2008 Acer CSR forumDecember 16th, 17th 2008

Sony’s CSR Activities

Hid i T itHidemi TomitaCSR Department, Sony Corporation

90,000 90’s90’sDigital AV/ITDigital AV/IT

2006200683,000 OKU83,000 OKU--YENYEN

20072007

【Sales】（OKU-YEN）

FinanceFinanceFinanceFinance

M iM iM iM i

80,000

90,000

PS2‘00

80’s80’sBroadcast &Broadcast &

Digital AV/ITDigital AV/ITGameGameContentContentTelecomTelecom SEMC

‘01 PSP‘04

PS3‘06

2007200789,800 OKU89,800 OKU--YENYEN

MovieMovieMovieMovie

MusicMusicMusicMusic70,000

70’s70’sTrinitron TVTrinitron TV

Professional ProductsProfessional Productsestablished‘46

GameGameGameGame

IT/IT/IT/IT/50 000

60,000

VAIO‘9640～60’s

Tape RecorderTransistor Radio

Portable AudioPortable Audio

So-net

DeviceDeviceDeviceDevice

NetworkNetworkNetworkNetwork

40,000

50,000

PlayStation‘94

Transistor RadioMicro TV

MD‘92

So net‘95

TVTVTVTV30,000

CBS Records‘88

Columbia Pictures‘89

AudioAudioAudioAudio

VideoVideoVideoVideo

20,000

Betamax‘75

8mm Video‘85CD system

‘82Walkman

‘79

‘88

197019701 500 OKU1 500 OKU--YENYEN VideoVideoVideoVideo

0

1970

1980

1995

2000

1990

2006

Trinitron‘68

75

1985

1975

2007

1,500 OKU1,500 OKU--YENYEN

Sony Group Business Summary

S l O i RSales & Operating Revenueby Business Segment(%)

Sales Operating Revenue by Geographic Segment(%)

Others

El i

Finance22.9

Pi tur

Others

6.2

66 9

25.63.5

ElectronicsPicture

13 7

9.7

8.9兆円

（trillion yen)

66.9

Game

A di

13.7

26.9

24.6Game

Audio

DeviceOthers

9%27%

Year ended March 31 2008

Sales & Operating Revenue of Electronics(%)

Video6.1兆円22%

23%19% Year ended March 31, 2008TVIT/Communication 23%19%

Sony Group Headcounts

Business Headcounts

Regional Headcounts

Finance

Picture

Others Latin America

6,800 5,200 2.4%

Game JapanEast Asia5,100

7,400

33.9%29.3%

180,500

NAPan Asia

156,000 10.7%14 0%

Electronics Europe

9.7%

14.0%

Year ended March 31, 2008

Sony’s CSR: towards sustainability

Sustainable Business Operation Sustainable Society

Environment

Technology Sustainable Design

Social ContributionCompliance

Product responsibility

Sustainable LifestyleEmployee

CSR ActivitiesCSR Activities ＝＝ Management towards SustainabilityManagement towards Sustainability

Stakeholders’ Trust

Sony’s Sustainable Growth

From “Environmental Report” To “CSR Report”

Environmental ReviewFiscal 1994

Environmental ReviewFiscal 1997

Social and EnvironmentalReport 2002

Environmental Report2001

Environmental ReviewFiscal 1999

• Env. Performance data • Social activity• Third Party Verification• Basic Policy • Environmental cost• Disclosure of Midrange

Action Program

• Social activity• Linkage w/webs

y• Consolidate envi. data

y• Sony Env. Committee

CSR R t 2003CSR Report 2003

• Corporate governance• Compliance• Compliance• Linkage w/AR

CSR Report 2008 p• 6th CSR Report

• Link between printed report and website components– Web: Completeness and broad information – Booklet: Focus on materiality and

readability

CSR Core Subjects

Management Sustainable SocietyEd ti f t ti• Corporate Governance

• Compliance• Education for next generation• Sustainable technology• Sustainable design

Product Responsibility• Supply Chain Management• Quality Management

g

EnvironmentClimate ChangeQuality Management

Employees• Diversity

• Climate Change • Take-back & Recycle• Hazardous substances• Diversity

• Work-Life Balance

ComplianceCompliance

Sony Group Code of Conduct, Sony Compliance hot line has been Sony Group Code of Conduct, Sony Compliance hot line has been introduced group wide.introduced group wide.

Employee Diversity & Work Life balance

• Diversity– Introduced the pilot “Mentor System” for female

management– Received the first “Diversity Management Award”

presented by Toyo Keizai Newspaper Company

– Sony (in Japan) employed 321 individuals with disabilities, Representing 2.17% of our workforce,

ell abo e the legal eq i ement of 1 8%well above the legal requirement of 1.8%

• Work-life-balance– Most of female giving birth took the extended

childcare leave and 90% have returned.– 345 employees took the leave and 9 were men.

Community Activity

•4.5 billion JPY on social contribution activities

•28,000 employees participated in volunteer program under “Someone Needs You.”

