Solutions Road Show 2013 10 – 13 December 2013 | India Avik Rudra Portfolio Business Manager...

Solutions Road Show 201310 – 13 December 2013 | India

Avik RudraPortfolio Business Manager Servers & Sys Mgmt.Dell., Asia Pacific & Japan

Optimize Business Workloads with Dell Enterprise

2Solutions Road Show 2013

10 – 13 December 2013 | IndiaConfidential

Agenda

• Efficient & Scalable Virtualization using Dell Servers

• Attain High Performance with Cost Optimization through Dell HPC Solution

• Dell improving Real Time Analytics on SAP HANA

• Collaboration through Convergence with Dell Active Infrastructure



Efficient & ScalableVirtualization using Dell Servers



Increased Agility

• Improve service levels; enable self-provisioning

• Enable dynamic scaling through resource sharing and rapid provisioning

• Achieve an average return on investment of up to 229 percent5

Simplified Operations

• Reduce time to provision new servers by 50-70 percent2

• Deploy new applications 96x faster2

• Save almost $2000 in wages per deployment2

• Increase admin efficiency an average of 10 percent3

• Reduce annual management costs up to $1000 per server3

Maximum efficiency

• Consolidation ratios of 15:1 or more1

• Improve hardware utilization from 5-15 to 80 percent or more1

• Reduce energy costs by as much as 80 percent1

• Save more than $3000 annually per virtualized server2

Server virtualization is a game changer

OPEX4

33%50%CAPEX4

1 VMware, “Making the Business Case for Virtualization, 20112 VMware.com, home/Server Consolidation 20133 Enterprise Management Associates, “Reducing Operational Expense (OpEx) with Virtualization and Virtual System Management, November 20094 VMware, VMware Journey Benchmark Report, January 20135 VMware, “IT Evolution: Today and Tomorrow,” August 2013

REVENUE4

20%



Where are you on the three-phase virtualization journey?

Workload Consolidation, Legacy OS Support, Software Dev & Test

SW Delivery, Tier-1 Apps, Disaster Recovery

Capacity on Demand

Virtualization 1.0 Efficiency

• P2V migration• Live migration of

VMs

Virtualization 2.0 Simplicity

• Dynamic resource allocation

• Power management• High availability• Automated site

recovery

Virtualization 3.0 Agility

• Service catalog• Self-service

provisioning• Automation

Pe

rce

nt

Vir

tua

lize

d



Dell™’s own virtualization journeyMaximized efficiency, simplified operations, increased agility

10 to 1production virtualization

30 t0 1 server consolidation

$200M saved in two years with virtualization

2/3 less applications

45 to 4 app deployment day reduction

10,000 servers virtualized

30% server virtualization increase

50%

of all servers virtualized

6,000 servers eliminated

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=mQRvsmtuPmWivM&tbnid=Zf4YfbLScOW-tM:&ved=0CAUQjRw&url=http://articles.latimes.com/2012/mar/28/business/la-fi-mo-factory-orders-20120328&ei=C0ZLUvLlAofy8AT9y4GgCQ&bvm=bv.53371865,d.aWc&psig=AFQjCNGzMB5ot9PlPtTSzUvvp2pXuN7erQ&ust=1380751133062218



Maximum Efficiency Increased AgilitySimplified Operations

Dell™ PowerEdge™ server solutions portfolio The foundation for the virtualized enterprise

PowerEdge Rack

PowerEdge Blade

PowerEdge Cloud

Datacenter Solutions

PowerEdge Tower

General Usage Distributed Applications

Standard Management Advanced management

28%more energy efficiency saved per year

of system admin time

43 daysmore virtual machines376 %



• Get more throughput with major I/O performance enhancements• Get faster results with innovative Express Flash PCIe SSDs• Accelerate HPC and VDI through integrated GPU technology• Save operational costs with Fresh Air program, energy

optimizations

• Manage anywhere anytime with agent-free server management• Reduce maintenance time with auto-update for replacement

parts• Control cooling costs with better power monitoring and control• Microsoft® System Center and VMware® vCenter Server™

integration

• Broad towers, racks, blades, hyper-scale product portfolio• No compromise on virtualization with maximum memory density• Tailor your network to your applications with fabric flexibility

Why Dell™ PowerEdge™ for virtualization?

