Sonata Retail: Driving Retail's Foot Traffic

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Presentación de Álvaro del Castillo (TAPTAP Networks) en Off/On Commerce Day 2013

Transcript of Sonata Retail: Driving Retail's Foot Traffic

  • 1. sonata Retail Driving Retails Foot Traffic

2. Who are we?Friendly, Hardworking, Mobile Media Experts work hereFounded at the beginning of 2010, based in Madrid and with over 40 employees. TAPTAP is a company dedicated to offering services and technology in the mobile advertising industry with a clear wager on innovation and strong investment in R&D. TAPTAP is currently in the process of going international with the opening of offices in LATAM and the USA in 2013. 3. My experience 4. Physical World 5. Virtual WorldAnalyticsBehavioral TargetingReal ROIRetargetingLTV 6. but now, increasing smartphone penetration provides new opportunitiesSource: comScore 7. specially in mature markets where mobile+GPS brings locationSource:Business Intelligence1.2 Billion Smartphones Worldwide770M GPS-enabled 8. What s near is more relevant: Mobile local ads work better48% CTR Lift 40% CTR Lift 26% CTR Lift5% CTR Lift Less Than 1 Mile Source:Business Intelligence1 to 2 Miles2 to 5 Miles5 to 10 Miles 9. That s the reason why local mobile advertising is the fastest growing media segment worldwide Increasing from 2012 $1.2B to $9B in 2017 in the US aloneSource:Bia/Kelsey 10. Next Big Thing 11. How Big is the Opportunity? e-commerce Sales vs. Total Retail$1,0 Trill< 5%Global E-commerceGlobal Commerce 12. Enter sonata Retail Driving Retails Foot Traffic 13. What is sonata Retail? Sonata Retail is the first global platform designed specifically to drive foot traffic to local businesses. 14. Customer JourneyStep 1Client sees your local ad while browsing on a smartphone/tabletStep 2Your ad shows distance to business and information on your offerStep 3Customer arrives at your local business 15. Who is it for? Aimed at local businesses with limited knowledge of the internet Its fast and easy Local businesses do not need a website In three easy steps and in less than 5 minutes any local business can start reaching local customers on their mobiles and tablets 16. A very simple process to create a mobile local Campaign in 3 simple steps and in under 5 minutes1. Register your business2. Determine Time and Location for your campaign3. Create your ad 17. Step 1: Easily define your business location(s) One, several, hundred or thousands of locations. Works worldwide. 18. Step 2: Define campaign influence areas By business location, competitors areas, high-traffic areas, by day of week, hour 19. Step 3: Create Your Mobile Ad / Landing Page No need for Tech or Creative expertise. sonata Retail takes care of it. 20. Real Time Reporting You can monitor your campaigns and optimize them on the fly 21. A Performance Model for the Physical World Local Businesses only pay for the highest valued event 22. Local Businesses Pay for the Highest Valued Event Bringing real performance to local businesses 23. Demand based pricing means local businesses bid on time and space Pricing varies based on demand conditions, day of week, time of day... 24. How we do it? Our retail-optimized RTB algorithm does all the hard work for youBids for local inventoryRTB - 100 millisecondsAds show on mobiles and tablets near local businessesWorldwide AdExchange Ecosystem TAPTAP Premium NetworkArrive to Local BusinessLocal Customers 25. Actively looking for Resellers 26. Alvaro del Castillo Founder & CEO