKET SIZE: 2019 VS 2027* (IN US$ BILLION) (Graph)

1.2 Global Market Environment

1.3 Global Key Markets: Regional Overview: GLOBAL SPORTS NUTRITION RETAIL SALES, BY REGION: 2019 (IN US$ MILLION) (Graph)

1.4 Global Industry Trends

1.5 Global Industry Drivers

1.6 Global Industry Challenges

2. SOUTH AFRICAN SPORTS NUTRITION INDUSTRY (25 Pages)

2.1 South African Industry Overview

2.2 South African Market Environment

2.3 South African Industry Market: South African Sports Nutrition Market Definitions

2.4 South African Industry Market: South African Sports Nutrition Distribution Channel Definitions

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2. SOUTH AFRICAN SPORTS NUTRITION INDUSTRY (CONTINUED) (25 Pages)

2.5 South African Industry Market Size: Sports Nutrition Market (2014-2019): VALUE OF SA SPORTS NUTRITION MARKET: PROTEIN VS NON-PROTEIN PRODUCTS

(2014-2019) (IN ZAR MILLION); SA SPORTS NUTRITION MARKET CAGR AND TOTAL GROWTH (IN PERCENTAGE) (Graph and Table)

2.6 South African Industry Market Size: Weight Management and Wellbeing (Meal Replacement) Market (2014-2019): VALUE OF SA MEAL REPLACEMENT

MARKET: 2014-2019 (IN ZAR MILLION); SA WEIGHT MANAGEMENT AND WELLBEING MARKET CAGR AND TOTAL GROWTH (IN PERCENTAGE) (Graph and

Table)

2.7 South African Industry Market Size: Sports Protein Products Market (2014-2019: By Category): VALUE OF SA SPORTS PROTEIN PRODUCTS MARKET BY

CATEGORY: 2014-2019 (IN ZAR MILLION) (Graph)

2.8 South African Industry Market Size Forecast: Sports Nutrition Market (2020*-2024*): VALUE OF SA SPORTS NUTRITION MARKET: PROTEIN VS NON-PROTEIN

PRODUCTS (2019 & 2024*) (IN ZAR MILLION); SA SPORTS NUTRITION MARKET VALUE FORECAST BY CATEGORY (IN ZAR MILLION) (Graph and Table)

2.9 South African Industry Market Size Forecast: Weight Management and Wellbeing (Meal Replacement) Market (2020*-2024*): VALUE OF SA MEAL

REPLACEMENT MARKET: 2019 & 2024* (IN ZAR MILLION); SA WEIGHT MANAGEMENT AND WELLBEING MARKET VALUE FORECAST BY CATEGORY (IN

ZAR MILLION) (Graph and Table)

2.10 South African Industry Market Volumes: Sports Nutrition and Weight Management and Wellbeing (Meal Replacement) Markets (2014-2024*): RETAIL VOLUME

OF SA SPORTS NUTRITION MARKET BY SEGEMENT (2014-2024*) (Table)

2.11 South African Industry Market Distribution: Sports Nutrition Market: CHANNEL DISTRIBUTION FOR SPORTS NUTRITION PRODUCTS: 2019 (IN PERCENTAGE);

CHANNEL DISTRIBUTION (2014 AND 2019) BY OUTLET TYPE (Graph and Table)

2.12 South African Industry Market Distribution: Weight Management and Wellbeing (Meal Replacement) Market: CHANNEL DISTRIBUTION FOR WEIGHT

MANAGEMENT AND WELLBEING PRODUCTS: 2019 (IN PERCENTAGE); CHANNEL DISTRIBUTION (2014 AND 2019) BY OUTLET TYPE (Graph and Table)

