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Sony SmartEyeglass introductionDisplay Innovation CHINA 2015/ Beijing Summit

October 14, 2015

Hiroshi MukawaSIG Business DepartmentNew Business Development DivisionDevice Solution Business GroupSony CorporationHiroshi.Mukawa@jp.sony.com

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1987- Enter Sony Corporation

Development of MiniDisc as a mechanical engineer

1992 Introduce the world first MiniDisc recorder MZ-1

1994-95 Study optics at Stanford Univ. Learn hologram technology 　　　　

1995- Development of next generation optical disc system

2004- Start R&D of SmartEyeglass

2012 Introduce the world first closed caption glasses STW-C140

2014- Responsible for business and product development of SmartEyeglass

Professional career

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Smart- Eyeglass

MorpheusHMZ-T3

Pursuit is to provide sub window with small & lightweight device

Pursuit is to overlay information on real world with minimum distraction

Pursuit is to create a sense of immersion in virtual reality world

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Augmented

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Eyeglass

Attach!

Sony’s presence in Head Mounted Display space

prototype

prototype

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Even in the crowded monocular and binocular market Sony wants to bring light weight, ergonomic design while keeping a reasonable FOV

Sony’s positioning in eyewear display category

Binocular

Light weight

88g, 23°

120g, 40°

44g, 15°

Wide FOV

Monocular

SmartEyeglass Attach! 40g （ Excluding frame ） , 14°

SmartEyeglass 77g 、 20°

Module wt. 48g

Augmented Reality

Mixed Reality

64g, 22°

Ambient

70g, 14°

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Sony SmartEyeglass

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SmartEyeglass features

Viewability features Binocular display with no adjustment 1,000cd/m2 display brightness Screen position in a user’s natural field of vision Undistorted view through a 1 ㎜ thin lens 85% See through transparency

Wearability features 77 ｇ eyewear display package Equal weight dispersion across the product

Viewability and Wearability especially for longtime use

See-through features

Display features

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SmartEyeglass optical module technology

LED

Out-coupling Hologram

CollimatorLens

In-coupling Hologram

Optical Engine

HologramLight guide

1mm

Transparent substrate

μdisplayEye

Hologram light guide system enables Wide viewing angle （ Horizontal 19° ）、 Wide eye box(Horizontal 9mm) 、 Overwhelming lens thinness(1mm) and High see-through transmittance(85%) simultaneously

Eye box (Horizontal

)9mm

Kathy MillerI am a writer and a traveler

Kathy MillerI am a writer and a traveler

19°

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cloud

Camera, sensor data

Image, audio data

Eyeweardisplayaccelerometergyrocompassbrightness sensorcamera

Controllerinput switchmicrophonespeakerbattery

SmartEyeglass exchanges sensor data and image/audio data with Android smartphone

SmartEyeglass Developer Edition SED-E1

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SDK open to public at Sony Developer World from Sep. 2014

SDK

Main Contents• Emulator• Sample code• API Reference• Tutorial• Development Manual and guidelines

http://developer.sony.com/smarteyeglass

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Sports watching

Live event Navigation

Create new user experience by overlaying complimentary information to real world

Consumer use cases

Notifications

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Utility Maintenance

MedicalGas PipelineAircraft maintenance

Unlimited potential in use cases related to DESKLESS WORKER

Engine Maintenance

Enterprise use cases

SweetsDrink

Parts picking

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Sony SmartEyeglass Attach!

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SmartEyeglass Attach features

High display quality 10,0000:1 Contrast ratio 100% sRGB Color gamut Readability under bright sunlight

Ability to attach to many eyewears with small, light weight design Ultra light weight optical module with 0.23” micro OLED

panel High density mounted PCB

100:1 10,000:1

Organic EL panel realizes high display quality and small optical module

ProcessorSensor hub

Wireless LANBluetooth

Micro OLED display Prism lens

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Potential use cases of SmartEyeglass Attach!

Cycling Marathon Tennis

Sports are good potential applications leveraging light weight and less hindrance nature of Attach!

Golf Fishing Trekking

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Challenges to expand digital eyewear in CE market

1. Natural design• Miniaturization of optical engine• Free outer shape & curved lens design

2. Natural UI 　• Voice/gesture recognition ： more accurate & quicker• Eye tracking ： smaller & more efficient sensor module• UI fusion combining above input methods

3. Affordable price• Variety of product with limited types of optical module

4. Attractive applications• Super smart glasses using sensor and recognition technology

Beautiful device, affordable price and attractive application are a key to success

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Thank you

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SED-E1 Specifications

Item Specification

Display type binocular see-through

Resolution 419(H) × 138(V)

FOV diagonal 20° （ 19°(H) × 6°(V))

Display color monochrome(Green) 8bit gray scale

Maximum brightness 1,000 cd/mm2

Transmittance 85 ％

Sensors accelerometer, gyro, compass, brightness, microphone

Camera photo: 3M pixels video: 　 QVGA (with particular smartphones)

Audio output speaker in controller

Wireless connection methods with smartphone

Bluetooth v3.0, IEEE802.11b/g/n

Weight 77g (glasses), 44g (controller)

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SmartEyeglass Attach Current prototype

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Smart ConnectConnectivity protocol for

accessory connected to phone

Host AppSmartphone & SmartEyeglass

correspondence control

ApplicationsDeveloper developed

apps

SmartEyeglass Developer Edition SED-E1 　software

Based on a similar framework as Sony SmartWatch2,

apps are run on smartphone and display information on the SmartEyeglass display.