Maximum efficiency

Simplified operations

Increased agility



Non-stop integrated infrastructure managementElegantly simple manageability

Simplified infrastructure management via the virtual machine console you use today

Server and storage lifecycle management

for the most common tasks

Dell OpenManage Integration Suite for

Microsoft System Center

Dell management integrationsfor VMware vCenter Server™

Server and storage lifecycle management

for the most common tasks

Additionally…. BMC, Tivoli, NetIQ, Symantec, OpenView, CA NSM and others



Attain High Performance with Cost Optimization through Dell HPC Solution.



Dell High Performance Computing SolutionsSolving problems too big, complex and costly for conventional means

Lifecycle Extensibility

• Investment protection mission critical performance, productivity over time

• Uniquely positioned today addressing R&D disciplines from interface to archive

• Turnkey platforms user familiarity and operational consistency

• Plug and play building blocksto grow capacity, capability as needed

Modular Designs

FlexibleArchitectures

• Optimized portfolio of industry leading toolsto augment and adapt to customers’ operations

• Strategic innovation technologies designed to easily integrate into production

Domain Expertise

• 450 years of cross-industry expertisespanning design, operations, optimization

• End to end customer focus consulting, deployment, lifecycle services and support



Widespread adoption of NGS systems • Sequencing cost $3K-5K/genome• Generation time < 1-2 days

Industry TrendsGenomic research comes of age

Source: http://omicsmaps.com/ Crowdsourced map of NGS systems conceived by James Hadfield (Cancer Research UK, Cambridge) and built by Nick Loman (University of Birmingham).

“With the imminent arrival of the $1,000 genome and continuing advances in global IT infrastructure, we expect whole genome sequencing and analysis to quickly become ubiquitous”

Alan S. Louie, Ph.D., IDC

Source: https://www.genome.gov/images/illustrations/hgp_measures.pdf NIH/NHGRI

Source: Alan S. Louie, Ph.D., IDC, Perspective: From Promise to Practice- Translational Medicine at the Consumer Doorstep, #H1238752

http://omicsmaps.com/

http://omicsmaps.com/

https://www.genome.gov/images/illustrations/hgp_measures.pdf





Designed to meet the needs of genomic research

• Includes all resources required for complete analysis workflow

• NGS output directly to compute cluster

• Compatible with extensive genomics application ecosystem

• Optimized for performance, density, efficiency and power

Factory-integrated, HPC infrastructure

• Linux-based 32 node cluster

• Large memory node

• Lustre-based parallel file system

• NAS-accessed output data /user files

• Cluster and workload management

• Rich standard development tools

• Services and support

Active Infrastructure for HPC Life SciencesA complete, integrated genomic processing infrastructure

High performance computing meets big data!

Reduce turnaround times from days to hours!



A complete, integrated genomic processing infrastructure

Optimized for cost, performance, density, and power

512 core /1.5TB RAM cluster Up to 32 PowerEdge M420 48GB

Large memory node – 32 core /1.5TB RAM PowerEdge R820 (optional)

