SOND DIRECTORY COLOR SPREAD

Enjoy Fast and Easy Order Entry, Florist Selection and Sending with the NEW Directory Online

Grow your Sympathy Business with Our NEW Sympathy Selection Guide

We are now oneof the LargestOrder Sending Networks!

Our Order Volume Keeps Growing!Now More than Ever, BloomNet Florists

Have Amazing Opportunities.

To purchase Gift & Gourmet products, contact us at 1-800-BloomNet (1-800-256-6663) or visit www.mybloomnet.net today!

with the Industry’s Largest Gift & Gourmet Retail Program for Florists!

Serve up Some Profits

• Flexible Retail Rack, Point-of-Sale,

Replenishment Chocolate Programs

• Widest selection of pre-made Gift & Gourmet

Baskets, Towers & Tins

• Keystone Pricing & Flexible Clearing House

payment plans

• Expand your Same Day Delivery &

Corporate Gifting Services

• Attract NEW customers with trusted & highly

respected consumer brands - Harry London,

1-800-Baskets, The Popcorn Factory

New Harry London Signature Rack 97737

I’m Just Wild About Harry London BN891G

Great Big Happy Birthday Sampler 97875

Birthday Delight 97791

NEW

BloomNet® Products

Since 1922, Harry London has offered the finest hand-crafted chocolates. Today, Harry

London’s Best Selling Everyday and Signature Line of Chocolates are a winning combination

for retail sales! Best Selling Everyday Harry London Chocolates, now available through

BloomNet Products, include Buckeyes, Joys, Gourmet and Mini Chocolate Covered Pretzels,

as well as everyone’s favorite – $100 London Mint Gift Set. These wonderful confections

provide terrific sales options for cash & carry, add-on gifts and Gift Basket components!

5.5oz. Mini PretzelsMilk, dark, white and peanut butter pretzels in handsome gabbled gift boxes.

Product SKU#: 29970: Milk Chocolate Mini Pretzels 29971: Dark Chocolate Mini Pretzels 29972: White Confection Mini Pretzels 29973: Milk Peanut Butter Pretzels Nuggets MSRP: $5.00 Unit Price: $2.50Case Pack: 6Case Price: $15.00

A.

5.5oz. Everyday JoysIndividually wrapped Joys in a variety of mouth watering flavors.

Product SKU#: 29964: Cappuccino Biscotti Joys 29965: Mint Cookie Joys 29966: Milk Crispy Joys 29967: Milk Pretzel Joys 29968: White Pretzel Joys 29969: Peanut Butter Crispy JoysMSRP: $5.00 Unit Price: $2.50Case Pack: 6Case Price: $15.00

B.

BloomNet Products 2012h A r r y l o N d o N

Email [email protected] us at www.MyBloomNet.net

Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Products4

best selling chocolatesharry londonfrom

A

NEW 12.25oz. harry london Buckeyes TinIndividually wrapped Buckeyes made with creamy peanut butter coated in luscious milk chocolate in a gift tin.

Product SKU#: 29828MSRP: $12.00 Unit Price: $4.65Case Pack: 12Case Price: $55.80

d. 8oz. Gourmet Chocolate PretzelsLarge gourmet pretzels drenched in rich, creamy milk chocolate and presented in the perfect holiday box.

Product SKU#: 29962: White Confection Covered Pretzels 29961: Milk Chocolate Covered Pretzels MSRP: $10.00 Unit Price: $3.90Case Pack: 12Case Price: $46.80

E. 13.5oz. london Mint $100 Bill Gift BoxCreamy mint and milk chocolate in a novelty $100 bill gift box.

Product SKU#: 29975MSRP: $12.00 Unit Price: $5.92Case Pack: 12Case Price: $71.007oz london Mint $100 Bill Gift BoxProduct SKU#: 29976MSRP: $6.00 Unit Price: $2.70Case Pack: 18Case Price: $48.60

F.5.5oz. Buckeyes Gift Box (not shown)Delicious peanut butter Buckeyes in a handsome gift box for everyday gifting occasions.

Product SKU#: 29974MSRP: $6.00Unit Price: $2.94Case Pack: 12Case Price: $35.25

C.

F.E.d.

B.

BloomNet ProductsVisit us at www.MyBloomNet.net today! 5

best selling chocolates

BloomNet Products 2012h A r r y l o N d o N



Harry London’s premium Signature Line of Chocolates is packaged in a sleek, sophisticated package

to offer a beautiful presentation. Hand-crafted by expert chocolatiers, Assorted Chocolates are

hand packed in a one of a kind tray and are available in three sizes. Individually wrapped dark and

milk chocolate Squares and Batons are created in a variety of delicious flavors and provide flexible

point of sale and gifting options. Flexible single product purchasing and replenishment options at

prices you can afford!

A. 14oz. harry london® Chocolates (Codified Add-on)

Product SKU#: 28908 MSRP: $19.99

Unit Price: $8.25Case Pack: 12Case Price: $99.00

B. 2oz. Assorted Gourmet Chocolates



C. NEW 5.5oz. Everyday Gabled Box Collection

Individually wrapped gourmet chocolate in a variety of flavors in gables gift boxes.

Product SKU#: 92796: London Mints 92804: Soft Caramels 92800: Raspberry Truffles 92807: Peanut Butter Meltaways 92811: French Vanilla Mochas 92815: Hot Fudge Truffles MSRP: $4.99


d. 8oz. harry london® Chocolates(Codified Add-on)



A B

C d

P r o d u C T Ssweet

BloomNet ProductsVisit us at www.MyBloomNet.net today! 7

P r o G r A M

FREE Display with Purchase! $442 VALUE!

The Everyday display rack is filled with some of Harry London’s best sellers and are a

delightful way for consumers to experience our wonderful variety of chocolates. The rack

is FrEE with the purchase of the inventory package of chocolates. The inventory package is

almost enough to fill the rack TWICE! Great value and great price.

Dimension 23”W x 57”H with sign 23”W x 74”H

Front

H A r r y L o N d o N

Bar 3 rack

• (2) 14oz. Assorted Gourmet Chocolates• (2) 8oz. Assorted Gourmet Chocolates • (2) 2oz. Assorted Gourmet Chocolates• (1) 12.25oz. Buckeyes Tin• (2) 8oz. Milk Chocolate Gourmet Pretzels• (2) 8oz. White Confection Gourmet Pretzels • (1) 5.5oz. Buckeyes Box • (1) 13.5oz. London Mint Gift Box• (1) 7oz. London Mint Gift Box • (1) 5.5oz. London Mints• (2) 5.5oz. Raspberry Truffles• (2) 5.5oz. Soft Caramels• (2) 5.5oz. Peanut Butter Meltaways• (2) 5.5oz. French Vanilla Mochas• (2) 5.5oz. Hot Fudge Truffles Ships in multiple master cartons.

Back

I N C L u d E S

FREE DISPLAY - $442 VALUE!

Product SKU#: 97513Unit Price: $1,035.00

MoVABlE rACK!

everyday dIsPLaysweet

What’s the perfect complement to your shop’s beautiful fresh floral arrangements?

Our sophisticated gourmet gift baskets, of course. Designed to be affordable, easy-to-offer and profitable

for your business, our gourmet gift baskets arrive pre-made and start at just $29.99. They’re handcrafted

and filled with high-quality, world-class foods, and always reflect well on your store and make a great

impression on your customers and their friends and loved ones. Together, we can make your full-service

shop your customer’s first choice for

all their floral and gourmet gift

giving needs.

