Source: Nielsn , Weekly Cume, Charlotte Metro+

0 1,000 2,000 3,000

2019

2018

2017

Average Number of Listeners Per Quarter Hour 

3,400 Listeners

2,200 Listeners

1,600 Listeners Source: Nielsen Media

Research, Holiday 2019

That's more than double theaverage in Charlotte's Metro

Of WDAV's listeners have a 4-yearcollege degree - compared to 30%of people in the Charlotte Metro

That's 27% greater than theaverage home value inCharlotte's Metro.

Source: Scarborough Research, 2019 R2

35-5430%

55-6422% 18-34

21%

6-1715%

75+9%65-74

3%

Men

Wom

enBlac

kOthe

r

Hispan

ic

80%

60%

40%

20%

0%

Source: Nielsen Media Research, Fall 2019

S M A L L B A T C HC O N C E R T S

Y C M C P U B I L C R A D I OM U S I C D A Y

W D A V . O R G S M A R T P H O N EA P P

E M A I L

P I E D M O N TA R T SP O D C A S T

O F N O T E S O C I A L M E D I A

HOLD A MOREPOSITIVE OPINION

OF SPONSORSTHAT SUPPORTPUBLIC RADIO

71%AGREE THAT

PUBLIC RADIO ISSELECTIVE ABOUTCOMPANIES THAT

SPONSOR ITSPROGRAMMING

60%PREFER TO BUYPRODUCTS OR

SERVICES FROMPUBLIC RADIO

SPONSORS

70%Source; Lightspeed Research, NPR Sponsorship Survey, March 2017

Source; Lightspeed Research, NPR Sponsorship Survey, March 2017

Informative and Influential

Actions Taken as aConsequence of Listening

to Public Radio52% 36% 41% 40%

30%of Public Radio Listeners in

Charlotte Listen ONLY to 89.9 WDAV

88,312Public Radio listeners in Charlotte Do

Not Listen to the News.

Source: Nielsen, Scarborough R2 2019. Weekly listening

D