Compute

Storage

Mellanox M4001T FDR10 40Gb/s and SX6036 56 Gb/s InfiniBand switches

Or

Force10 MXL 10/40Gb and S4810 Ethernet switches

Workload / cluster management

Bright Cluster Manager 6.0

Operating system

Red Hat Enterprise Linux 6.3

Development tools

Intel Cluster Studio 2011

Force10 S55 ToR 1/10GbE switch

Native NGS system connectivity viaTerascala CIFS Gateway

Installation, custom onsite integration and optimization

7x24 SW support,

NBD onsite service w/ upgrades available

Support and services

External network connectivity

Software environment

Cluster / storage interconnect

Up to 360 TBs scratch space Dell | TeraScala HSS 4.5

Up to 180 TBs file serverNFS HA Storage NSS-HA-4.5

Dell Active Infrastructure for HPC Life Sciences

http://www.google.com/url?sa=i&rct=j&q=bright+computing&source=images&cd=&cad=rja&docid=l480-R78wel9YM&tbnid=X5nuJDrAem7wEM:&ved=0CAUQjRw&url=http://www.crunchbase.com/company/bright-computing&ei=34SWUd-tCMH54AO_9oGAAw&bvm=bv.46751780,d.dmg&psig=AFQjCNECObp6jDaOZ8gcssMKiZ8ecbsW4g&ust=1368905299569245



How Dell is different…Active Infrastructure for HPC Life Sciences

Product Innovation

Best-in-class compute density and performance per watt

512cores

Scalable file system based on LustreUp to 20.1 GB/s readsUp to 10.5 GB/s writes.

PB+

Standards-based environmentLinux OS, workload management and development tools

Customer Experience

Leading IT provider for “next gen” sequencing system suppliers

NGS

500+ compatible HCLS sw and devices including rich genomic analysis sw ecosystem

500+

IT Services for healthcare suppliers

#1Customer inspiredUniquely designed to accelerate genomic workflows from days to hours

Bioinformatics expertise and architectural support

Completepre-integrated platform reduces lengthy implementation timelines

SolutionInnovation

Deliver fast, efficient results

Empower bioinformatics as a key value enabler

Maximize productivity by getting to production faster

- based on 2011 revenue. Gartner, Inc., Market Share: IT Services, 2011, Kathryn Hale et al, April 9, 2012

Commitment, collaboration, community and partnership



Dell improvingReal Time Analytics on SAP HANA



What’s driving the need for high speed analytics?

• Increasing volume, variety and velocity of data proliferation

• Enabling decision making in real-time

• Rapid distillation and filtering of data – of all types

• Fast access to data driven decision making = competitive advantage



The new platform design – in-memory technology

What is SAP HANA?• SAP HANA is a pre-configured appliance that includes in-memory

database and analytics software bundled with hardware

• Includes tools for data modeling, data and life cycle management, security, operations, etc., as well as OLTP database

• Provides support for multiple interfaces and data sources

HANA’s capabilities• Analyze information in real-time at unprecedented speeds on

large volumes of non-aggregated data.

• Create flexible analytic models based on real-time and historic business data

• Foundation for new category of applications (e.g., planning, simulation) to significantly outperform current applications

• Minimizes data duplication

• Analytics AND Transactions in one platform – supports Business Suite

DELL HANA Server

SAP ERP

SAP BusinessObjects software & other applications

SQ

L

MD

X

BIC

S

NetWeaver BW

Thirdparty

ETL

Replicate

SAP in-memory

computing



Server, Storage, Networking, and Cloud for ERP, CRM, NetWeaver, Business Objects, and SAP HANA

Platforms

Dell Solutions for SAP applications

Software• Boomi for cloud integration • Quest for enhanced management

• Managed services• Modernization assessment, installation, and migration

services• Business services to “unlock” the potential for data

analytics

Services



Scale-out configurations:• Multi-node• Scalable and highly available• Easy, non-disruptive

expandability• Compellent fibre channel SAN for

enterprise class features• Built to be mission critical

Single server configurations:• Self contained: XS/S+/Medium

configs • SSD and SAS internal storage• SAP HANA and SAP HANA

Virtualized• 1TB support for SAP Business

Suite

The SAP HANA solution family from DellA complete range of SAP certified configurations for analytics and transactional applications

Grow from 1TB to 8TB - without disruption –

in .5TB increments

ScalableHighly Available

1TB HA 8TB HA

512GB

4 x Intel E7 785GBFlash2TB storage

256GBExpandable to

512GB

2-4 x Intel E7 785GB Flash1-2TB storage

1TBBusiness Suite

4 x Intel E7 1.2TB Flash9.6TB storage

128GGB

2 x Intel E7 785GB Flash1TB storage



Large clusters with modular scalability - Non-disruptive growth, 512GB at a time = capacity when you need it!