Value Chain & CSR

Climate issues (Life cycle CO2 emission)

End of Life End of Life treatmenttreatmentEnd of Life End of Life treatmenttreatmentProduct UseProduct UseProduct UseProduct UseManufacturingManufacturingManufacturingManufacturingSupply chainSupply chainSupply chainSupply chain

ProducerProducer

Extended producer ResponsibilitySupply chain management(Green Procurement, CSR procurement)

Industry Collaboration is essentialIndustry Collaboration is essentialIndustry Collaboration is essential.Industry Collaboration is essential.

Take back & RecycleWith the introduction of recycling programs inJapan, North America, and Europe,Sony product recycling is now available in regions

– Sony joins B group in Japan, ERP in Europe

Sony product recycling is now available in regionsthat account for about 70% of Sony product sales.

– Voluntary take back scheme with Waste Management Inc. in US

– WEGA to BRAVIA:Established the industry-first “closed-loop” system to recycle flame retardant plastic material for television.

– Aims to use 32,000 tons recycled plastic by2010; double the amount of FY2006

Supply Chain Management

• Sony has led the industry by introducing its own global standards for management of chemical substances, including Green Partner Environmental Quality Approvalof chemical substances, including Green Partner Environmental Quality Approval Program for Sony suppliers.

• Sony introduced supply chain management based on EICC system such as Code of• Sony introduced supply chain management based on EICC system such as Code of Conduct, SAQ, Joint Audit.

Supply Chain Management: Green and CSRpp y g

Green procurement CSR procurement(Chemical substance) (Based on EICC)

Regulations for Environment- Sony Supplier Code of ConductRequirement

Regulations for Environmentrelated Substances (SS-00259)

Sony Supplier Code of Conduct

Certificate of Non-UseMeasurement Data

Self Assessment Questionnaire

EICC Joint AuditManagement Green Partner Auditing

I t l I ti

EICC Joint Audit

Internal Inspection

Global Environmental Management System

Global United Single Certification of ISO14001Global United Single Certification of ISO14001

Mid term target: Green Management 2010Items Targets for FY2010 (Numerical targets are in comparison with

FY2000

Site Global warming prevention

Reduction of GHG for 7%prevention

Resource saving & recycling

Waste Generation: Reduction more than 40%

Recycling ratio: More than 99% (Japan) / 95% (outside Japan)

Water consumption: Reduction for more than 20%

Chemical Substances VOC: Reduction more than 40%Complete treatment of equipment including PCBComplete treatment of equipment including PCB

Product & Recycling

Global warming prevention

Reduction of annual power consumption

Grasp CO2 emission from logistics and implement reduction measuresGrasp CO2 emission from logistics and implement reduction measures

Resource saving & recycling

Application of recycled materials: more than 12%

Continual improvements on recovery rate and product recycling ratioContinual improvements on recovery rate and product recycling ratio

Chemical Substances Prohibition, reduction and management of environmentally controlled substancesReduction of PVC & BFR

LCA Perform assessment for all major categories

Challenging target:Partnership with WWF

Climate Savers Program of WWF(World Wide Fund for Nature)Climate Savers Program of WWF(World Wide Fund for Nature)

Commitments on Climate SaversCut direct GHG emissions, calculated in terms of CO2, 7% from the 2000 level by 2010.

Reduce CO2 emissions from product use by lowering energy consumption of major products.

Cooperate with WWF to raise consumer awareness

Support the view that average global temperature rise must remain below 2C above

i d t i l tipre-industrial times.

FY2007 by Business GroupGHG emission from sites: reduction of direct emission

Others 42Component

56DADC 14

TV 19

Non Manufacturing

Semiconductor 49

56

Non Manufacturing 27

Use of Renewable Energy:reduction of direct emission

1. Leading purchaser of Green Energy Certificate in Japan.2. 43% of electricity used by Sony Operation is renewable energy in

Europe .3 Started application of renewable energy equivalent to 30 thousand3. Started application of renewable energy equivalent to 30 thousand

tons of CO2 in the US.

Sony

Others34%

Sony Corporation

33%

2%4%

5%

Purchase from Japan Natural Energy

Greenhouse Gas Emissions through value chain:direct & indirect emission

Direct Indirect Emission Emission 19.34

million tons

2.07 million tons 1.12 million tons

TV: More than 70%

Site Logistics Product

Energy Saving of LCD TV:reduction of indirect emissionreduction of indirect emission

310 kWh/YearComparing 32 Inches TVsComparing 32 Inches TVs

193 kWh/YearCRT TV2002 Model

Comparing 32 Inches TVsComparing 32 Inches TVs

157 kWh/YearLCD TV2005 Model 86 kWh/Year

LCD TV Sustainable EnergyEurope Award

LCD TV2007 Model

LCD TV2008 Model

“Super Eco Model” BRAVIA KDL-32JE1

(In Japan)5 Star for All

Models

Europe AwardFirst Award for

Consumer Electronics

2008 Model

Energy saving Technology: LCD TVEnergy saving Technology: LCD TV

Further Challenge:Climate Savers Tokyo DeclarationClimate Savers Tokyo Declaration

Thank YouThank You