Soirée exclusive Furla
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![Page 1: Soirée exclusive Furla](https://reader033.fdocuments.net/reader033/viewer/2022061213/54980fe9b47959ce728b47a2/html5/thumbnails/1.jpg)
FRANCE
&
![Page 2: Soirée exclusive Furla](https://reader033.fdocuments.net/reader033/viewer/2022061213/54980fe9b47959ce728b47a2/html5/thumbnails/2.jpg)
# The organisation of an exclusive co-branded event: “Shopping Party DJ set” and giving readers and online users the opportunity to participate in the event as honoured guests.The operation was supported by an integrated 360° media plan including print, web and social networks.
OBJECTIVE
RESPONSE
# To cover the opening of the new Furla boutique in Paris and to attract a highly qualified clientele
# To generate traffic at the point of sale
&
![Page 3: Soirée exclusive Furla](https://reader033.fdocuments.net/reader033/viewer/2022061213/54980fe9b47959ce728b47a2/html5/thumbnails/3.jpg)
A 360° CAMPAIGN
WEB
# Advertorial
# Dedicated Facebook Page
# Online buzz
# Dedicated online space# Premium online formats# Editorial content# Newsletter
ON THE GROUND
SOCIAL NETWORKS & BLOGS
# Co-branded event
![Page 4: Soirée exclusive Furla](https://reader033.fdocuments.net/reader033/viewer/2022061213/54980fe9b47959ce728b47a2/html5/thumbnails/4.jpg)
#CO-BRANDED EVENT WITH ONLINE COMPETITION
WEB
DEDICATED ONLINE SPACE
In the fashion section of ELLE.fr allowing users to participate in the privileged operation and benefit from a voucher for a reduction of 30%
PREMIUM ONLINE FORMATS
NEWSLETTER
VIP newsletter linked to the dedicated space
Homepage takeover, wide angle in the fashion section… linked to the dedicated space
![Page 5: Soirée exclusive Furla](https://reader033.fdocuments.net/reader033/viewer/2022061213/54980fe9b47959ce728b47a2/html5/thumbnails/5.jpg)
To present the privileged operation with a link to the dedicated space
#CO-BRANDED EVENT WITH ONLINE COMPETITION
PRINT ADVERTORIAL SOCIAL NETWORK
ONLINE BUZZ
Dedicated Facebook page
![Page 6: Soirée exclusive Furla](https://reader033.fdocuments.net/reader033/viewer/2022061213/54980fe9b47959ce728b47a2/html5/thumbnails/6.jpg)
POST EVENT EDITORIAL COVERAGE
A fashion editorial dossier with Diaspora on ELLE.fr after the event
#CO-BRANDED EVENT WITH ONLINE COMPETITION
ON THE GROUND
Point of sales communication tools placed in Furla stores
![Page 7: Soirée exclusive Furla](https://reader033.fdocuments.net/reader033/viewer/2022061213/54980fe9b47959ce728b47a2/html5/thumbnails/7.jpg)
FOR MORE INFORMATION
PLEASE CONTACT:
The Integrated Solutions Department+33 1 41 34 87 39