Source: Digital Desktop Publishing Pre-Planning and Cost Evaluation Factors Unit 2: Introduction to...

Source: Digital Desktop Publishing

Pre-Planning and Cost Evaluation Factors

Unit 2: Introduction to Layout and Design

Framework 2.3 Discuss Pre-planning activities

Framework 2.4 Discuss Specific Costs Associated With Production


AudienceWrite down who the audience will be

Consider content for all audience membersPurpose

Knowing why helps to decide what to includeTime Frame

Several people involved in the process

Consider printing, binding, distribution

Preplanning


Thumbnail SketchWorking document that lets you “think” on paper

Not detailed

Work in pencilOrientation

Vertical or Horizontal position in which page is printed

Landscape – longest side is the top of page

Portrait - shortest side is the top of page

Layout


SizeAmerican sizes – measured in inches

Letter – 8.5 x 11

Legal – 8.5 x 14

Tabloid – 11 x 14

European sizes – measured in metric system

Paper


TypeBond – personal printer or copier paperBook – higher-quality paper than bondText – very high quality paperNewsprint - low quality and inexpensiveCover – heavy stock paperCoated – finish added to produce better-quality printDot Gain - amount of ink that spreads on the paper

Paper


WeightMeasured in pounds using a standard based on 500 sheets of that type of paper

Weights are different for each type of paper

Paper


Z Fold Divides page in thirds with only one side printed on

Trifold Similar to Z but with both sides printed on

Accordion FoldDivides page into fourths

GateFoldFolds sides into the middle of the page

Business Letter FoldFolds in third to fit in standard business envelope

Half FoldDivides the page in half

FoldsZ..Z..Z


FOLDS

Accordion Fold—divides the page in fourths

Gatefold-folds the sides into the middle of the page.

Half Fold-divides the page in half; like a booklet.

Trifold-is much like the Z fold but with both sides containing print.

Z Fold-divides the page into thirds, with print on one side.


Saddle StitchPlace staples in the middle of folded pagesCreates a booklet

Spiral BindingUses metal coils or plastic combs that loop around the outsidePages lie flat

Perfect BindingGlues the edgesForms a book

Binding

Source: http://www.sirspeedykop.com/binding.htm

Spiral Binding

Spiral binding—a type of binding that secures pagesby using metal combs/wiresor plastic combs that fit into holes punched along the edge of the pages; allows the publication to lay flat when opened.

Saddle Stitch

Saddle stitch—a type of binding that staples down the middle of folded pages; frequently used to assemble booklets

Source: http://www.sirspeedykop.com/binding.htm


Heavy PaperMore expensive but more impact

Paper SizeAttract attention but more expensive to mail

Bound DocumentsIncrease cost

Cost


Dot Matrix◦ First printers◦Slow and noisy◦Poor quality of print

Laser Printer◦Use system similar to photocopy machine◦Produces sharp, clean image

Inkjet◦ Less expensive than a laser printer◦Quieter and faster◦Color could now be printed

Printers (Output Devices)Types and Cost Factors

(If you print in-house—not with a commercial printer)


CostConsider Cost of Supplies vs. Quality of Print Laser cartridges◦More expensive◦Last longer

Color laser cartridges◦Expensive

Printing in black and white◦Less expensive with laser printer

Printing in color◦ Inkjet more commonly used due to cost

Printers (Output Devices)

Source: Digital Desktop Publishing Pre-Planning and Cost Evaluation Factors Unit 2: Introduction to...

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