Solvang Chamber Ameravant Web Design Lompoc Valley … · For assistance in hosting a live Webinar...

What are the Best Tools to Digitally Market your business?


Visit https://www.ameravant.com/santa-barbara-live-webinar-consultantsFor assistance in hosting a live Webinar

Michael Kramer

Solvang ChamberTracy Beard, Executive [email protected] – cell805-688-0701 - work

Ameravant Web DesignMichael Kramer805-456-6011 - work805-455-2399 – [email protected]

Lompoc Valley Chamber of Commerce & Visitors BureauAmber WilsonPresident/[email protected]

https://www.ameravant.com/santa-barbara-live-webinar-consultants

mailto:[email protected]

http://www.solvangcc.com/



Top 10 Digital Marketing Tools

Google Business DirectoryGoogle AnalyticsGoogle AdsFacebookInstagramYouTubeYelpMailchimpHootsuiteHubSpotVideo Conferencing - Zoom


Google Business Directory - FREE

Benefits of Using Google My Business to Attract More Local Customers and Clients• It's Free. ...• Helps Customers Find Your Physical Location. ...• Better Search Visibility. ...• Displays Useful Information. ...• Another Communication Channel. ...• Hangout with Customers. ...• Gain Customer Insight. ...• Track Website Traffic and Audience• Reviews Show What Customers Think About Your Business

Google AnalyticsGoogle AdsFacebookInstagramYouTubeYelpMailchimpHootsuiteHubSpot


Google Analytics - FREEWhere your website leads are coming fromWhat are your popular services that people are searching



Google Analytics – FREE

It only takes a couple of minutes to add the Analytics code to your website, giving you the ability to track every action by every visitor.

From a Google Email account login go to

www.google.com/analytics

Copy the Script Google gives you into your website

You may need assistance from your Webmaster


http://www.google.com/analytics


Google Ads

Google AdWords is Google’s online advertising program. The program allows you to create online ads to reach audiences that are interested in the products and services you offer. The AdWords platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.

Google handles an obscene 2+ trillion searches like these per year. That’s over 5 billion searches per day.


https://searchengineland.com/google-now-handles-2-999-trillion-searches-per-year-250247


Google Ads

Search Ads- Seen in Google Searches- Most effective in converting people to customers- National Conversion Rate is 2%

Display Ads- Seen on 3rd party websites- Less expensive that Search Ads

YouTube Ads- These are Display Ads- Good brand awareness but low conversion rate



Facebook

On Facebook, you can target by: • Age• Gender• Employment• Interests• purchasing behaviors• relationship status• Geographic areas by city or zip code

• Instagram targets an older audience, 40 to 80 years old

• Facebook has the lowest cost of advertising for the narrowest target

audience.



Instagram

Instagram is owned by Facebook and hasThe same powerful demographic search for Ads

• Age• Gender• Employment• Interests• purchasing behaviors• relationship status• Geographic areas by city or zip code

• Instagram targets a younger audience, 15 to 40 years old



YouTube

YouTube is owned by Google and hasThe same powerful Ad Engine as Google Ads

YouTube is the most used Search Engine, 2nd to Google.com

• Video is the most engaging Content for Ads

• Downside is people are searching YouTube for specific video content, and not looking to make a buying decision

•

Upside is the cost is lower and you build brand awareness



Yelp.com

Yelp plays an important role in maintaining your company’s brand and image!

• You should have your business listed in ALL The Top Internet Directories



Yelp.com



Mailchimp.com

Price: Tiered pricing, free to $199MailChimp key features:

• Website traffic tracking• Email templates• Drip campaign design• Widespread software integrations• It’s free for small companies• MailChimp automates your emails and makes campaign

design a breeze.

• Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than in social media.



HootSuite.com

Manage social media profiles for more than 30 platformsA tool such as Hootsuite allows you to schedule social media posts in advance, thus saving you loads of time.

There are many features of Hootsuite that work in your favor as you launch your business, such as those that assist with engagement. For example, you can:

• Identify influencers for your marketing team and leads for your sales team.

• Reply to comments and mentions through the dashboard. There’s no reason to visit each individual platform.

• Take advantage of pre-written responses.



HubSpot.com

When it comes to marketing, sales and CRM software, HubSpot has become one of the top players.

With this software, you have access to tools that help with:1. Blogging2. SEO3. Social Media4. Website5. Lead Management6. Landing Pages7. Calls-to-Action8. Marketing Automation9. Email10. Analytics



Zoom.com

10 Business Benefits of Video Conferencing

1. COVID-19 Safe2. It's More Engaging than Audio Conferencing. ...3. It's Efficient. ...4. It Saves on Travel Money. ...5. It Improves Communication. ...6. It Connects Teams. ...7. It Improves Productivity. ...8. It Improves Attendance. ...9. It Provides More Structure for Meetings.10. Helps Employee Retention




Visit www.solvangcc.com for upcoming webinars

Michael Kramer

Solvang ChamberTracy Beard, Executive [email protected] – cell805-688-0701 - work

Ameravant Web DesignMichael Kramer805-456-6011 - work805-455-2399 – [email protected]

Lompoc Valley Chamber of Commerce & Visitors BureauAmber WilsonPresident/[email protected]





Solvang Chamber Ameravant Web Design Lompoc Valley … · For assistance in hosting a live Webinar...

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