Solutions for Beauty, Pharma and

Cosmetics industry

#1 AI Marketing Automation & CDP Build brand awareness and enhance shopping repeatability

to increase loyalty and extend customer retention.

Use solutions proven in action by market leaders

Profiling and segmenting customers

Driving omnichannel

sales

Increasing shop

conversion

Purchase process

optimization

Boosting marketing

effectiveness

E-commerce Customer Lifecycle

Management

SALESmanago delivers a set of features and tools that support ecommerces by:

salesmanago.cominfo@salesmanago.com +48 531 756 629

Improve performance of your e-store with solutions tailored for beauty, pharma and cosmetics industry.

salesmanago.cominfo@salesmanago.com +48 531 756 629

Acquire new contacts by starting contextual conversations in Live Chat - use website automation to open the chat window with the suggestion of help in color selection when the user returns to the nail polish category for the 3rd time.

Display web push consent form after a few seconds spent on the site to then inform about promotional campaigns.

Integrate the user loyalty card registration and purchases to collect online and offline data, build a complete 360 * customer profile and support the ROPO and reverse ROPO effect.

Generate dynamic offers for anonymous users, based on their history of browsed cosmetics and brands on the site, encouraging them to make their first purchase with special discount.

Launch a dynamic popup with newsletter subscription and adjust its appearance depending on the previously viewed categories - different for users interested in woman cosmetics and different for interested in man products.

Acquisition

Create a newsletter form with a discount for the first purchase.

Use automatic segmentation to select a group of users who did not make a purchase within 7 days after registration and send them a discount on their first purchase of products from the most-viewed cosmetics brand.

Run a birthday campaign and automatically send a special e-mail with a voucher or a discount for one of favourite cosmetics.

Show the interest in discounted category of hair care products - use the social proof functionality, showing how many people is viewing the shampoo page at this moment.

Display cosmetics suggestions during chat conversations, based on shopping history and website visits, as well as AI & Machine Learning product recommendations.

Run inspirational lead nurturing campaign to tell your customers about the unique properties of natural moisturizer ingredients, suggest which fragrance notes will work for special occasions or present makeup tricks using eyeshadows.

Engagement

Create a quiz in which you will present tips on caring for the different types of skin and offer the right products from your offer for daily care. You can run the quiz using intelligent bot on Facebook Messenger.

salesmanago.cominfo@salesmanago.com +48 531 756 629

Arouse interest thanks to dynamic emails after visit containing recently viewed products enriched with AI & Machine Learning product recommendations.

Effectively recover abandoned carts by sending dynamic email or web push with cosmetics left in the cart, an hour after leaving the e-store.

Launch a dynamic popup indicating the value missing to get free delivery and offering cosmetics at this price.

Use personalization in mass newsletters - address customers by name, use 1-to-1 product recommendations and send time relevant messages.

Use personalized recommendation frames on product page to display products purchased with the cosmetic being viewed.

Revenue

Launch the recommendation frame on the cart page with cosmetics selected based on AI - collaborative filtering to increase the cart value even at the last stage of a purchase process.

salesmanago.cominfo@salesmanago.com +48 531 756 629

Run the up-selling campaign. Ater adding do the cart curly hair products display a dynamic popup with a discount for brush and other tools for curls at a higher price.

Use personalized banners to display content tailored to customer interests and a stage in the customer lifecycle - show a banner with a discount for the first purchase for leads, a banner encouraging to join the loyalty program for those who are not yet participating in it, and for those who have bought eyeshadows display banner with the offer of makeup brushes.

Take care of shopping repeatability - a month after buying face cream, send an automatic and personalized message in which you will remind that the product is ending and propose to buy another one.

Automatically react to changes in shopping activity - use RFM automation and launch Facebook Custom Audience campaigns for users who buy less often and send emails with progressive discounting to customers who spend smaller amounts than before.

Launch the loyalty program: use dynamic segments to group customers depending on their spendings. Automatically send engaging messages encouraging to make further purchases and get a higher customer rank (expenses of 50€, 100€, 200€ etc.) and larger discounts.

Retention

Run a cross-selling campaign - after buying a face serum recommend related products, like face creams that are on a sale recently.

salesmanago.cominfo@salesmanago.com +48 531 756 629

What our Clients are saying

“SALESmanago account management is extremely efficient and well organized. Our project manager is fast in reply and efficient is solution finding and advice recommendation. Being new to the technology, we have worked very close to support and received guidance and solutions to our questions and issues. We are also on top of the new developments of SALESmanago thanks to our project manager’s openness to always present us novelties and support in deciding which works for us and in what moment. Happy customers with both our account and the solution.”

“SALESmanago allows you to automatically ensure constant contact with the brand’s customers. The application of the system allowed to achieve large increases in conversion rates and opened many new opportunities for the development of further CRM activities. Innovations are the domain of the BIODERMA brand, and the SALESmanago system is a collection of innovative solutions in the field of marketing automation.”

Oriflame

salesmanago.cominfo@salesmanago.com +48 531 756 629

Bioderma