Jeff Douglas, CTO

11 September 2013

History of Pole Star

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1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Hong Kong Office opened

Purplefinder Web based fleet

monitoring system introduced

DSAS & Alert Advanced Ship Security Alert

System (SSAS) hardware and services are introduced to meet new IMO requirement

Pole Star Founded As UK based provider of satellite based tracking services

Boston Office opened

SmartTRAC Fisheries Vessel

Monitoring System introduced

Pole Star & Absolute Merge Combining product lines

and office locations

Panama Office opened

International Track 100

Ranked in Sunday Times Top 100 fastest growing

companies

Sydney Office opened

LRIT Data Centre

IMO introduces a new global ship tracking

system. Pole Star now holds contracts to supply service to 4 of the top 5

flag registries

Purplefinder Pro Our next generation fleet

monitoring platform is being progressively introduced across all product lines

Marine Asset Tracker

Hardware options and tracking solution

introduced for the offshore oil & gas,

tug, barge and workboat market

Absolute Software Founded

Markets

3

Pole Star “Cloud” Services Customer Access • Presents the public “face” of the company - as seen through the products and services used daily by our customers

• Solutions for Commercial Shipping, LRIT and Fisheries Monitoring

• 24 x 7 x 365 availability (with monitoring across all services)

• Redundant links to all Communication Service Providers (CSP’s)

• California

• Virginia

• Panama

• London

• Singapore

• Tokyo

• Sydney

Redundant Server Locations:

Website Secure worldwide access using any web browser

On-Site Custom designed, fully fault tolerant on-site installations

Secure API’s • Military/Government • Logistics/Dispatch • Scheduling • Financial/Billing • ERP systems

Pole Star Overview of Services

4

Service Providers

Commercial Customers

5

Pole Star serves over 1,250 commercial customers representing a wide range of companies from sectors such as:

•  Oil & gas •  Logistics & freight •  Container lines •  Cruise lines

6

Interval 6 hr   1-2 hrs 15-60 min <5 min

Ideal for Operational Awareness Enhanced

Operational Awareness Ship Security and

Operational Awareness

Ship Security, Operational Awareness

and Voyage Optimisation

Hardware Sat-C Sat-C

plus AIS DSAS-MK2

with HDtrack™ DSAS-MK2 plus

Fleet Broadband/VSAT

Service Fleet Management Fleet Management Alert Advanced Fleet Management

with Alert Advanced

Benefits

•  Uses existing Hardware

•  Global coverage •  Customisable Geo-Zones

•  On-demand position updates

•  Uses existing Hardware

•  Global coverage

•  Customisable Geo-Zones

•  On-demand position updates •  Hybrid SAT+AIS Track

•  Secure, encrypted data

•  Global coverage

•  Customisable Geo-Zones

•  On-demand position updates

•  Back-up battery

•  Anti-tamper alerts

•  Secure, encrypted data

•  Global coverage

•  Customisable Geo-Zones

•  On-demand position updates

•  Back-up battery

•  Anti-tamper alerts

•  Hybrid SAT+VSAT Track

New Positioning Options

New Levels of Capability via Satellite

7

400 assets for USA Government Agency One minute position reporting Unique HDTrack Feature – 1/3rd the cost of other reporting methods Powered and Battery Backup Hardware Configurations Sensor and Telemetry Options

Temperature Forms SCADA

8

Providing More Detail in High-risk Areas

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How long did the crew change take?

10

What’s missing from this picture? S

peed

(kno

ts)

11

Lots of information S

peed

(kno

ts)

12

Managing Events and Alerts

13

Rich Data Enables Better Management

14

Realtime Voyage Planning Concepts

Access Key Features on-the-go

15

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Connecting Ship, Shore and Information

Shore Based Staff

Ship Based Staff

Information Providers

Bringing it all together – LRIT, AIS and VMS Ill

ustra

ted

conc

ept

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