Somolo Summit - South Beach

OCTOBER 21-23, 2012 SOUTH BEACH, FLORIDA

DDM12 SoMoLo Summit “Re-Defining Social, Mobile & Local Commerce”

Why Sponsor at SoMoLo Summit - South Beach?

Location & Date

“DDM12: SoMoLo Summit” will be held October 21-23 in South Beach, Florida. Venue: TBD Aug 15 2012

Daily Deal Media is excited to introduce a new event series on the three essential pillars of Social Commerce; Social, Mobile & Local

Continuing our tradition of annual industry events, Daily Deal Media will be holding a 2-day event focusing on the dominate pillars of Social Commerce for Merchant Brands: Social, Mobile, Local This full 2-day summit will consist of the best and brightest minds of Social Commerce and will include: Strategy & Technology Workshops, Panel of Experts covering industry predictions, trends, executive tactics, technology platforms, along with case studies, product releases & startups in our Exhibitor DEMO Pit, and a full slate of networking opportunities.

Audience & Exposure: Our events bring together a diverse group of leaders who are continually shaping the future of the industry. Our direct subscriber base comprises of over 50,000 companies, executives and investors. Attendees expect Daily Deal Media and our sponsors to provide productive industry insight, data and solutions that will enable them to advance their social engagement strategies and commerce efforts. Thought Leadership: Our events allow sponsors to communicate and showcase their thought leadership and product offerings in an uninterrupted, direct manner. By speaking, moderating or participating in a panel, hosting a workshop or networking function, you have the rare opportunity to shape the experiences of a large number of top executives and decision-makers. Networking: Sponsors will be at the front and center throughout the summit and will enjoy the opportunity to engage and network with merchant brands and potential partners looking to make sense and take advantage of this high paced industry that’s continually evolving. Product Launches: Company and product launches, press releases, DEMO pits, and new initiatives will get highly targeted exposure and reach through our network of global attendee’s, media partners, speakers and related social commerce associations. Lead Gen via Therapy Sessions: We’re introducing an exciting feature at DDM12 called “Therapy Sessions” which will provide our sponsors with excellent lead gen opportunities by scheduling one-on-one therapy sessions for merchants and brands seeking your expertise. Read more about these sessions on our agenda and contact us to secure your preferred topics of expertise. Press Coverage: In addition to our own network of media brands, our media syndication reach has included: Forbes, WSJ, AOL, Reuters, USA Today, NBC, AP, Techcrunch, Portfolio, E-Commerce, MSN, MarketWatch, GigaOm, Venturebeat, Business Insider, Tribune, Crain’s, AP, Barron’s. Daily Finance, The New York Times, Chicago Sun-Times, dbusiness, Boston Herald, Houston Business Journal, INC Investor Visibility: Some of the Investors that have contributed through editorial content or VC panels include: Tim Draper, Draper Fisher, Ben Black, Akkadian Ventures, Phin Barnes, First Round Capital, Charles DelGrande, McGladrey Capital and Jay Turo, GrowThink


9:00 Opening Remarks 9:10 Keynote Speaker - “What’s Now, What’s New, What’s Next” 9:35 The State of Social, Mobile, Local Commerce | PANEL

•  Current State of Social Commerce •  How does this impact your current Social Media Marketing Strategy? •  What inspires customers to discover, share and buy your products? •  Defining the current Status Quo of these three diverse forms of commerce

10:05 Keynote Interview 10:20 Coffee Break 10:35 Content + Commerce | PANEL

•  Why content is “king” in commerce •  How is content best utilized and distributed through social, mobile and local campaigns •  Creating Engaging Content: 10 Tips to Revolutionize Social Shopping

11:00 Deals + Mobile | PANEL •  Generating awareness of local deals and flash sales •  Shaping consumer behavior through MOBILE •  Reaching LOCAL customers using social media •  Creating social incentives for deals in a mobile-friendly way •  Opportunities that exist via mobilization of deals with present day technology

11:30 Merchant Perspectives | PANEL •  What every merchant needs to know about Social Commerce and how it affects their brand •  How are consumers inspiring merchant brands and shaping their product offerings? •  Merchant Best Practices; case-studies, examples, trends, and benchmarks •  Thinking Beyond the Social Channel

12:00 Lunch 1:00 Online to Offline | PANEL

•  Invigorating sales in the offline realm to fuel new online initiatives •  Offline resources and strategies for data collection to compliment your online databases

1:25 Redemption & Payments | DEMONSTRATION •  6 Steps for creating a successful redemption and payment strategy •  Products and Technology you should be using TODAY •  Redemption + Rewards: Strategies that equal Loyalty

2:00 Sponsored Speaker Presentation 2:30 Networking Break 3:00 The Power of Data | PANEL

•  Leveraging Social Data to drive customer engagement and revenue •  Measure Twice, Cut Once: Using Data to increase ROI and customer lifetime value •  Resources & Tools available to effectively interpret what your customers are saying

