Soroptimist Social Media
26
Is Social Media a Fad?
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Recent presentation for the Soroptimist of Merced on Social Media and Marketing to grow results. I also discussed the growing problems in the workplace with age differences and as parents understanding the content of what our children are involved in. Much of this presentation was "borrowed" from other presentations I found online or re-created some of their strategy.
Transcript of Soroptimist Social Media
Is Social Media a Fad?
By 2010 Generation Y will outnumber babyboomers
If Facebook was a country it would be the 4th largest country in the world
80% of companies are using linked in as the primary way of finding employees
In 2009 Boston College stopped distributing email to new students (because they are not using email)
1 out of 8 couples married in the US last year met via social media
Same Page
Any online technology or practice that people use to share (content, opinions, insights, experiences, perspectives and media).
Examples of social media applications:
What is social media?
Forums and Online Communities
Social Networks
Multimedia Sharing
Social Bookmarking
Diggs
RSS Readers
Microblogging
A few more examples
Same Page
YouTube = 10 percent of all internet traffic (source: Ellacoya Networks)
YouTube & Wikipedia among top brands(source: brandchannel.com)
Five of the top 10 websites are social(source: Alexa)
Over 100 million blogs exist(source: Technorati)
120,000 new blogs launched every day(source: Technorati)
1.5 million posts per day (17 per second)(source: Technorati)
Blog readership?
Why should I care about social media?
What are the NEW web uses?
Consumers behave differently
Follow themFollow them ! !
• They meet in different places Social networks, blogs, forums
• They share content and spread the voice Viral videos, blogs, Twitter
• They influence
• They comment
• They advertise themselves
Consumers communicate more
Go where they areGo where they are ! !
• People regroup on communities
• Word-of-mouth is stronger
• People read blogs and consume more user generated content
• People tend to take part in online conversations and are happy to communicate with brands
Strong trends
Follow againFollow again ! !
• 41% of users read blogs
• 47% of the time people spend on the internet is spent looking at content and 33% spent communicating
• 91% of users are likely to buy on recommendation
• 330 million online video viewers
• Twitter is 1 million users and 3 million messages/day
• LinkedIn is 19 million users
• MySpace is 110 million users …
Reaching out person-to-person Facebook Twitter
Making Resources Available Online YouTube Blog
Organizational Communication GoToMeeting Box.net
Personal Learning/Bussiness Network LinkedIn Twitter!
Why set up a Social Media Strategy?
With or without you…
……the content, growth, the content, growth, conversations, and connections conversations, and connections will happen !will happen !
• For a better control of your brand, you must participate in the conversations
• Once you trigger a conversation, you should not leave it
The ultimate effect
Reach the right people at the right Reach the right people at the right time!time!
• Connect with people Reach the people where they are
• Keep brand positioning Keep brand awareness to relay offline marketing campaigns
• Generate & sustain more excitement, more buzz, more traffic
• Enlarge the targeted recruitment group
• Increase fundraising visibility
Positive building behaviors…
….to embrace!
Embrace transparency
Do not delete critical comments or discourage new ideas
Build trust – by showing you are listening.
Combine the tools
Use multiple tools and spread your presence!
Leverage the effect by using multiple tools
One media or one profile is not enough to see the effects
It is the combination of multiple tools that will make you successfull
Follow conversations…
…and reply!
Read conversations about events, articles, and people who are related to our goals
Participate in these conversations by replying and commenting
Respond quickly for a stronger effectShare quality content
192 references to Soroptimist International on YouTube
193 Facebook organization pages and 192 individual profiles referencing Soroptimist
37 Soroptimist groups on LinkedIn 33 Slide Presentations referencing
Soroptimist on SlideShare Over 9,000 blogs on blogspot reference
Soroptimist
Are you ready?
In your business
To support your children? Your grandchildren?
To promote your organizations?
To promote yourself?
