Solid Edge ST4 Event: The Solid Edge Academic Program by Mike Brown
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Transcript of Solid Edge ST4 Event: The Solid Edge Academic Program by Mike Brown
© Siemens AG 2011. All Rights Reserved.
Solid Edge Global Academic Programme
Mike Brown
Page 2
© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Mike Brown @mjb258
•Background• 10 years in PLM implementation and consultancy
working on major projects (Computervision), including:
Rolls Royce (TRENT), Short Brothers/Learjet (learjet45),
Airbus (A380)
• Product Line Manager for Pro/DESKTOP (PTC)
• Created and developed PTC’s global academic
programme• Pro/DESKTOP and Pro/ENGINEER
•Areas of expertise• Implementation of PLM (A&D)
• Product development & product marketing
• Global academic programmes & strategic
engagements
•Personal interests• Space
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Executive summary
•Today’s topics• Why is ‘education’ important to Siemens PLM?
• The current situation• The ‘engineer’ pipeline
• Is there really a shortage of engineers?
• Perception versus Reality
• The Solid Edge Global Academic Programme
• What’s in it for you?
•Key Takeaways• A comprehensive, strategic, and global programme
• Delivering educational continuity• From Middle School through to University and beyond
• More than just software
• A call to action• We need your help (industry & academia)
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Why is Education important to Siemens PLM?
•Industry research• Declining numbers of engineering graduates, apprentices, etc.*
•Feedback from our customers & partners• Difficulty in recruiting engineers/designers
• Difficulty in finding engineers/designers with experience in modern CAD
•Education is at the heart of Siemens AG• Sustainability: People-Profit-Planet (triple bottom line)
• Corporate Responsibility – global education programmes
•Engineering innovation is key to our future• Only Engineers can address the huge challenges that face the human race
• The creativity of young minds
• University research & development
•The terrifying alternative• More Accountants, Lawyers, Reality TV stars, Rap Artists, and...
• More INVESTMENT BANKERS!
*Declining Interest in Engineering Studies: Wayne C. Johnson, VP HP
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
The ‘Engineer pipeline’
Engineers & Designers
High School
College
University
•Students progress through education
•Some pursuing an interest in Engineering
•Attraction of diverse range of professions• Limited number enter engineering & product design
as a profession
•Siemens PLM is focused on increasing the
number of engineering graduates
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Is there really a shortage of Engineers?
Yes and No• Academia produces large numbers of engineering
graduates• USA ~70,000 engineering graduates (2005*)
• UK ~20,000 (2007**)
• India ~350,000 (2005*)
• China ~600,000 (2005*)
• A large percentage of engineering graduates
secure employment outside of engineering• Only 36% of UK engineering graduates enter the
engineering/manufacturing industries***
• Is there an image problem?• Pupils reject most careers on the basis of perception
by the age of 12/13****
• Perception versus Reality* http://www.csmonitor.com/2005/1220/p01s01-ussc.html
** http://www.engineeringuk.com/_db/_documents/EngUK09.pdf
*** Where do Engineering Graduates go? - Engineering UK 2008
**** Career desirability: young people’s perceptions... Foskett & Hemsley-Brown 2001
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Perception
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Reality
We need examples of products designed using Solid Edge
to inspire students (your future employees).
The sexier the better, (both the product and the engineer/designer.)
Contact details at the end of this presentation
?? ??
- Call to Action: We need your help.
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
The Solid Edge Global Academic Programme
• A Comprehensive and Strategic Programme• Delivering educational continuity – No quick fix
• For Middle Schools, High Schools Colleges and Universities
• For Students
• Meeting the needs of our customers & partners• Identified areas of focus (industry: product design & engineering)
• Learning compression
• Developing the skill-set and mindset
• Meeting the needs of Academia• Curriculum-tutorials
• Project-based Learning
• STEM (High School)
• Industry best-practice
• Industry engagement
• Design/engineering challenges & competitions
• Learning continuity & learning compression
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Increasing the flow
Engineers & DesignersEngineers &
Designers
High School
College
University
•Initial focus on High Schools• Prime the pump – increase the flow
•Increase interest in Engineering & Design• Students develop preferences for career selection
at 12 & 13 years of age
•Maintain support and engagement
throughout the Students’ education• College & University
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Helping Middle Schools & High Schools
• Deliver ‘realised value’• Carpet-bombing Schools with CD’s is not helpful
• Focus on helping teachers and adding value• Support delivery of curriculum requirements
• Improving learning outcomes• Science, Technology, Engineering, Mathematics (STEM)
• Working to increase the number of students taking Technology &
Engineering related subjects
• Cross curricula approach
• Real-world• Industry engagement
• Industry best practice
• Real & recognisable product related projects
• Academic web presence• www.siemens.com/plm/SolidEdgeAcademic
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Helping Colleges & Universities
• Learning continuity & learning compression• Improve technological literacy of students entering Higher Education
• Build on existing skills rather than starting from scratch