3:30 Keynote Interview 3:45 Breakout Sessions

Workshop 1 Email Marketing Engagement Strategies Workshop 2: Social Marketing in a Rapidly Evolving Social Environment Workshop 3: Brand Building via Mobile Devices Workshop 4: Social Media Management: Overview of the latest tools and platforms

5:00 Cocktails & Networking Party 7:00 Gala Dinner – Sponsors, Speakers & Invited Guests Our Past Events Include:

Agenda - Day 1 - October 22, 2012 Sponsored workshops

and speaking engagements currently available. I please contact: [email protected]


9:00 Morning Keynote 9:20 SoMoLo Venture Capital | PANEL

•  SoMoLo Investment Roundup & Stats •  Investor Outlook and Feedback •  Current VC Climate: What they’re investing in and why

9:50 Sponsored Speaker Presentation 10:05 Ad Networks & Affiliates; Helping you scale cost-effectively | PANEL

•  Low Cost Customer Acquisition Options •  Understanding the bottom line value of your Affiliate efforts •  Advanced Local Lead Gen Strategies: What works & what doesn’t

10:35 Break 10:45 Social Coupons: Emerging Trends | PANEL

•  Digital vs Traditional Coupons: Redemption Rates and Sharability •  Reinforcing your Brand’s reputation through Progressive Coupons •  Coupon Gamification: Captivating your audience through games

11:40 Sponsored Lunch 12:00 Lunch 1:00 Sponsored Speaker Presentation 1:25 Email Solutions: Leveraging Email Marketing Effectively

•  Engagement: Planning, Targeting & Segmenting •  Build Lasting Relationships: Relevancy •  Technology: Which systems may be best for you •  Automation and Personalization: Solutions that Deliver! •  Email Data & Analytics: Re-Engagement Strategies that will Stimulate your subscribers

2:00 Mobile Deployment Strategies | PANEL •  Rapid Mobile Deployment: Zero to Mobile •  Driving Revenue through Mobile Apps •  Tour of Excellence: Case Studies of Successful Mobile Commerce Strategies

2:30 Presentation: “The Advantages & Challenges of Social Mobile Integration” 3:00 Networking & Demo Pit

•  Our Exhibitor DEMO Pit will provide a casual environment to network and demo Social & Mobile Commerce products and services demonstrated by our sponsors and exhibitors. A unique opportunity to discover and learn about cutting edge product offerings brought to you by the world’s most innovative companies.

6:30 Dinner: Various dinner options will be provided for all conference guests 8:00 Night out in South Beach

•  This exclusive event will be full of entertainment and networking at a local destination TBD. Last opportunity to network and get to know some of our sponsors.

Agenda – Day 2 - October 23, 2012 Sponsored workshops and speaking engagements currently available. I please contact: [email protected]

One-on-One Therapy Sessions

Sign up for 30 minutes of one-on-one advice from leading experts! Sign up for an appointment with the expert of your choice and get undivided attention to help solve your SoMoLo challenges. Bring specific questions or ask for an overall overview of your marketing or deployment strategy. Sign-up for Therapy Sessions when registering or on-site at the summit registration desk when you pick up your badge. These slots fill up quickly, and we highly recommend signing up on our website prior to the summit. CHOOSE AMOUNG THESE TOPICS: •  Social Media Management & Strategy •  Mobile Commerce Deployment •  Social Commerce Technology Solutions •  Deals & Coupons: Boosting Revenue leveraging Group Buying •  Data & Analytics: SoMoLo Measurement

If you’re a leading expert and would like to run a series of Therapy Sessions, please contact [email protected] for more information.


Workshops Overview Our workshops provide PROVEN lead generation methods for sponsors to effectively target attendees interested in learning more about your products and services and how to effectively utilize them.

•  Event organizers will provide a dedicated room for each workshop sponsor for a total for 2 hours on Day 1 (Oct 22nd)

•  Workshop Sponsors are expected to run (2) back-to-back sessions giving attendees the opportunity to attend several sessions

•  Session One: 3:00-3:50 •  Session Two: 4:00-4:50

Those interested in workshop opportunities available as part of a sponsorship package, please contact [email protected] for details and availability.

Why Sponsor a Workshop?

