Sonera music player_camp_v03
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Transcript of Sonera music player_camp_v03
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Sonera Music Player Campaign Site
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Voita omat festarit The more people want to join your festarit, the
bigger a chance you will have your own festarit. Nobody wants to go to a quiet party.
How to promote your festarit: - Make a super cool poster (the good ones will be
used as real Sonera promotions) - Tell your friends about it (send them the poster
via email) - Join the Music Player service and invite your
friends to join
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- Make good poster - Attractive people to click on your poster/banner - Increase VIP status of your party
- Posters can be viewed in gallery and people can press to “join” the festarit, become a “supporter”
- Good posters will be made into banners for Sonera online promotion, leading to the campaign site
- For every click “your” banner receives, your festarit receives one “join” – one “supporter”
- If your “supporter” also join the Music Player service, your festarit receives an extra VIP status – 10 “supporters”
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Site Structure
Main
FAQ
Sonera
Ranking
Gallery
Registration
Make Poster
Registration process to use the Music Player
Sonera homepage
Ranking of festarit according to how many people have joined them
Searchable collection of all posters produced, click to join a festarit
Make your own promotion poster
Music Player demo Plays a selection of 30s music clips
Separated facts and hints about the Music Player service and the campaign
ForumDiscussion about the campaign, needs registration and (consistent) moderation
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IssuesWe want to make a kick-ass viral campaign
• Festarit promotion, Music Player promotion • Music Player marketing plan • Music Player unique selling points • How much we can affect the Music Player features and
marketing
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Campaign Site BreakdownEast • Campaign site design • Campaign site build • Viral concept involve
making of posters • Poster Engine
Who creates? • Copytext• Poster asset • Initial banners • Teltan “tietojäjestelma”
Who pays? • Pre-site • Music Player demo • Point calculations (supports for
party) – Banner click and point attribution
flow – Service subscription and point
attribution – Ranking (linked to banner
production)
• APIs to external services and spread mechanics
• Poster gallery and moderation tool • Banner production automation
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Pre-registration SitePrize – Provinssi 10 tickets Closing day – May 31st Sunday
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Wireframe – Main Navigation and logo
Posters looping
Top 5 festarit
1. Nykänen Forever 2. Bye Bye Baby 3. No More Lätkä 4. We Love You 5. Party All Night
Music Player demo
Get Your Music Player
Click to see more
Start your own festarit
Promo text promo text promo textPromo text promo text promo text
Enter phone number to get 30 days extra
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Wireframe – Make PosterNavigation and logo
Poster template according to what theme is chosen
Band names are pre-chosen according to the template
Own photo manipulation
Drag-n-drop visual elements
Content entry - festarit name / slogan - own photo - choose your party super star
Accept button
Move to Promote Office to enter your personal information and learn how to promote your show better so you can Voita Omat Festarit
Email address is a must, that we keep to inform people about the in-between competitions
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Production ScheduleMay 15th - Pre-registration site up - Provide incentive and gather early-bird momentum – Provinssi tickets 10,
give us a reason why you should go to Provinssi May 20th - Banner visuals ready May 25th
- Make poster Engine ready in site June 1st - Music player download + demo live June 10th - Final launch August 9th - Competition closes- Monday 10th winner selection – showcase winner materials until 16th - Winner party in September (?)