Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no...
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Transcript of Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no...
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Societies beyond the borders: the new media paradigm
To be digital or not to be digital? That’s no longer the question
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In a world when communication SHIFTED…
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…to
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ADDITIONALLY there are old assumptions that need to be questioned…
In thePRIMAL MODEL
model …
the game isSHOOT ON TARGET
… but could have been the BOWLING model
(including propagation)
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pinball
However, for Prosumer the best is the PINBALL model
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BRANDenergy storaged through positive
concepts in people’s minds
Energy is the raw material of everything
Kinetic energy MOVING CONSUMERS
towards the brands
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Our goal is to build a model of understanding consumer and brand relationships at this new millennium scenario
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$ 6,454.00$ 6,454.00
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Building the model
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• Experience on demand Web site Mobile site
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• Third part references Friends Blogs
CommunitiesTestimonials
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• Protagonist (it is the fuel) Yes, we can Just do it
Impossible is nothing
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• Tools Searchable SEO
SEMPrice comparison toolsCategory comparing features
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• e-Commerce e-shop presence @ e-retail (amazon…)
P2P (e-bay)P2P sales social networksaffiliates