SOLID COSMETICS

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SOLID COSMETICS

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Rising Eco-consciousness

CONTENT

Consumer Insights

02

Market Illustrations

03

Our Proposals

04

RISING ECO-CONSCIOUSNESS01

SOLID COSMETICS

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SOLID BEAUTY KIT | RESPECTING THE PLANET

Today's consumers are more cause oriented than

ever before. They are increasingly concerned with

living an ethical and eco-friendly lifestyle and are

placing high expectations on brands to live and

breathe these values. Authenticity is key and is

expected.

To reduce waste, some brands have developed

products without any packaging or waterless

alternatives.

Inspired by this eco-conscious movement, we

invite you to discover our solid beauty kit,

including 8 nature-driven fragrances.

SOLID COSMETICS

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RISING ECO-CONSCIOUSNESS

TRANSPARENCY

Consumers now want to know

how a product is made, whether

it’s ethical, and what are its

ingredients before they decide

whether they trust the brand.

New communication on brands

transparency.

ZERO WASTE

To reduce waste, some

brands have developed

products without any

packaging.

#LOWBUY

movements on

#lowbuy and #skincarediet

Instagram or

how to buy fewer products to

reduce environmental impact.

Minimalist skincare routine even

in Korea, with the « skip-care »

trend: a routine where you

focus on the essential and skip

unnecessary steps.

WATERLESS

Water is becoming a rare

and precious resource.

Water-free formulas are

the new products to

adopt.

Consumption trends

DIY

Driven by the trend towards

naturalness, the return of hand

made products and the mistrust

of industrial products,

the concept of "do-it-yourself" is

growing. Led by its pioneering

brands, the market is expanding

and diversifying to meet the

needs of a diverse public,

perceiving this alternative as

more economical and safer.

SOLID COSMETICS

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Water – The new luxury

Water is set to become a precious commodity as consumption outstrips supply.

15%

of Spanish consumers are

interested in dry-use soap,

bath and shower products,

rising to 28% of 16-24 year olds

Dry-use products

34%

of Italian consumers are

interested in double

concentrated bath or

shower products

Concentrated products

Dry shampoo

19%

of US women - and 13% of

US men - aged 18-34 use

dry shampoo**

Biodegradable products

SOLID COSMETICS

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26%

of US soap, bath & shower

users would pay more for

biodegradable/

environmentally friendly

products*

Source: : Lightspeed GMI/Mintel; Base: Internet users aged 16+ (France, 1002; Italy, 1000; Spain, 1000)

Source: : Lightspeed GMI/Mintel; Base: US internet users aged 18+ (*1888 who use soap, bath & shower products; **311 men and 330 women)


Solid cosmetics: Beauty without waste

Eco-Friendly Money-Saving Travel-FriendlySelf-Preserving

MAIN BENEFITS

CONSUMER COMMUNITIES

Eco-Friendly

& Organic users

Animal-Lovers

& Vegan

Allergic

& Sensitive

Travellers

& Backpackers

SOLID COSMETICS

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Animal Welfare

Environment Freshness

Hand Made

Equity Innovation

Committed

Environmentalist Respectful

Solid Shampoo

Solid Conditioner

Solid Face Cleanser

Solid Shaving

Solid Toothpaste

Solid Deodorant

Bar Soap

Bar Soap

Solid Shampoo

Deodorant Powder & Bar

Solid Toothpaste

Solid Demake Up

Solid Body Balm

Bar Soap

Solid Shampoo

Shaving Bar

Solid Toothpaste

Solid Deodorant

UK FR FR

Core

Values

MARKET PLAYERS | PIONEERS

Core

ValuesCore

Values

SOLID COSMETICS

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Responsible Zero Waste

Zero Judgement

Premium

Fair Beauty Inclusive

Pleasurable

Hand Made New Generation

Solid Demake Up

Solid Body Balm

Bar Soap

Solid Shampoo

Solid Conditioner

Solid Shampoo

Solid Body Balm

Bar Soap

Solid Shampoo

US SPLV

MARKET PLAYERS | NEW COMERS

FR

Handcraft

Nature Inspired Minimalist

Solid Demake Up

Body & Face Balm

Bar Soap

Solid Shampoo

Core

ValuesCore

Values

Core

ValuesCore

Values

SOLID COSMETICS

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Trust

Transparency Made In France

Feel Better With Less

Package Free Committed

Cruelty Free

No Plastic

Beauty Meets Sustainability

Solid Shampoo

Body Soap

Shaving Kit Women

Solid Shampoo

Solid Facial Soap

Solid Conditioner

Solid Body & Hair Bar

Solid Conditioner

Solid Shampoo

US FRUS

MARKET PLAYERS | NEW COMERS

FR

Core

ValuesCore

Values

Core

ValuesCore

Values

Premium

Natural Beauty Caring

Solid Shampoo

SOLID COSMETICS

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« Beauty Positivity »