• Provide students with the skills, experience, and mindset required by
industry
• PLM• Solid Edge, Femap, CAM Express, Teamcenter Express
• Focus on helping educators and adding value• Support delivery of curriculum requirements
• Real-world• Industry engagement & Support
• Encourage customer base to support their local colleges & universities
• Industry best practice
• Real & recognisable product related projects
• Academic web presence• www.siemens.com/plm/SolidEdgeAcademic
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Helping Students
Students – all ages• Improve learning outcomes
• Not just better grades• Greater understand of Scientific & Mathematical principles by application
• Increase Technological Literacy
• Important for all students, even future accountants
• Industry best-practice
• Skill set and mindset
• Student engagement• Inspire & enthuse
• Real world exposure, real world products
• Must be interesting (cool / sick / bad)
• Competitions & challenges
• Drives innovation
• Increases motivation
• Learning from mistakes
• Provide Continuity of education
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Employment
Employment
Employment
Learning continuity & learning compression
High School College University
Pro
du
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rela
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arn
ing
Pro
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rela
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Pro
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CAD tool X CAD tool Y CAD tool YSolid Edge, CAM Express, Femap, Teamcenter Express Learning Continuity
Pro
du
ct
rela
ted
le
arn
ing
Learning
compression
Pro
du
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rela
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Learning
compression
Product
training
Time to full productivity
Learning
compressionProduct
training
Time to full productivity
Product
training
Time to full productivity
Learning
compressionProduct
training
Time to full productivity
Product
training
Time to full productivity
Learning
compressionProduct
training
Time to full productivity
Delivering realised value to both Academia & Industry
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Support & Complement the Curriculum
Curriculum-tutorials• Complement the wide range of product training material
• Support the teaching and learning of Technology & Engineering• Within the context of STEM (middle & high school)
• (Science, Technology, Engineering, & Mathematics)
• Industry best practice (High Schools, College & University)
• Industry leading technology, processes, & methodologies
• Skill Set and Mindset• Develop skills in the use of modern CAD
• Support development of the right mindset
• Adaptability, accountability, commitment, flexibility, innovative, resilient
• Support the teacher• Support delivery of the recognised curriculum
• Curriculum mapping
• Pedagogy
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Hours
of
train
ing
Product Training vs Curriculum
Featu
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odelli
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Pro
file
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Sketc
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Assem
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Dra
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Rendering
Syn
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echnolo
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Sheet M
eta
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Product
TrainingProduct
Development
Intermediate
Basic
Expert
Commercial• Product Training
• Feature/function
• Fundamentals
• Existing training material• Solid Edge, in-product training
• 3rd party training (ILT & online)
• Product Development• On the job training
• Increasing level of
knowledge
• Industry / company
specific procedures &
conventions
• Best practice methodologies
Commercial
Solid Edge in-product training
3rd party online trainingi.e. Solid Mastermind
Reseller Instructor Led Training
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Product Training vs Curriculum
Featu
reM
odelli
ng
Pro
file
s &
Sketc
hes
Assem
blie
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Dra
win
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Rendering
Syn
chro
nous T
echnolo
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Sheet M
eta
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Product
Development
Product
Training
Intermediate
Basic
Expert
Commercial
Academia• Project-based learning
preferred• Applied learning
• Teaching Product Design &
Engineering and learning how
to use Solid Edge in context
• Limited teaching time• ~20 hours per year (High School)
Curriculum-tutorials• Project focused
• Must meet educational
requirements
• Pedagogy (how to teach)
• Suitable for wide range of student
abilities
University
College
High School
Project-Based
Learning
Curriculum / Tutorials
Limited
teaching
time
Solid Edge in-product training
3rd party online trainingi.e. Solid Mastermind
Reseller Instructor Led Training
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Call to Action – We need your help
We need the help and support of you, our customers, to build a
successful Academic Programme;
• Reach out to your local High Schools, Colleges, and Universities• Get Solid Edge into your local High Schools, Colleges, Universities
• Sponsor a College/University ($1,500 for Solid Edge annual site license)
• Help secure interns
• Help train teachers how to use Solid Edge
• Show teachers & students how you use Solid Edge in the ‘real world’ of
engineering and product design
• Student projects
• Curriculum-Tutorial development• We need to develop a range of curriculum tutorials
• Real products• Recognisable, interesting, sexy...