BloomNet

Gift &GourmetBaSKET PROGRaM

BloomNet Products1 - 8 0 0 - B A S K E T S . C o M

PMS 255

1800Baskets.com • logo color_stacked

PMS 227



Starbucks® Break Time Product SKU: 92433 MSRP: $74.99Unit Price: $38.19Case Pack: 2Case Price: $70.99Used to Fulfill: 1-800-BASKETS® Starbucks® Break Time Gift Basket (PC # 94773)

Imperial Cherry Spa Basket Product SKU: 97520 MSRP: $59.99


Used to Fulfill: 1-800-BASKETS® Imperial Cherry Spa Basket (PC# 93155)

BloomNet Products 99BloomNet Products 9Visit us at www.MyBloomNet.net today!

d.

Soups on Product SKU: 97033 MSRP: $39.98


Used to Fulfill: 1-800-BASKETS® Soups On (PC# 96043)

here’s to your Birthday Gift Basket Product SKU: 97790BN MSRP: $29.99 Unit Price: $15.75 Case Pack: 2 Case Price: $31.50 Used to Fulfill: 1-800-BASKETS® Here’s to your Birthday Gift Basket (PC# 96713)

With Sympathy & Support Angel & Book Basket Product SKU: 97034 MSRP: $44.99


Used to Fulfill: 1-800-BASKETS® With Sympathy & Support Angel & Book Basket (PC# 96902)

Check out our Everyday Assortment of retail Gift Baskets Available at www.BloomNet.net

BloomNet ProductsB A l l o o N S



At Napco, we pride ourselves on providing our customers with the best possible shopping experience.

Now you can receive VIP treatment in our Showrooms, from our Sales Representatives and now Online!

Don’t delay, visit www.napcoimports.com and experience the New Napco today!

Explore The NEWNapco Experience Today!

• Enhanced Image Gallery & Visual Merchandising Tools • Easier Navigation & Distinctive Product Category Listings • Expanded Search Functionality Allowing you to Find the Right Products Quickly• Display & Merchandising Ideas through Vignettes and Video • Order Confirmation & Order Tracking • Receive VIP Advance Notice to Special Offers, Product Previews, Shows & More!

Features & Benefits

10

Discover Exciting Seasonal Fragrances

Space-Saving 2ft Hutch Package

Experience the glow of our newest line… Pure Radiance™



BloomNet Productsy A N K E E C A N d l E

Fragrances for Fall & Holiday 2012

Apple PumpkinCultivated with care … home-grown apples and pumpkins blended with ginger and clove.

Harvest WelcomeCozy up with this inviting combination of farm-fresh pumpkins spiced with just the right amount of brisk autumn air.

Treehouse MemoriesWarm, earthy woods in sweet, familiar spices evoke memories of crisp Autumn days spent amongst the changing leaves.

Season’s Blessings™ Partake in a fragrant array of nature’s bounty … perfect notes of pear, plums and grape with hints of spice and cardamom.

Let the fall begin… This fall, consumers will be excited to open their homes and hearts with these new fragrances in the rich, on-trend colors of the season. Inspired by the warmth and goodness of home, the fragrances of autumn treats, fond memories from childhood, and the blessings of nature will touch hearts and trigger consumer demand. Optimize your fall assortment and let the season begin.

Item Whol PackDescription Cost SRP Qty

Large Classic Jar $14.00 $27.99 1Medium Classic Jar 12.50 24.99 1Small Classic Jar 5.50 10.99 3Large 2-Wick Tumbler 14.00 27.99 1Medium 2-Wick Tumbler 12.50 24.99 1

Item Whol PackDescription(continued) Cost SRP Qty

Regular Tumbler 8.00 15.99 1Samplers® Votives 1.00 1.99 18Tarts® Wax Potpourri .97 1.99 24Tea Lights (12/box) 5.00 9.99 1

Let the giving begin… A new twist on favorite traditions and key consumer trends livens up your holiday assortment and gives consumers a reason to buy. They’ll be anxious to give and receive these unique fragrances inspired by nostalgic family recipes, a fresh approach to traditional pine, and a “red” hot approach to a classic seasonal color. Deck your assortment with these new intros and give yourself a holiday advantage.

Peppermint BarkA favorite dessert combination that everyone loves! This irresistible blend of white peppermint, chocolate swirl and wintergreen is oh-my-yummy!

Red Velvet™Popular regional flavor is now a national “scentsation”! A most decadent creation of creamy frosting atop moist cake and a touch of brown sugar. So very sweet!

Pinecone & LimeBright citrus trend makes ever-popular pine a new sparkle!Vividly fresh and cool … a surprising combination of citrus and lime, herbs and pine.


Best-SellingFragranceProgram:Now you can offer your customers Yankee Candle’s 20 best-selling fragrances in a FREE 4-foot branded hutch.* You’ll receive:

• FREE Yankee Candle hutch display ($650 value), signage and lighting for display, and new dealer store sign packet

• All 20 best-selling fragrances in the following forms: large jar (22 oz.), medium jar (14.5 oz.), and regular tumbler (7 oz.)

• 8 fragrances of small jars (3.7 oz.)• 6 fragrances of scented tea lights (12/box)• 5 fragrances of: reed diffusers, Samplers® votive

candles, and Tarts® wax potpourri• Purchase entire package for $3,058.40

including the FREE hutch!* hutch measures 86"H x 47"W x 18"D

We Now Offer Customized Assortments. Ask Your Representative!

Standard assortment fragrances vary from those pictured above.Ask your representative for more details, or if you’d like to customize your assortment.

FREEDISPLAY

&SHIPPING— a $635 value —

ItemDescription

WholCost

FragrancesxQuantityEach

TotalPcs

TotalCost

Large Classic Jar 14.00 20 x 4 80 1120.00

Medium Classic Jar 12.50 20 x 4 80 1000.00

Small Classic Jar 5.50 8 x 3 24 132.00

Regular Tumbler 8.00 20 x 2 40 320.00

Samplers® Votives 1.00 5 x 18 90 90.00

Tarts® Wax Potpourri 0.97 5 x 24 120 116.40

Scented Tea Lights (12/box) 5.00 6 x 2 12 60.00

Premium Reed Diffusers 11.00 5 x 4 20 220.00

Ash 4-Foot Hutch & Display Signage FREE!

4-FootHutchPackageGrandTotal: $3058.40

is the official

candle company of

BloomNet




Everyday Best-Sellers1 2 F R A G R A N C E A S S O R T M E N T

Recommended Fragrances

Beach Walk®Clean Cotton®

Home Sweet Home®Lilac BlossomsMeyer Lemon

Midnight Jasmine

Midsummers Night® Pineapple Cilantro

Pink Sands™Sun & Sand®

Sage & CitrusVanilla Cupcake

Fall/Holiday Best-Sellers1 2 F R A G R A N C E A S S O R T M E N T

Recommended Fragrances

Apple PumpkinAutumn Wreath™

Kitchen Spice™MacIntosh

Spiced PumpkinVanilla Cupcake

Balsam & CedarChristmas Cookie™

Mistletoe™Peppermint Bark

Red Apple WreathSparkling Cinnamon™


We Now Offer Customized Assortments. Ask Your Representative!

Assortment fragrances vary from those pictured at left. Ask your representative for more details, or if you’d like to customize your assortment.

Payment can be made in three monthly installments of $580 each, and/or applied to your BloomNet Clearinghouse Account.