Ethical Sourcing Responsible

Solid Shampoo

Bar Soap

Entire Family Offer

Total ConfidencePassion For Beauty

Solid Shampoo

MARKET PLAYERS | BIG GROUPS

Core

ValuesCore

ValuesCore

Values

EU EU EU

Balm

Solid Shampoo

Bar Soap

Italian Beauty

Power of Plants 97% Natural Origin

SOLID COSMETICS

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Made In France

Good for the hair & the planet Biodegradable

Preserving the Planet

Celebrate your beauty Perfumes & Sensoriality

Inspiring Beauty

Ever-Evolving

Solid Shampoo Solid Shampoo

Bar Soap

Solid Shampoo

MARKET PLAYERS | BIG GROUPS

Core

ValuesCore

Values

FR WW WW

Core

Values

SOLID COSMETICS

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CONSUMER INSIGHTS02

SOLID COSMETICS

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CONSUMER INSIGHTS

Based on our M2P (MANE Proprietary Panel) survey

Survey conducted in UK, France & Germany

Sample targeted:

Female (55%), Male (45%)

18 years old and more

Number of interviews:

1944 interviews

Data collection method: self-administered online questionnaire

SOLID COSMETICS

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CONSUMER INSIGHTS

Overall interestWould you be interested in trying some solidcosmetic/hygiene products?

YES for 79% of total respondents

75%

83%

78%

SOLID COSMETICS

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CONSUMER INSIGHTS

Purchased productsWhat personal care products have you used or do you use regularly in a solid format? (multiple answers)

10%

5%

12%

15%

7%

12%

18%

16%

14%

18%

23%

26%

30%

34%

34%

solid face balm

solid face mask

solid conditioner

other

solid conditioning hair mask

solid face cleanser (including make-up remover)

solid face or body scrub

solid perfume

solid body balm

solid shaving balm

solid body wash (powder body wash or leaf soap)

solid shampoo & body wash

solid deodorant (except stick and roll-on)

solid shampoo

solid toothpaste

4%

8%

8%

9%

13%

13%

8%

11%

13%

13%

13%

17%

24%

35%

36%

7%

11%

13%

8%

12%

14%

12%

13%

21%

22%

15%

17%

16%

31%

32%1

1

3

2

1

3

2

1

3

1/3 of the population using solid cosmetics uses solid shampoos or solid deodorants. Solid shampoos are used by 43% of 18-34 year old solid cosmetics users.

SOLID COSMETICS16

CONSUMER INSIGHTS

Interest in tryingWhich solid personal care products would you be interested in trying? (multiple answers)

2%

20%

23%

28%

25%

26%

25%

33%

31%

36%

39%

39%

32%

47%

48%

solid deodorant (except stick and roll-on)

solid shampoo

solid body wash (powder body wash or leaf soap)

solid shampoo & body wash

solid toothpaste

solid perfume

solid face or body scrub

solid body balm

solid face cleanser (including make-up remover)

solid face balm

solid conditioner

solid shaving balm

solid face mask

solid conditioning hair mask

other 2%

20%

29%

21%

26%

31%

34%

31%

32%

38%

41%

32%

40%

47%

50%

1%

27%

35%

33%

38%

35%

39%

37%

47%

48%

43%

56%

53%

56%

59%

1

1

3

2

1

3

2

1

3

Top 2 products that people are willing to try are solid deodorants and solid shampoos. Then solid toothpastes and solid shampoos & bodywash. For men, deodorants come first. For women both deodorants and shampoos are at parity.

SOLID COSMETICS17

CONSUMER INSIGHTS

Product formatsWhat type of format appeals to you the most ? (2 answers maximum)

Most appealing format is bar soap, then stick. One-dose cubes are particularly appealing in France and to women. Powder is more appealing

to the youngest consumers.

SOLID COSMETICS

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CONSUMER INSIGHTS

Natural

Fragrances

59% 51% 22%

65% 42% 20%

67% 55% 24%

Ex : Rose, Apple, Aloe Vera, Almond Ex : More complex and Fine Fragrance like

Specific Ingredient

Fragrance

Sophisticated

Fragrance

In France and in the UK , the majority are for a natural-like fragrance. In Germany, a specific ingredient fragrance could also fit.

A specific ingredient fragrance is also more appealing to women while a sophisticated one is more appealing to men.

