Source Mapping
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![Page 1: Source Mapping](https://reader035.fdocuments.net/reader035/viewer/2022071706/55be0467bb61ebb3108b45aa/html5/thumbnails/1.jpg)
Source Mapping
De nieuwe manier om de waarde van je reclameuitingen te bepalen
Door: Marloes EshuisAdLantic Online Advertising BV
![Page 2: Source Mapping](https://reader035.fdocuments.net/reader035/viewer/2022071706/55be0467bb61ebb3108b45aa/html5/thumbnails/2.jpg)
Cookie inhoud
Cookie inhoudAdwords
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Adwords keyword 1
Adwords keyword 1
Adwords branded
Adwords branded
Banner 1
Affiliate
Adwords- keyword 1
Organic search
Adwords branded
Conversie
Herkomst gedurende bepaalde periode Cookie inhoud
Analytics
Banner 1
Affiliate
Adwords keyword 1
Organic search
Adwords branded
Adwords branded
Cookie inhoudAffiliate
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Affiliate
Affiliate
Affiliate
Affiliate
Affiliate
![Page 3: Source Mapping](https://reader035.fdocuments.net/reader035/viewer/2022071706/55be0467bb61ebb3108b45aa/html5/thumbnails/3.jpg)
Source Mapping
25% 25% 25% 25%
Affiliate Organic search Banner 1 Awords keyword 1 conversi
e
Banner 1 AffiliateAdwords keyword
1Organic search
conversie
Banner 1 Affiliate Organic search Adwords branded conversi
e
40% 30% 30%
![Page 4: Source Mapping](https://reader035.fdocuments.net/reader035/viewer/2022071706/55be0467bb61ebb3108b45aa/html5/thumbnails/4.jpg)
Voordelen
Beter inzicht in aankoopbeslissingtraject van de bezoeker
Juiste waarde toekennen aan de uitingen (herkomsten)
Beter beoordelen en sturen van campagnes
![Page 5: Source Mapping](https://reader035.fdocuments.net/reader035/viewer/2022071706/55be0467bb61ebb3108b45aa/html5/thumbnails/5.jpg)
Source Mapping
Doen!