Subject to credit approval.

Ash Combo Merchandiser measures 74"H x 32"W x 22"D and is double-sided so that products can be displayed on both sides.

ItemDescription

WholCost


TotalPcs

TotalCost





Premium Reed Diffusers 11.00 4 x 6 24 264.00

Ash Combo Merchandiser Display Fixture FREE!

AshComboPackageGrandTotal: $1740.00

FREEDISPLAY

&SHIPPING— a $488 value —




What other florists are saying about Yankee Candle:“I can’t believe I sold out my entire initial order in just over one month.”

“I’ve done a few arrangements with these candles. They sell fast. I’m going to do more. There is a perceived higher value that will last long after the flowers are gone.”

The Bloomnet/Napco partnership with Yankee Candle has opened a lot of eyes… it’s good business. The examples above speak for themselves; a lot of non-believers have been converted. Isn’t it time you got the details? Just call your personal Yankee Consultant to find out how easy and affordable it is.

A popular option is the 2-Foot Ash Hutch package (at right), with its small footprint and big return. But Yankee Candle offers a large array of merchandising and display options, customized to best suit your needs. Call for more information. (For new dealer request, minimum order required.)

Exclusive!Space-Saving2-FootHutchPackageIncludes six fragrances that can be customized for your store, plus a FREE hutch and display signage!

ItemDescription

WholCost


TotalPcs

TotalCost



Small Classic Jar 5.50 4 x 3 12 66.00

Large 2-Wick Tumbler 14.00 3 x 2 6 84.00

Medium 2-Wick Tumbler 12.50 3 x 2 6 75.00



Tarts® Wax Potpourri .97 3 x 24 72 69.84

Scented Tea Lights (12/box) 5.00 3 x 2 6 30.00

Botanical Reed Diffusers 12.50 2 x 4 8 100.00

Ash 2-Foot Hutch & Display Signage FREE!

2-FootHutchPackageGrandTotal: $1051.84

TheEssentialAssortmentMaximize your sales by profitably appealing to a broad range of customers with the fragrances

they want in this tailored assortment of exciting new fragrances, second-year rising stars, proven

top sellers and key seasonal fragrances.

>

Ask about ourFragranceoftheMonthprogram!

NEW


Whol PackItem Cost SRP Qty

Large Vase $14.00 $27.99 4Medium Vase 11.50 22.99 4Small Vase 5.50 10.99 4Reeds 11.00 21.99 4

Crackling LumiWick™

Large Vase $14.00 $27.99 4Medium Vase 11.50 22.99 4(NOTE: The small vase is not available in Crackling LumiWick™)

after dark™ Enjoy an enchanted evening with this nocturnal mix of night air, garden herbs, rich woods and musk.

apple chai Cozy and comforting, this relaxing brew of apples, berries, cinnamon stick and spices is a treat for the senses.

cinnamon scone Fresh-from-the-oven fabulous ... pinches of cinnamon, nutmeg, ginger, & brown sugar make this scent feel baked with love.

crème brulee Savor theevening with this rich and creamy blend of caramelized sugar, maple and bourbon.

denim™ Comfortable and casual ... this carefree mix of citrus, white flowers, cedarwood and musk is as relaxed as a Saturday afternoon.

emberlight™ Bask in the glow ... pine, charcoal and balsam combine to bring the warmth and comfort of the fireside home.

ice crystal™ refresh, renew and revitalize with this modern mix of mint leaf, eucalyptus, pine and cedar.

lavender chiffon™ Take a moment for yourself ... relax and unwind with this silky, smooth, lush lavender bouquet.

petals Treat yourself to flowers with this soft bouquet of sweet peas, berry blossoms and musk.

pumpkin All the warmth of the season in a creamy blend of pumpkins with a touch of cardamom and brown sugar.

pine cone The wonder of the winter woods comes indoors in a medley of cedarleaf, pine, eucalyptus balsam and fir.

yuletide™ Wrap yourself in the spirit of the season with this festive mix of nutmeg, ginger root, clove and rich amber.

Comfortable.Fashionable. Distinctive.Experience the glow of our newest line featuring a wide LumiWick™ flame and contemporary style.

NEW! Crackling Lumiwick™

A wilted bouquet is the last thing you – or your bride – need on her wedding day. With OASIS® Floral Foam Maxlife, you can rest assured the bouquet will last for days, allowing you to design days ahead and avoid the morning-of rush. And with an OASIS® WEDDING BELLE® Grande Holder, your bride can get the hand-tied look she desires while getting the flower life she needs. See more results at www.oasisfloral.com/maxlife/us.

Bouquets stay fresh for days in OASIS® Floral Foam Maxlife.

IT’S ONLY AS BEAUTIFUL AS

THE FOAM IT’S IN.

OASIS® WEDDING BELLE® Bouquet Holder

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Everyday Balloons

Powered by

BloomNet ProductsB A l l o o N S



18” Foil BalloonsBest selling occasion, colors, designs and sentiments! Features Baby, Get Well, Happy Birthday, Love, Valentine’s Day, and Mother’s Day.

Occasions: Birthday, Get Well, LoveAnniversary, Baby

Case pack: 25Case Price: $16.25Unit Price $0.65Suggested Retail Price: $3.99

Case pack: 100Case Price: $65.00Unit Price: $0.65Suggested Retail Price: $3.99

18” Sentiment AssortmentsChoose from the largest selection of best selling foil balloon shapes & designs!

21BloomNet Products 21Visit us at www.MyBloomNet.net today!

Baby Marquee Shape Mylar BalloonCode: #92830Unit Price: $2.50Case Pack: 12Case Price: $30.00

includes: 6 Baby Girl Marquee Shape6 Baby Boy Marquee Shape

Mixed SentimentMylar Balloon AssortmentCode: #92841Unit Price: $2.50Case Pack: 12Case Price: $30.00

includes: 3 Tiny Bundle Rattle Shape,3 Thank You Burst Shape,3 Bumble Bee Shape3 Chatterbox Orange Flower Shape

Big White Birthday Cake Shape Mylar BalloonCode: #92822Unit Price: $2.50Case Pack: 12Case Price: $30.00

22

The floral industry is all about building relationships. We’ve worked with the other major competitive wire services, and choose BloomNet as our exclusive wire service provider. Here’s why...

Bob Tucker and Bill Bobulinski, owners of Miss Daisy’s Flowers & Gifts, Leesburg, FL

Cost SavingProcurement costs are lower by leveraging Napco, Palletized Glassware, Yankee Candle, Chocolates, Balloons, and Gift Basket programs.

Profitable FulfillmentNo other Wire Service provides detailed order projections, small case packs, or multiple container uses to reduce inventory exposure.

Innovative Marketing Servicesaffordable selection guides, professional custom print materials and online advertising through Wedding Wire bring new customers into our shop.

Education, Networking & Industry SupportWe continually expand our knowledge and learn from fellow florists by reading Floriology, attending Fresh Forums and courses at the new Floriology Institute.

BloomNet is a friend to the florist and helps our business thrive!

Build customer

relationships first,

do business second.

BloomNet stands behind

those words and that’s

why we stand

behind BloomNet

“

“

BloomNet isOur Wire

Serviceof Choice

22

BloomNet is a friend to the florist and helps our business thrive!

BloomNet® Services

Make arrangements togrow your business

• Premier, industry accredited floral education center.• Expand artistic design skills, stay on top of the most recent

trends, enhance best business practices.• Wide range of courses and forums to support any

schedule and budget.• Pathway to state and national certification including AIFD.• VIP access to Napco Showroom, new product previews

and discounts.