SOLID COSMETICS

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Fragrance expectations

Solid

Shampoo 34%

Solid Deodorant

FRAGRANCE EXPECTATIONS

Natural

FragrancesSpecific Ingredient

Fragrance

Sophisticated

Fragrance

Solid

Deodorant 52%

Solid Shampoo

37% 50% 34%

Long Lasting

Solid Body Wash

Solid Toothpaste

32% 42% 23%

Reduce Waste

40%

Naturality

Bar Stick Ball

INTERESTED TO TRY PURCHASED PRODUCTSPURCHASING MOTIVATIONS

PRODUCT FORMATS

SOLID COSMETICS

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CONSUMER INSIGHTS | TOP 3’S

MARKET ILLUSTRATIONS03

SOLID COSMETICS

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MARKET ILLUSTRATIONS

LAMAZUNA

Solid face cleanser

combination to oily skin

LUSH

Solid sunscreen wash

#WATERFREE #ON-THE-GO #ECO-FRIENDLY

ASCENTICAL

St Short beard

moisturizingstick

CAOLION STOP THE WATERWHILEPore intensive nourishing USING ME

soap Face & body wash

THE GREEN EMPORIUM

Solid face cleanser

Rose – Bamboo - Vanilla

SOLID COSMETICS

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ETHIQUE BEAUTY

Saving face serum

normal to dry skin

LUSH

Solid facial oil lighttouch

NÜE

Solid make-up remover oil

DE MAMIEL OH K!

Brightening cleanse & Chok Chok cleansing clay

exfoliate beadspowder-to-paste scrub

#VEGAN #NATURAL #MADEIN

MERCI HANDY!

Stick cleansing face

SOLID COSMETICS

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SECRET

Freshies On-The-Go

Solid antiperspirant

ball

PACHAMAMAÏ

Cocoon

Solid deodorant

ETHIQUE

Botanica

Solid deodorant

LAMAZUNA

Solid deodorant

Palmarosa

LUSH

The Greeench

Deodorant powder

#NATURALBEAUTY #ECOBEAUTY

#NONTOXICBEAUTY

SOLID COSMETICS

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LUSH

Bar shampoo

Argan & Rose oil

BEAUTY KUBES ULTRA DOUX

Normal to dry Hair Solid shampoo

Hydration – Coco & Aloe Vera

CUT BY FRED

Vegan stick

shampoo Detox

NOMAS

Hair & Shower

foaming powder

STYLE DRY

Dry shampoo

blotting paper

#ZEROWASTELIFESTYLE #NATURALHAIR #PLASTICFREEJULY

SOLID COSMETICS

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SPRING & VINE

Scalp soothing Tea

Tree & Mint


#DOITYOURSELF#MAKEITEASILY#NEWBREATH

LUSH

Naked

Solid shower gel

NATURE ET DECOUVERTESShower powder

ENERGIE FRUIT

Monoi

Shower powder

LUSH

Candy Floss

Shower powder

BTCPTP (Bouge toi c’est pour ta planète)Starter kit shower gel powder - Zero waste

ACQUA DI PARMA

Powder soap

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• Shampoo in soap• Shower gel in soap• Cleansing gel in soap

Berlin-based product designer Jonna Breitenhuber hasdeveloped a brilliant concept for sustainable andzerowaste packaging. For her master’s thesis, shedeveloped Soapbottle. As the name suggests, it is abottle made entirely from soap. It can hold liquids andwill gradually dissolve as the product inside is used.The packaging can then be reused or turned intodetergent.

SOAP BOTTLE

MARKET ILLUSTRATION

SOLID COSMETICS 27

• Solid Face Bar (78g)• Solid Body Bar (100g)• Solid Shampoo Bar (85g)

• Reusable Soap Pouch• Vegan• COSMOS ORGANIC Certified• 99% of the ingredients of natural origin• 200 ml / 14,99 EUR

In the Solids Box, the three bars comewithout any additional packaging andare thus “naked”.The 100% FSC-certified paper containersare ready for shipment without using anysecondary packaging from Amazon.

• Exclusively on Amazon since July 2020

N.A.E. launches Solids BoxIN COOPERATION WITH AMAZON

BODY

Aromatic Aromatic

SHAMPOO

Floral Green

FACE

Floral Fruity

MARKET ILLUSTRATION

SOLID COSMETICS 28

• The Powder of Youth No. 1 $66

Cleanse, exfoliate, balance, soothe, brighten and treat with plant-based probiotics that balance the microbiome without removing the healthy bacteria that contribute to great skin.

Ingredients:• Hyaluronic acid• Vitamin C• Canadian glacial clay• Plant based probiotics• Pomegranate enzyme• Japanese amino acid

AN-HYDRAWATER-LESS SKINCAREWATER-ACTIVATED, PROBIOTIC POWDER

MARKET ILLUSTRATION

SOLID COSMETICS 29

#solidcosmetics3,299 posts

#zerowasteproducts15,315 posts

#zerowastebeauty27,674 posts

#lifewithoutplastic81,368 posts

#solidshampoo34,453 posts

SOLID BEAUTY GOES VIRAL

SOLID COSMETICS30

OUR PROPOSALS04

SOLID COSMETICS

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OUR PROPOSALS

01 D E O BAR

69

F R A G R A N C E C O D E

DON’T SWEAT IT M_0065788

O L F A C T I V E D E S C R I P T I O N

FLORAL • GREEN • Fruity • Peony • Watery

I N G R E D I E N T P R O P O S A L

Aloe Vera

D O S A G E

0,8% in Cosmos solid deo base

F R A G R A N C E B I O D E G R A D A B I L I T Y

8 2 %

“A dewy fragrance opening on a crunchy, watery

green effect conveying a fresh and clean feeling.”