2.13 South African Industry Trends

2.14 South African Industry Drivers

2.15 South African Industry Challenges

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TABLE OF CONTENTS

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2020 | 14

TABLE OF CONTENTS

3. SOUTH AFRICAN SPORTS NUTRITION MANUFACTURER & DISTRIBUTOR OVERVIEW (70 Pages)

3.1 Biogen: Overview

3.2 Biogen: Sports Nutrition Brands/Products

3.3 Evox: Overview

3.4 Evox: Sports Nutrition Brands/Products

3.5 Fully Dosed: Overview

3.6 Fully Dosed: Sports Nutrition Brands/Products

3.7 GNC: Overview

3.8 GNC: Sports Nutrition Brands/Products

3.9 Herbalife Nutrition: Overview

3.10 Herbalife Nutrition: Sports Nutrition Brands/Products

3.11 MuscleTech: Overview

3.12 MuscleTech: Sports Nutrition Brands/Products

3.13 NPL: Overview

3.14 NPL: Sports Nutrition Brands/Products

3.15 NUTRITECH: Overview

3.16 NUTRITECH: Sports Nutrition Brands/Products

3.17 Optimum Nutrition: Overview

3.18 Optimum Nutrition: Sports Nutrition Brands/Products

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3. SOUTH AFRICAN SPORTS NUTRITION MANUFACTURER & DISTRIBUTOR OVERVIEW (CONTINUED) (70 Pages)

3.19 PVM Nutritional Science: Overview

3.20 PVM Nutritional Science: Sports Nutrition Brands/Products

3.21 Supplements SA: Overview

3.22 Supplements SA: Sports Nutrition Brands/Products

3.23 Scientific Sports Nutrition: Overview

3.24 Scientific Sports Nutrition: Sports Nutrition Brands/Products

3.25 Ultimate Sports Nutrition: Overview

3.26 Ultimate Sports Nutrition: Sports Nutrition Brands/Products

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TABLE OF CONTENTS

4. SOUTH AFRICAN SPORTS NUTRITION RETAIL AND PRICING ANALYSIS (37 Pages)

4.1 SOUTH AFRICAN SPORTS NUTRITION RETAIL ANALYSIS (5 Pages)

4.1.1 South African Retail Overview: Healthcare and Supermarket Retailers: SPORTS NUTRITION PRODUCT PRICE ANALYSIS 2020 (Table)

4.1.2 Clicks: Overview

4.1.3 Dis-Chem: Overview

4.1.4 Massmart: Overview

4.1.5 Pick n Pay: Overview

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4. SOUTH AFRICAN SPORTS NUTRITION RETAIL AND PRICING ANALYSIS (CONTINUED) (37 Pages)

4.2 SOUTH AFRICAN SPORTS NUTRITION INDEPENDENT AND ONLINE STORES ANALYSIS (7 Pages)

4.2.1 South African Retail Overview: Independent and Online Retailers: SPORTS NUTRITION PRODUCT PRICE ANALYSIS 2020 (Table)

4.2.2 CHOME SA: Overview

4.2.3 Wellness Warehouse: Overview

4.2.4 What’Supp: Overview

4.2.5 South African Sports Nutrition Independent and Online Retailers: Others

4.3 SOUTH AFRICAN SPORTS NUTRITION PRICING ANALYSIS (25 Pages)

4.3.1 SOUTH AFRICAN SPORTS NUTRITION PICING ANALYSIS: RETAIL STORES (13 Pages)

4.3.1.1 Pricing Analysis: Amino Acids - Biogen Black BCAA Loaded 6:1:1, Biogen Core L-Glutamine, Biogen Core Pure Arginine AKG, Evox Fitness Lifestyle BCAA and

EEA Amino Energy, Evox Fitness Lifestyle Ultra-Pure L-Glutamine, Fully Dosed Essential Series BCAA EAA, Fully Dosed Essential Series L-Glutamine

Powder, GNC Pro Performance BCAA, GNC Pro Performance Essential Amino Complete, GNC Pro Performance L-Glutamine, MuscleTech Platinum

Glutamine, NPL Amino Burn, NPL Elite Pro Series BCAA 10:1:1, NUTRITECH All-Day BCAA 5000, NUTRITECH L-Glutamine, Optimum Nutrition BCAA 1000,

SSN Origin Series BCAA 10:1:1, USN Pure Glutamine, USN All9 Amino, USN BCAA Amino+

- Comparative Pricing at Clicks, Dis-Chem, Game, Makro, and Pick n Pay.

4.3.1.2 Pricing Analysis: Creatine - Biogen Core Creatine Monohydrate, Evox Fitness Lifestyle Ultra-Pure Creatine Monohydrate, Fully Dosed Essential Series

Creatine Monohydrate, GNC Pro Performance AMP Amplified Creatine 189, MuscleTech Platinum Creatine, NPL Pure Crea Force, NUTRITECH Createch

Loaded, Optimum Nutrition Creatine, SSN Creatine Monohydrate, USN Pure Creatine

- Comparative Pricing at Clicks, Dis-Chem, Game, Makro, and Pick n Pay.