Enroll at the Floriology Institute and create new opportunities for success. Learn the latest and most innovative design techniques. Increase networking possibilities. Build confidence, make new friends. And much more!

- rAVIN WIllISBOULeVARD eAST FLOWeRS & GiFTS, NeW JeRSeY

“ I really enjoyed the course. I learned a lot of techniques that I do not use everyday and learned how to apply the different techniques more efficiently in my arrangement.”

For More Information about the Floriology Institute, contact us at www.mybloomnet.net/floriologyinstitute.html or call 1-800-BloomNet (1-800-256-6663)

Education is the key to our success2013 Schedule of eVeNTS & weBINAR SeRIeS - JAckSoNVIlle, flDate CourseName

1/20-1/24 5-Day Principles & Elements of Design with Jackie Lacey

1/26 Fresh Forum®

1/27-1/28 Customer Service Webinar with Tim Huckabee

Date CourseName

3/10-3/14 5-Day Sympathy of Today with Jackie Lacey

4/7-4/9 3-Day Modern Twist on Everyday Design with Donald Yim

5/19-5/23 5-Day Competition/Certification and Portfolio Skills with Jackie Lacey

Scan this code with your smartphone to

register today.On-Line Webinar

24

INSPIRATION

EXPRESSION

BEST PRACTICES

INNOVATION

COMMUNITY

Approved Pathway Provider

OUR MISSION

Our mission is to establish the premier, industry accredited educational services for the floral industry, to build a foundation for excellence, support best practices, and enable innovative approaches in floral design and retail business practices that allow florists to reach their full potential and allow their customers to recapture the joy and expression of the language of flowers.

Education is thefoundation & key to success:

FLORIOLOGY® INSTITUTE

As an industry we must continue to

embrace new innovations, to continue

to learn about our customers demands

and to provide them with the quality

fresh floral gifts that earned their trust

and allowed our profession the distinct title of

“floral artisans”.

As a best-in-class wire service provider, BloomNet feels

strongly that it is our responsibility to help educate

florists on best practices, reinforce principles and

elements of floral design, and stay abreast of the latest

trends to allow you to always remain top of mind with

your customers.

We believe floral education is the backbone of our

industry and is the reason BloomNet is incredibly

proud to open the doors to our new education

center, the Floriology Institute.

Our new state of the art facility brings together the best

talent in floral design and business instructors. We’ve

developed courses and training tools that provide

retail Florists the ability to build a solid

foundation in floral design, expand your floral

and business knowledge with advanced courses,

and provide a pathway to continue to extend

your education through state and national

education certification programs.

What’s more, the floriology® Institute is located

at our Napco Showroom in Jacksonville, FL

to provide you with access to the latest,

most affordable on-trend products

to help you grow you

business. These are

incredibly exciting

times for BloomNet

Florists, other

professional florists

and our Industry!

We couldn’t be more

thrilled to have the

opportunity to help

you grow, to prosper,

and succeed.

BloomNet ServicesF l o r I o l o G y ® I N S T I T U T E

Call us at 1-800-BloomNet (1-800-256-6663) or email us at: [email protected] BloomNet Services

27BloomNet ServicesVisit us at www.MyBloomNet.net today!

F L O R I O L O G Y ® I N S T I T U T E

CoursEs,ELEctivES & FOrumS

floriology® Institute offers a wide range of education courses, electives and forums to support your schedule and budget! Whether you’re a new florist just entering the industry, looking to

reinforce and expand your design skills, or seeking an education testing pathway for state and national Certification

programs, our flexible curriculums will fit your education needs. Florists can choose to attend a full week of courses or

select from 2-3 days courses, with add-on options for advanced 1 day hands-on classes, electives, and business forums.

COURSES

Design Courses

•AdvancedWeddingandParty&Events •Contemporary/High-Style/EuropeanDesign •AdvancedSympathy •PrinciplesandElementsofDesign •VisualMerchandising •CertificationTesting

BENEFITS

•IndustryPublicationDiscounts •ProfessionalPhotography •OnlineTutorial&VideoHow-To’s •NapcoShowroomDiscounts

SAlES&MArkETINg

•localStoreMarketing •Website/SEO •SocialMedia •CustomerService •CorporateSalesStrategies •FuneralDirectors •WeddingConsultations

BuSINESSOPErATIONS

•BusinessBestPractices&Profitability •leveragingPointofSale

Floriology® institute7800BayberryroadJacksonville,Florida32256TollFree-1-800-BloomNet(1-800-256-6663)[email protected]

Located in JACKSONVILLE

Located just minutes from the Jacksonville, FL airport. Our staff will

assist you with all travel transportation and event services. Hotel rates

starting a $69.00, include continental breakfast, and complimentary

transportation to the Floriology® Institute.

The Floriology Institute and FloralStrategies are pleased to offer you the 2012 Customer Service and Sales Webinar Series.

BloomNet florists oNlY pay $49.99(50%OFFtheStandardrateof$99.99).replaysareavailablefor$49.99.

Coming Soon• testing for competitions• Business Seminars• continuing Education Webinars

2012SCHEDULEOFEVENTS/WEBINAR

date Title 08.21 Professional Sales Skills 2.0

09.17 human Resources 2.0 Please note, this webinar takes place on a Monday – all others are on a Tuesday

a follow up to last year’s super-successful webinar with guest speaker Tracy Burger

10.16 cost control Boot camp learn to lower your cost of goods dramatically and operate your store more efficiently

11.06 holiday Boot camp 2.0 an action plan to be more organized, efficient and profitable at Thanksgiving and Christmas

12.04 Point of Sale System Boot camp just in time for the holidays, learn tips and tricks to get much more from your system whether from a wire service or independent provider

2013SCHEDULEOFEVENTS/WEBINAR

date Title 1.15 Valentine Boot camp Part 3 new tools and techniques to make the holiday super-profitable!

2.19 human Resources Boot camp Part 3 dealing with difficult employees, boosting morale and much more!

3.19 Prom Sales Boot camp Part 2 proven techniques to get bigger corsage sales and a LIVE design demonstration!

4.16 Mother’s day Boot camp Part 1 a complete action plan for bigger sales and a better holiday!

5.21 Time Management Boot camp: Summer Projects clever ways to use the slower summer months to energize your store and staff!

6.25 funeral Sales Boot camp Part 3 all-new sales techniques and plans for getting more funeral work.

Please call floralStrategies at 1-800-983-6184 with any questions.

Call us at 1-800-BloomNet (1-800-256-6663) or email us at: [email protected] BloomNet Services

BloomNet ServicesF l o r I o l o G y ® I N S T I T U T E

FLORIOLOGY® INSTITUTE WEBINARS

BloomNet® Floriology institute GainsAIFD PAThWAy PROVIDER DESIGN EDUCATION CERTIFICATION

For IMMEdIATE rElEASE – Carle Place, New york, January 4, 2012 – The american Institute of Floral Designers (aIFD) has approved the BloomNet® Floriology Institute as an aIFD Professional Floral Design Evaluation (PFDE) Pathway Provider. BloomNet is the floral industry’s preferred wire service provider and one-stop destination for innovative products and best-in-class services.