• Industry best practice
• Branded Curriculum-Tutorials (proposed)• Carries your company logo, company & product overview, etc
• Requires your support
Page 19
© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Strong response from our Partners
Solid Edge Channel Partners
• CADFLOW (Portugal)
• College & University engagement; industry focus
• Academic road-shows
• Teacher training
• CAAP (the Netherlands)
• Creation of Solid Edge curriculum
• Recognises the strategic importance of
education engagement
• Solid Mastermind (UK)
• Developing academic content
• www.solidmastermind.com
Page 20
© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Strong response from industry & education
John Devitry• PLM Administrator, Space Dynamics
Laboratory
• Adjunct Professor Utah State University• Mechanical & Aerospace Engineering
• Teaches ~240 engineering students per year
• Industry experience
• Outstanding results
• Extensive Solid Edge curriculum• Effective, engaging, inspiring
• Coming soon: Kendall-Hunt
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© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
John Devitry
Page 22
© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Call to Action – We need your help
• Academics & Educators• We want to understand what you need to help you teach, inspire and
encourage students, and be successful• High Schools - Cross-curricula / STEM subjects
• Primary focus on Technology & Engineering
• Development of links with Science & Mathematics
• College & Universities - Engineering & Product Design courses
• What is the best format for curriculum-tutorials• What’s best for you and your students
• How would you like to see the curriculum-tutorials structured & delivered
• Tell us where it hurts• Identify the best areas for us to help you
• Contact details at the end of this presentation
Page 23
© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Why now?
• We need to equip students with
the right mindset, the ability to
learn new skills and utilise new
technologies in an ever changing
global economy.
• Innovation and creativity are vital
to economic survival
• Synchronous Technology is a
game changing technology
The top 10 in demand jobs in
2010 did not exist in 2004*
*Richard Riley – US Secretary of Education (former)
Page 24
© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
What’s in it for you?
Industry
• Why get involved?• Future employees
• Secure mindshare with the best and brightest graduates
• Invest in your future
• Help develop the right Skill set and Mindset
• Community engagement• The Solid Edge Academic Programme will benefit your local Schools
• Build links to High Schools, Colleges, & Universities
• Potential for University research projects
• Support your local school/college/university
• Increase your exposure within the community
• Corporate Responsibility
• Learning compression• Reduce time to productivity for new-hire (graduates)
• Branded curriculum-tutorials• Global exposure
Page 25
© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
What’s in it for you?
Academia
• Why get involved?• High Schools
• Major new Academic Programme to be launched August/September 2011
• Focused on delivering real value
• Colleges & Universities• Industry leading technology
• Increase future career opportunities for your students
• For students• Major new Academic Programme to be launched August/September 2011
• Improve future employability
• wide range of exciting careers in engineering & product design
• Learning continuity
• Engagement with Siemens PLM customers• Local relevance
• Mutually beneficial
• Global exposure• Student work, case studies, Special Interest Group
Page 26
© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
What’s in it for Siemens PLM?
Corporate Responsibility / Sustainability• Inspire students to embrace technology and pursue
technology/engineering related education and careers• Increase technological literacy
• Prepare students for college/university engineering programmes
• Learning compression (both in academia and employment)
• Increase the supply and quality of engineers & product designers
• Education is important to Siemens AG (Corporate Sustainability)
Commercial perspective• The welfare of our customers is directly linked to the supply of
technology literate and qualified graduates• 51% of engineering professionals are over 50 and due to retire in the
next 10 years*
*Workforce demographics among engineering professionals: a crisis ahead.
University of Texas at Austin, October 2001 (http://www.ce.utexas.edu/org/ccis/a_ccis_report_21.pdf)
Page 27
© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Progress to-date
USA• 9 new academic grants – Solid Edge
• 4 colleges/universities, 5 STEM High Schools/Engineering Academies
• Engagement with Purdue University• Curriculum related development, K12 through to University
• John Devitry / Kendall-Hunt: USU Solid Edge curriculum
• FIRST• Siemens PLM official sponsor – 2011 championship
• ST4 launch event – dedicated academic session
EMEA• UK
• Solid Edge granted to all Greenpower teams (strong uptake)
• Pilot global expansion of Greenpower (USA, India, China, & Germany)
• Portugal• Solid Edge granted to 16 leading, industry focused, colleges/universities
• Norway• Solid Edge consolidated in 100 plus High Schools
AsiaPac
• China• Academic Training Centre (ATC) development & certification
• Solid Edge grant to leading industry-focused Universities
Page 29
© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Conclusions:
• A comprehensive, strategic, and global programme
• More than just software
• Call to action• We need your help
• Industry:
• Product examples: sexy & interesting
• Help & support in curriculum-tutorial development
• Support your local schools, colleges, & universities
• Academia
• Tell us where it hurts: tell us where we can help
• What do you need to help you teach engineering & product design
• Format and delivery of curriculum-tutorials
Page 30
© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
Thank you
www.siemens.com/plm/SolidEdgeAcademic
www.facebook.com/solidedge
Mike Brown – Director Academic Programmes, Velocity• [email protected]
Matt Bruce – Director, Americas, Academic Programs, Velocity• [email protected]
Yunxia Li (Catherine) - Director, AsiaPac, Academic Programs, Velocity• [email protected]
Any Questions?
Page 31
© 2011. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM SoftwareMJB2011
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