Opportunity to directly engage your target audience in a closed

environment

Allotted time for deep dives into your product offerings

Promotion and registration of your workshop by SoMoLo

Summit event staff

Direct Product Demos, presentation of best practices &

case studies lead to higher conversions

Thought Leadership & Speaking

contributions in our main agenda panels

Exclusive & Limited

Available SoMoLo Summit Workshop Opportunities: Workshop 1: Email Marketing Engagement Strategies •  Planning and deploying successful campaigns •  Technology & Platforms: Do you know what you’re missing? •  Reinvigorating a lackluster subscriber base •  Relevancy & Content: Why it’s more important than you think •  Paying attention to your subscribers: Data you should be watching closely •  Product Demo’s and Case Studies: Using the platform effectively Workshop 2: Social Marketing in a Rapidly Evolving Social Environment •  Defining your objectives •  Incorporating Social Commerce for your brand •  Using your customers to curate your offerings •  Creating a promotional strategy •  Producing engaging content that drives traffic Workshop 3: Brand Building via Mobile Devices •  Preparing a branding platform: Creativity and Discipline •  How the move to customer-centric focus on mobile is working for merchant brands •  How your customers are changing the face of retail •  The new role of Tablets: Are you paying attention? •  M-Commerce vs M-Branding – Understanding the difference Workshop 4: Social Media Management: Overview of the latest tools and platforms •  Shutting out the Noise: The primary tools Merchant Brands should be focusing on •  Measuring Social Media Success: More than just metrics •  Social Media Crisis Plan: It’s going to happen - effective strategies to deploy when it does •  Conducting data driven reviews of your campaigns, and more importantly – understanding them!

For more information on speaking, sponsor and exhibitor opportunities, please contact: [email protected]

•  Optimizing the overall user experience •  Using Daily Deals as a promotional tool •  Ensuring your audience doesn’t become reliant

on incentives for social commerce •  How Ratings & Reviews lead to conversions


Sponsorship Packages Sponsored workshops and speaking engagements currently available. I please contact: [email protected]

Title Sponsor

For more information and a complete breakdown of each sponsorship option, please contact: Marc Morrow, VP of Sales & Media Partnerships Direct: (954)654-5714 Email: [email protected] For more information on speaking and panel opportunities, contact: Kara Kamenec Direct: (248)860-3585 Email: [email protected]

SPONSOR TYPE SLOTS PASSES HOTEL ROOMS GALA DINNER EXHIBIT SPACE PRICE

TITLE SPONSOR 1 10 10 Table + 10 Passes 10x10 Booth Space $50,000

PLATINUM 3 8 8 Table + 4 Passes 8x6 Booth Space $20,000

GOLD 5 6 4 4 Passes Table Space $10,000

SILVER 10 4 2 2 Passes Table Space $5,000

WORKSHOP 4 8 4 Table + 4 Passes Table Space $15,000

COCKTAIL SPONSOR 4 2 0 2 Passes No $2,500

DINNER SPONSOR 1 2 0 Table + 4 Passes No $3,500

NIGHT OUT SPONSOR 2 2 0 2 Passes No $5,000

LUNCH SPONSOR 4 2 0 2 Passes No $2,500

EXHIBITORS – DEMO PIT 20 2 0 TBD Table Space $2,500

All Sponsorships Include:

Branding in the SoMoLo Summit Program Guide Logo & Company description of 200 words on the official conference website: SoMoLoSummit.com Branding and editorial coverage on DailyDealMedia.com Credits & Logos on all official event video footage Credits & Mentions in event press releases Attendee lists with full contact details Ability for attendees to schedule meetings with your representatives during registration Event Organizers will work with your PR teams to schedule press interviews in the media pit Corporate branding on the lanyard and name badge Title Sponsor branding and signage throughout the event facilities Acknowledgement of your company in all event attendee confirmation emails Corporate identification on all event related print materials Corporate branding and link to your company’s website on the official summit website Corporate branding and editorial coverage on DailyDealMedia.com Acknowledgement during the opening and closing ceremonies, and at the gala dinner Brand mention included in all media advertisements and press releases Up to 3 items in registration bag Corporate identification on registration bag 30 Second Video Commercial on all official video coverage

TITLE SPONSOR Highlights


Sample of our Past Speakers and Sponsors Dean Debiase, Chairman & CEO Entertainment.com Charles DelGrande, Senior Managing Director McGladrey Capital Markets LLC Gary Lipovetsky, President Dealfind Bo Wu. Founder & CEO Lashou.com Andrew Moss, Chief Strategy Officer BuyWithMe Steve Wernikoff, Internet Consumer Protection Federal Trade Commission (FTC) Jay Turo, Founder GrowThink Mark T. Donohue, Chairman & CEO TripAlertz.com

Kenneth Kalb, Chairman & CEO Analog Analytics Chandu Thota, CTO TheDealMap.com Jay Edelson, Esq., Edelson McGuire Ben Black, Chief Investment Officer Akkadian Ventures Dan Hess, CEO Local Offer Network Dan Smith, Chief Marketing Officer Kgbdeals David Almeida, Partner Sedgwick LLP Will Elliott, Vice President Contactology Michael Niemann, Senior Manager, Mobile T-Mobile Bertrand Van Overschelde, VP Emailvision

Bo Wu, Founder & CEO Lashou.com Ghassan Halazon, CEO TeamBuy.ca Benzion Aboud, CEO Saveology Thomas Cornelius, CEO Adility David L. Tepoorten, VP, Specialty Markets Group North American Bancard Brian Lent, Chairman & CTO Medio Systems Bertrand Van Overschelde, Vice president North America Emailvision Eric Aubertin, CEO OneBigPlanet.com Kris Petersen, Founder and CEO DealsGoRound.com

Somolo Summit - South Beach

Technology

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