The BloomNet Floriology Institute, located in Jacksonville, Florida, offers a wide range of courses, electives and forums to reinforce and expand the floral design skills of Florists as well as enhance their business practices. as an approved aIFD PFDE Pathway Provider, Floriology Institute provides the educational curriculum and testing Florists need to achieve the status of Certified Floral Designer (CFD) and also become an accredited Member of the american Institute of Floral Designers.

“Education is the backbone of the floral industry and the foundation for success as a retail Florist. By continually embracing new design techniques and staying ahead of the latest trends through ongoing education, Florists are better able to express their talents as floral artisans and create the finest and most exciting fresh floral gifts,” said Mark Nance, aaF, President of BloomNet. “We are honored that Floriology Institute has been named as an aIFD PFDE Pathway Provider, furthering BloomNet’s commitment to helping Florists grow their businesses.”

The Floriology Institute has announced its 2012 Design Course schedule, which commences January 23, 2012 and continues through august 1, 2012. Course instructors include the industry’s most talented, experienced and knowledgeable floral design experts. Courses feature creative, hands-on exploration of innovative floral design techniques and principles in a state-of-the-art learning environment.

Floriology Institute tuition for BloomNet members for a 3-day design course is $449.99 and $549.99 for non-members. Payments can be split into 3 month payments on BloomNet clearinghouse statement or paid by a major credit card. Tuition for a 5-day design course is $749.99 for BloomNet members and $849.99 for non-members. Payments can be split into 6 month payments on BloomNet clearinghouse statement. all returning students receive a 25% off discount. Scholarships to attend courses at Floriology Institute are available through state associations.

For more information about Floriology Institute or to register, please call (516) 237-7973 or email [email protected]. Visit www.mybloomnet.net/floriologyinstitute for a full schedule of courses.

29BloomNet ServicesVisit us at www.MyBloomNet.net today!

Approved Pathway Provider

INNOVATION IN EDUCATION

for the NextGeneration of Floral Designers!

FOLLOWUS ON

01_BN0412.indd 1 4/23/12 3:43:55 PM

Floriology MagazineFreshIdeasfromleadingIndustryexperts

Floriology InstituteState-of-the-ArtFacility,AIFDApprovedPathwayProvider,SupportforcompetitionandNationalCertification

NapcoEducationalVideoslatestTrends,DesignsandShapesincontainersandglassware

For more info: www.mybloomnet.net or call 1-800-BloomNet (1-800-256-6663)Scan for Floriology Institute course schedule

30

Grow yourWedding Business

BloomNet’s Wedding Wire™ program reaches 6 million brides each month with a customizable

online store front, flexible advertising packages, and affordable pricing with exclusive discounts

for BloomNet Professional Florists!

• Leads: Receive FREE leads from engaged couples in your local area. • Online Reviews: Easily compile and promote those positive wedding reviews on your homepage.

• Forums: Participate in wedding blogs to share ideas, experiences and helpful advice.

• Events & Deals: Showcase your events & deals to attract potential clients.

• Online is where the action is: 77% of couples plan their wedding online.

• Direct Connect: Bride’s will have direct access to the florist’s website, image gallery and contact information.

• Fastest Growing Network.

• 6 Million Visitors Per Month.

Manage all your advertising acrossnumerous sites all in one place

Advertise: SAVE 25% OFF all advertising packages.

31BloomNet Services

Visit http://wedding.bloomnet.net and click “call your local representative”

for the NextGeneration of Floral Designers!

To learn more about the BloomNet Florist Quality Care Program, contact us today. Visit www.bloomnet.net or call us at 1-800-BloomNet (1-800-256-6663).

Consider the bar raised

Flor

ist Q

uality Care Program

Flor

ist Q

uality Care ProgramWe’re taking the customer experience to a whole new level, encouraging the sharing of innovative ideas and best practices among Professional retail Florists.

• developed by Florists for Florists.

• Stringent standards and guidelines.

• Continually monitored and reviewed. • Ensures 100% customer satisfaction for all Florist-to-Florist transactions.

• offers unparalled support services.

• Increases customer loyalty, repeat business and profit potential!

Introducing the BloomNet Florist Quality Care Program

32

In Association With

Vehicle Wrap ProgrAm

To learn more about the BloomNet Florist Quality Care Program, contact us today. Visit www.bloomnet.net or call us at 1-800-BloomNet (1-800-256-6663).

34 BloomNet Services

BloomNet ServicesV E h I C l E W r A P S

Visit http://wrap.bloomnet.net or Call 1-877-345-SPoT (1-877-345-7768)

DID YOU kNOW?• Vehicle signage garners over 8 million impressions in a 12 month period.*

• 92% of people notice and read graphics on wrapped vehicles.*

DRIVE LOCAL SALES Here is your opportunity to market your local retail floral location 24 hours a day! BloomNet in association with The Color Spot is offering this exclusive Vehicle Wrap Program to our network of professional florists. all you have to do is select a wrap, have it installed and keep on delivering. Visual communication is key in brand identity and driving local sales, no additional marketing effort is required, it’s that easy!

Marketing your shop the simple way! Select a vehicle wrap and personalize the wrap with your shop logo, website, phone, address and slogan. Once a wrap is designed and proofed, The Color Spot will contact a local certified installer on your behalf and installation arrangements will be coordinated. From purchase to install, the entire process takes approximately two weeks.

WhAT IS ThE BLOOMNET VEhICLE WRAP PROGRAM?a BloomNet vehicle wrap consists of a graphic design (produced and developed by The Color Spot), which is then printed on state of the art 3M vinyl with 3M gloss laminate. Once the wrap has been produced it is applied or “wrapped” on your vehicle. The application is so precise it is often mistaken for a custom paint job.

*Source-Traffic Audit Bureau

VEhICLE WRAPS Drive YOUR BUSINESS IN ThE RIGhT DIRECTION

OVerVieW

hOW MANY DESIGNS CAN I ChOOSE FROM? Choose from multiple designs. For an additional $500, allow Color Spot to create a completely custom design for you. For details please visit http://wrap.bloomnet.net

hOW DO YOU WRAP A VEhICLE?The vinyl is accurately arranged and applied to the vehicle. The actual process is extremely precise, and overseen by a talented Color Spot professional.

IF MY COMPANY INFO ChANGES, CAN IT BE ChANGED ON ThE WRAP? Our designers work with you throughout the process to ensure that the message conveyed in the design is accurate and appropriately reflects that of the company and product.

WILL I GET A PROOF BEFORE ThE WRAP IS PRINTED? Yes, there is a proofing process where you will approve or make changes before moving into printing production.

hOW IS MY WRAP PRINTED? Color Spot’s large format printers are fitted with state of the art ink systems insuring the best color schemes and resolution available in the industry. They have carefully chosen premium 3M material, which has been time tested and proven as being the industry best for use in vehicle wraps.

WhAT SIZE WRAP FITS MY VEhICLE?To choose the correct product, please read the item descriptions on http://wrap.bloomnet.net. If you cannot easily decide which product to select, please call The Color Spot at 1-877-345-SPOT for additional assistance.

*Price does not include 7% finance charge and applicable sales tax.

GRAPhICS Q&A

hOW CAN I PAY FOR ThE WRAP? apply 12 monthly installments to your BloomNet Clearinghouse account, or apply the full amount to a credit card. For example, if your wrap cost $2,100, we will bill you $175 for each of the next 12 months.*

hOW MUCh DOES INSTALLATION COST? Installation is already included in the price.

