Sources of Online Trends - Angel Capital Expo - Barcelona 2013
-
Upload
francesc-gomez-morales -
Category
Technology
-
view
686 -
download
1
description
Transcript of Sources of Online Trends - Angel Capital Expo - Barcelona 2013
![Page 2: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/2.jpg)
WHO AM I?
![Page 3: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/3.jpg)
Analy&cal Heart & Mashup Mind
2007 2008 2009 2010 2011 2012 2013
![Page 4: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/4.jpg)
OK! LOTS OF LOGOS BUT… WHAT ARE YOU GOING TO TELL US?
![Page 5: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/5.jpg)
Web is about measurement
![Page 6: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/6.jpg)
Gatorade Mission Control
Too many things to measure?!
![Page 7: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/7.jpg)
Let’s focus on trends!
h8p://www.flickr.com/photos/20116729@N00
![Page 8: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/8.jpg)
“What the trend?”
A trend (fad) is any form of behavior that develops among a large popula&on and is collec&vely followed with enthusiasm
for some period (generally as a result of the behavior's being perceived as novel in some way)
Sociology in a Changing World By William Kornblum, Carolyn D. (COL) Smith Page 213
![Page 9: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/9.jpg)
WHY TRENDS ARE SO “TRENDY” NOWADAYS?
![Page 10: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/10.jpg)
Massive adopZon of online services has contributed to the
unique and unprecedented possibility of
register and analyze micro-‐trends
in almost-‐real-‐Zme
hUp://www.flickr.com/photos/rishibiswas
Thank you, Tim Berners-Lee!
![Page 11: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/11.jpg)
One graph to rule them all!!
![Page 12: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/12.jpg)
hUps://apps.facebook.com/touchgraph/
Visualize your own graph!
Each one of us has the one tool like never before to create and/or spread trends
![Page 13: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/13.jpg)
TALKING ABOUT TRENDS IS TALKING ABOUT PEOPLE
![Page 14: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/14.jpg)
Diffusion of Innova&ons, 5th Edi&on EvereU M. Rogers 2003
![Page 15: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/15.jpg)
• Trends are generated by people’s ac&vity
• Social Technographics is a global survey that classifies people according to how they use social technologies
• Forrester's Social Technographics data classifies consumers into seven overlapping levels of social technology par&cipa&on
Social Technographics!
hUp://empowered.forrester.com/ladder2010/
![Page 16: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/16.jpg)
Differences between countries!
![Page 17: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/17.jpg)
Differences between countries!
![Page 18: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/18.jpg)
… but some animals are more equal than others
All animals are equal…!
![Page 19: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/19.jpg)
hUp://klout.com/
![Page 20: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/20.jpg)
hUp://klout.com/#/topic/social-‐media
Internet is no longer a “democracy”!
![Page 21: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/21.jpg)
The “more passive” behaviour, the “simpler” analysis!
Measure viewers is easier than measure opinions, posts, images or code.
![Page 22: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/22.jpg)
AGAIN… WASN’T THIS TALK ABOUT SOURCES OF TRENDS?
![Page 23: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/23.jpg)
Ranking of the main social networking sites!
![Page 24: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/24.jpg)
Top sites in Spain - Sept 14, 2013!
![Page 25: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/25.jpg)
Top sites by Table Tennis niche!
![Page 26: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/26.jpg)
Traffic estimation via Google Adwords Tools!
hUps://adwords.google.com/da/DisplayPlanner
![Page 27: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/27.jpg)
Youtube Consumption in Spain!hUp://www.socialbakers.com/youtube-‐sta&s&cs/country/spain/
![Page 28: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/28.jpg)
Youtube Consumption in Real Time!
hUp://youtube.com/trendsmap
![Page 29: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/29.jpg)
Youtube Trends by Country!
hUp://www.youtube.com/trendsdashboard
![Page 30: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/30.jpg)
hUp://google.com/trends/explore
Use of keywords in search engines!
![Page 31: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/31.jpg)
hUp://google.com/trends/explore
Use of keywords in search engines!
![Page 32: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/32.jpg)
hUps://adwords.google.com/da/DisplayPlanner
Keyword evaluation using Google Adwords Tools!
![Page 33: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/33.jpg)
hUp://www.google.com/trends/correlate
Correlation of keywords used in search!
![Page 34: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/34.jpg)
hUp://appannie.com/matrix
Installation of mobile apps !
