sonata RetailDriving Retail’s Foot Traffic

Founded at the beginning of 2010, based in Madrid and with over 40 employees.

TAPTAP is a company dedicated to offering services and technology in the mobile advertising industry with a clear wager on innovation and strong investment in R&D.

TAPTAP is currently in the process of going international with the opening of offices in LATAM and the USA in 2013.

Friendly, Hardworking, Mobile Media Experts work here

Who are we?

My experience

Physical World

Virtual World

Analytics

BehavioralTargeting

RealROI

Retargeting LTV

…but now, increasing smartphone penetration provides new opportunities…

Source: comScore

…specially in mature markets where mobile+GPS brings location

1.2 Billion SmartphonesWorldwide

770M GPS-enabled

Source:Business Intelligence

What´s near is more relevant: Mobile local ads work better

40% CTR Lift

48% CTR Lift

26% CTR Lift

5% CTR Lift

Less Than 1 Mile

1 to 2Miles

2 to 5Miles

5 to 10Miles

Source:Business Intelligence

That´s the reason why local mobile advertising is the fastest growing media segment worldwideIncreasing from 2012 $1.2B to $9B in 2017 in the US alone

Source:Bia/Kelsey

Next Big Thing

How Big is the Opportunity?

e-commerce Sales vs. Total Retail

< 5% $1,0Trill

GlobalCommerce

GlobalE-commerce

Enter sonata RetailDriving Retail’s Foot Traffic

Sonata Retail is the first global platform designed specifically to drive foot traffic to local businesses.

What is sonata Retail?

Customer Journey

Step 1

Client sees your local ad whilebrowsing on a smartphone/tablet

Step 2

Your ad shows distance to business and information on your offer

Step 3

Customer arrivesat your local business

Who is it for?Aimed at local businesses with limited knowledge of the internet

It’s fast and easy

Local businesses do not need a website In three easy steps and in less than 5 minutes any local business can start reaching local customers on their mobiles and tablets

A very simple process to create a mobile local Campaign in 3 simple steps and in under 5 minutes

1. Register your business

2. Determine Time and Location for your campaign

3. Create your ad

Step 1: Easily define your business location(s)One, several, hundred or thousands of locations. Works worldwide.

Step 2: Define campaign influence areasBy business location, competitors areas, high-traffic areas, by day of week, hour…

Step 3: Create Your Mobile Ad / Landing PageNo need for Tech or Creative expertise. sonata Retail takes care of it.

Real Time ReportingYou can monitor your campaigns and optimize them on the fly

Local Businesses only pay for the highest valued event

A Performance Model for the Physical World

Bringing real performance to local businesses

Local Businesses Pay for the Highest Valued Event

Demand based pricing means local businesses bid on time and space

Pricing varies based on demand conditions, day of week, time of day...

How we do it?Our retail-optimized RTB algorithm does all the hard work for you

RTB - 100milliseconds

Worldwide AdExchangeEcosystem TAPTAP Premium Network

Local Customers

Arrive to Local Business

Bids for local inventory

Ads show on mobiles and tablets near local

businesses

Actively looking for Resellerswww.sonataretail.com

Alvaro del CastilloFounder & CEO alvaro@taptapnetworks.com