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TABLE OF CONTENTS

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4. SOUTH AFRICAN SPORTS NUTRITION RETAIL AND PRICING ANALYSIS (CONTINUED) (37 Pages)

4.3 SOUTH AFRICAN SPORTS NUTRITION PRICING ANALYSIS (CONTINUED) (25 Pages)

4.3.1 SOUTH AFRICAN SPORTS NUTRITION PICING ANALYSIS: RETAIL STORES (CONTINUED) (13 Pages)

4.3.1.3 Pricing Analysis: Endurance - Biogen Perform X Real Energy Gels, Evox Alpha Pre-Surge Extreme, Fully Dosed Elite Series Intra-Pump, GNC Pro Performance

Gold Series Ultra Rush, NPL Black Hyper Pump, NUTRITECH Endurade 2HRS+, SSA Ganic-F Pump, SSA Hellfire, SSN N.O. Rage Next Gen, USN Pro

Enduro - Comparative Pricing at Clicks, Dis-Chem, Game, Makro, and Pick n Pay.

4.3.1.4 Pricing Analysis: Meal Replacement - Evox Toning and Slimming Lean-Pro Diet MRP, GNC Total Lean Advance Lean Shake Burn, Fully Dosed Gourmet Series

Protein Gourmet Whey - Comparative Pricing at Clicks, Dis-Chem, Game, Makro, and Pick n Pay.

4.3.1.5 Pricing Analysis: Protein Bars - Biogen Night Feed Bar, Biogen Plant-Based Protein Bar, Evox Maxilean High Protein Bar, GNC Total Lean Bar, NPL Hussle

Protein Bar, NUTRITECH Whey Protein Bar, SSA Whey Nougat Protein Bar, SSN Muscle Slab Protein Bar, USN Pro Protein Bar

- Comparative Pricing at Clicks, Dis-Chem, Game, Makro, and Pick n Pay.

4.3.1.6 Pricing Analysis: Protein Shakes - Biogen Black Anabolic Impact Whey, Biogen Black Bulk 45/150 Mass Gain, Biogen Slim Fit Lean Whey, Biogen Well Plant-

Based Protein, Evox Fitness Lifestyle 100% Whey Protein, Evox Fitness Lifestyle Synergy 100% Premium Protein, Evox Toning and Slimming VLCD Lean-Pro

Protein, Fully Dosed Essential Series Pure Whey, Fully Dosed Essential Series Superfood Enriched Vegetable Protein, GNC Pro Performance 100% Whey

Protein, GNC Pro Performance AMP Amplified Mass XXX, MuscleTech Nitro-Tech, MuscleTech Nitro-Tech 100% Whey Gold, NPL Black 100% Whey Isolate,

NPL Elite Gainer, NUTRITECH Premium Whey Protein, Optimum Nutrition Gold Standard 100% Whey, SSA Anabolic Muscle Stack, SSA Pure Whey, SSN

Anabolic Muscle Builder, SSN Nitrobolic 100% Whey, USN BlueLab 100% Plant Protein, USN BlueLab 100% Whey, USN Diet Fuel Isolean – Comparative

Pricing at Clicks, Dis-Chem, Game, Makro, and Pick n Pay.

2020 | 17

TABLE OF CONTENTS

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4. SOUTH AFRICAN SPORTS NUTRITION RETAIL AND PRICING ANALYSIS (CONTINUED) (37 Pages)

4.3 SOUTH AFRICAN SPORTS NUTRITION PRICING ANALYSIS (CONTINUED) (25 Pages)

4.3.2 SOUTH AFRICAN SPORTS NUTRITION PRICING ANALYSIS: INDEPENDENT AND ONLINE RETAILERS (12 Pages)

4.3.2.1 Pricing Analysis: Amino Acids - Evox Fitness Lifestyle BCAA and EEA Amino Energy, Evox Fitness Lifestyle Ultra-Pure L-Glutamine, Fully Dosed Essential

Series BCAA EAA, Fully Dosed Essential Series L-Glutamine Powder, MuscleTech Platinum Glutamine, NPL Elite Pro Series Amino Pre-Load, NPL Elite Pro