SOLID COSMETICS

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OUR PROPOSALS

02 S H O W E R P OWD E R

57


BE POWDERFUL M_0065789


AROMATIC • SPICY • Eucalyptus • Black Pepper • Cedarwood


Wasabi

D O S A G E

1% in Vegan powdered base


8 9 %

“An invigorating scent recreating a wasabi sensation

thanks to an aromatic peppery signature.”

SOLID COSMETICS

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OUR PROPOSALS

03 S H A V I N G BAR

55


MAN MADE M_0065790


WOODY • AMBERY • Sandalwood • Cedarwood • Rose


Palo Santo

D O S A G E

0,5% in Vegan & Cosmos solid shaving base


8 6 %

“A woody elegant fragrance created around a

cedarwood & sandalwood harmony with a floral touch.”

SOLID COSMETICS

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OUR PROPOSALS

04 S U N BAR

55


ON THE GLOW M_0065791


FLORAL • ORIENTAL • Powdery • Orange Blossom • Ylang


Ylang Ylang

D O S A G E

1% in Cosmos solid sun bar base


8 5 %

“A sensual & solar creation facetted by voluptuous flowers &

underlined by a caring vanilla effect.”

Estimate

SOLID COSMETICS

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OUR PROPOSALS

05 F A C E C L E AN S I NG

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SO FRESH SO CLEAN M_0065792


FLORAL • GREEN • Watery • Rose • White Flowers • Musky


Clay

D O S A G E

0,5% in Vegan solid cleansing tablet base


91,5%

“A delicate scent opening on a soft rosy petal accord

refreshed by a green watery touch all wrapped in white musks.”

SOLID COSMETICS

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OUR PROPOSALS

06 B O D Y BAR

64


PURE BLISS M_0065793


ORIENTAL • FLORAL •Vanilla • Fruity • Woody


Muru Muru

D O S A G E

0,5% in Vegan & Cosmos solid body bar base


9 5 %

“A caring fragrance with creamy vanilla accents

over a balmy signature.”

SOLID COSMETICS

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OUR PROPOSALS

07 S H A M P O O BAR


BOTTLE NAKED M_0065796


ORIENTAL • GOURMAND • Fruity • White flowers • Chocolate


Cocoa Butter

D O S A G E

0,7% in Vegan & Cosmos solid shampoo base


67,7%

“A warm fragrance, highlighting the delicate facets of white

chocolate, delightful vanilla and sugary honey, for an addictive

sensation.”

67

SOLID COSMETICS

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OUR PROPOSALS

08 H A I R S T Y L I N G P OWD E R

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SIMPLY (FOR) GOOD M_0065948


ORIENTAL • FLORAL • Fruity• Powdery


Amla

D O S A G E

0,8% in Vegan powdered hair styling base


9 5 , 4 %

“A luminous fruity infusion wrapped in a velvet oriental touch,

for a unique sensation.”

SOLID COSMETICS

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FOR MORE INFORMATION, CONTACT US Brenntag GmbH

Dennis Neuman

Business Development Manager Cosmetics

[email protected]

Nina Uzeldinger

Application Specialist Cosmetics

[email protected]

Lisa Hermes

Product Manager Cosmetics

[email protected]

SOLID COSMETICS

YOUR EASY CONTRIBUTION

Reduce your shower time & try to avoidbaths when you can.

Turn off the water after you wet your toothbrush.

Prefer reusable bottles & cups for your drinks.

Choose recyclable, reusable & home-made products.

Avoid food waste & opt for bulk items.

Use reusable bags for grocery shopping.

Take your bike rather than your car for short trips.

Compost your food waste.

Take part in beach clean-ups.

Plant a tree to promote biodiversity.

SOLID COSMETICS

COSMOS BODY BAR

SOLID COSMETICS

COSMOS SHAMPOO BAR

SOLID COSMETICS

COSMOS DEO BAR

SOLID COSMETICS

COSMOS SHAVING BAR

SOLID COSMETICS

COSMOS SUN BAR SPF 25

SOLID COSMETICS

FACE CLEANSING TABLETS

SOLID COSMETICS

HAIR STYLING POWDER

SOLID COSMETICS

SHOWER POWDER/FOAMING CLEANSING POWDER

SOLID COSMETICS - brenntag.com

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