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South Africa bans commercial depicting

fallen angels as “offensive to Christians” 

posted by Rob Kerby, Senior Editor | 6:44pm Thursday October 27, 2011

One of the fallen angels

South Africa‘s national Advertising Standards Authority has ordered the removal of a TV

commercial depicting angels falling from heaven as offensive to Christians.

The angelic beings are seen tumbling to Earth because they are attracted to a man wearing Axe

deodorant.

―A viewer who complained to the ASA about the advert said the suggestion that angels —  God‘s

messengers — would literally fall for a man wearing this deodorant was incompatible with his

 belief as a Christian,‖ reported the Times of South Africa daily newspaper.

―The advert for Axe deodorant depicts winged, attractive women crashing to earth in whatappears to be an Italian town, and then being drawn towards and sniffing a young man who has

used the deodorant. The text at the end of the ad reads: ‗Even angels will fall.‘‖ reported theTimes. 

―As such, the problem is not so much that angels are used in the commercial, but rather that the

angels are seen to forfeit, or perhaps forego their heavenly status for mortal desires,‖ ruled the

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ASA. ‖This is something that would likely offend Christians in the same manner as it offended

the complainant.‖ 

Read more: http://blog.beliefnet.com/news/2011/10/south-africa-bans-deodorant-commercial-as-

offensive-to-christians.php#ixzz1p1u9FPAM  Followup 

Fake Kia ads cause uproar, get creatives

banned from Cannes 

By Jonathon Ramsey RSS feed 

Posted Jul 25th 2011 8:59AM

00 Comments91

First, Kia Motors Brazil disavowed the ads done in its name by Brazilian agency Moma

Propaganda, and now, the Cannes Lions International Festival of Creativity is doing the same. If 

you'll remember, some creatives at Moma put together a rather suggestive, comic diptych toadvertise the dual-zone climate control in the Kia Sportage. The ads got people everywhere

rather hot – and not in a good way – and the automaker quickly went on record saying that it

didn't commission them. 

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The ads won two Cannes Lions earlier this year – basically, the Oscars of ad agency awards.Responding in its own way to the 'revelations,' the Cannes overseers stripped the five credited

creatives of their awards, and banned all five of them from participating in next year's festival. It

is the first time in its history that such an action has been taken.

This has nothing to do with Kia Motors America, only Kia Motors Brazil, and the 'ads' never

actually ran. They appear to have been created just to win Lions, which is perhaps why Kia

Motors Brazil didn't distance itself until after the festival. Or, perhaps not, since according to Ad 

 Age, even after having its name (quite unfairly) associated with the word "pedophilia" for a

month now, the Korean firm remains a client of Moma.

U.K. Bans Two Retouched Makeup Ads For

Being „Misleading‟ 

By Megan Gibson | @MeganJGibson | July 28, 2011 | 9 inShare48

Lancome Ad

Turns out, not even celebrities have skin this nice.

A British advertising watchdog is cracking down on two L‘Oreal foundation ads after a LiberalDemocrat MP, Jo Swinson, complained that they pass off airbrushing as makeup results.

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Swinson, who‘s known for crusading against advertisers who portray unrealistic and

―misleading‖ images of women, has brought complaints against a Julia Roberts Lancôme ad anda Christy Turlington Maybelline ad (both Lancôme and Maybelline are owned by L‘Oreal) to theAdvertising Standards Authority, reports the Guardian. 

(PHOTOS: Doctored Photos: The Art of the Altered Image) 

Her issue? The ads are purporting the effects of make-up, when in reality they‘re showcasing the

effects of Photoshop. ―Pictures of flawless skin and super -slim bodies are all around, but they

don‘t reflect reality,‖ Swinson told the Guardian. ―Excessive airbrushing and digital

manipulation techniques have become the norm.‖ 

Guy Parker, chief executive of the ASA, told the BBC, ―if advertisers go too far in using

airbrushing and other post- production techniques to alter the appearance of models and it‘s likely

to mislead people, then that‘s wrong and we‘ll stop the ads.‖ 

The BBC reports that when the ASA took the complaints to L‘Oreal and requested to see theuntouched images for comparison, the cosmetics company refused. Since the company failed to

come up with the before shots, which is a requirement for make-up advertisers, the ASA had no

other choice but to ban the ads. Meanwhile, we have no other choice but to wonder: just how badwere the before shots?

 Megan Gibson is a reporter at TIME. Find her on Twitter at  @MeganJGibson. You can also

continue the discussion on TIME’s Facebook page and on Twitter at  @TIME . 

LIST: Top 10 Beauty Pageant Scandals 

Read more: http://newsfeed.time.com/2011/07/28/u-k-bans-two-retouched-makeup-ads-for-being-misleading/#ixzz1p25Rs63E