Solving Visual Merchandising
Transcript of Solving Visual Merchandising
Solving Visual Merchandising
Visual merchandising is a major concern for high street stores,
who rely on their window displays to draw customers into
the shop and advertise any special products or deals that
they may have.
Visual Merchandising
• It is a great way to communicate the ethos or reputation of
a store very quickly, and a well thought out window display
can entice customers with a range of images, layouts and
colours.
Effective Reputation Management
It can also continue throughout a store, perhaps with a main
theme running throughout the interior to create a
streamlined appearance that encourages customers to move
through the displays
Store Wide Visuals
Point of sale stands can be a great way to create a unified
image within any store, and help to point customers'
attention to special offers or new products.
Unifying The Brand
Visual merchandising is such as important method of attracting
customers that it should be given a great deal of thought
before a design is created.
Customer Magnets
Many companies undertake market research in order to
determine what kind of Visual merchandising would be most
effective in their stores and window displays. It is then
necessary to find a company that can create bespoke visual
merchandising solutions to bring ideas to life!
Research Tricks
Banners can be very quick and easy to install, and can be hung
straight down from the ceiling or stretched across walls.
Banners with generic patterns, images or slogans (such as
'SALE' or 'NEW STOCK ADDED') can be stored away easily and
reused over and over again for practical and cost-effective
visual merchandising.
Visual Merchandising: Banners
These can be in the form of wallpaper, fabric or canvas prints,
and can dramatically change the look of a store from season
to season. Large portions of wall can be decorated with
logos or seasonal images, and as with banners these can be
easily interchanged to transform a store or window display.
Professional printing is a good way to make a large and
striking wall covering, and a good quality print can look
incredibly professional.
Visual Merchandising: Wall Graphics
These can be used to divide up space if you need to create
sections within your store, such as work areas for staff or
more private areas for discussions with clients and
customers. Screens or structures could feature a company
logo or slogan, or even specific information and images
relating to seasonal offers or products.
Visual Merchandising: Display
A generic image or slogan could be used permanently in store
or be used over and over again, giving a versatile
merchandising solution. Many printers and media companies
will be able to offer completely bespoke designs and
solutions for freestanding screens and structures - they can
look the most professional and effective when they are
merged into an existing scheme or store layout.
Visual Merchandising: Promotion
Discuss the particulars of any existing store fixtures, and work
out how to incorporate a screen around them effectively.
Bespoke Visual merchandising solutions look very
professional, and can be a great way to mark your store out
from the rest.
Visual Merchandising: Approach