Start with 1TB dev/test configuration 2 servers, SAN for up to 2TB, switch infrastructure for up to 8TB

Add a third server for production3 servers, N + 1 Active/Standby HA configuration

Add up to 2 additional servers in 1st rack3-5 servers, N + 1 Active/Standby configuration

1TB 1TB HA

1.5TB HA

2.0TB HA

2.5TB HA

Add a 2nd rack and SAN for 2.5 – 4TB6-9 servers, N + 1 Active/Standby configuration

3.0TB HA

3.5TB HA

4.0TB HA

Add a 3rd and 4th rack and SAN for 4.5 – 8TB10-17 servers, N + 1 Active/Standby configuration

6.0TB HA

8.0TB HA

…all without system disruption or equipment replacement, maximizing growth and uptime for greatest productivity.

Dell Compellent SC8000 SANSAS & SSD storage to support 2TB HANA

Dell PowerEdge R910 server node(s)4 x E7 Processors, 512GB RAM

Switching and management Infrastructure to support up to 8TB HANA

Dell PowerEdge R910 Server nodeStandby node for High Availability (1 or 2 per cluster)



Data Center 1 Data Center 2

System replication for disaster recovery - Database controlled transfer to mirror across data centers

Primary SAP HANA instance(Active)

Secondary SAP HANA instance(Active, data pre-loaded)

Data Files continuously updated

Log Files continuously updated

Data transfer solely controlled by data base

software (Name and Index on each node)

Geo Cluster appears as single system instance to user and applications(Requires identical hardware at each data center site to enable system mirror)



Data Center 1

Still appears as one system to user and applications(Allows use of secondary systems as QA/Dev when not in failover mode)

Data Center 2

Storage replication for disaster recovery- Data transfer managed by shared storage system (coming late FY13)

Primary SAP HANA instance(Active)

Option 1 – Inactive standbySecondary SAP HANA instance

w/Inactive Standby System

Data transfer controlled by storage systemData transfer controlled by storage system

Option 2 – Standby & QA/DevSecondary SAP HANA instance w/Active QA/Dev, Inactive Stdby

Additional storage to support QA/Dev load



SAP HANA VMsVMware vSphere 5.1

Dell solutions for SAP HANA Virtualized - leveraging enhanced flexibility and density for in-memory power

• SAP HANA Virtualized with VMware vSphere 5.1 offers customers:

• Reduced TCO for non-production environments• Virtual provisioning on demand• Faster time to value for development and QA projects• Fewer servers – up to 6 x 64GB SAP HANA instances on

a single server

• Currently available on single server configurations only

• Not for use in production environments – non-production only

• Overhead requirements are 128GB RAM on a 512GB system, yielding 384GB of usable VM space

• VMs must be sized from 64GB to 384GB512GB RAM



Collaboration through Convergence with Dell Active Infrastructure



Cloud Applications

Server

Storage

Network

Management

Dep

loym

en

t an

d

Su

pp

ort S

erv

ices

Virtu

aliz

atio

n

Converged IT: A single integrated technology stack tuned for a dynamic infrastructure

Optimized for virtual environments with scalability, performance, self-optimization and enterprise-class features

Highest computational density rack or blade servers with enterprise-class features

High density, high scalability, low latency networking with a choice of interfaces

Infrastructure management of virtual and physical systems via virtualization management consoles

Best-of-breed on each layer, tight interaction between layers



Modular and automated converged infrastructure solution that provides general purpose virtualized resource pool with an objective to:

