Somerville designs

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description

Designs requiring a photograph. Please download the PDF for project notes. I would be happy to bring the actual projects to an interview.

Transcript of Somerville designs

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This folder is a custom design focused on simplicity, leaving the project images to take center stage.
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project sheets retained simplistic design with minimalistic splashes of color. The folder spine left room for a spiral-bound final presentation. Spiral binding was metal brushed nickel.
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each staff member chose their own backside image. Only the backside of the card was varnished leaving the front matte. The personalized back images helped to raise morale and aid in discussion points. The goal was to have each of the employee owners working toward Marketing.
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Postcard campaigns. Targeted lists with scheduled client follow-up phone calls. One focused on healthcare clients, the other focused on school administrators.
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Co-op campaign with the Bellin Foundation. The goal was to gain the halo effect while raising awareness for the wellness of our clients in the leadershp function.
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Holiday client gift campaign. [200 total] The mugs were selected by using our large-handed worker guys as guineau pigs. The gloves would likely never be thrown out and would create comfort in association of our firm. The shredded blueprints told of our sustainable mission. In addition there was a reusabe hand warmer.
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for tradeshows.
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More money was spend on embroidered clothing during my employment; I opened up the book to all options. Employees could choose vests, hoodies, hats, etc. This created a higher level of branding, but more than that, it raised morale.
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Any occasion cards. More expensive than the non-recycled, but worth the impression the tag makes.
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Holiday gift card. Created by individuals with disabilities. Now that's giving!
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