Crosslight Media kit

Solutions for reaching across Victoria and Tasmania

Do you want an audience that devours content and is keen to purchase quality, trusted products? Crosslight is the award-winning publication of the Uniting Church in Australia, Synod of Victoria and Tasmania.

With a print run of 20,000, Crosslight is delivered monthly (except January) to over 700 locations – every congregation, UnitingCare agency, Uniting Church school and college throughout the two states.

Crosslight readers are engaged and committed. This is evidenced by: * The active letters page. In 2015 Crosslight is averaging nine thoughtful and passionate letters per edition.* The coming events page, which local congregations and church organisations fill each month (for a fee), promoting their event.* The number of story submissions the managing editor receives monthly.* More than 75% of our readers pass on their copy of Crosslight to family and friends.

Crosslight is a much loved and valued part of their lives.

A team of journalists, editors and designers, work on the publication, the quality of which is recognised annually at the Australasian Religious Press Association (ARPA) awards. In 2014 Crosslight received gold for best editorial/opinion piece. Other awards include:

“Best news article” (about churches and their financial investments) “Best feature story” (about suicide in Victoria’s rural areas) “Best story by a new or non-professional writer” (about a relationship with a person who has dementia).

Crosslight is not the mouth-piece for the Uniting Church. Rather, it seeks to reflect issues of interest back to its constituency, to challenge, encourage, inform and educate. It is the paper of the people for the people and it is the only communication tool that reaches all members and friends of the VicTas Synod.

According to the 2011 Australian Census, 1,065,796 people identified with the Uniting Church, making it the third largest denomination in the nation. Over 60% of Victorians and nearly 70% of Tasmanians describe themselves as Christian.

Uniting Church people care about the world and that is reflected in how they engage with their paper. Every month we receive letters commending the editor for publishing particular articles or vehemently disagreeing with opinions that have been published. Our research indicates that more than 92% of readers have a good to excellent view of the newspaper.

The Crosslight team value and respect the trust our readers place in the publication. While they may disagree with some of the sentiments expressed, they trust us to reflect the diversity of values and opinions of the readership. They know that this discernment extends to the products we choose to advertise.

Plus, many read each edition throughout the whole month!

This makes it an ideal vehicle for you to utilise to advertise your product, service or event.

A few more statistics about our readers*40.4 % regularly holiday overseas *79.5 % visit family and friends locally and interstate*70.78 % have an active wealth management strategy*91.66 % pay for purchases in full *Figures from in-house survey, 24 months ending December 2014

Distribution

Region Circulation/Readership

Victoria (Metropolitan Melbourne) 10396/ 20792

Victoria (Country/Rural) 8117/ 16234

Tasmania 1237/ 2474

New South Wales & ACT 214/ 428

Rest of Australia and overseas 61/ 122

Total 20025/ 40050

Creative options Display advertisements Presented in our tabloid format, display advertisements capture the imagination and offer you the ability to craft your message as you desire, using text and colour images. We also offer a complimentary design service; please contact us for more information.

Maintain a continued connection with Crosslight’s audience by taking advantage of our discounted rates for multiple bookings. These start at 3% for 2 months.

Classified advertisements Classifieds in Crosslight offer a cost-effective and direct way of reaching our audience and communicating your message. These are charged at $1.10 per word (excluding GST) with a minimum of 15 words. *Display and classified rates exclude GST

Small 2 columns by 6 (127.5 mm wide by 60 mm high) $300

Standard 2 columns by 12 (127.5 mm wide by 120 mm high) $450

Quarter 2 columns by 19 (127.5 mm wide by 190 mm high) $700

Large 4 columns by 12 (255 mm wide by 120 mm high) $1100

Half page 4 columns by 19 (255 mm wide by 190 mm high) $1500

Full page 4 columns by 38 (255 mm wide by 380 mm high) $3250

Inserts Do you seek a direct call-to-action? Do you have an appeal or fundraising campaign? Get people to act with inserts in Crosslight, a powerful and effective marketing tool. Our readers respond generously to appeals and fundraising calls, while also stopping to read information carried in the newspaper.

Packages Do you want maximum impact? Reinforce your message with an inserts and display advertisement package. Marketing research indicates most consumers respond most positively to multiple messages from brands. This is aided by the trust they have in the medium carrying the message: an advertising package in Crosslight ensures maximum reach to customers keen to spend.

Package discounts start at 5% for 1 month, please contact us for more information and rates.

Supplements These features offer the most engaging presence, allowing readers to be immersed in your message and brand as part of the newspaper. Although typically spread over four pages, we do have the scope for a double-sided supplement. Please contact us to discuss rates, design and planning.

*Inserts, packages and supplments rates exclude GST

Full distribution 20025 copies $4000 (0.20 per insert)

Victoria (Metropolitan Melbourne) 10396 copies $2495 (0.24 per insert)

Victoria (Country/Rural) 8117 copies $1948 (0.24 per insert)

Tasmania 1237 copies $1051 (0.85 per insert)

Technical specifications * We accept advertisements as InDesign, PDF and Word files. * Press quality PDF files.* Fonts to be embedded where applicable.* All images at 300 dpi resolution.* Include border or background colour.* Set artwork to correct dimensions. * Single colour thin type text, not reversed.

Notes * Rates are valid from January 1 2015.* Prices are per insertion.* Rates exclude GST.* Our standard agency commission is 10%.* Preferential placement for display advertisements attracts a 10% loading. Premium positioning (wraps and back page placements) attract a 25% loading, with applicable conditions. * Artwork created by the Crosslight team, even if not ultimately printed, remains the intellectual property of the Uniting Church Property Trust (Victoria) and cannot be published or reproduced in any form without expressed written permission.* Crosslight reserves the right to refuse any advertisement without providing a reason

Why print and why Crosslight? Print advertising works. Whether as the core medium for your campaign or as a complementary component, research indicates that magazines and newspapers reach your desired audience with impact and authority.

* Newspapers are the most trusted paid medium in Australia* Newspaper media reaches over 16 million Australians every month* Nearly 8 million Australians read regional or community newspapers

Source: emma, 12 months to February 2015. Readership based on last four weeks. Trends compared with 12 months to February 2014. Survey conducted by Ipsos MediaCT, people 14+.

When advertising in Crosslight, the power of print is amplified by our attributes. We speak with authority to our audience and they consider Crosslight a key cornerstone of their lives. We truly have a special relationship with our readers – let your brand be a part of this relationship today.

Find us on www.crosslight.org.au ucavictas ucavictas

Contact us Crosslight is published by the Communications and Media Services unit of the Uniting Church in Australia Synod of Victoria and Tasmania.

Andrew JumaSenior Advertising and Print Services OfficerLevel 3, 130 Little Collins StreetMelbourne Victoria 3000

t (03) 9251 5273m 0406 003 136e andrew.juma@victas.uca.org.au

Communications & Media Services