SO & CO was born in New York, inspired by the Citys dynamic effervescent lifestyle. Our constant emphasis on producing fashion-forward designs, drives our commitment to

bridging the gap between high-end fashion and affordability.

MADISON COLLECTION

Inspired by the one of the most iconic avenues in all of New York City, the Madison line boasts stylish and sophisticated timepieces as dynamic as the city itself. These wrist mates offer a refined look to be worn in confidence, and with their cultured design, wed expect nothing less. To a lavish corporate event or casual dinner party, a plus one that will command a few double takes/they wont stopstaring at/that begs a second look.

MONTICELLO COLLECTION

Named after the renowned Monticello Motor Club, this lineup of sporty watches was built for speed and acceleration. For the drive to simply go without being held back. Sleek, yet daring, the collection offers a bold array of watches equipped with advanced tachymeter displays and sharp chronograph displays, a deserving homage to the ever moving up-tempo lifestyle of the big apple.

SoHo COLLECTION

The SoHo collection thrives on its individuality. Influenced by the trendsetting exuberant neighbor-hood located in Lower Manhattan, these watches are more than fashionable timekeepers. They are personalities. Insignias of originality. Timepieces that exemplify confidence and the moxie to be what you want, when you want.

SoHo STUDIO EDITION

YACHT CLUB COLLECTION

Think of these vigorously built timepieces as the opportunists of the sea, made for water, seeking adventure at every turn. Resilient enough to withstand at least one hundred feet of water pressure, they are clearly not ones to back down. Polished rotating bezels allow for up to sixty minutes ofunderwater timing, so feel free to explore.