Series BCAA 10:1:1, NPL Pure L-Glutamine, NUTRITECH All-Day BCAA 5000, NUTRITECH L-Glutamine, Optimum Nutrition BCAA 1000, SSA 100% Pure

Glutamine, SSA Amino X2, SSA Fighter’s Choice Leacine Protein Caps, SSN Origin Series BCAA 3:1:1, USN Pure Glutamine, USN All 9 Amino, USN BCAA

Amino+ - Comparative Pricing at CHROME SA, CRUSEDit, Mopani Pharmacy, Supplement World, What’Supp, and Xtreme Nutrition.

4.3.2.2 Pricing Analysis: Creatine – Evox Creatine HCl, Fully Dosed Essential Series Creatine Monohydrate, MuscleTech Platinum Creatine, NPL Pure Creatine

Monohydrate, NUTRITECH Createch Loaded, Optimum Nutrition Creatine, SSA Creatine Transport, SSN Creatine Monohydrate, USN Pure Creatine

- Comparative Pricing at CHROME SA, CRUSEDit, Mopani Pharmacy, Supplement World, What’Supp, and Xtreme Nutrition.

4.3.2.3 Pricing Analysis: Endurance - Evox Alpha Pre-Surge Extreme, Fully Dosed Elite Series Intra-Pump, GNC Pro Performance Gold Series Ultra Rush, MuscleTech

Neurocore Pre-Workout, NPL Black Hyper Pump, NUTRITECH Endurade 2HRS+, SSA Ganic-F Pump, SSA Hellfire, SSN N.O. Rage Complete, USN Pro

Enduro - Comparative Pricing at CHROME SA, CRUSEDit, Mopani Pharmacy, Supplement World, What’Supp, and Xtreme Nutrition.

4.3.2.4 Pricing Analysis: Meal Replacement – SSA Pink Diet Whey Protein, Fully Dosed Gourmet Series Protein Gourmet Whey

- Comparative Pricing at CHROME SA, CHRUSEDit, Mopani Pharmacy, Supplement World, What’Supp, and Xtreme Nutrition.

4.3.2.5 Pricing Analysis: Protein Bars – NUTRITECH Whey Protein Bar, SSA Whey Nougat Protein Bar, SSN Muscle Slab Protein Bar, USN Pro Protein Bar

- Comparative Pricing at CHROME SA, CRUSEDit, Mopani Pharmacy, Supplement World, What’Supp, and Xtreme Nutrition.

2020 | 18

TABLE OF CONTENTS

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4. SOUTH AFRICAN SPORTS NUTRITION RETAIL AND PRICING ANALYSIS (CONTINUED) (37 Pages)

4.3 SOUTH AFRICAN SPORTS NUTRITION PRICING ANALYSIS (CONTINUED) (25 Pages)

4.3.2 SOUTH AFRICAN SPORTS NUTRITION PRICING ANALYSIS: INDEPENDENT AND ONLINE RETAILERS (CONTINUED) (12 Pages)

4.3.2.6 Pricing Analysis: Protein Shakes - Evox Fitness Lifestyle 100% Whey Protein, Evox Fitness Lifestyle Synergy 100% Premium Protein, Evox Toning And

Slimming VLCD Lean-Pro Protein, Fully Dosed Essential Series Pure Whey, Fully Dosed Essential Series Superfood Enriched Vegetable Protein, MuscleTech

Nitro-Tech, MuscleTech Nitro-Tech 100% Whey Gold, NPL Black 100% Whey Isolate, NPL Elite Pro Elite Gainer, NUTRITECH Pure Whey Protein, NUTRITECH

Fitlife 100% Vegan Protein, Optimum Nutrition Gold Standard 100% Whey, Optimum Nutrition Serious Mass, SSA Anabolic Muscle Stack, SSA Vegan Protein,

SSA Pure Whey, SSN Anabolic Muscle Builder, SSN Nitrobolic 100% Whey, USN BlueLab 100% Plant Protein, USN BlueLab 100% Whey

- Comparative Pricing at CHROME SA, CRUSEDit, Mopani Pharmacy, Supplement World, What’Supp, and Xtreme Nutrition.

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TABLE OF CONTENTS

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