WhO INSTALLS MY WRAP? Color Spot has a nation-wide network of certified wrap installers. They will select an installer in your local area, and schedule your install.

hOW LONG DOES IT TAkE TO WRAP MY VEhICLE? a typical install is complete in 1-2 days, depending on the size of the vehicle and the intricacy of the bodywork. Time estimates are given to all clients prior to beginning the printing and installation process.

DO I NEED TO WRAP ThE ROOF OF MY VEhICLE? If you have a tall vehicle like a van or box truck, we would not suggest it because no one will see it. However with smaller vehicles it is completely up to you, but we suggest wrapping it if it’s visible.

ARE WRAPS APPLIED TO ThE WINDOWS? Yes, but only rear side and rear windows. Window wraps are printed on a special perforated vinyl that allows the driver to see through.

WILL ThE WRAP DAMAGE MY PAINT? No, a vehicle wrap, when applied and removed correctly, will not damage your car’s OEM paint. In fact, it protects it by preventing UV light from reaching the paint.

hOW LONG WILL A WRAP LAST? Color Spot offers a performance guarantee of 3 years. Please be sure to hand wash wrap and be sure to never use a pressure washer. Commercial car washes will damage your wrap.

INSTALLATION Q&A

35BloomNet Services

Visit http://wrap.bloomnet.net or Call 1-877-345-SPoT (1-877-345-7768)

faq

Outfit Your Staff and Shop with Custom Apparel and Supplies

BloomNet ServicesZ A G W E A r

Visit http://apparel.bloomnet.net or Call 1-800-366-4924 x369 36 BloomNet Services

Visit our Online Store for Uniform and Shop Supplies

http://apparel.bloomnet.net

37BloomNet Services

Visit http://apparel.bloomnet.net or Call 1-800-366-4924 x369

Our Program Includes: •User-friendlyonlineordering •Superiorcustomerservice •Customization(shopname&logo) •Qualitybrandnameapparel(uniform

qualityavailable–wrinklefree)

Uniforms: •Shirt •Aprons •Namebadge

•Hat •Jacket •Sweatshirt

Shop Supplies: •GiftBags •Pens •FlexiVases

•Magnets •DoorMats •Calendars

Preferred Pricing for BloomNet Florists

•PreferredpricingforBloomNetFlorists

•Diverseproductandcolormix•ApplytoyourClearinghouse

account

BloomNet® Technologies

Technology MadeSimple

DirectoryOnlineFast and easy order entry, florist selection and sending

BusinessManagementSystemFloral industry’s most innovative point of sale solution

HostedWebsitesFeature-rich solutions for connecting with customers

CreditCardProcessingCost effective, secure and reliable

TechnologyAdvisoryCouncilProviding Valuable BMS input

BloomNetEssentialBest-in-class software guiding everyday operations for BloomNet Florists

SinglePlatformBloomNet’s NEW Webmarketing Program

More productivity means more profits. With BloomNet’s state-of-the-art Business

Management System and its easy-to-use software you can get more done in less time

– increasing efficiencies and reducing operating expenses. Best of all, this intuitive,

comprehensive and web-based point of sale solution gives you the freedom to be a

creative floral artisan, allowing you to concentrate on growing your business instead

of thinking about your technology.

Focus on your customers, not your software.

• Designed by florists...for florists.

• Easy single-order entry screen.

• Fully integrated with BloomNet Essential and BloomNet Hosted Websites... enables you to provide seamless best-in-class customer service for all your orders.

One system does it all.

• Captures orders, verifies addresses for deliveries, routes orders for drivers, tracks sales tax, prints professional enclosure card messages, and much more.

• Provides increased visibility into your business intuitive pre-configured reports...eliminating the time-consuming manual tracking of information.

• Frequent software enhancements to meet your growing business needs.

• Designed to make you independent of your wire service.

Everything you need, for less than you expect.

• Affordable pay-as-you-go pricing with flexible monthly payments.

• No long term contracts.

• At as low as $150 per month, the system costs less than $0.94 an hour, enabling your most productive employees to focus on what they do best.

BloomNet BusinessManagementSystem

BloomNet Technologies

Email: [email protected] or, Call 1-800-BloomNet (1-800-256-6663)40 BloomNet Technologies

BloomNet BusinessManagementSystem

41BloomNet TechnologiesVisit us at www.MyBloomNet.net today!

Point of Sale

• Quick Order Entry & Management (Cash & Carry, Delivery, Outwire)

• Customer Receipt and Super Ticket with Enclosure Card

• Real-time Credit Card Processing

• Complete Product Catalog (including 1-800-FLOWERS.COM® and BloomNet Selection Guide collections, and your own shop-specific gifts and arrangements)

• Robust Customer Database

Order Management

• Order Modification (Edit, Cancel, Reject)

• Integration with BloomNet Wire Service

• Integration with BloomNet Hosted Websites

• Ability to enter inbound orders from wire services other than BloomNet

Business Management

• Work Queues (To Be Designed, Awaiting Delivery, Out For Delivery)

• Delivery and Trip Routing

Financial

• Integrated Credit Card Processing allows for automatic adjustments and additions against the transaction

• Automated tax calculation and reporting

• Cash Flow analysis (incorporating wire service rules and percentages)

• Automated Tax Calculation

• Custom Promotion Codes

FEaTurES aT a gLaNCE

Save money and enhance your bottom line. Relieve the workload

burden of managing credit card transactions. And relax, knowing

your customers’ credit purchases are being processed with the

highest security and reliability. BloomNet’s Credit Card Processing

offering is the low-cost solution that delivers tangible benefits to your

business every day.

BloomNet CreditCardProcessing

Exceptional service, simple pricing. Clear advantages.

• Integrates directly with the BloomNet Business Management System and BloomNet Hosted Websites for automatic real-time processing.

• Service provided by a third party. Unlike competitive providers, BloomNet does not have visibility into your shop’s credit card processing and clearing.

• Wholesale rates.

• Separate credit card and BloomNet Clearinghouse statements.

• affordable equipment leasing and purchase.

• No upfront fees.

• PCI Compliant

• We are an authorized reseller.

• Competitive pricing for all your technology hardware needs.

• apply hardware purchases directly to your Clearinghouse Statement!

42


HardwareProcurement

Email: [email protected] or, Call 1-800-BloomNet (1-800-256-6663)

INBOUND BLOOMNET ORDEROrder Number: 999999999Sequence: I1Delivery Date: Thursday 01-01-2009Reference: 11111

Sending Florist:A9990000BloomNet Florist866-256-6663

Received on BloomLink: 01-01-2009 01:45 pmReceived by Florist: 01-01-2009 01:45 pmOccasion: OtherCurrent Order Total ; $24.99Order Information:[0000] - Test PrintQuantity: 1 Amount ; @$ 24.99 each

Second Choice:

Special Instructions:

Recipient Information:Mrs. Smith123 Bay AvenueNew YorkNY - 11514USAPhone : 866-256-6663

Received By:______________________ Time:_____

Mrs. Smith123 Bay AvenueNew YorkNY - 11514USAPhone : 866-256-6663

YOUR BLOOMNET FLORISTSHOP ADDRESS & PHONE NUMBERAPPEARE HERE

HAPPY ANNIVERSARY MARIANNELOVE, PAUL

INBOUND BLOOMNET ORDEROrder Number: 999999999Sequence: I1Delivery Date: Thursday 01-01-2009Reference: 11111

Sending Florist:A9990000BloomNet Florist866-256-6663

Received on BloomLink: 01-01-2009 01:45 pmReceived by Florist: 01-01-2009 01:45 pmOccasion: OtherCurrent Order Total ; $24.99Order Information:[0000] - Test PrintQuantity: 1 Amount ; @$ 24.99 each

Second Choice:

Special Instructions:

Recipient Information:Mrs. Smith123 Bay AvenueNew YorkNY - 11514USAPhone : 866-256-6663

Received By:______________________ Time:_____

Mrs. Smith123 Bay AvenueNew YorkNY - 11514USAPhone : 866-256-6663

YOUR BLOOMNET FLORISTSHOP ADDRESS & PHONE NUMBERAPPEARE HERE

HAPPY ANNIVERSARY MARIANNELOVE, PAUL

BloomNet CreditCardProcessing

We’ve made communicating with other BloomNet Florists a seamless experience. And now, BloomNet Essential

technology is even better. Manage each of your BloomNet orders more effectively. Run your business more

efficiently. Boost your sales, productivity and profits immediately – all with one web-based application that’s as

advanced as it is user-friendly.

