1. Be a Social Media Rock Star and get REAL ROI (yes, it IS possible!)www.SOCIALVENTION.com

2. Nice To Meet You! Lets Get To Know Each Otherwww.SOCIALVENTION.com 3. Then 4. Every biz owner CAN build their bottom line through social media strategy. ~ Cindy Morrison 5. Todays customer doesnt buy what you SELL...They buy who you ARE! 6. Why Social Media? 36% TRUST advertising, but...81% TRUST referrals/recommendations ~ Constant Contact 7. HOPE is *NOT* a strategy! 8. Strategy *Goals / Measurement *Content *Platforms *Good & Bad 9. Biz Goals Fan Base = Distribution 10. Sales Funnel 11. Homework Sales Funnel Biz Goals Market 12. 80 / 20 Rule 13. Content is KING 14. Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week) 15. Content Calendar ~ 1 Year / 1 Quarter / 1 Month~ Desk/Wall Calendar or ~ Mind Mapping (MindMeister.com) ~ Batch Activities ~ Assign Tasks (Hootsuite.com) 16. 90% DONT Come BackValue! Value! Value! 17. Value #1 Information 18. Value #2 Monetary 19. What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts 20. Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media 21. Strategically Stalk w/ Excellence 22. Create Buzz! 23. Create Buzz! ~ 7 MILLION Twitter Impressions ~ Top Twitter Trending Topic ~ 55,500 Facebook Impressions ~ 800+ Targeted Fans (70% talking about brand) 24. Customer Service 25. Create YOUR Strategy! Goals Sales Funnel Partners / Collaboratorswww.SOCIALVENTION.com 26. Break!www.SOCIALVENTION.com 27. Your Go To Platforms! Theyre Not Created EQUALwww.SOCIALVENTION.com 28. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board 29. Be where your customers are!~ Most frequently checked website ~ 1 in 6 on Facebook~ 852 million logins ~ 3.2 BILLION likes & comments 30. Engagement 31. Hyperlink & Apps 32. Its NOT LogoBook! 33. Promoted Post 34. Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified 35. Socialvention Case Study 36. 18 Day Contest 1k Likes 37. $30 Promoted Post 38. Socialvention Strategy Paid & Organic 39. Twitter ~ Cocktail Party 40. ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media 41. @UserName@TVNewsGal vs @CindyWMorrison 42. #Topic#SparkandHustle & #SOCIALVENTION 43. Search.Twitter.com #PR #HR #Obama #SocialMedia#Socialvention 44. Reach the Media 45. LinkedIn ~ Board Room 46. Company Profile 47. LinkedIn Add Contacts 48. LinkedIn Join Groups 49. Pinterest ~ Bulletin Board 80% Women 50. Pinterest Boards 51. Instagram 4 billion uploads since Instagram started! Source: The Realtime Report 52. Reason For Pics Branding Expertise Create Emotion Make a Connection Get attention 53. Branding 54. Be An Expert 55. Create Emotion 56. Make a Connection 57. Get Attention 58. Memes 59. Create Memes 60. Use Pic as Facebook Ad 20% or less text 61. 20% Grid Tool http://facebook.com/ad/tool s/text_overlay 62. ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH If YouTube were a country... It would be the THIRD LARGEST after China & India 63. ~ Solve a problem ~ FAQs~ Employee milestones ~ Legacy ~ Charity causes ~ Channel customer desires 64. Be An Expert 65. Lunch!www.SOCIALVENTION.com 66. What the Hashtag?!www.SOCIALVENTION.com 67. What the Hashtag?!www.SOCIALVENTION.com 68. What the Hashtag?!www.SOCIALVENTION.com 69. Whats YOUR Hashtag?!www.SOCIALVENTION.com 70. Apply Your Strategy! Align Goals Chose Platformswww.SOCIALVENTION.com 71. ROI Is There Such A Thing?www.SOCIALVENTION.com 72. Measure *bitly *Facebook Insights *Sprout Social *Tweet Reach 73. Links Matter 74. Facebook Insights 75. Check All Platforms 76. Whats the Reach? 77. When Bad Things Happen!www.SOCIALVENTION.com 78. When Bad Things Happen 79. When to respond? ~ Make amends~ Review develops legs ~ Missing facts~ Angry w/ you, not just life ~ Someone is offended for you 80. Protect Your Brand! **Background and hiring** ~ Employee guidelines are a MUST! ~ Talk about whats acceptable (& whats not) ~ Non disclosure? ~ DO NOT request social media passwords 81. Questions? Ah Ha Moments!www.SOCIALVENTION.com 82. FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~8 WEEK FREE E-COURSE 83. For more Social Media training and support, visit www.SOCIALVENTION.com.Facebook.com/CindyWMorrisonTwitter - @CindyWMorrison YouTube.com/CindyWMorrison