SOCOTO: Semantic social platform
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Transcript of SOCOTO: Semantic social platform
Deva Reddy, Founder & CTO
Listen + Think + Predict
END OF BUSINESS AS USUAL
Future soci0-semantic intelligence is already here! Listen + Think + Predict
Next level of social experiences for brands and connected consumers by solving : complex consumer behavior crazy connected consumerism tsunami of big fast & complex data
SOCOTO is 5 star rated semantic social platform
Blending Social Influence Analytics Search and brewing with Semantic(S)
SOCOTO Think it as..
Brainy social system = Listen + Think + Predict
SOCOTO=[SOCIAL+INFLUENCE+ANALYTICS + SEARCH] X SEMANTIC(S)
Great Intimacy + Deep Insights => Value Actions
Honor brands and connected consumers together
Brands
Agencies(Marketin
g,Ad)
Enterprises Connecte
d consumer
Strategies –Social media and Semantics
Influence and Interest graphs
marketing
Big fast and complex Social Semantic
data
Semantic Social Search-Discovery
Context - Social Target with
Personalization
Experiences model
Semantic SocialAnalytics –Social
DNA
Difficult to discover ?God particle Consumer behavior
TOLERANT IMPATIENT
Understand Consumer Behavior
ANGRY…
TRADITIONAL TOOLS ARE INSUFFICIENTCURRENT SOCIAL TOOLS ARE INEFFICIENT TO DECODE
CONSUMERS ARE UNPREDICTABLE
Connected consumers are crazy making bravo brands scary
CONNECTED CONUMERS
CRAZY FOR CONSUMERS
SCARY FOR BRANDS
Open Crowded Social Stadium
Tsunami of big fast complex data
7000 Petabytes per Month ! By 2015
CANNOT OVERLOOK VALUE CANNOT OVERTAKE VALUE
LOOKING FOR LIBERATION
FROM SOCIAL TALKS TO
SALES TRANSACTIONS Social
Discovery
SalesStimulu
s
Experience
ShareExperie
nce
Awareness
Business benefits
Sales
Reputationmanagement
Customer service
B2B
ListeningThinking
Predicting
AutomationAlerts
Real time
SEMANTICS
Peripheral analytics
Insights with intelligence
Listen + Think + Predict
DECODE SOCIAL DNA
CONTEXT
We understand brand,not just logo
Content is king -> Context is emperor
Social SemanticReal-time
Personalization
Me
diadia
dia
THE BRAND GALDIATOR
ENGAGAE ENERGIZE ENRICH
Engage
Interest graph and Influence graph marketing
Real-time reach and recommend
Gulping the Tsunami of Big fast and complex data
Gulping the Tsunami of not just big but also fast and complex data
Noise Signal Knowledge
Fast
Complex
Next level of search on Unstructured data
“Columbus ! here I am …
discover me...”
Search Discovery
Social Data Social Information Social Knowledge
SeveralLow HangingFruits
Few Muck to Small Buck
Rare Give Power to Brand
SOCIAL TOOLS TO EMPOWER BRAND
+ +
Semantic(s) Social
REPORT
BRAND
POWERED BY
SOCOTO
CHOOSE YOUR
SOCIAL CHANNEL
“Still, You have billions of dollars social business
value to withdraw..”
CHOOSE OPTIONS...
INSIGHTSSOCIAL
DNAINFLUEN
CE
CONTEXT
AWARENESS
ENGAGAEBIG
DATASEMANTICSENTIMEN
TSEMANTIC
SEARCH
MORE…
SolutionsSocial data analytics with semanticsReal-time monitoringSharp sentiment analysisSocial discoveryInfluencer based marketingInterest graph based targetingProactive predictive analyticsMobilitySocial consumer behavior analysisCompetitor analysis Seamless integration to existing eco systemROI based strategies
Thank you. Deva Reddy.J
Evam technologies