• Accelerate time-to-valueMake virtual infrastructure productive for applications and cloud initiatives

• Drive efficiency and lower riskPre-engineered, reliable infrastructure to reduce time and costs

• Deliver future-proof scalabilityProvide the foundation with robust and scalable data center infrastructure

Cloud Applications

PowerEdge Rack or Blade servers

EqualLogic or Compellent storage

PowerConnect & Force10 networking

Dep

loym

en

t an

d

Su

pp

ort S

erv

ices

Integrated Infrastructure Management

VMware ESX/vCenter

Microsoft Hyper-V/System Center

Dell Active Infrastructure Pre-integrated SystemsPre-engineered, pre-assembled and pre-tested for workloads such as Exchange MS Lync, SharePoint & MS Exchange.



Active System

Manager

Workload automation

and infrastructur

e management

Active System Solution ArchitecturesPre-engineered with best practices for support of specific number of users

Private Clouds

Enterprise Applications

Virtual Desktop Infrastructures

Active SystemPlatform ArchitecturesPre-engineered with best practices for specific virtualization use cases

VMware ESX Microsoft Hyper-V

Incre

asin

g v

alu

e a

nd

faste

r ti

me t

o p

rod

ucti

on

Pre-integrated Active SystemsPre-assembled infrastructure + deployment services

Active System 800vStart 50/200/1000

Active System Compatibility MatrixTested and validated for interoperability

12G blades

M1000e chassis

I/O Aggregator

Dell Storage

Dell Active Infrastructure portfolioRapidly respond to dynamic business demands, maximize efficiency, and improve IT service quality



Active System50

Active System 1000

Dell Servers

Active System 200

Active System 800

Dell Storage

Dell Networking

Dell Active Infrastructure PortfolioActive Solutions

IntegratedInfrastructure

Integration Platform

Virtualization

Active Systems

3rd P

arty

S

erv

ers

3rd P

arty

Sto

rag

e

3rd P

arty

N

etw

ork

ing

Pre-Integrated Systems Compatibility Matrix (custom engagement)

IT Services

IT ServicesEcosystem

Northbound APIs

Resource Adaptors

Monitoring Data Protection Security

Solution Reference Architectures

Private Cloud Desktop Virtualization Enterprise Applications

Active System Manager

Platform Reference Architectures

Billing

Workload Templates

Infrastructure Templates

3rd Party Dell Software



Accelerate time to value

Drive efficiency• Pre-engineered,

pre-built, pre-tested solutions

• A single provider with a unified support model

Deliver scalability

• Capacity scalability through modular solutions

• Rapid application deployment and private cloud delivery

+ +• Rapid deployement

of proven infrastructure

• No time-consuming racking, stacking and cabling

Evaluate Dell’s converged solutions to focus on your business, not on building infrastructure

• Got to : dellstorage.com/equallogic/ps-m4110/ for an overview of the EqualLogic blade array

• Go to: dell converged solutions and Active System 800 to learn about the Active Infrastructure portfolio

• Go to: dell.com/virtualdesktop for more on Desktop Virtualization Solutions

• Go to: dellstorage.com/compellent and dellstorage.com/equallogic for more information on Dell’s virtualized storage arrays

http://www.dellstorage.com/equallogic/ps-m4110/

http://content.dell.com/us/en/enterprise/d/large-business/solution-converged-infrastructure-preintegrated.aspx

http://www.dell.com/us/business/p/dell-active-system-800/pd?~ck=anav

http://www.dell.com/virtualdesktop

http://www.dellstorage.com/compellent

http://www.dellstorage.com/compellent

http://www.dellstorage.com/equallogic

What did you learn from this session today?

Tweet your responses using the hashtag #dellst13

Solutions Road Show 201310 – 13 September 2013 | India

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Solutions Road Show 2013 10 – 13 December 2013 | India Avik Rudra Portfolio Business Manager...

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