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Visual Entertainment &

Connected TV

Emerging Opportunities

for the Digital Media World

Renaud Di Francesco Divisional Director Europe Technology Standards Office Sony

社外秘 INTERNAL USE ONLY Moscow 6/3/12

Introduction: Sony

• Sony is an Entertainment company active in: • Content

• Sony Pictures: Spiderman, James Bond, etc…

• Sony Music: Michael Jackson, Glenn Gould, Adele,…

• Gaming: Granturismo, etc…

• Digital Reading: Book publishing

• Professional solutions • Cinema, TV, Stadium, Point of Sales, Videosurveillance,

Components, Batteries, etc…

• Consumer Electronics

• Mobile Communications Devices

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Connected TV is taking a key role in

Home Entertainment

• Home Entertainment opportunities and challenges • Stationary equipment versus portable equipment

• Spectrum: coexistence of TV reception and Mobile transmission

• User time/catching their eyes/attention: simultaneous use of multiple screens

• Connected TV • Hub

• Shared screen

• Focus (as “fireplace”, central)

• Active & open window to the world

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Connected TV requirements

• Displaying on (large?) TV • Services on this platform?

• It is not a PERSONAL computer • Shared services • Multiple Viewers, togetherness

• Compare with • Large venue cinema (larger screen still)

• collective entertainment but less conversational • PC (smaller) individual • Tablet, individual and casual • Smart phone, individual and pocketable

• Gaming • Joint experience, whenever possible

• Matching the creative requirements • TV programmes: remain audience driver/aggregator • Add, enhance, support, expand

• Catch-up TV first need • Interoperability/common standards

• Otherwise: 1 TV set optimised for 1 programme? Does not work

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Standardisation

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Adoption of Standards

•Broadcasters- Manufacturers discussions: •European Broadcasting Union (incl. several Russian Broadcasters) and Association of Commercial Televisions of Europe, with Digital Europe

•Digital Europe (manufacturers)

•”Connected TV” issue group •Broadband Network Requirements of Connected TV

Policy Aspects

社外秘 INTERNAL USE ONLY Moscow 6/3/12

社外秘 INTERNAL USE ONLY Moscow 6/3/12

社外秘 INTERNAL USE ONLY Moscow 6/3/12

Network Connectivity Requirements

• Broadband: how broad (fixed network),in which band (radio network)?

• Fixed network

• Long term: fiber to the home

• Short term: realistic and cost efficient implementations. xDSL, fiber to coax, etc…

• Wireless

• IEEE 802.11 family (WiFi and next generations, towards Gbit/s long term)

• Mobile: LTE indoor (femtocell?)

• Broadcast: DVB-T2, T2-lite for mobility

• Broadcast + interactive networking

• Broadcast: DVB standards, triple tuner (DVB-T,S,C)

• Interactive network use?

• Content streaming!

• QUALITY OF EXPERIENCE CAPABILITY REQUIRED

• Some premium events/contents: no traffic shaping; best effort not good enough!

• Broadband applications for shared use (multiple users facing display)

Quoting EMC

Who decides?

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Contact:

• Renaud.difrancesco@eu.sony.com