![Page 35: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/35.jpg)
hUp://appannie.com/matrix
Installation of mobile apps !
![Page 36: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/36.jpg)
hUp://appfigures.com/reports/ranking
Installation of mobile apps !
![Page 37: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/37.jpg)
hUp://appfigures.com/reports/ranking
Installation of mobile apps !
![Page 38: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/38.jpg)
hUp://www.appdata.com
Use of social games or social apps!
![Page 39: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/39.jpg)
hUp://www.appdata.com
Use of social games or social apps!
![Page 40: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/40.jpg)
hUp://www.chrisharrison.net/index.php/Visualiza&ons/DiggRings
Top10 stories of the day (From May 24, 2007 to May 23, 2008)!
![Page 41: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/41.jpg)
hUp://www.socialbakers.com/facebook-‐pages/celebri&es/spain/
Social Support: Celebrities (Facebook, Spain)!
![Page 42: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/42.jpg)
hUp://twtrland.com/
Social Support: Celebrities (Twitter, Worldwide)!
![Page 43: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/43.jpg)
hUp://www.socialbakers.com/twiUer/group/poli&cs/
Social Support: Politics(Twitter, Spain)!
![Page 44: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/44.jpg)
hUp://www.socialbakers.com/facebook-‐pages/7703918541-‐internet-‐explorer
Social Support: Brands & Products(Facebook, Worldwide)!
![Page 45: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/45.jpg)
hUp://www.pagedatapro.com/pages/leaderboard/tac/tac_wg
Social Support: Most engaging pages(Facebook, Worldwide)!
![Page 46: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/46.jpg)
hUp://monitor.wildfireapp.com/count_reports/display?facebook
Social Support: Most engaging pages(Facebook, Worldwide)!
![Page 47: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/47.jpg)
hUp://es.favstar.fm/all-‐&me-‐most-‐favorited-‐tweets
Social Support: Most favorited content(Twitter, Worldwide)!
![Page 48: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/48.jpg)
hUp://es.favstar.fm/all-‐&me-‐most-‐favorited-‐tweets
Social Support: Most retweeted content(Twitter, Worldwide)!
![Page 49: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/49.jpg)
hUp://www.4sqmap.com
Geolocalized Activity: Most visited places(Foursquare)!
![Page 50: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/50.jpg)
hUp://trendsmap.com/
Geolocalized Activity: local trending topics(Twitter)!
![Page 51: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/51.jpg)
hUp://trends24.appb.in/barcelona
Geolocalized Activity: local trending topics(Twitter)!
![Page 52: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/52.jpg)
hUp://whaUhetrend.com/top10
Twitter Trending Topics!
![Page 53: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/53.jpg)
hUp://artzub.com/ghv/#repo=jquery&user=jquery
Contributions to open source projects or wikis!
![Page 54: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/54.jpg)
hUps://github.com/twbs/bootstrap/contributors
Contributions to open source projects or wikis!
![Page 55: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/55.jpg)
hUps://github.com/twbs/bootstrap/graphs/code-‐frequency
Contributions to open source projects or wikis!
![Page 56: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/56.jpg)
hUps://github.com/twbs/bootstrap/graphs/code-‐frequency
Contributions to open source projects or wikis!
![Page 57: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/57.jpg)
hUp://notabilia.net/
Top 100 most controversial articles in English Wikipedia!
![Page 58: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/58.jpg)
hUp://gigapan.com/gigapans/4277
Most contributed articles in English Wikipedia!
![Page 59: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/59.jpg)
hUp://wikiproject.oii.ox.ac.uk/mapping_wikipedia
Number of words of english geolocated Wikipedia articles!
![Page 60: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/60.jpg)
hUp://trends.builtwith.com
Adoption of technology!
![Page 61: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/61.jpg)
Top 10k websites Top 1M websites
hUp://trends.builtwith.com/analy&cs
Adoption of technology!
![Page 62: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/62.jpg)
hUps://trends.builtwith.com/widgets/Facebook-‐Like
Adoption of technology!
![Page 64: Sources of Online Trends - Angel Capital Expo - Barcelona 2013](https://reader036.fdocuments.net/reader036/viewer/2022062404/554b9fafb4c905ae618b492b/html5/thumbnails/64.jpg)
“Sources of Online Trends” by Francesc Gómez Morales is licensed under a Crea&ve Commons AUribu&on-‐NonCommercial-‐ShareAlike 3.0 Unported License