BloomNetEssential

Powerful technology, at your fingertips.

• Send and receive floral wire orders and messages instantly and electronically.

• Submit Report of Incoming Orders electronically.

• Automatic printing of BloomNet orders and messages.

• Utilize “Quick Links” to access commonly used websites such as BloomNet Products and Napco.

• Enjoy automatic updates to the software without interruptions to your business.

Self-service capabilities to make your life easier.

• Access Clearinghouse Statements online.

• View Design Resource Guides, Floral Selection Guides, recipes and product images online.

• Zip code management.

• Self suspension.

Enhance customer service with enclosure cards.

• Save time, reduce labor costs by solving a repetitive and manual task.

• No spelling errors, easy to read.

• Professional presentation reinforces branding with your shop name, address and phone number on every order.

• Flexible, perforated format.

Visit us at www.MyBloomNet.net today! 43

HardwareProcurement

The industry’s first and most advanced digital Directory. Fast, easy to use and loaded with features to give your

shop a competitive advantage. In addition to being an indispensable tool to increase your sales and profits

through advertising, BloomNet’s Directory Online gives you the ability to enter orders, select fulfilling florists and

send orders – all in one. What’s more, you’ll have the confidence in knowing you’re selecting the best qualified

florists to fulfill your orders.

BloomNetDirectoryOnline

The perfect complement to your business.

• Designed by Florists for Florists.

• Advanced search options to find the right florist to fulfill your outbound order.

• Provides instant information about distance to recipient, availability for delivery date and availability by product codification and minimums.

• Florist ratings to ensure the most professional florists receive your business.

• Conveniently send orders via BloomNet Essential and BloomNet Business Management System.

More features, more benefits.

• Dynamic Search returns only the florists that meet your customized search criteria.

• Refine Search lets you find exactly what you need...for example, search by facility type (hospitals, funeral & nursing homes), minimum pricing and product codification.

• Full-color Ads and color-coded listings increase your visibility and increase inbound orders.

• Updates to your Ads and listings are completed in days, not weeks.

• With BloomNet Florist-to-Florist sending on the rise, there’s no better time to advertise.

COMING SOON!THE NEW BLOOMNET DIRECTORY ONLINE• Search Faster, Send Faster • Easier Navigation for Quicker Use • High-Impact Advertising to Get You Orders

Stay tuned for more exciting news about the new enhancements coming soon to the BloomNet Directory Online!

Simplified Order Entry Screen& Enhanced Facilities Listings

Show on Map Feature &Distance Calculator Feature

COMING SOON!THE NEW BLOOMNET DIRECTORY ONLINE• Search Faster, Send Faster • Easier Navigation for Quicker Use • High-Impact Advertising to Get You Orders

Stay tuned for more exciting news about the new enhancements coming soon to the BloomNet Directory Online!

Simplified Order Entry Screen& Enhanced Facilities Listings

Show on Map Feature &Distance Calculator Feature

44



BloomNetDirectoryOnline


Compete more effectively with online floral retailers. Grow your business by giving

it more exposure. Fulfill local orders online. Plus, offer customers the ability to send

floral orders anywhere in the U.S. through your own e-commerce site. With BloomNet

Hosted Websites, you can increase average order value and boost profits with orders

coming directly to you through your website. And by utilizing our targeted online

marketing services, you’ll better engage your customers while we do the work of

managing your website design and email campaigns.

BloomNetHostedWebsites

It’s a new floral landscape. Seize the opportunities.

• Expand your marketing reach to millions of potential web visitors.

• Enhance customer relationships.

• Improve service, gain repeat business.

a complete website solution.

• Easy, affordable. Powerful.

• Dozens of professionally designed templates including seasonal and holiday themes...change your store website design quickly and easily.

• Simple, user-friendly website administration.

• Pre-loaded with more than 250 product images and descriptions.

• Optimized for search engines.

• Customized banner ads to promote your shop.

• Create promotional codes, offer online specials and site-wide discounts.

• Free holiday email campaigns sent to your registered customers or a third party email list you provide.

• McAfee secure. BloomNet Hosted Websites are tested and certified daily to protect against identity theft, viruses, spyware and other online threats.

Increase your visibility with Locate My Florist.

• Online portal (LocateMyFlorist.com) enables consumers to search and locate BloomNet Florists nationwide.

• Customers find you on the web, and connect with you locally

• Increases your visibility to customers world-wide.


46


The BloomNet Technologies team is excited to announce a newly created Technology Advisory Council

consisting of five BloomNet Florists. This advisory council will be used to advise on the further development of

the BloomNet Business Management System while providing valuable input on what florist needs are in a fully

integrated POS system. The Council Members consist of a variety of florist, encompassing a broad perspective of

our florist members.

The council which meets quarterly to discuss enhancements and features for BMS is comprised of Council

members who will provide valuable information for all aspects of the floral community. From small town florist,

event florists, High volume florists, Cash and Carry and Delivery florists, and Florists from all over the nation,

the Council’s main function is to provide input and recommendations on upcoming and existing projects, daily

functions, new products/services, and/or concerns that they may have with BMS.

Overall, the council and its members have helped BloomNet create a new avenue of learning. BloomNet will

take the feedback received and use that in the future development of the Business Management System, making

BloomNet software even more florist friendly.

NEW! TechnologyAdvisoryCouncil

Council Members

• Jaime Castellanos - Conroys North Hollywood - - Franchise

• Rebecca Cross - Earth Art Florist

• Lynn Sear - Blooming Dales

• Bill Bobulinski - Miss Daisys

• Rick Davidson - Country Gardens More features, more benefits.


NEW! TechnologyAdvisoryCouncil

What Florists are saying about BloomNet Technologies

I fell in love with BloomNet's Essential Enclosure Card Solution. It saves my staff time and

I don't have to be concerned with handwriting issues. Best of all I love having the two

perforated halves, its so easy to use!

Paul O'Connell, owner of World of Flowers, East Northport NY

“ “

Thanks to the BloomNet Business Management System, the delivery trip sheets are much

more organized now, which means we don’t have to spend additional time on routing

and confirming trip sheets like we used to. I was able to get all of my drivers on the sheets

to easily track their trips. And once they come back to the store, I can easily find the trip

number which makes confirmations a lot faster!

Jaime Castellanos, Owner of Conroy’s North Hollywood, North Hollywood, CA

““

The BloomNet Business Management system is so easy! With website management, product orders,

wire-outs, shop-to-shop communication, order notes history, house account payments, and credit card

processing, we love it all! Using the BloomNet Business Management System has eliminated so many of

the extra steps we used to take each night before closing. And our accountant loves the daily reports.

