Sonepur mela 2015
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Transcript of Sonepur mela 2015
Advertising – Events – Production – Healthcare – Trading
SO
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ELA
-2015
Advertising – Events – Production – Healthcare – Trading
Trade with Tradition
Two hands meet under a
towel, fingers being
counted - repeatedly,
agreed!! ..no-no…finally
they shake hands!!! ...
Guess what!!
An ELEPHANT just got
sold for an agreed amount.
Amount that only the
buyer or seller knows.
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About the FairThey say there is no bird or animal breed, which is not
sold here. Come to think of it all Fifty Lakhs do not
even buy a sparrow. But they come here for fun. Almost
one month of hustle bustle starting 25th NOVEMBER, 2015.
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Invites you to be part of this
EVENT
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Welcome
to
SONEPUR CATTLE FAIR
If you were not among the 50,00,000+ People
who visited last year
here is an invitation….with a purpose
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Sonepur Cattle FairS
ON
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Readymade platform for wider exposure. Massive footfall from all parts of the country.
Deep Penetration. Visitors from micro-interior/untapped geographical regions.
Ample scope of Impulsive buying/shopping. Visitors come with ready cash.
Brand recall to MASS. More than 50 lakhs footfall recorded last year.
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Physical Location
Sonepur is easily accessible by Roadways and Railways.
It is only 25 kms from Bihar's Capital Patna, which is well connected by Airways, Railways and Roadways to the other parts of the country.
During the time of Fair, BSTDC also organizes Ferries from Patna to Sonepur.
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MELA Details
PATNA
SONEPUR
Venue: Sonepur, 30 km from Patna in north Bihar
(on the bank of river Ganga)
Start Day:25th November, 2015
Duration: 30 Days.
Visitors: 50 to 60 Lacs.
Significance: Religious & Cattle Fair
HAJIPURSONEPUR
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Introduction
The Sonepur Cattle Fair or Sonepur Mela (सोनपरु मेला) is held on
Kartik Poornima (the full moon day) in the month of
November in Sonepur, Bihar, on the confluence of river Ganga
and Gandak.
It is also known as Harihar Kshetra Mela or Malegaon Mela.
Till date, it is the biggest cattle fair of Asia and stretches on
from fifteen days to one month.
It has its origins during ancient times. The Sonepur Cattle Fair
attracts visitors from all over Asia.
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Legend has it
It is said that the king Indrayamuna and the Gandharva chief
Huhu, were turned into an elephant and a crocodile respectively
by the curse of great sages Agastya and Dewala muni .
One day the elephant’s leg was caught by the crocodile. It is said
that both of them fought hard for many years.Ultimately the king
elephant weekend and prayed to the supreme god Vishnu to save
him.
Vishnu heard his prayer and cut down the crocodile with his
chakra and the touch of the chakra released Huhu from the curse.
Vishnu also released Indrayamuna from his curse and took him to
his aboard “Vaikunth”.
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Tradition Continues…
The 25 kms area of Hariharnath Kshetra in Sonepur is more knownSonepur cattle fair. Asia’s largest international cattle fair where onecan find birds to elephant.
This cattle fair is held annually at sonepur starting on KartikPurnima, when millions of devotees from all over India take dips inthe Ganges and visit Hariharnath temple. in Accordance with Hindubeliefs that whoever takes a bath in the holy river on this day willattain moksha (Deliverance) from the cycle of life and death.
Every year the cattle fair starts with the traditional entry of elephantsinto the river to observe the legend showing lord Krishna’s kindnessto animals, the cattle fair is dedicated to mark this religious tradition .
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In the Past
Visitors comes here from all across the country but mostly fromBihar, East UP, West Bengal, MP, Nepal & Assam.
Most of the distant visitors were Males , in the age group of 25 to40 years.
Women from near by districts and villages comes here to buyhouse hold goods, beauty products and for entertainment becausefair is only excuse for them to come out.
About 80 % of MELA goers regarded MELA as places to learnmore about products and services. Advertising and promosmotivates them to buy products or avail services.
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Attractions
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Attractions
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Layout
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Mela Stall Specifications
We are offering Readymade stalls at the most important locations in
side the mela premise with the stall sizes as per your requirements
(most common sizes are 10”X 10”, 20” X 20” and 40”X40”)
Leveled and swelled Space
Superstructure With Fabrication
Carpeted floor and decorated roof
Front Facia
Power back up
Lightning and audio video system
Manpower (electrician , sweeper and security)
Promoters – Male /Female
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Add on:
• Stilt Walker• Pack Man• Demonstrations• Sampling • Folk/Street Show• Magic Show • Puppet Show • Changing Rooms• Branded Showrooms for Sales/Sample/Promotion • Others as per your need
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Static Branding Option
• Welcome Arch
• Temporary Hoarding
• Railway Station Branding
• Parking Area Branding
• Auto rickshaw /Local transport
• Visibility at Variety Show [Theater Branding]
• Banners
• HTS Branding
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& Sonepur Fair
Our Association
Since 1997 as regular participant
Our Experience
Managed more than 500 units
• Stall set-up• Event set-up
• Branding set-up
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Commercial Stalls - I
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Commercial Stalls - II
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Commercial Stalls - III
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Commercial Stalls - IV
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Government Sector
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Interactive Acts
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Automobiles
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Telecom
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Static Brandings
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IND
IA’s
larg
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men
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IND
IA’s
larg
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etw
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Advertising – Events – Production – Healthcare – Trading
Website: www.tekadvertising.com