Software for Fundraising

March 2010

Logistics

Ask questions! Otherwise I’m speaking to a black hole!

Enter questions into the Chat with Presenter box

Getting Started with Online Donation Tools

April 2009

Introductions

Me!

Executive Director of Idealware, a 501(c)

(3) nonprofit that provides information to help organizations make smart software

decisions

About The Field Guide

An actual book, available for $19.95 from www.idealware.org/fieldguide

Helps You Choose Software Based On:

What you’re trying to do

• What every organization needs

• What to strongly consider

• Getting ahead of the curve

• On the cutting edge

• Raising Money from Individuals and Organizations

• Reaching Out to New Friends

• Managing Events

• Engaging Your Supporters

• Listening and Measuring

Your own tech level

Donor Management

Broadcast Email

Web Content Mgmt

Systems

Constituent Relationship Management

Integrated Online Systems

Online Donations

Social Networking Websites

Friend-to-Friend

Fundraising

House Parties & Meet Ups

Online Advertising

Mobile Text Messaging

The Fundraising Software Pyramid

Managing Your Constituents

Donor Management Systems

Specializes in managing

prospective and actual donors

Examples: GiftWorks, eTapestry, Donor Perfect, Raisers Edge

Constituent Relationship Management

Manages ALL of your constituents, including

donors, volunteers, participants, and more

Examples: Salesforce.com, CiviCRM, Sugar CRM

Online Integrated Systems

Manage many aspects of online communications and constituent information all together in one online package

Examples: Wild Apricot, eTapestry, Donor Perfect, DIA Salsa, Convio, Blackbaud Sphere

Online Fundraising

Web Content Management Systems

Examples: Jimdo, Weebly, Wordpress, Joomla, Drupal

Allows you to setup emails, manage

subscribers and view reports for emails to

hundreds or thousands of people

Broadcast Email Software

Examples

VerticalResponse

MailChimp

Network for Good EmailNow

Allows you to setup emails, manage

subscribers and view reports for emails to

hundreds or thousands of people

Online Donation Software

Examples

Network for Good DonateNow

Click & Pledge

AuctionPay

QGiv

Lets you easily take donations – either one off or recurring -- via credit

card online

Online Outreach

Social Networks: Facebook

Help your supporters

(passively or actively) spread the word – and hear what they

have to say

Social Networks: Twitter

Spread compelling information very

quickly – and hear what your

community has to say

Online Advertising

Inexpensive ways to spread the word. Free

through Google Grants!

Examples: Google Ads, Facebook Ads, BlogAds

Getting Your Supporters Involved

Friend-to-Friend Fundraising

Get your staff and passionate supports to

fundraise from their friends and

family

Examples

ChipIn.org

ChangingthePresent.org

Change.org

FirstGiving

Blackbaud Sphere

House Parties and Meet Ups

Examples

Meetup.com

Party2Win.com (??)

Blackbaud Sphere Events

Some hosted integrated tools

Let committed supporters

promote and get RSVPs for their own fundraising events or house

parties

Mobile Text Messaging

Mobile Texting: Via Email

Email [phone number@provider]i.e., 2079282779@verizon.com

Not officially supported, so not 100% reliable or for large quantities

A reasonable choice for small numbers of texts

Mobile Texting: Mobile Giving

United Way/ LSU – raised $9000

Collect donations in $5 or $10 increments,

charged directly to their phone bill

Examples

Causecast Mobile

Mobile Commons

Distributive Networks

Mobile Accord

Through a consulting firm

Mobile Texting: Via Hosted Application

Send text messages, allow people to subscribe, or have

complex two way conversations.

Examples

BulkSMS

Mozes

Mobile Commons

Distributive Networks

Mobile Accord

About the Field Guide to Software for Nonprofits

About The Field Guide

An actual book, available for $20 from www.idealware.org/fieldguide

Donor Management

Broadcast Email

Website Content Mgmt

Systems

Constituent Relationship Management

Integrated Online

Systems

Online Donations

Page Layout

Social Networking Websites

Event Registration

Photo Editing

Photo Sharing

Websites

Email Discussion

Lists

Web Analytics

Supporting Online Actions

Online Listening

Friend-to-Friend

Fundraising

Online Chat

Custom Online Communities

House Parties & Meet Ups

Petitions & Pledges

Video Sharing

Websites

BlogsRSS

Podcasts

Multimedia Editing

Online Advertising

Digital Asset Mgmt

Event and Auction

Mgmt

Online Conferencing

Mobile Text Messaging

Search Engine

Optimization

Social Content

Websites

Online Surveys

Online Auctions Wikis

And Consider Other Idealware Seminars!

Tools to Manage a Website Without Technical Skills

Introduction to Website Analytics

Choosing eNewsletter Software

Choosing a Low Cost Constituent Database

Comparing Open Source CMSs: Joomla, Drupal, and Plone

…and more! Available live and via recordings

Making the Most of Social Networking Sites

Getting Started with Email Fundraising

Getting Started with Mobile Outreach