Sociology – Day 8Goals: Students will be able to:

1. Explain how culture and heredity affect social behavior

2. Describe how language and culture are related

3. Name the essential components of culture

4. Discuss how cultural diversity is promoted within a society

5. Understand the role of ethnocentrism in society

6. Identify similarities in cultures around the world

Communication v. Language • Language is not identical with communication

There are many other communicative tools such as:Turn-taking Intonation Gesture (body language) Eye gaze control Touch Displays: external objects, including jewelry,

tattoos, clothing, cars

From Animals to Humans

There is (debatably) no characteristic of human language that is not seen in some analogous form in other animals What differentiates humans from animals is

mainly the flexibility, the complexity, and the large number of characteristics that are brought to bear on communication by humans

Animal Communication

All animals communicate, some in complex ways Only by using the most stripped-down definition

of language can we say that any non-human animal has or can learn language.

No non-human animal can come close to a 2.5-year old human on any measure one cares to define: vocabulary size, range of expression, mean utterance length, range of syntactic mastery, range of predication, ability to use logical markers, etc.

Communication – non-verbal http://viewpure.com/Ks-_Mh1QhMc

Cultural Communication

http://viewpure.com/YMyofREc5Jk

Group or individual work – in class assessment

Vocabulary Activity

Guided Reading

You may work together or alone, which ever you prefer. I will collect the assignments at the end of class. You may use your book. When you finish the classwork, read the rest of Chapter 3. If you are finished with Chapter 3, review and take notes.