SOME OF THE SUGGESTION TO DIFFERENTIATE AMAZON.IN FROM

COMPETITORS

By Girish Gopalakrishnangirishgopakrish@yahoo.co.in

+91 98808 75303

Since the days of barter system, consumers have been interacting with their friends, neighbours and family while making a decision to purchase products, (not necessarily for all the products).

Currently in the online commerce, consumers don’t have any easy flexibility to do this. They have to either do it offline or take the pain of doing a copy paste to check with someone whom they trust to get a product opinion.

CONSUMERS WANT TO TAKE SOCIAL HELP

WHILE SHOPPING

ONLINE

CURRENTLY, CONSUMERS

DON’T HAVE AN EASY

MECHANISM TO TAKE SOCIAL

HELP

NO HELP FROM TRUSTED SOURCES FOR CONSUMERS

SOLUTION: HELP THEM TO GET FRIENDS OPINIOIN & PURCHASE INFORMATION – PROPOSED FEATURES CHANGES TO AMAZON.IN

Showing Ratings, Reviews and Purchase information from friends in the product listing page help to short list products faster.

SOLUTION: HELP THEM TO GET FRIENDS OPINIOIN & PURCHASE INFORMATION – PROPOSED FEATURES CHANGES TO AMAZON.IN

Segregate ratings and reviews by friends. Show friends purchase information wherever required.

Option for asking a friend over any channel for an opinion.

SOLUTION: ALERTS OF FRIENDS SHOPPING ACTIVITY INFORMATION

Alerts on friends help and friends purchase help consumers to get make faster decision and discover new products that is relevant to them.

Cannot shop online with the family or friends together by taking advantage of being online together.

CANNOT SHOP ONLINE WITH

FRIENDS & FAMILY AT THE

SAME TIME

NO ADVANCES MADE IN ONLINE

SHOPPING

DISADVANTAGES OF ONLINE SHOPPING

No option to do co-payment while purchasing a product together for a family or as a gift for someone else.

No option to do things like bundling by users which can be shared with friends either for suggestion or as a advice.

SOLUTION: HELP CONSUMERS TO DO SHOPPING TOGETHER THROUGH CO-SHOPPING – PROPOSED FEATURES CHANGES TO AMAZON.IN

Products being viewed by other co-shopper and also chat (text or video) with the co-shopper to make a better purchase decision. Helps consumers to do shopping with their friends and increase social shopping

SOLUTION: HELP CONSUMERS CAN SHOP TOGETHER AND BREAK-UP PAYMENTS – PROPOSED FEATURES CHANGES TO AMAZON.IN

Create a group on the online store to purchase a product for themselves or for someone else as a gift. Discuss and suggest products to be purchased. Break-payments into equal or unequal amounts among the participants. E.g. Family purchasing for the home; Parent and Child purchasing a toy under the guidance and the payment done by the parent.

Thanks for your patience!Will appreciate any doubts or discussion on this.