Sonos Authorised Reseller Marketing and Brand · PDF fileSonos Authorised Reseller Marketing...

Sonos Marketing & Brand Guidelines
Sonos Authorised Reseller
Marketing and Brand Guidelines September 2009
Computers Unlimited Exclusive UK Distributor for Sonos v1.4 1

Contents Overview Page 3 Sonos Brand Page 4 Qualify for Your Marketing Rebate Page 5 Authorisation Badges Page 6 Logo Page 7 Tagline Page 9 Descriptor Page 10 Referencing Sonos Products in Written Communications Page 11 Features & Benefits Copy Page 12 Consumer Copy Page 13 Headlines Page 17 Typography (fonts) Page 18 Colour Palette Page 20 Sonos Dash Page 21 Sonos Partners Guidelines Page 22 Look and Feel Page 23 Award Logos Page 24 Imagery Page 25 Sonos Dealer Extranet Page 26 Events Page 27 Etail Page 29 In-store Display Guidelines Page 30 All Sonos Dealers POS Page 31 Further Information & Summary Page 32 Marketing Support Page 33 Contact Details Page 34 Sonos Terms & Conditions Page 35

Overview These Sonos marketing and brand guidelines are designed to assist Sonos Authorised Resellers promote their relationship with Sonos. They will also assist you in ensuring that you, a Sonos Authorised Reseller, respect and represent the brands integrity in-line with how Sonos represent their product offering and themselves. These guidelines explain the correct use of Sonos brand identity on store signage, websites, advertising and other marketing communications. Sonos Authorised Resellers must follow these guidelines and all updated marketing guidelines when representing their relationship with Sonos on all forms of communication. Once you have signed the Sonos Authorised Dealer Agreement you will be issued with the applicable Sonos Authorisation badge/s; Sonos Authorised Etailer; Sonos Authorised Installer; Sonos Authorised Retailer. Most guidelines apply to all three badges. Marketing guidelines link directly with the customers experience both pre and post sales.
Pre-sales; the Sonos approach should be reflected in the pre-sales and shopping experience for customers. This will include your demonstration approach; providing the customer with knowledgeable product and services information, honesty, explanation of capabilities, customer services and the benefits Sonos multi-room music system provides for their customer; now and in the future with free automated software upgrades.
Post-sales; technology occasionally fails us all and there is nothing we can do except ensure a simple and reliable procedure is in place.
Sonos has invested heavily in such a procedure, ensuring you can continue to provide your customers with the premium service they are used to. This has been highly rated by dealers and consumers across the UK. Your priorities as a representative of Sonos should always be;
Quality; high-design, clean, crisp and powerful
Usability; highlight the ease and simplicity of Sonos for the end-user Function; inform what Sonos does for the end user
Technical; correct graphical and textual layouts

Sonos Brand Sonos is a company created by music lovers, for music lovers. And everything they do, from the products they design to the way they interact with customers and partners will express this passion. Together we will succeed when we are all on the same page or better yet, carrying the same tune.
The dictionary defines "brand" as a trademark or distinctive name identifying a product or manufacturer. But to Sonos, it's far more than just that. The Sonos brand reflects their personality, their products, and ultimately, the promise they make to their customers, partners and resellers. To be a truly successful brand, we together must build trust and maintain consistency day after day after day.
Throughout this document, you'll see how the Sonos brand is communicated and reinforcedin both design and wordsacross all of their marketing and advertising materials. Whether it's in a datasheet, brochure, in-store POP, or represented online via web sites and banners, Sonos are shaping and defining their brand everyday. And we need your help to do it right.
These guidelines have been developed to help us effectively communicate the Sonos brand. Doing it right isn't difficult, but undoing a negative brand image is a tall order. So, please take a few minutes to look at these guidelines so we cannot only get it right the first time, but time and time again.
The Brand There is more to the Sonos brand than just the Logo. The Sonos brand, products and company are all inextricably linked and work together to define the Sonos experience for customers. The Vision Sonos vision, or core purpose as a company, is: to fill every home with music. The Mission Sonos mission, or the role they play in making their vision a reality, is: to deliver exceedingly great products and services that create fanatical customers and appreciative and happy partners. The Values include;
- Uncompromising Quality - Innovation - Design - Global Thinking - Openness - Enjoyment

Qualify for Your Marketing Rebate During your qualifying quarter*, you the Authorised Dealer must demonstrate a minimum of 3 pro-active Sonos marketing activities in-line with the brand and marketing guidelines. You are also required to hold at least one customer event; at your own premises i.e. open evening/day/weekend; at an exhibition show. Prior to any marketing activity, approval must be given by the Digital Home Marketing Manager (DHMM). To receive confirmation that your activity qualifies towards your rebate you will be required to submit evidence to the DHMM before quarter end; activity in print requires a copy of the publication; activity online requires the direct web link to the activity; show flyers or invitations or alternatives e.g. photographs will be required as evidence of an event. Approval from the DHMM may take up-to 3 working days so this must be included in your work flows time-line. Please note that if amends to your communication are required you will need to re-submit the artwork for approval and this may take a further 3 working days. We will do our best to ensure you have adequate time to meet your deadline. If the following brand and marketing guidelines are not adhered to during the quarter** no rebate will be paid. *Sonos Authorised Agreement periods follow calendar quarters. ** Marketing rebates over 30 will only be processed.

Sonos Authorisation Badges The Sonos Authorised Dealer badge can only be used by a current channel partner authorised by Sonos and Computers Unlimited. Once you have signed the Authorisation Agreement you will need to contact the DHMM for your appropriate badge/s and you will be sent a low-resolution version for web and a high-resolution version for print. The badges are for use only by Sonos Authorised Dealers and cannot be used by any other channel affiliate. Sonos and Computers Unlimited reserves the right to withdraw permission to use the Sonos Authorisation badges at any time that their guidelines are not adhered to. If the Sonos Authorisation Agreement is terminated then you must stop using and remove the badge/s from all your communication with immediate effect. The Sonos Authorisation badges have unique letterforms and proportions. Only the badges shown here are approved. Always use the badge artwork provided by the DHMM in accordance with these guidelines. Do not alter the artwork in any way. The badges can be used only on communications promoting Sonos and your authorised dealer partnership with Sonos. Do not use it on your general company communications unless including Sonos. You may use the Sonos Authorisation badge/s in advertising and marketing communications, online and on signage. The badges can be placed on a black or white background, on a solid colour background, or on a background image, as long as legibility is not diminished. Do not place the badge on a visually cluttered or patterned background. If the badge is placed on a photograph or other image, it must be positioned in an area that is uncluttered and provides strong contrast and clear legibility.

Sonos Logo
The official Sonos logo must feature on all marketing activities that feature or mention Sonos and must be positioned in an area that is uncluttered and provides strong contrast and clear legibility. The Sonos identity is more than just a logo. It is an embodiment of the attributes, characteristics and personality of their company. Careful application of the Sonos logo will help maintain consistency in visual style, ensuring that we speak to our various constituencies in a clear, singular and compelling

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