Everyone at BloomNet has been right there helping us the whole time, and showing our team all of the

new features that the BloomNet Business Management System has to offer.

Rebecca Cross, Owner of Earth Art Florist, Granbury, TX

“

InTheirOwnWords...“

For further information about SinglePlatform visit bloomnet.singleplatform.com or email us at [email protected].

Introducing BloomNet’s Web Marketing Programpowered by

SinglePlatform. It’s yet another way BloomNet is powering-up your profit potential.

DIscoveR ThE POWER oF youRDIGItaL stoReFRont.

DidYouKnow? When researching products or services in their local area, over 90% of consumers now use online media. and 60% want more than just contact information*.

Theywantdetails.

hOW DO yOU TURN TODAy’S CONSUMERS INTO CUSTOMERS?BLOOMNET MAKES IT EASy.

Get discovered and grow your business!

BloomNet handles the setup and shares yourshop info, featured products, photos, special events, and more.

SinglePlatform publishes this information across the web, expanding your storefront to millions and providing the details potential customers are looking for.

*BIA/kelseyresearchgroup

48

49

The BloomNet Team at a Glance

BloomNet ServicesC o l o r S P o T

50BloomNet TechnologiesVisit us at www.MyBloomNet.net today!Call us at 1-800-BloomNet (1-800-256-6663)

or email us at: [email protected] BloomNet

BloomNet Team

BloomNet Senior Sales TeamGino MarottaDirector, National Sales

Contact Information:Telephone: 518-866-9778Email: [email protected]

Tony TantilloRegional Vice President - Region 2


Brent EgglestonRegional Vice President - Region 1


Your Market Area Consultant ensures that all BloomNet Florists meet our stringent qualifications by personally inspecting every flower shop. Enjoy the benefits of having the industry’s most experienced staff working for you and your shop, while serving you with Quality, Value and Service.

Chuck yearickRegional Vice President - National Accounts


Monica VaccariRegional Vice President - Premier


51Visit us at www.MyBloomNet.net today! BloomNet

Chuck yearickRegional Vice President - National Accounts


Monica VaccariRegional Vice President - Premier


Market Area Consultants > Western Region


Brent EgglestonRegional Vice President - Region 1


dane loveoK, TX (N)

469-534-9952 [email protected]

Tom WeddelCo, NE, KS, Wy

[email protected]

Connie St. JeanAK, or, WA, Id

[email protected]

donna SpauldingTX (S)


Ben FerroCA (S), hI

[email protected]

Perry WinslowAZ, NM, NV, UT

[email protected]

richard BenvenisteCA (N)

[email protected]

david ShipeKy, TN, Ar

[email protected]

Jackie harrellAl, MS, lA

[email protected]

Market Area Consultants > Eastern Region

Tony TantilloRegional Vice President - Region 2



Kristin MuellerPA (E), dE, NJ


Joanna ZervosMd, PA (C), WV, oh (E)

[email protected]

russell BelsheFl (S), Pr

[email protected]

Bill JacobsonNC, SC

[email protected]

doug CrescimannoFl (N), GA

[email protected]

Keith BockVA, Md


BloomNet ServicesC o l o r S P o T

BloomNet Team

Call us at 1-800-BloomNet (1-800-256-6663) or email us at: [email protected] BloomNet

Ken VorieNy (C), Ny (W), PA (W)


david BookMN, WI, IA



BloomNet Product & Directory Sales Specialist TeamMeet the BloomNet Product Team: For any questions reguarding BloomNet Products, Napco Products or Yankee Candle please call on one of our professional salespersons at 1-800-322-2421!

Maneula ArevaloBloomNet Product

Consultant1-800-322-2421 Ext. [email protected]

Jim AlbertSales Manager

1-800-322-2411 [email protected]

rebekah CrawfordBloomNet Product

Consultant

1-800-322-2421 Ext. [email protected]

Kelly WaltersYankee Candle

Specialist


Veronica JorcinDirectory Advertising Sales

Specialist


Jordan MaretBloomNet Product

Consultant


Bob leonardDirectory Advertising Sales

Specialist


Jeff lebergeDirectory Advertising Sales

Specialist


Amanda deenDirectory Advertising Sales

Specialist


Benny CreamerDirectory Advertising Sales

Specialist


Meet the BloomNet Directory Sales Specialists: For any questions reguarding Directory Advertising please call on one of our professional salespersons at 1-800-322-2421!

Ashley McManamanYankee Candle

Specialist


Jessie FairclothBloomNet Product

Consultant1-800-322-2421 Ext. [email protected]

54BloomNet TechnologiesVisit us at www.MyBloomNet.net today!Call us at 1-800-BloomNet (1-800-256-6663)

or email us at: [email protected] BloomNet

Ted NelsonVP Products & Services

[email protected]

Fred russellDirector, Publications

[email protected]

Vinnie McVeighSenior VP Operations

[email protected]

lisa CarmichaelVP, Marketing & New Business Development

[email protected]

Gregg CanigianiSenior Manager, Credit

& Collections

[email protected]

Marc GrzeskowiakVP of Technology

[email protected]

BloomNet Senior Management TeamMark Nance, AAFPresident


Gino MarottaDirector, National Sales

[email protected]

John ledwithDirector, Product

Management

[email protected]

BloomNet Team


BloomNet Management Team

Cindy Brookman - Manager Market Area Specialist

[email protected]

Adam ColbertMarket Area Specialist1-800-322-2421Ext. [email protected]

Jeff AltadonnaManager, Florist

Relations

[email protected]

les ChodockRetention Specialist

[email protected]

Jim FrancisFranchise Development

Consultant

[email protected]

dave dobbinsBusiness Analyst

[email protected]

James McCann Manager,

Products & Services

[email protected]

Nicole GandiniMarketing Coordinator

516-237-7973

[email protected]

laurin laderouteMarketing Manager

[email protected]

Tom ConwayMarket Area Specialist

[email protected]

Kervin dalencourManager, Customer

Service

[email protected]

doug Parks - Manager, Training, Industry Relations

[email protected]

John SnavleyMarket Area Specialist

MT, Nd, Sd

[email protected]

richard SquillaroManager, Planning,

Operations & Logistics

[email protected]

Jayla loveTechnology Sales

Consultant

[email protected]

Don’t Delay! To place your order, visit www.bloomnet.net or call us at 1-800-BloomNet (1-800-256-6663).

Grow your Sympathy Business with Professional Marketing Tools powered by BloomNet

Collections - 15 separate color sections, includ-ing sympathy for the home & plant collections.

Arrangements - Over 125 fresh new individual sympathy arrangements.

Latest Trends - Featuring both contemporary & traditional designs based on consumer demand.

Florist Friendly - Designs utilize the most commonly used floral varieties & can be re-created with ease by your designers!

Marketing - Leverage professional tools to market to funeral directors & customers both in person & online.

Affordable - Most affordable Tributes Selection Guide in the Industry -starting at ONLY $49.99*!

1-800-FloWErS.CoM® Sympathy Collection is now available as aBloomNet expressions of flowers selection guide insert

Sympathy Collection Insert ONLY $49.99* Sympathy Collection Insert & Stand alone Binder $59.99*

of -tributesSympathy Selection Guide

*Prices exclude shipping, taxes & applicable service charges.

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SOND DIRECTORY COLOR SPREAD

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